STYLE GUIDE - Dream Center · STYLE GUIDE APPLICATION OF LOGO INCORRECT USE OF LOGO COLOR BREAKDOWN...
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EXAMPLE EXAMPLE EXAMPLE EXAMPLE EXAMPLE STYLE GUIDE APPLICATION OF LOGO INCORRECT USE OF LOGO COLOR BREAKDOWN TYPOGRAPHY BLACK BLUE COMBO WHITE Minimum Size Reproduction of the logo may not be smaller than 1.5 inches to negate the possibility of a poor visual representation and to ensure the image is visually dynamic. Safe Area In normal placement of the logo, make sure there is a “clear zone” around it equal to half the size of the icon. The Gotham font family is the preferred choice when used in the Dream Center identity, especially in branding applications, creative campaign applications, and all other general marketing related deliverables. The versatility and sophistication of this font family contributes to the desirable attributes of the brand. Unavailability and/or Web When Gotham is not available, Proxima Nova can be utilized in replacement for all branded uses. For web based pieces; e-mail, web sites, etc. a substitute typeface for Gotham may be necessary due to the limited font versatility of the internet. Proxima Nova can be utilized as body copy and for headlines. GOTHAM Bold: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 GOTHAM Book: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 PROXIMA NOVA BOLD: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 PROXIMA NOVA REGULAR: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 PRIMARY COLOR PALETTE PANTONE 301C C:100 M:53 Y:4 K:19 PANTONE BLACK C C:0 M:0 Y:0 K:100 SECONDARY COLOR PALETTE PANTONE GRAY 9C C:30 M:22 Y:17 K:57 PANTONE WHITE C:0 M:0 Y:0 K:0 Do not put the logomark in a tight box or shape. Do not use defining shapes or colors behind the logomark. Do not fill the logomark with color gradient/fountain fills. EXAMPLE Do not fill the logomark with textures or patterns. Do not stretch the logomark taller or wider- keep it proportional. Do not distort/skew the logo. Do not add an outline or stroke to the logomark. Do not use the logomark inline within a sentence or tagline. The way. HEX/HTML #005c97 HEX/HTML #00000 HEX/HTML #5f6369 HEX/HTML #FFFFFF
Transcript of STYLE GUIDE - Dream Center · STYLE GUIDE APPLICATION OF LOGO INCORRECT USE OF LOGO COLOR BREAKDOWN...
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S T Y L E G U I D E
APPLICATION OF LOGO
INCORRECT USE OF LOGO
COLOR BREAKDOWN
TYPOGRAPHY
BLACK
BLUE COMBO
WHITE
Minimum SizeReproduction of the logo may notbe smaller than 1.5 inches to negatethe possibility of a poor visualrepresentation and to ensure theimage is visually dynamic.
Safe AreaIn normal placement of the logo, makesure there is a “clear zone” around itequal to half the size of the icon.
The Gotham font family is the preferred choice when used in the Dream Center identity, especially in branding applications, creative campaign applications, and all other general marketing related deliverables. The versatility and sophistication of this font family contributes to the desirable attributes of the brand.
Unavailability and/or Web When Gotham is not available, Proxima Nova can be utilized in replacement for all branded uses. For web based pieces; e-mail, web sites, etc. a substitute typeface for Gotham may be necessary due to the limited font versatility of the internet. Proxima Nova can be utilized as body copy and for headlines.
GOTHAM Bold:AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789GOTHAM Book:AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789
PROXIMA NOVA BOLD:AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789PROXIMA NOVA REGULAR:AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789
PRIMARY COLOR PALETTE
PANTONE 301CC:100 M:53 Y:4 K:19
PANTONE BLACK CC:0 M:0 Y:0 K:100
SECONDARY COLOR PALETTE
PANTONE GRAY 9CC:30 M:22 Y:17 K:57
PANTONE WHITEC:0 M:0 Y:0 K:0
Do not put the logomark in a tight box or shape.
Do not use defining shapesor colors behind the logomark.
Do not fill the logomark with color gradient/fountain fills.
EXAMPLE
Do not fill the logomark with textures or patterns.
Do not stretch the logomark taller or wider-
keep it proportional.
Do not distort/skew the logo.
Do not add an outline or stroke to the logomark.
Do not use the logomark inline within a sentence
or tagline.
The way.
HEX/HTML#005c97
HEX/HTML#00000
HEX/HTML#5f6369
HEX/HTML#FFFFFF
