House Style KS3 Media - Newsletters Logo Use Purpose Images … · House Style Images Typography...
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KS3 Media - Newsletters Content Logo House Style Images Typography Use Purpose * Can help to explain a point * Can create a specific mood * Can encourage people to take part in an event * Can advertise a product Helps public to recognise and remember the business or organisation. Can be made up from: 1. Just the company name 2. An image that represents their product or services 3. An abstract design Determines how the information is presented Companies will usually have a standard house style Size and placement of logo Alternative logo versions for specific uses Acceptable use uf bullet points, abbreviations for example Context Client Brief Client Meetings At the start - to agree project requirements During the project - to check that work done so far meets with client’s approval A set of instructions or requirements telling the production team what the client wants them to do This is background information about the client and the project you will be working on. It helps the production team to know what they are working on. Newsletters are publications that are distributed on a regular basis (weekly, monthly, yearly, and so on) to target a particular audience who share a common interest. * promote products or services; * to maintain relationships, as in club or alumni newsletters; * to offer information to experts on a particular topic; * or to offer information on a particular organisation. Newsletters usually cover a main topic, or theme, with various articles or advertisements related to the topic or theme Hierarchy More important text is usually bigger
Transcript of House Style KS3 Media - Newsletters Logo Use Purpose Images … · House Style Images Typography...
KS3 Media - NewslettersContent
Logo
House Style
Images
T y p o g r a p h y
Use
Purpose
* Can help to explain a point* Can create a speci�c mood* Can encourage people to take part in an event* Can advertise a product
Helps public to recognise and remember the business or organisation.
Can be made up from:1. Just the company name2. An image that represents their product or services3. An abstract design
Determines how the information is presentedCompanies will usually have a standard house styleSize and placement of logoAlternative logo versions for speci�c usesAcceptable use uf bullet points, abbreviations for example
Context
Client Brief
Client MeetingsAt the start - to agree project requirements
During the project - to check that work done so far meets withclient’s approval
A set of instructions or requirementstelling the production team what the client wants them to do
This is background informationabout the client and the projectyou will be working on. It helps the production team to know what they are working on.
Newsletters are publications that are distributed on a regular basis (weekly, monthly, yearly, and so on) to target a particular audience who share a common interest.
* promote products or services; * to maintain relationships, as in club or alumni newsletters; * to o�er information to experts on a particular topic; * or to o�er information on a particular organisation.
Newsletters usually cover a main topic, or theme, with various articles or advertisements related to the topic or theme
HierarchyMore important text is usually bigger
