Studienleistung - Guerilla Marketing - Ambient - Ambush - Sensation

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Studienleistung an der Hochschule für Wirtschaft und Recht Berlin im Seminar English for Marketing. Die drei Varianten des Guerilla Marketing - Ambient - Ambush - Sensation Benotung 1,0 Semester 4 Jan 2012

Transcript of Studienleistung - Guerilla Marketing - Ambient - Ambush - Sensation

  • 1.Ben Wiegelmann 16.05.2011 - English for MarketingBerlin School of Economics and Law

2. Guerilla Marketing 3. Problems of Marketing Expensive SimilarAnti Ineffectiv eOverkill 4. Guerilla Marketing 5. Guerilla Marketing 6. Guerilla Marketingis an advertising strategy in which low-costunconventional means are utilized,often in a localized fashion or large network ofindividual cells, to convey or promote a product or an idea.The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept togenerate buzz, and consequently word of mouth. 7. 3 types of Guerilla Marketing Ambient 8. 3 types of Guerilla Marketing Ambient Sensation 9. 3 types of Guerilla Marketing Ambient Sensation Ambush 10. 3 types of Guerilla Marketing Ambient Sensation Ambush 11. THANKYOU !!! SourcesBerg, F.; Hampel, S.;Hippner, H.: Gurilla Marketing. In:WISU, Nr.3,2010, s.351-356.Levinson J.C., Schbitz, B.: Guerilla Marketing des 21. Jahrhunderts; Campus 2008 www.gmarketing.com