2011.11.20

ARUN, LLC /ARUN LAB

2011 Social Business Competition

Organized by ARUN /ARUN LAB in cooperation with CJCC

(Cambodia Japan Cooperation Center)

Date: 22-25th Nov 2011

Outline of student preparation session & presentation (for student advisers)

Thank you very much for kindly accepting our request to participate in 2011 Social

Business Competition organized by ARUN /ARUN LAB in cooperation with CJCC, as

student advisers. Please find below the detail of student preparation and presentation

sessions, scheduled on 24-25th November. Throughout the 2-days sessions, we ask

you to support students, both Khmer and Japanese, to organize their social business

ideas into a business model and get ready for final presentation.

1. Date and venue

Date: 24-25th Nov 2011

Venue: CJCC (Cambodia Japan Cooperation Centre), Phnom Penh

http://cjcc.edu.kh/jp.html

2. Schedule (tent)

*For full schedule of business competition, Please refer to attached document.

24th Nov: preparation session

Time Agenda Venue

0800 Group work I: identifying ‘social problem’ and

business solution

CJCC

Seminar Room

#090945 Refreshment

1000 Group work II: Preparation for short presentation I

1100 Short Presentation I

1200 lunch break

1245 Group work III: Business model preparation

1545 Refreshment

1600 Group work IV: Preparation for short presentation II

1700 Short presentation II

1830 End of session

<Expected role for student advisers: >

Throughout the sessions, students will be divided into 6 groups (3 members /group).

Each group will be mentored by one (or two) adviser(s). Team members will be

announced shortly by ARUN /ARUN LAB.

Group work I & II: During this session, each student group is asked to identify their

‘social problem’ and idea for business solution. Student advisers will help his/her

student group in this process, by providing guidance from aspects of uniqueness of the

idea, expected social impact, whether it sees good business chance, etc.

Short presentation I: Each student group will make short presentation on their

business ideas. All student advisers will sit as review board and provide comments to

each group.

Group work III & IV: Building on discussions in morning session, students will examine

business model for their social business ideas. Student advisers will support his/her

student group by providing guidance needed to make their model clearly covers critical

aspects of business model. Advisers are also welcome to support them in terms of

presentation skills and tools.

Short presentation II: Each student group will make short presentation on their

business model. All student advisers will sit as review board and provide comments to

each group.

25th Nov :presentation

Time Agenda Venue

0830 Preparation for presentation CJCC

Seminar Room

#09

0900-0945 Presentation of three first groups(15 min/group:

Presentation (7min) and Q&A (7min)

0945-1000 Refreshment

1000-1100 Presentation of three last groups (15 min/group:

Presentation (7min) and Q&A (7min)

1100-1130 (screening by judging panel)

1130-1200 Announcement of results and first winning group

1200-1230 Feedback from judges to each groups

1230 lunch break

1430- Symposium on Social Investment

(presentation of social business idea by the 1st

winning group will take place during the

symposium)

CJCC

Angkor-Kizuna

Hall

<Expected role for student advisers: >

Student advisers will provide his/her student group advices to get ready for final

presentations, and feedbacks after the presentation session.

3. Preparing business ideas and models

1) Judgment criteria of final presentation are as below.;

1. Innovativeness: uniqueness of idea, originality

2. Excitement: interesting, exciting, imaginative, creative

3. Reality: business model feasibility

4. Measurability: clear objective, quantitative indicator

5. Social Impact: empowerment of local people, resource distribution, degree of

social impact

*10 points for each aspect (total 50 points)

2) Business model Canvas

Below we suggest some ideas on frameworks for business model formulation - the

“business model canvas” and key elements of business models (the ideas partly build on

following source: www.businessmodelgeneration.com). However, they are merely a

springboard for further discussion: students should be creative and use any framework

they think as useful.

These ‘canvas’ will be also presented to students in preparatory guidance session,

organized by ARUN on 2nd-3rd week of November, as examples of how to formulate

ideas into business model.

Implementaion Risk Revenue Projection and Cost Structure Human Resource

Business Model CanvasConcept Context Marketing Operation

Key questions for social business model

KEY PARTNER KEY ACTIVITIES CUSTOMER RELATIONSHIP COSTOMER SEGMENTS

KEY RESOURCES CHANNELS

legend:

VALUE PROPOSITION

REVENUE STREAMSCOST STRUCTURE

Design of product / service offered?Comparative advantage of your business?Uniqueness of your solution?

Social vision / mission of business? definition of "social impact"?

Aquiring new customers?Relationship with existing customers?How to sell more?

how does the "social impact" of your business affect to the customers?

customer's awareness?customer's evaluation?how to reach out to the customers?How to deliver the product/services?after-purchasing ?

Key partners for..-scaling up your market?-mitigating potential risks?-purchasing / aquiring resources needed?

Key partner for...-supporting your social mission?

Financial resources?Intellectual resources?physical resources (facilities & distribution networks)?Human resources?

Benefits available for employers (wage, skills, experiences, social insurance, etc.)

What are major tasks required to archieve your social mission? (Any additional tasks needed?)How to scale social impact?How to monitor social impact?

Current market condition / trend ? Target customer and their needs?Size of potential market?

Current social condition, trend and social problems?Target customer(beneficiaries) and their needs? (Are they same as your business customers?)potential market (demands) for your solution?

what is cost structure of business? Cost related to delivering social mission?How to balance between financial and social goals?

What is revenue projection of your business? Is there any ongoing subsidy for social cost?Availability and stability of funding for social

What will be major tasks required to execute the business?Milestones?

key questions re business aspect key questions re social aspect

Customer's sympaty toward your social mission?

4. Participants

StudentsNo Name Skill University1 Mr. Yorn

MalimchhengBusiness and Enterprise Management

Cambodian Mekong University, Cambodia

2 Ms. Dim Socheata

Finance and Banking Cambodian Mekong University, Cambodia

3 Mr. Plang Phalla General Management Cambodian Mekong University, Cambodia

4 Ms. Chea Meyta International Business Limkokwing University of Creative Technology, Cambodia

5 Ms. Sou Socheata

Business management and Globalization

Limkokwing University of Creative Technology, Cambodia

6 Mr. Sen Tharo International Management and Entrepreneurship

University of Puthisastra, Cambodia

7 Ms. Srey Sorphea

Accounting University of Puthisastra , Cambodia

8 Ms. Chhor Chanthyda

Economics and Management Royal University of Law and Economics, Cambodia

9 Mr. Nhem Sophea

Economics and Management Royal University of Law and Economics, Cambodia

10 Mr. Kim Sokhour Finance and Banking Cambodian Mekong University, Cambodia

11 Mr. Lay Ngeab Heang

Architecture Norton University, Cambodia

12 Ms. San Boromeichan

International Relations/ Business-Economics

University of Cambodia /University of Puthisastra, Cambodia

13 Ms. Masumi Kobayashi

Liberal arts (with specific interest in Education)

International Christian University (ICU), Japan

14 Ms. Kaori Ito Liberal arts (with specific interest in Multi-linguistic studies)

International Christian University (ICU) , Japan

15 Mr. Yu Aruga Law Gakusyuin University, Japan16 Ms. Yuko

TakasakiLaw and Politics Gakusyuin University, Japan

17 Ms. Yoko Sugimoto

Liberal arts International Christian University (ICU) , Japan

18 Ms. Nanami Watabe

Sociology International Christian University (ICU) , Japan

Student advisers1 Mr. Stephen

PatersonVice President of International Affairs

University of Puthisastra

2 Mr. Taing Theary Project Officer Oikocredit3 Mr. Ghislain

MorardTechnical Advisor Friends International

4 Mr. Ruben Cortes Faculty of Business management and

Limkokwing University of Creative Techonology

Globalization5 Mr. Justin

LorenzonSocial initiative Kinyei

6 Ms. Melina Chan Social initiative Kinyei7 Mr. Ban Toshio Chief Advisor CJCC

Board of Judges 1 Mr. Isaac Lyne Professor University of Bradford2 Mr. Lang

SenghorngManaging Director SKC

3 Mr. Din Somethearith

Co-founder and Executive Director

Frangipani Hotel

4 Mr. Stephan D. Bognar

Executive Director Madox Jolie Pit Foundation

5 Ms. Vung Wathana

Supervisor Business Training Department

CJCC

6 Ms. Kono Satoko President ARUN, LLC

5. Contact / Secretariat name title mobile emailMr. Lem Chansamrach

Representative office ManagerARUN, LLC.

012-443032 077-666023

lem.chansamrach@arunllc.jp

Ms. Mai Ono Partner ARUN, LLC.

088 818 1159 ono.mai@arunllc.jp

Ms. Satoko Kono PresidentARUN, LLC.

092 639 135088 818 1157

Kono.satoko@arunllc.jp

Mr. Tomohiro Takano

ARUN LAB 088 818 1157

ARUN Cambodia Representative Office#689A, Street 128 (Kampuchea Krom Blvd.), Sangkat Teuk Laak 1, Khan Tuol Kork, Phnom Penh, Cambodia.