Stretching Online Research Tools to Meet Your Research Goals

#UXPA2016 @neoinsight

Session Survey: www.uxpa2016.org/sessionsurvey/170www.uxpa2016.org

Stretching online research tools to meet your research goals

Lisa FastAll links via http://bit.ly/neouxpa

http://www.uxpa2016.org/sessionsurvey/170

http://www.uxpa2016.org/

http://bit.ly/neouxpa



Lisa Fast

GitHub and Twitter:

@neoinsightor connect with me on Linked In, I post articles there…





Favourite online

research tools





Treejack





Loop11Custom demonstration task instructions version demo is here: http://www.loop11.com/usability-test/27853/introduction/



http://www.loop11.com/usability-test/27853/introduction/





EyesDecide





Survey Monkey





Canada: FluidSurveys





Prototyping with Surveyware





Instructions: We are interested in whether you actually take the time to read the directions. So, in order to demonstrate that you have read the instructions, please ignore the question below. Instead, simply put your hand on your opposite shoulder.

Do you have on online survey account?Yes – put your hand up No, not yet





People are almost twice as likely to miss key instructions on a screen versus paper test.

Oppenheimer, Meyvis and Davidenko via https://www.linkedin.com/pulse/evidence-really-dont-read-instructions-lisa-fast



https://www.linkedin.com/pulse/evidence-really-dont-read-instructions-lisa-fast



Research Goal: 1 sprint to try

different approach





Solution: Prototype in Fluid Surveys





Team prototyped together for each sprint – can add images, videos





Lots of sophisticated logic is possible in Fluidsurvey, with no programming skills

required.





Research goal: iterate & test facet design alternatives





Task is a text field

Each group is a question





Research Goal: Recruit & run across sprints





Treejack Study 1

Treejack Study 2

Live Usability SessionsRecruits

Task

succ

ess r

ate





Try It!bit.ly/neouxpa

Flow to recruiter






https://customercarewords.optimalworkshop.com/treejack/uxpa16



Redirect on Messages

tab





Add a question to break flow





Recruiter shows different

questions for phones





Recruit Motivated

Participants





Research Goal: Test Interactive Voice Designs





Many people still call!





Yikes! 2 scripts x 40 Pages Long





Treejack! Collaborator click & read Treejack as if he is Live Phone

System





Some Coding Magic:

Transform Script into Excel Tree for

Treejack





Participant Phones in to Session Meeting

Facilitator reads tasks from Treejack

Collaborator reads script, clicks in responses

Participant listens, selects





Bonus: Collaborator picked up on

cues





Results suggested scripted emphasis

& 2 speeds





Research goal: Display tasks for mobile usability

sessions





Solution: put script & tasks into Treejack

for participant





Facilitator Screen

Task on participant laptop via Join.me

View of device and

fingers – mic picks up both

voices

Facilitator notes – can be cropped

out of session videos





Try it: Treejack script & tasks

- designed for iPad or Laptop

via bit.ly/neouxpa



https://customercarewords.optimalworkshop.com/treejack/mobiletaskdisplayr7-fwd

https://customercarewords.optimalworkshop.com/treejack/mobiletaskdisplayr7-fwd




Ziggi HD Document Camera, <$200

Hack a mobile UX camera - take out lead weights, flip it over- Built in microphone in swivel camera head





Research Goal: run eye tracking

to clarify results…

without a lab





Remote eye tracking – via

built-in camerahttp://eyesdecide.com



http://eyesdecide.com/



Video demo for UXPA:

https://youtu.be/_dxGpJ4N8Co







People weren’t finding links in menu – client thought labels were the problem





Need for Menu Surfaces Lack of Task-Orientation Winterlude navigation is menu-oriented, not tasks on page

Confused people – expect to use links on page

People look at links on page first THEN at menus

Gaze Intensity Map4 Eye tracking participants, same task





Tack it on to end of remote test

sessionor build a panel





Issues: only get 60 seconds

Solution: run a Chalkmark too





Try it yourselfNeed Chrome &

camera: eyes decide

via bit.ly/neouxpa



https://app.eyesdecide.com/viewing/entry/1398/?key=G1B6N7I9N&src=direct




Questions?Tweet me your stretch

uses

Survey please!



Stretching Online Research Tools to Meet Your Research Goals

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