StreetScape Magazine Fall 2010

2 | S T R E E T S C A P E M A G A Z I N E


COMMENTARY

BEHIND THE SCENESPUBLISHER & FOUNDER

TOM HANNEGANTom, Co-Owner of Hannegan RealEstate & Construction, LLC holds a master’s degree from LindenwoodUniversity. Hannegan shares his passion for real estate, communityvolunteering, and his appreciation ofSt. Charles in Street Scape magazine.

EDITOR IN CHIEF

Cillah HallCillah Hall is the owner ofXanadu Public Relations. Prior tofounding Xanadu, Cillah was amorning news producer at KSDK-Channel 5. You can contact her at636-259-9059 or via e-mail,[email protected].

CONTRIBUTING WRITERS

ROBIN SEATON JEFFERSONRobin has been a writer/journalistfor more than 18 years working inprint and electronic media. Sheholds a bachelor’s degree incommunications fromUM–St. Louis, with minors inwriting and criminal justice.

ANN HAZELWOODAnn Hazelwood is an accomplishedquilt author, historian, and appraiserwith 9 books to her credit. Herspeciality is Missouri travel.www.booksonthings.com

MARY ELLEN RENAUDMary Ellen is a seasoned PublicRelations & Marketingprofessional. You can contacther at Universal B.P.R.(cell) [email protected].

CONTRIBUTING PHOTOGRAPHER

MICHAEL SCHLUETER Michael is a freelance photographerbased in St. Peters. For over twenty-five years he has produced images foradvertising agencies, corporations,and magazines. In addition to hiscommercial work, Michael alsoteaches and leads photography

workshops as well as creates fine art photographs. Viewhis work and learn more at www.schlueterphoto.com.636.926.8181

EVENT PLANNER

DONNA COSTELLIADonna was a tourism professional for25 years as the Assistant Director ofthe St. Charles CVB. She is now anindependent meeting & eventplanner. Contact Donna by email [email protected] or 314-341-2790 for your next event.

Fall Changes

Welcome to the 17th edition of Streetscape Magazine. As always, we invite you tocome as our reader and stay as our friend.

StreetScape Magazine and Local PR Firm Form Strategic Alliance

StreetScape Magazine and Xanadu Public Relations announced a multi-year strategicpartnership designed to benefit both businesses by serving their clients’ public relationsand advertising needs. The partnership brings together a rapidly growing publicrelations firm and a well-known St. Charles magazine that offers prime advertisingspace. Streetscape Magazine was a client of Xanadu Public Relations for the 2nd AnnualSt. Charles Fashion Week held at the Ameristar Casino Resort Spa in August. The four-day event was a huge success, thanks to the great team at Streetscape and a well-executed public relations campaign by Xanadu.

“This is a win-win situation and we’re excited about the possibilities,” said Cillah Hall,founder of Xanadu Public Relations. “Streetscape is a solid magazine and a very happyclient of mine, so why not work together to offer our clients more bang for their buckwith advertising and PR? It just made sense.”

Xanadu Public Relations shares the same businesses methodologies that StreetScapeMagazine adheres to. Both businesses share the same core beliefs for their clients. “Our clients are our partners. Their success is most important to us and our relationswith them are long term,” said Tom Hannegan, publisher of StreetScape Magazine.“There are some great opportunities to work with either the PR firm or the magazine,but when married together, the possibilities are endless.”

The businesses will operate under their individual names, but will be housed in thesame office building on historic Main Street St. Charles.

“As a previous client of Xanadu, I know what the company brings to the table. I amvery cautious on recommendations and business collaborations but feel confident inrecommending and working with Xanadu. The customization of PR and advertising thatwe bring to our clients individually or collectively will far exceed any other similarservice,” said Hannegan.

Streetscape Magazine has also named Hall its new editor-in-chief. Prior to foundingXanadu, Hall was a news producer at KSDK-Channel 5, and an assignment editor/ webproducer at KPLR 11. Her journalism background is an added benefit to the magazineas it continues to thrive in St. Charles, St. Charles County, parts of St. Louis and online.

Be thankful! Be passionate. Life is not only good. It is GREAT!

Thomas P. HanneganPublisher and FounderStreetscape Magazine

Volume 5, Issue 3 • FALL 2010

TPH Media

223 North Main Street, St. Charles, Missouri 63301

PHONE 636-949-2973, FAX 1-866-231-6159

WWW.STREETSCAPEMAG.COMM A G A Z I N E


Deborah AlessiMary BanmillerSusan BertholdNadine BoonDianne BurkemperErica ButlerSue CasseauJody CoxAnn DempseyBarbara DrantCindy EisenbeisSally FaithLorna FrahmBill GoellnerSheryl GuffeyMary Lou HanneganGrace HarmonAnn HazelwoodChris HoffmanJason HughesJan KastMike KlinghammerMartha KooyumjianCaryn LloydJeremy Malensky

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ADVERTISING

JUDY PETERSAs Director of Sales, Judy Peters usesher many years of PR and marketingexperience to consult with businessesand organizations on the many waysStreetScape Magazine may serve theirmarketing needs. Contact her at 636-

448-2074 or [email protected].

TERRY BELLContact him at [email protected].

KATE SANTELLANOFashion Week Event ProducerPlease contact her for information andopportunities for 2011 FashionWeek.She can be reached at 314-249-2454 or [email protected].

TIMOTHY DUFFETTContact him at [email protected].

DISTRIBUTION

Call Tom Hannegan at 636-949-2973 or via email [email protected]

Distributed to:Chesterfield, Cottleville, Dardenne Prairie,Maryland Heights, Lake St. Louis, St. Charles,St. Peters, New Town, O’Fallon, Weldon Spring,Wentzville, Wright City and Warrenton.

Smoke-Free • Free Birthday Dinner

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BEHIND THE SCENESADVISORY BOARD

Any reproduction of Street Scape magazine or its contentsrequires publisher’s prior written consent. Street Scape

magazine aims to ensure that information is accurate andcorrect at all times but cannot accept responsibility for mistakes.

Street Scape magazine reserves the right to refuse anyadvertisement and assumes no responsibility for submitted

materials. Unsolicited material must include a self-addressedstamped envelope. © 2010 TPH Media. All Rights Reserved.


Story by Kathleen T. BradyPhoto by Michael Schlueter

When it comes to the best of the best, The Fitness Edge-St. Louis could easily bring home the gold. And that’sprobably because it focuses on being the best at one

thing – personal training.

Founded by Michael J. Jaudes in 1984, The Fitness Edge employs30 of the best certified personal trainers in the industry to providehigh-quality personal training that is safe and effective for all fitnesslevels. The executive-style 12,000 square-foot, state-of-the-artfacility in Creve Coeur provides luxurious locker rooms withcomplimentary towels and toiletries as well as babysitting,concierge and porter services for the ultimate personal-trainingexperience.

The Fitness Edge uses only the latest and greatest fitness equipmentbecause it does not purchase from one vendor. The facility offers awide variety of upright and recumbent bikes, Stairmasters,Stepmills, Versa Climbers and treadmills.

The Fitness Edge experience is customized to the client. Allpersonal-training sessions are by appointment only to ensure

equipment availability at the appointment time. Fitness programscan be customized for general strength, health maintenance,medical therapy, sports training, pregnancy, youth fitness andcardiovascular targeting.

A professional workout plan begins with a comprehensive fitnessevaluation, and the results are used to develop a safe and effectiveprogram to help you attain fitness goals. And there are no clubmemberships or initiation fees.

The Fitness Edge has garnered a great amount of recognition for itstraining center. It spent two years on the “Top 100 Trainers inAmerica” list in Men’s Health Magazine, four years on AliveMagazine’s “Hot List,” two years on St. Louis Magazine’s “A List”and an appearance on the St. Louis Business Journal’s “40 Under 40”list.

Andy Kobe, manager, certified personal trainer and competetivebody builder at The Fitness Edge, said it is all about creating an“experience.” The staff makes a point to get to know all clients byname. And there is an old-fashioned telephone booth at theentrance of the facility, where clients enter, close the door behindthem and emerge better, stronger, faster. “You can go in as ClarkKent and come out like Superman,” Kobe said. “But it will takework.”

In addition to personal training, The Fitness Edge offers a widevariety of specialty massages to complete the workout experience ina tranquil, sound-proof room wrapped in bamboo wallpaper.

And as good corporate citizen, The Fitness Edge supports theNational Kidney Foundation and the American Heart Association.In 2008, it received the Lifesaver Community Award from theAmerican Red Cross.

For more information, visit www.fitnessedge-stl.com or call314-993-3343. ■

HEALTH & FITNESS

The Fitness Edge

Andy Kobe


SolutionsB e a u d o i n , H a v e r s t i c k & A s s o c i a t e s

Story by Amy ArmourPhoto by Michael Schlueter

Is a daily cup of coffee from Starbuck’s really in the budget?How many times can the family go out to dinner each month,and still save money for a new boat? How much money needs

to be saved to help put the kids through college?

Certified Financial Planner John Beaudoin said individuals need todetermine long term financial goals in order to achieve thosegoals—whether it’s a new boat, sending the kids to college orsaving for retirement.

“We’re all tightening our belts and our budgets,” said Beaudoin.“You really have to assess what’s important to you financially andthen compare that to your discretionary spending.”

Beaudoin, Haverstick & Associates offers its clients holistic,comprehensive financial planning. The company is a franchise ofAmeriprise and boasts more than 50 years of experience betweenthe two partners John Beaudoin and Michael Haverstick.

The financial planning company utilizes the Ameriprise process:Dream. Plan. Track.

First, clients dream, determining what is important financially tothem. Then the financial company puts together a plan, which istailored to meet an individual’s needs. And third, the companytracks the progress each year, making tweaks as necessary to achievethe end goal.

Beaudoin said the company works predominantly with individuals,who usually find them after a life event—like retirement, marriageor death in the family. “Many of the clients tell us they wish theywould have done this 15 years ago because (they) would have beenso much further along,” said Beaudoin, who is a certified financialplanner.

Whether the goal is to buy a house, think about retirement or findthe best place to manage your mutual plan, Beaudoin, Haverstick& Associates can help.

The first step in financial planning is to determine what is the mostimportant financially, said Beaudoin. “Are you planning for ahouse? Do you have to put a couple of kids through college? Areyou planning for retirement?” said Beaudoin. “It’s so critical tounderstand what’s important to us financially.”

Once the end goal has been determined, the financial companywill work on what resources an individual has to achieve thisfinancial goal. Beaudoin said resources could include companybenefits, insurance, retirement savings and cash reserves.

Company benefits are a resource that many employees may not beaware of. Beaudoin said many companies offer company savingsplans and flexible spending accounts. “Take advantage of companybenefits,” said Beaudoin. “A lot of St. Louis-based companies offerretirement savings plans and health savings accounts…some evenoffer in-house estate planning.”

Health savings accounts allow an employee to contribute non-taxed funds from a paycheck into an account that can be used topay for medical extras that are not covered, like deductibles or co-pays.

Beaudoin said another way to save a few dollars each month is tolook at insurance deductibles. Raising the deductible on home orauto insurance can lower the monthly payments.

Then take a look at financial statements to determine monthlyincome and monthly fixed costs like the mortgage, insurance,utilities and car payments.

“After all of the bills are earmarked, what’s left?” said Beaudoin.“Then it becomes all about choices…the difficult decisions arewhere are my discretionary funds (going).”

Beaudoin said individuals really need to assess what is important.“Our goal is to help them identify their goals and resources, andhelp them with a set of solutions,” said Beaudoin. “Once you knowwhat the solutions are, you can help them take action on a solutionand track the progress.” ■

STATE YOURBUSINESS


Story courtesy of Greg McPherson DDS

Getting rid of life-altering migraines may be as simple as avisit to a dentist in New Town.

“Headaches, especially migraine headaches, are particularlycommon in women,” said Dr. Greg McPherson. “Through correctmeasurements and treatments, many symptoms can in fact bealleviated.”

McPherson is a specially trained dentist in Neuromuscular andcosmetic proficiency. Neuromuscular dentistry assesses themuscles, nerves and hard and soft tissues.

McPherson said repeatedly tightening and clamping the jawmuscles can create a strain or pressure in the face, head or neck.

“It is all about getting to the core of the issue and assuring that themuscles are happily in their intended state,” said McPherson.

Neuromuscular dentistry removes the stress placed on the system,and McPherson has noticed improvements in his migraineheadache patients.

“If I get a migraine, I have to stop my life, cancel plans, stopeverything, go to a dark room that’s soundproof and lay my headon a soft pillow,” said Debbi Harris, of Creve Coeur. “Without amigraine, my head, my face, my eyes, my teeth - everything ismuch better and I want to be a part of the rest of the world.”

HEALTH WATCH

Neuromuscular Dentistry& Migraines


To help his migraine patients, McPherson “finds a bite” with a keyneuromuscular process called Transcutaneous ElectricalNeuromuscular Stimulation. This relaxes the muscles, whilesophisticated computer equipment verifies it and the orthotic isfabricated in its ideal position.

“My migraine headaches were so intense, they affected my sense ofsmell and taste and especially my vision. I couldn’t drive. It was justtoo dangerous,” said Rebecca Klinginsmith, of St. Charles. “Withnon-surgical Neuromuscular methods, I deal with the occasionaltension headache, but nothing as debilitating as a migraine.”

Whether a sufferer requires a custom mouth device to helpcorrectly align and relax muscles in the face or another non-invasive treatment, Dr. McPherson can help.

Dr. McPherson has practiced dentistry since 2001. His office offersthe latest and most comprehensive dental services for the entirefamily.

For more information, call 493-1960 or visitgregmcphersondds.com. ■

Dr. Greg McPherson


Story by Amy Armour

Photos by Michael Schlueter

From the time he was a small child Ken Farris liked to draw andpaint.

But he didn’t start to live his dream as an artist until he retired fromthe corporate world in 2002.

The landscape painter has been painting and sketching since he was apreschooler. He looked forward to Sunday nights when he couldwatch his favorite television show “Disney’s Wonderful World ofColor.”

Having an older sister who was an artist inspired his need to create.

“I was always tagging along with my sister,” said Farris. “Painting wassomething I just had to do.”

However, painting was put on the back burner for decades.

The artist studied mechanical design in college. Following graduation,Farris had a demanding career as mechanical designer, which requiredmany hours of overtime and little time to spare for painting.

“I only painted once every 10 years,” said Farris, who was self-taughtuntil 2003.

But he did take lots of photographs in the last 45 years, to remember

the scenes he would like to paint. He tookthe photos and stored them in a fireproofbox until the time came to paint.

The time came in 2002. Since retiring eightyears ago, Farris has painted nearly everyday. Nature and landscapes are his favoritesubjects to paint.

“I really enjoy this earth we’re living on andI paint a lot of trees, lakes and scenery,” saidFarris.

Farris is currently completing a painting ofa cowboy driving in a herd of cattle. Inaddition to nature and the outdoors, Farris

also paints buildings.

Three years ago, Farris developed another line of paintings that hascaptured the hearts of pet lovers. Farris was volunteering at theMissouri Alliance for Animal Legislation Booth at the “Paws at thePark” event in 2007 when a new type of subject caught his eye.

“I would sketch the dogs to attract people to the booth, and I endedup turning them into paintings,” said Farris. “A percentage of theproceeds went to help the alliance.”

So far, Farris has painted about 70 dog portraits.

“I’ve been very fortunate because most of the pet owners have told methat I really caught their pet’s spirit,” said Farris. “It makes me feelgood.”

Farris has many of his paintings displayed at Framations CustomFraming & Art Gallery located at 218 North Main Street in St.Charles.

“I’ve been with Framations (forever). I love them. They treat theirartists and customers right,” said Farris.

Farris’ paintings can also be seen at the Parkside RetirementCommunity in St. Charles.

His favorite piece is a painting of a stream in Yosemite he createdabout five years ago. The painting includes some of his favorite things:

FEATURED ARTISTS Getting Serious about PaintingS e l f - t a u g h t a r t i s t , K e n F a r r i s

Ken Farris


a mountain landscape, a bubbling streamand beautiful pine trees.

And the artistry must run in the familybecause until 2003, Farris had no formaltraining. Farris’ sister Janet Halerson is anartist, as well as his aunt and three cousins.He was self-taught before taking classesseven years ago with local artist JerryThomas.

For young artists breaking into the industry,Farris suggests getting serious.

“Try and paint everyday. Get very seriousabout educating yourself in art, whether itsschool or an artist to study under,” saidFarris. “There’s so much to learn about art.The more you do the better you get.” ■


withAnn Hazelwood

What do you like mostabout the fall season?

Donna Herndon | Retired teacherI love caramel apples,Halloween, and carvingpumpkins.

Martha Short | TeacherI love the colors in the fabricsand I like the introduction ofChristmas fabric

Cheri Treadway | Hair StylistIt’s apple picking time in ourfamily. We go to Eckert’s orchardand pick enough apples to makea pie and cobbler.

Ken David | Retired Fire-FighterI love the colors, but hat thethought of the coming winter.

Jane Ponath | CrafterI like the cool weather, theleaves turning colors and thesound of the leaves when youdrive over them on countryroads.

John Hazelwood |Retired Industrial SalesmanI like to see the foliage in thewine country. I like enjoying theview from Sugar Creek Winery.

Joy Lopez |Retired from Customer ServiceThe cooler weather makes mefeel like kicking up my heels!Bring it on!

Ron Kuschel |Retired from Boeing I like going to all the high schoolfootball games!


Without guts there is no gloryD a v e G l o v e r

Story by Kathleen T. Brady

Photo by Michael Schlueter

Dave Glover is a radio legend. During his10-year reign onthe region’s No. 1 afternoon radio show – The DaveGlover Show on 97.1 FM – Glover has garnered more

than 16 awards from various agencies, praising him for hispersonality, humor and talent.

When asked what it takes to be the best, Glover said, “I think it’sa combination of courage and self awareness.”

Glover said we all know what is really best for us deep down inside,but it takes courage to go after your dreams.

“I’ve always known that I wanted to be a comedian or a comedywriter,” Glover said. “But when you grow up in the house of myDad, who was a World War II Navy vet and a construction worker,that’s not a real job. And I had enough fear and respect for him thatI didn’t do it. I didn’t have the balls to just say, ‘You know whatDad, you’re living your life; I’m going to live mine; I’m going to godo it.”

Glover grew up in the small town of South Roxana, Ill., population600. He went to undergraduate school at Southern IllinoisUniversity on an athlete scholarship. But that’s where Glover’splans ended and his haphazard career began.

One night at a bar, he was dared to take the entrance exam into alaw school program cold, butsurprisingly, he did well. Hesubsequently enrolled and graduatedfrom Washington University School ofLaw in 1990.

“I had no intention of going to lawschool. I was going to go play drums Ithink in Memphis in a studio. And mygirlfriend at the time, her and her parents… convinced me to go to law school. Shewas gone a year later, and I was stuck inlaw school,” Glover said.

For the next 10 years, Glover worked asgeneral practice attorney for a few lawfirms before going out as anindependent.

In 2000, while conducting some business

for a client at KFTK-FM, Glover was approached by programproducers who were interested in starting a legal call-in show.

Glover had never spoken on air before, but that didn’t stop him. “Ihad no clue what I was doing. My very first time on the air was indrive time in a top 20 market. There were a million ways for it tofail. But I guess I found the one way to make it work.”

The legal show lived a short life because “I was a very bad attorney,”Glover said. “I didn’t have a whole lot of legal knowledge, … so Iwould just kind of make stuff up. … They should have just calledit ‘Legal Malpractice with Dave Glover.’”

Sensing the show was going to be discontinued, Glover threwcaution to the wind and performed a comedy routine on what hethought was his last day on the air.

Much to his amazement, the show producers loved it. And in sixmonths, The Dave Glover Show hit big time.

“If I had to do it over again, I would go straight into show business;I wouldn’t go to college. And for some people, that’s the right thingto do; for others it would be a disaster,” he said.

Glover speaks to high school and college students many timesthroughout the year, and his inspirational message is always thesame: be yourself.

“Never be a bad impersonation of someone who is successful,” he

YOU CAUGHTOUR EYE

said. “Find your voice. … And have the guts to do that. Even ifpeople tell you, ‘Oh that’s not going to work.’ Maybe it won’t, butyou will have a much better future doing that than doing animpersonation of someone else.”

Glover moved from Kirkwood to Dardenne Prairie in 2006 and livesthere with wife, Maureen, 15-year-old son Nick and 5-year-olddaughter Phoebe.

When asked what he thinks his kids will be when they grow up,Glover said, “I’m pretty sure my daughter is either going to be a serialkiller or the ruler of the world. She’s a little me – full of piss andvinegar.”

Being around Dad a little longer, Nick developed a broaderperspective of life, Glover explained.

Paraphrasing Nick, Glover said, “’You know Dad, I’m just going totake from your example. You worked really hard to become a lawyer.You spent 10 years in it, and you hated it, and you were miserable.And then you just followed your passion and did something that youlike, and now you’re successful. I’m going to do the same thing. Idon’t know what I like to do yet, but I think I have time to figure itout.’”

“And I think that’s fantastic,” Glover concluded.

So do we, Mr. Glover. So do we. ■


A LA CARTE


Grandma’s CookiesS t i l l B a k i n g o n M a i n S t r e e t

Story by Anne KochPhoto by Michael Schlueter

Did you know that the St. Charles tradition of Grandma’sCookies started as a dress shop? No kidding. Charlotte(Grandma) Thompson had a dress shop on Main Street

and lived above the shop. She started giving children cookies inorder to entertain and occupy them while their mothers shopped.As word spread about the treats, more and more patrons came inand asked about the cookies. So, Grandma started selling cookiesout of the window on the side of the shop! Soon, she decided thatshe preferred baking to dresses and Grandma’s Cookies officiallyopened for business in 1976, when the cookies were 25 cents.

“Grandma was a grandmother to everyone, related by blood ornot,” said Theresa Rubio, the new entrepreneur/granddaughter ofGrandma’s Cookies. Grandma was good to everyone in thecommunity, often feeding some of the homeless people whom sheknew by name with free cookies and coffee. Grandma’s Cookies hasbeen a tradition of downtown St. Charles since its inception.

In the late 1990s, Grandma closed the shop on Main Street. Earlyin 2000, though, Grandma’s staff started baking again for specialoccasions and deliveries. Just because the store wasn’t on MainStreet, did not mean that the people of St. Charles had to gowithout their cookies. The delectable treats were sold at special St.Charles celebrations, like the Festival of the Little Hills, the Fourthof July festivities, and Christmas Traditions at the Grandma’sCookies booth.

In 2010, when the chance to move back in to its original locationon South Main Street presented itself, Theresa Rubio knew that shehad to jump on this opportunity. Now, a wife and mother of four,Theresa was raised on Grandma’s Cookies and called Charlotte“Grandma”. As a matter of fact, she worked there when she wasyoung for $15 a day. She remembers working at the register, butmostly she recalls washing (and scrubbing, and scouring) thedishes. “Grandma was a perfectionist when it came to the dishes.”Every dish, pan, and cookie sheet had to be washed thoroughly.Back then, Theresa thought it was tedious labor, but nowunderstands the importance of Grandma’s high standards.

Theresa is pleased that the operation is still a family affair,something she knows that Grandma would be proud of. Theresagrew up in a house in St. Charles where the kitchen was often usedas bakery, since her mother, Connie Sebacher was an amazing cakebaker, who is happy to help her daughter in and out of the shop.Now, Isabelle, Theresa’s 9-year-old daughter is following in hermother’s footsteps. She is happy to be spending her summer at thecash register and packing up cookies. On evenings and weekends,you will find Theresa’s brothers, Brian and Greg, manning thecounter at the store or answering phones, emails, and Facebook

inquiries. (That’s quite a task with almost 2,000 FacebookFriends!)

That’s right; Grandma’s Cookies is keeping up with the times.Don’t let the name fool you, either! Grandma’s is not just forcookies anymore. You can find a delightful array of deliciouscupcakes (chocolate, yellow, and strawberry). If a cookie isn’tenough to satisfy your sweet tooth, try it a la mode – One or twoscoops of ice cream create the perfect treat! In addition to theconventional favorites like chocolate chip, peanut butter,snickerdoodle, and oatmeal raisin (to name a few), Grandma’s hasa Cookie of the Month and seasonal cookies, too.

But not to worry, the original secret cookie recipes have notchanged. The closely-guarded, time-honored recipes have beenkept within the Grandma’s Cookies family, along with the passionfor baking and serving every mouth-watering cookie with thekindness and warmth Grandma bestowed on her family and

Theresa Rubio


friends. They still believe (as the T-Shirts will tell you) “That abalanced diet is a cookie in each hand.” The only thing that haschanged is that the cookies are now 60 cents.

A large portrait of the dress-maker turned cookie-baker extraordinaire,but most importantly – Grandma Charlotte Thompson, who passedaway on May 8, 2008, hangs in the newly re-opened Grandma’sCookies and watches proudly as her family and friends carry on thetradition of Grandma’s Cookies serving the St. Charles communityonce again.

Grandma’s Cookies is located at 401 South Main Street, St. Charles,MO 63301 and is open Wednesday through Sunday 10:00 AM to5:00 PM. They’re open late until 9:00 PM on Fridays and Saturdays.They also make platters, gift baskets, and decorative boxes for everyoccasion. ■

CommunicationJ o L e n a J o h n s o n

Story by Amy Armour

Photo provided by Jo Lena Johnson

Communication is the key to any good relationship. Andauthor Jo Lena Johnson is on a mission to teach effective

communication skills. She is the author of four books geared tohelp people communicate more effectively.

Johnson became an author because she wanted to reach and teachmore people. She describes her books as “guidebooks to helppeople live better lives.”

“The books are handbooks and tools to help people get the thingsthey truly want,” said Johnson.

In addition, she’s the owner of Absolute Good Marketing &Events, a training and management company she started in 1998.

Johnson said her books teach readers practical things that can makea difference in communication, at both work and home.

“I started writing books because I have a lot to share with people,”said Johnson. “My mission is to help people become bettercommunicators and leaders.” She travels the country to do justthat.

Johnson has written, “If you Really want be Successful, GetConnected!” with her co-author Donna Gamache. She co-authored a book with Dr. Lee Roy Jefferson designed as a practicalguide for Christian living, entitled “If You Really want to Live, BeExtraordinary.”

Johnson is also trying to reach youth with her two books, “APocketful of Sunshine” and “A Light Is Born! Seven Ways to ShowYour Brilliance.”

Johnson said the number one cause of conflict is “a lack ofcommunication.” And that conflict typically happens due to threeissues: gender differences, generational differences, or personalitystyle differences. “A lot of the time conflict is not personal,” saidJohnson. “If I recognize that my style is different than your stylethen I can do something different.”

Johnson said most managers have no leadership training at all.“Einstein said when you do some thing over and over it’s insanity,”said Johnson. “How many of us do things over and over and expectto have different results?”

Johnson said to ask yourself, “Do you really know what you want?”“If you want to buy a car, you research it. You don’t just go to thelot and buy a car,” said Johnson. “Do you know what you reallywant? When you do, you can be very clear about what you want.”

Johnson believes that the reason most people are not successful isbecause they either don’t know what they want or they don’t knowhow to get what they want.

In her book, “If You want to be Successful, Get Connected,” shetalks about getting connected to mentors who can help you comeup with a plan to achieve your goals. The book includes insightfrom dozens of entrepreneurs who share their experiences.

The book is designed for any person considering starting abusiness, is already in a business, or is struggling in business.

Johnson also started a publishing company last year, called MissionPossible Press. The publishing company requires its books to teach,inform and inspire action.

“I listened to people in their pain and I watched people struggle,”said Johnson. “Most things we really want are possible with faith,prayer, hard work and dedication.”

For more information, visit www.jolenajohnson.com orwww.absolutegood.com. ■

YOU CAUGHTOUR EYE


Jo Lena Johnson


Story by Dianne Garrison

and Tom Hannegan


Th e Challenger LearningCenter-St. Louis is part of thechallenger center for space

science education, an international Not-for-Profit Education Organizationfounded in April 1986 by the families ofthe astronauts tragically lost during thechallenger space shuttle mission. TheSt. Louis location at 205 BrothertonLane, St. Louis, Missouri is part of anetwork of more than 50 ChallengerLearning Centers located throughoutthe world.

Simulated space missions are thechallenger learning center’s coreprogram. Participants are assignedvarious jobs, which are similar to thoseof NASA astronauts, scientists andengineers. After a brief orientation, onehalf of the group “LAUNCHES” intospace where they perform variousactivities and experiments. The otherhalf of the group works in missioncontrol to monitor and guide theastronauts’ activities to successfullycomplete their mission.

Astronauts on the rendezvous with a comet mission are chargedwith sending a probe to intercept and collect new data from comet‘Encke.’ They must be prepared for unexpected and highlyunpredictable objects in the solar system that may come their way.

A visit to the Challenger Learning Center is an ideal field trip forschool children and a wonderful generational share experience for

families. With this in mind, “Rendezvous with a Comet” will be aunique auction “sign up party” item at the Boys & Girls Club of St.Charles County held on February 12, 2011. (Listen upGrandparents an ideal item to share with your teenagegrandchildren) For more information see the Boys and Girls Clubnew website at www.bgc-stc.org.

For more information/reservations for the The Challenger LearningCenter visit [email protected]; www.clcstlouis.org

UniqueOut of this World

Experiences“ Vo y a g e t o M a r s ”

“ R e n d e z v o u s w i t h a C o m e t ”

“ R e t u r n t o t h e M o o n ”

a r e t w o - h o u r, f a r - o u t a d v e n t u r e p r o g r a m s p r o v i d e d b y t h eC h a l l e n g e r L e a r n i n g C e n t e r - S t . L o u i s .

EDUCATION


Story by Amy Armour

Six out of 10 jobs in the US require a post-secondary degree,according to the Lumina Foundation. Currently, the US has apost-secondary degree rate of only about 40 percent.

Two Missouri Mayors, one a Republican and one a Democrat, wantto see that number rise…and quickly. Wentzville Mayor Paul Lambi(R) and St. Louis Mayor Francis Slay (D) agree that politics don’tplay a part in the plan to educate America.

“President Obama set a goal and we have to put our politics aside.It’s not about Republican, Democrat or Independent,” said EdWatkins, premier authority on career development and workforcereadiness. “This can only be solved at the community level.”

The two Missouri mayors have teamed up with Watkins to providea comprehensive plan called Graduate America Priority 1 (GAP 1)to increase the number of post-secondary degrees in America—andthe plan starts here.

“We are the first to begin implementing a comprehensive plan tosignificantly increase the number of post-secondary degrees,” saidWatkins.

According to US Census American Community Survey 2006-2008,about 40,000,000 American adults have some college and no degreeand only 69,000,000 adults have completed an associate degree.Forty-percent of America—25 and above—has yet to complete anassociate and above degree.

“This is a serious problem in terms of being competitive with othercountries in the world. To remain economically competitive theUnited States of America has to reverse its course,” said Watkins.

Watkins said a workforce is tied directly to education. “You can’thave an uneducated population and expect to have a productiveworkforce,” said Watkins. “This is the first generation that is goingto be less educated than their parents.”

Since January, GAP 1 has recruited, trained and deployed more than200 post-secondary career coaches to help guide and mentorstudents.

And the coaching begins as early as kindergarten. Fifty careercoaches were assigned to 50 kindergarten families in the St. Louispublic school system last year.

“We’re planting the hope in them that they can go to college,” saidWatkins.

As part of the program, these children have a scholarship started forthem that can be accessed after high school graduation. “When theygraduate from high school, we’ll get them started,” said Watkins.

But part of the problem is getting the students through high schoolfirst. In January, GAP 1 had 150 volunteer coaches deployed to twoSt. Louis city schools with some of the worst performance rates.Career coaches met with students and the students met withattendance monitors.

“The voluntary (coach) can come along side anywhere they want in

GAP1C o a c h i n g f o r C o l l e g e

EDUCATION

Ed Watkins Paul Lambi


a student’s life. Somewhere between 9th grade and college graduationthere is a big loss,” said Lambi. “Our (coach) can help in two ways: bybeing a mentor at that time and helping a student completegraduation or going to the bucket (to) adults 25 plus with somecollege and no degree and helping them complete their associates,technical or bachelor degree.”

Attendance for students taking part in the program rose from 59percent to 70 percent, along with a significant increase in academicperformance. “We feel confident that with a full year under our belt,we can make such an improvement in our school system,” saidWatkins.

Watkins said according to the US Census there are about 500,000people in St. Louis city and county that have some post-secondaryeducation, but no degree.

GAP 1 will focus on coaching this targeted group to complete collegeby providing resources and information that can help them. “Peopleare drowning in information. They don’t know where to start. We helppoint them in the right direction to meet their needs,” said Lambi.

Whether it’s helping students fill out financial aid forms, or sendingthem directly to resources that can help, GAP 1 will help studentswade through the enormous amount of information available.

“We become a resource. Our company is an information broker. Weget all the information and supply it to the post secondary career coachwho has a toolbox (of information) to share (with students),” saidLambi.

In order to reach the goal to have 60 percent of St. Louisans’ withpost-secondary degrees, 1,852 degrees will have to be earned per yearfor the next 10 years. “It’s important for Americans to realize how farbehind we’ve fallen,” said Lambi.

The Wentzville goal is to increase the number of postsecondarydegrees by 105 per year for the next 15 years. “The most importantthing is to make sure your people are educated to do the jobs ahead,”said Watkins.

In order to meet the goals, GAP 1 needs more volunteers. The goal forSt. Louis is to recruit 1,000 volunteer College and Career Coaches,one for every two children or adults, and the Wentzville goal is 50.

“It’s a war on ignorance. If we don’t change that post secondary degreeswe’re going to be left in the dust,” said Lambi. “We need to be creatinglife-long learners.”

To volunteer, or for more information, call Watkins at 314-330-7078.■


A LA CARTE

Story by Robin Seaton Jefferson

Amedical mission team in St. Louis is changing the lives of poorpeople in a remote area of Honduras. Dr. Mario Castro said

he was humbled by the need he saw in Honduras. Castro is part ofa team of physicians, nurses and other medical workers who havefor 15 years traveled to the country annually to bring medical careto people who otherwise would go untreated.

It started with a group of St. Louis physicians who had aconnection with a Catholic bishop there. Bishop Maurus Muldooninvited them to visit Julticalpa, Honduras to provide specialtymedical care to the underdeveloped region.

Julticalpa sits in the province of Olancho, most of which is rural.“There is not a lot of medical care available,” Castro said,“especially specialty medical care.” And until this year the nearesthospital was located in Tegulcigalpa—a three to four hour drivefrom Julticalpa. “Most people can not afford it or do not have thetransportation anyway.”

Castro and his team provide respiratory and allergy care. They callthemselves the Allergy and Asthma Brigade. The brigade issponsored by the International Medical Assistance Foundation andthe Catholic Medical Association. Castro is a professor of medicineand pediatrics and a physician at the Division of Pulmonary andCritical Care Medicine at Washington University School ofMedicine.

The team has for 15 years traveled to a small hospital in Julticalpacalled San Francisco Hospital. The government-supported facilityhas only two operating rooms and little other space. But on itslatest trip to Honduras in March of this year, the mission startedworking from a new hospital. A joint venture between the Catholicchurch, fundraisers in St. Louis and the Honduran government has

produced Hospital Hermano Pedro, a hospital the mission teamhelped to build. Dedicated April 13, the $6 million, 100-bedfacility is fully equipped with an emergency room, operating roomsand a labor and delivery area.

Washington University and St. Louis University medical workersand others have also provided medical equipment to furnish andstock the new hospital. Hospital Sisters Mission Outreach inSpringfield, IL, provides refurbished medical equipment to anyhospital in the world in need. When SSM St. Joseph Hospital inKirkwood closed its doors, hospital administration allowedCastro’s team to root through the equipment and donate much ofit to the Honduran people. Beds, stretchers, baby warmers, examtables, lights, sterilizers and many other pieces of equipment weresent to the Hospital Sisters to be cleaned, organized and packed.Eight semi trailers carried over $100,000 worth of equipment to aport in Miami where the cargo was then sent to Catacamas,Honduras.

Seven physicians, seven nurses and a respiratory therapist saw some1,200 patients in five days at the new hospital in March. The teamprovided the people there with enough medicine to last them ayear. Other specialists who went were a neonatologist and apulmonologist from St. Louis Children’s Hospital.

The Brigade is the only medical team providing help to people inthis region of Honduras suffering from respiratory or allergyconditions, said Castro. “Respiratory disease affects many of thepopulation due to dust and smoke from massive cutting of forests,cooking over open fires as well as general poverty and poornutrition.”

Hope for HondurasBrigade brings medical care to remote area

YOU CAUGHTOUR EYE

Dr. Castro’s Allergy and Asthma Brigade, a team of 15, travelsto Honduras every year, providing medical treatment, supplies,and support to thousands of impoverished Hondurans, whowould otherwise be without medical help.


“One of the reasons children there have such a high mortality rate is that they have nothingto support them in any kind of respiratory distress,” Castro said. Two years ago the team tooka bubble CPAP or a simple respirator for newborns with them on the trip. The first day theywere there, seven babies were born. Of those, two were in respiratory distress. “This smallinexpensive intervention that is made with tools you can buy at a hardware store—tubing,oxygen, a bottle of sterile water—made a huge difference in saving lives.”

Castro said he helps the Hondurans because they have so little available to them. “Even theuninsured in the United States still have access to emergency care. That basic necessity is noteven available to the poor there. It is very sobering to see what is available there. Most of themedicines available to them are medicines we were using 30 years ago.”

He also feels obliged to help others because of the help he received many years ago. Castrowas born in Cuba and immigrated with his family to Kansas City, Missouri over 40 years ago.“We had no money. The church in Kansas City helped us get a new start in life. I was alwaysappreciative and wanted to pay back for all those benefits and luxuries. I wanted to help makelife a little more comfortable for someone else.”

This mission group provides the only medical help and hope for the people of this area ofHonduras. If you would like to impact the lives of thousands and be a part of this mission bydonating items or money, please visit www.iMedAF.org. Your donation will directly impactthe lives of impoverished Hondurans by providing them care that they would otherwise bewithout… and save lives.

For information on the Brigade or to make a donation, visit www.iMedAF.org. ■


Fall is the perfect time of year to travel scenic, two-lane roadsinto the southwest corner of St. Charles County. Upon arrival,you’ll be in a place where history, nature, art, and award-

winning wine all come together to create a treasured destination --Historic Missouri Wine Country.

Perhaps best known for its wineries, Historic Missouri Wine Countryis the perfect place to relax. Share a bottle of award-winning wine asyou enjoy the picturesque surroundings from a hilltop terrace. Orcozy up indoors when the weather is less than ideal.

But there’s more to Historic Missouri Wine Country than just wine.You’ll also find quaint towns in which to linger and explore. Augusta,Defiance, New Melle, and Femme Osage each have their own uniquestory as well as things to do and see.

Galleries run by local artisans, boutiques, antique shops, andnurseries await you. Dine in one-of-a-kind restaurants servingeverything from burgers to gourmet. Or immerse yourself in warmWine Country hospitality by staying at one of the region’s bed &breakfast inns.

Visiting with a group? Consider one of the new guided bus tours,which are offered Wednesday through Friday for groups of 10 ormore. For as little as $25 per person, you can forget about the drivingand simply enjoy the day.

Choose from the Ladies Day Out shopping tour, the Into the Pasthistorical tour, or the Taste of Missouri Wine winery tour. All toursinclude round-trip transportation from a central location of yourchoice. Custom tours are also available. To schedule a guided tour,call (314) 223-3423.

Whatever your pleasure, you’ll find it all and more in HistoricMissouri Wine Country. And however you choose to spend yourtime there, it’s sure to be a memorable experience. ■

Greater Saint Charles Convention & Visitors Bureau230 South Main StreetSt. Charles, MO 63301

636-946-7776www.historicstcharles.com

HistoricMissouri Wine Country


Photos by Joel H Watkins IV

Perry County resides in the center of the Mississippi River Hills.These counties include; Perry, Jefferson, St. Genevieve, Scott,

Cape Girardeau, and St. Francois.

My suggested tour will give you a taste of tiny towns nestled in thelush hills that resemble Germany.

Starting in Perryville, (off Interstate 55) you’ll want to travel it’smain artery Hwy. 61 south for some distance till you turn left onroad P. The curvy, well maintained black top road will take you toCrosstown, Missouri. This is a very tiny town that claims threeactive churches with gravesites in the rear of the property.

In the heart of Crosstown, you’ll want to turn on road C that will

take you to Farrar, Missouri. Country homes and churches displaybeautiful vegetable gardens along the roadside. Driving down a seephill, you will find the former Eggers General Store, which is now anoperating B&B.

At the bottom of the hill, turn and go back up the road to C(making a left) to travel a few miles to Brazeau, Missouri, namedafter Brazeau Creek. This is where to stop your car to take a break.This charming town appears to be a movie set, only this is the realdeal. A one-room Bank, Blacksmith Shop, Tea room, Museum,Presbyterian Church, Dance Hall, and the newly openedHemman’s Winery. This small family-owned winery specializes insweet wines that you can taste as you enjoy their side outdoor picnicand patio area. Music is played there on the weekends.

Continuing on road C, a few miles further is Frohna, Missouri.

A MISSOURI MILEw i t h A n n H a z e l w o o d

A DAY TRIP TO REMEMBER

TRAVEL


This is where you can visit the Saxon Memorial Village. Look forthe sign that leads you a quarter mile off of C. This charming villageincludes log cabins, small museum, an old school house, gardens,and a baking house that has a working brick out-door oven. Oncea month its fired up for people to bake their own bread, or have itbaked for them. Tours are continually given, but if you attend theFall Saxon Memorial Festival in October, it all comes alive withauthentic crafters, bakers and home-made apple butter and breads.For those who grew up with the German food and culture, it is notto be missed.

After we are back on the road, you want to make a left turn on RoadA to Altenburg, Missouri. This town of 309 people actively thrivewith their businesses and schools. It is also the home of theLutheran Heritage Center and Museum. It’s located on the groundsof the 1839 Concordia Seminary, which was the first LutheranCollege and it’s 1867 church. Free tours are given and also includesthe Christiane Loebor Cabin.

Continuing west on A, within two miles you will see the TowerRock Winery, known for it’s award winning wines, attractive vistas,and it’s family-owned hospitality. Weekend music is also a plus.

Three miles towards the river is the well known Tower Rock, thatsits 90 feet above the Mississippi River. It was founded in 1673, butbecame famous when Lewis and Clark reported it in their journals.

Turn around to get back on Road A, which takes you back byAltenburg and Frohna. Uniontown , Missouri is your nextdestination. Past the charming antique shop on the road, whichused to be their thriving general store and Post Office, is where youwill make a right on road F. After a short winding ride, it will bringyou to Apple Creek, Missouri. This is where you will see the historicSt. Joseph Catholic. It is massive in size and is next to the WaterfallShrine, showcased in layers of rock with flowing water from anopening cave. This is a good photo opportunity, if you broughtyour camera.

You are now close to Interstate 55, which can take you any directionto your home.

There are many discoveries in this part of the state. Having grownup in this region, I have fond memories of it’s genuine people andbeautiful landscapes. I hope you enjoy this day trip as much as Idid sharing it with you! ■


Basye Flooring

Story by Amy Armour

Randy Basye worked for aflooring company for 13years before he decided

to go out on his own. In 1993,Basye made the leap intoentrepreneurship and opened hisown store. In 1994, Basye joinedthe Abbey Carpet Buying Groupallowing the company to offerlower prices on quality flooring.

By entering the buying group,Basye’s Abbey Carpet & Floorjoins with 800 other Abbey Carpet stores which allow the store toget great prices from the mills and manufacturers. “And then we canpass the savings along to our customers,” said Basye

Customers at Basye’s Abbey Carpet & Floor can expect superiorquality and expert salespeople. “We’re totally different than big boxstores,” said Basye.“We meet the customers in the store and educatethe consumer. We personally measure all of our own jobs.”

“Purchasing flooring can be stressful, but we try and take that stressout of the process,” said Basye.

Basye’s Abbey Carpet & Floor has an extensive array of flooringproducts to meet the needs of its customers. From carpet andhardwood to porcelain and ceramic tile to sheet vinyl and laminate,the flooring store has it all.

Whether it’s a residence or acommercial building, Basye’sAbbey Carpet & Floor can help.The full-service professionalflooring company will sell andinstall the flooring for itscustomers.

All installers are employees ofBasye, with no outsidecontractors. And to ensure theutmost perfection—the installersmeasure their own project.

All employees at Basye’s AbbeyCarpet & Floor complete ongoing training to stay informed on allof the products. “I’m very proud of my (sales associates). They arealways very knowledgeable and courteous,” said Basye.

The store moved to its new location in St. Charles at 4091 N. St.Peters Parkway on August 16. The store is now across Highway 94from its original location.

“We’re very excited about the new store,” said Basye.

So come check out the brand new Basye’s Abbey Carpet & Floorlocation with its new showroom featuring its multitude ofattractive, high-quality flooring products.

For more information please call 636-939-3666 or visitsaintcharles.abbeycarpet.com. ■

STATE YOURBUSINESS


Story by Cillah HallEditor-in-Chief

Nelly is back in the spotlight and ready to once again show theworld why he’s referred to as one of the biggest stars of thenew millennium. It’s pretty cool to know that someone with

such mega-star status once lived in Lake St. Louis and continues tosupport St. Charles. There’s more to Nelly than just music. He’s asavvy businessman with investments that put his estimated net worthat more than $225 million.

Despite his success, Nelly remains loyal to his hometown of St. Louisand gives back to the community through his two non-profits. The“4Sho4 Kids” organization works to improve the lives of children bornwith developmental disabilities like Down syndrome and childrenborn addicted to drugs. Perhaps the one closest to his heart is “Jes Usfor Jackie”, a campaign he co-founded in 2003 with his sister who wasdiagnosed with leukemia. Jackie Donahue lost her battle withleukemia two years later at 31 years old, but her legacy lives onthrough the campaign which educates people about the disease andhow they can help by simply joining a bone marrow registry.

Lindenwood also holds a special place in Nelly’s heart. He supportsthe university through its scholarship program. “I chose Lindenwoodbecause I liked what they were trying to do with outreach and howthey were making an effort to help minority students,” said Nelly.Each year, two students are presented with four-year full tuitionscholarships. First–year incoming students who meet admissionrequirements and demonstrate academic success as well as leadershipand financial need can apply.

Only two simple words from scholarship recipients have kept Nellygoing. “Thank You,” he said. “That’s all it is.” His contributions toLindenwood come from a deep desire to change the course of

someone’s life and he stressed that it’s up to each individual to takeadvantage of any opportunities to be the best. “You have to have thewill to succeed, know where you come from and strive to achieve,”said Nelly.

Over the past three years, the superstar has brought a taste ofHollywood to St. Louis. He hosts the Black and White Ball, a holidaygala that’s one of the hottest tickets in town and a fundraiser forLindenwood scholarships. Regular folks get to rub shoulders withlocal and national celebrities for one spectacular night. Past guestshave included Bill Dewitt, president of the St. Louis Cardinals, LarryConnors and Vickie Newton who share the anchor desk at KMOV-News 4, Hall of Famer Ozzie Smith and music star Janet Jackson. It’salways a memorable event, but Nelly reminds everyone that the nightis also about making a difference in someone’s life.

Success is not easy and one of the things that Nelly learned over theyears is that you can’t make everybody happy. He says those peoplewho focus on the negative need to work on their own personalgrowth. “That’s why they’re not successful. They’re too busy blamingother people,” said Nelly. “It’s always easy to blame someone else, butyou have to evaluate yourself.”

It’s been more than 10 years since Nelly’s first solo album ‘CountryGrammar ‘put him on the map when it debuted at No. 1 on theBillboard top 40. The years have been filled with many greatmoments. He has sold more than 20 million records and won twoGrammys. But he has also faced some big disappointments, like thelackluster sales of his last album. Nelly has definitely grown andevolved as a person over the years. “Things have changed, but youhave to have the same values,” said Nelly. With six solo albums underhis belt, Nelly remains just as relevant as he was a decade ago. Hislatest single ‘Just a Dream’ is a big radio hit and he’s getting ready torelease an album with the St. Lunatics as well as another solo albumtitled 5.0. “It’s a great album. People who support Nelly will love it.”The title emerged from Nelly’s collaboration with Ford to use acustom made 2011 Ford Mustang G.T. with the iconic 5.0 engine asan album cover.

Working up a good sweat in the gym helps Nelly stay focused and he’ssharing secrets to his great abs with fans in a new fitness video calledCelebrity Sweat. The video is part of a series that will showcase theworkout routines of professional athletes and entertainers.

As if that’s not enough to keep anyone busy, Nelly is expanding AppleBottoms, one of his international clothing brands that’s been featuredon America’s Next Top Model,The Ellen Show and on Oprah.Not bad for a kid from U-Cityand definitely ‘beyond the best’.

“I feel good about making itand watching my dreams cometrue. I just want to continuouslygrow,” said Nelly. ■

Nelly, beyond the musicFEATURED

MUSIC ARTIST

Grammy Award-winning artist Nelly with 2010-2011 Black and WhiteBall Scholarship recipients Cristina Catarinicchia and Ammi Bellduring the scholarship presentation at Lindenwood University. Theevent was sponsored by members of the university Black StudentUnion, Plaza Motors, and Nelly's record label, Derrty Ent.

Tidbits about Nelly

Birth name: Cornell Haynes Jr.

Horoscope: Scorpio

Children: Two

Record Label: Universal


photo by Marc Baptiste

Nelly's Apple Bottomsbrand was featured on therunway at StreetScapeMagazine’s - St. CharlesFashion Week held at theAmeristar's breathtakingEvent Lawn. Entertainment fromthe night was Seviin Li,a member of Nelly'srecord label, DerrtyEntertainment. Models by West Model andTalent Management.


Jim Lloyd,

CPA

Sue Miller

Julie Pryor

40 Portwest Court • St. Charles, MO 63303

636.946.3411“Work Hard — Play Hard”

Caryn Lloyd Watson,

CPA

Story by Kathleen T. Brady


What started out as a hobbyturned into a dream cometrue for Jim Miller when he

opened up Big Daddy’s TaxidermyStudio & Trading Co. in Frenchtownlast year. Jim practiced the art oftaxidermy for friends while he worked asa local contractor. He was known as BigDaddy to his buddies, and the namefollowed him to the shop that he ownswith lifelong friend and businesspartner, Jerry Nicholson.

The layout for the 1,400-square-footstore at 901 N. Second Street wasinspired by the couple’s love for animals and the outdoors. Almostall the decorations are for sale. The wood floors and red brick wallsgive a warm back drop to the lodge cabin-style furniture, bronzes,paintings and preserved animal skins displayed throughout thestore. One wall is painted with a beautiful mural of a flock of ducksflying over a marsh at sunset.

When you walk in, you might be greeted by a couple of furryemployees, Otis and Sara, Jim’s Labrador retrievers. If you don’t seethem in person, you can’t miss their mural on the window, wherethey are sitting with their sunglasses on.

Big Daddy’s taxidermy business has beengrowing month by month, Jerryexplained. The fall hunting season isespecially busy, she said. Many huntersand fishermen immortalize their trophieswith Jim. He has included instructionson the company’s Web site(bigdaddystaxidermy.com) on how tocut and care for the hides in the field inorder to preserve them for mounting.

Jim has worked on both large and smallcreatures. You will see foxes, bobcats,largemouth Bass, quail and gazelle at thestore. The largest creature was anAlaskan moose that almost didn’t fitthrough the double doors of the shop,and the smallest was a moth.

In addition to taxidermy, the trading company carries carved ducks,bronzes, rustic furniture, lamps and wildlife art – just aboutanything you need to decorate your home or office with a rustic,outdoor theme. It also sells western jewelry, knives, buckles andwatches.

If you haven’t seen it yet, check it out. For more information, call636-724-7300. ■

SEASONAL HUNTB i g D a d d y ’s Ta x i d e r m y S t u d i o& Tr a d i n g C o .

Jim Miller and Jerry Nicholson

Corporate Group

Story by Amy Armour

Corporate Group Inc. doesn’t want to be the biggest firm incommercial real estate management and leasing—just thebest.

Corporate Group Inc. currently manages and owns 1.6 millionsquare feet of commercial, retail and residential space throughoutSt. Charles County, Warrenton and Lake of the Ozarks.

Chairman of the Board and founder of the firm, Jerry E.Scheidegger said the company specializes in commercial, retail,office and apartment space in the three counties.

St. Louis is not included in its market.

“Our concern is doing a good job. I don’t want to go to St. Louisto be the biggest…we want to be the best in our own niche,” saidScheidegger.

Scheidegger started the company in 1972 as Midwest PropertyManagement. He changed the name in 1998 to Corporate GroupInc. when his twin daughters Kim S. York and Kelley S. Barbeejoined the firm as partners.

With 1.6 million square feet of property space, the family-ownedcompany offers its professional tenants a vast variety of options andchoices. From a few hundred square feet in office space tothousands of square feet in retail or light industrial space, CorporateGroup is devoted to finding its clients the perfect place to succeedin business.

“We are dedicated to helping professional people attain the properspace in St. Charles, Warren County or Lake of the Ozarks,” saidScheidegger. “We want to help you find the right location and wewant you to grow with us.”

Clients leasing space from Corporate Group range from lawyersand doctors to CPA firms and banks. “It’s a mix of professionalpeople from St. Charles County,” said Scheidegger.

Executive Parc, located at Highway 94 and Page Avenue extension,features a wide variety of spaces for a multitude of professions. The90,000 square foot retail and office center houses everything fromattorneys to web companies to salons to painters. Some of itstenants include: CDKWeb.com, Mueller Prost PC, Black OrchidSalon, Newberry Group, Eldercare Management, Bremen Bank &Trust, Larry W. Boschert and, of course, Corporate Group.

Executive Parc has all sizes of spaceavailable in the park—from 247 squarefeet all the way to 7,000 square feet andeverything in between.

Despite a slower economy, CorporateGroup continues to grow. Scheideggersaid the locally owned company attained100,000 square feet of commercial spacein 2009 and the company is looking toexpand again in 2010.

“Our goal is not to be the biggest, but thebest,” said Scheidegger.

Corporate Group, Inc. is headquarteredat 2500 Old Hwy 94 South, Suite 200,in St. Charles.

For more information about thecompany, visit www.corporategrp.com.■

STATE YOURBUSINESS



NOWOPEN


Story by Kate Santellano

Lights! Camera! Action! StreetScape Magazine’s 2nd Annual Greater St. Charles FashionWeek had all the glitz and glam to draw over 2,000 people! The four day extravaganza,held at Ameristar Casino Resort and Spa combined the latest fashion trends, boutique

shopping and an opportunity to help local charities.

Headline performers such as R & B Singer Bradd Young American Idol Season 4 contestantAloha Mischeaux and Seviin Li, a member of Nelly's Derrty Entertainment family, graced thestages and brought down the house!

St. Charles County Humane Society held a silent auction on the jeans, lingerie and swimsuitevening, and according to Kelly Backes, Interim Executive Director for the St. Charles HumaneSociety, the event allowed their organization to educate the community on the fact that they arethe only NO-KILL shelter in the area. “I believe this will help people make the decision to adopta canine or feline friend. We depend solely on private donations, so an event like fashion weekmay help get one more dog adopted and also bring in new volunteers.” Other charities for thisyear’s event included Habitat for Humanity of St. Charles County, Bridgeway BehavioralHealth, and Oasis Food and Crisis Center.

Just as Paul Poiret is remembered for freeing women from corsets, St. Charles area designers haveset the stage for emerging trends. Nicole Moss of MOss Boutique showcased her originaldesignes on both the vintage theme night and at the much anticipated designer night. Being adesigner and a boutique owner made her involvement in the show unique. Selling everythingfrom designer jeans to alterations to redesigning old items, Moss brought sophistication andedgy vintage trends to new levels.

Designers such as Betty Chibwe, impressed the audience, combining pure elegant couture withan African touch. “I try and bring out the feminine side of women,” said Chibwe. Missionaccomplished.

For folks not familiar with Fashion Week, it is a community event that has garnered supportfrom mayors across St. Charles County because of its focus on the community. “Fashion Weekwas a great way to partner with the local community by helping to stimulate retail sales in St.Charles County and provide exposure and fundraising opportunities for charity,” said KimCarpenter, Ameristar’s director of hotel and conference center sales. “The week was exciting,energetic and a high-quality cutting edge event that showcased our property and the St. Charlescommunity.”

Plans for the 3rd Annual Greater St. Charles Fashion Week are well underway. Just as this yearsevent wowed attendee’s, next year is full of unique surprises sure to please everyone. Mark yourcalendars! ■

Fashion Week in Review


SHOPPING

Story by Amy Armour

Families looking for a premier shopping experienceneed only to visit Lake Saint Louis. The Meadowsat Lake Saint Louis welcomed a brand new store to

the state of Missouri on September 18. The MeadowsVON MAUR location will mark the first store inMissouri and the 25th location in the Midwest.

“We are excited about our growth and look forward tojoining a great mix of retailers at The Meadows. Workingwith developers focused on providing customers with a unique, qualityshopping experience is a natural partnership for us,” said Jim vonMaur, president. “We’re pleased to bring our long-standingcommitment to service and quality merchandise to the residents of theSt. Louis area.”

The two-story, 124,000 square foot upscale department store will caterto shopping needs of the entire family.

“We offer women’s apparel in our Better Sportswear, Moderate,Women’s and Petites departments, in addition to women’scontemporary apparel in our Juniors and Expressions departments,”said Amy Davis, advertising manager for VON MAUR. “Our men’sselection includes Men’s Sportswear and our contemporary Conceptsdepartment, as well as Men’s Clothing/Suiting and Furnishingsdepartments. Children’s apparel, accessories and giftables are found inour infants, boys and girls area.”

Bridget Geiss, marketing director of The Meadows, said the anchorbrings not only more than 150 new jobs to the area, but new shoppersto the area as well.

VON MAUR carries a wide selection of top designers such as Coach,Burberry, 7 For All Mankind in addition to unique designers nottypically found in department stores like Nic & Zoe and Louben. Forthe children, VON MAUR will also carry designers such as PumpkinPatch, Isobella & Chloe and Rare Editions.

Fine gifts and seasonal gifts are available in the gift department to helpshoppers complete the ever-expanding holiday shopping list. And thestore is complete with an unbelievable shoe selection for the family.

“A fabulous selection of shoes can be found in Women’s, Men’s andChildren’s Shoes. We also offer all of the women’s accessory areas–Handbags, Hosiery, Cosmetics, Jewelry and Intimate Apparel,” saidDavis.

Shoppers in VON MAUR can expect superior customer service.

“For over 130 years we’ve been known for customer service. We findthe friendliest people who truly enjoy helping customers,” said Davis.“Our sales associates provide personalized service to their customers,getting to know their needs and style preferences.

VON MAUR also offers customers some unique—and free—extras.

“Services like an interest free charge account, free gift wrap and freedelivery within the United States make our customers shoppingconvenient,” said Davis.

Shoppers will also be treated to live piano music and lots ofcomfortable seating located throughout the store for shoppers to takea break in between power shopping. Extra large aisles and spaciousrestrooms add to the shopping experience.

VON MAUR is open from 10 a.m. to 9 p.m. Monday-Saturday; andfrom 11 a.m. to 6 p.m. on Sunday. For more information, visitwww.vonmaur.com.

In addition to VON MAUR, The Meadows also welcomes Maurice's,a contemporary women's fashion store to complement the currentselection of contemporary fashion retail shops. The store is currentlyunder construction and is scheduled to open this fall.

The Meadows will also welcome Soma Intimates which will open bythe holidays this year. Soma, a division of Chico's, offers a full line ofwomen's intimates apparel and relaxation wear.

By the holidays of 2010, The Meadows will be home to 35 uniquestores and boutiques, five of which opened this year. Some of the storesinclude Cache, Ann Taylor Loft, Banana Republic, Jos. A. Bank,Charming Charlie and Claire’s.

Von Maur


"The growing selectionof stores in a uniqueoutdoor shoppingenvironment is whatmakes The Meadowsthe area's premiershopping destination,"said Geiss. "We have agreat mix of storescreating a fun shoppingexperience the familycan enjoy together."

The upcoming fall and holiday season at The Meadows bring a hostof family-friendly events. In October, families can check out theLake Saint Louis Fire Safety Day on the 9th and Monsters on TheMeadows Fall Festival on the 30th. Spooky Movie Night will also beheld on the 30th featuring Disney's Hocus Pocus in the Clock TowerPlaza.

And it’s not just the shopping that draws families to the Meadowsduring the holidays.

Complimentary hotchocolate forshoppers, horse-drawncarriage rides, holidaycarolers and thousandsof Christmas lights arejust a few of theholiday events thatmake the season brightat The Meadows.

Details on all of theseevents and more can be found on The Meadows website atwww.themeadowsatlsl.com.

“We have felt very welcomed by the community. We appreciate thelovely comments and excitement area residents have shared with usand we look forward…to returning that welcome,” said Davis. ■

By Cary O’BrienThe Salon Guy

As the seasons change their looks so should we. Let’s explorea few simple ideas to make this Fall Fabulous.

1. Add Low Lights. Are you a medium to light blonde? Now is theperfect time to add some low lights. This will add depth andtexture to your hair and the darker richer colors in your wardrobewill look great.

2. Tone it Down. Very light blondes might want to tone it downjust a bit. You can stay blonde but ask your stylist for a color wash(known as a toner) to give you a new beige or strawberry blondelook. Why? As we lose our summer color in our skin, we couldbegin to look washed out if our hair is too light.

3. Add Some Curls. Texture in hair can also come from simplyadding some big loose curls. I suggest hot rollers or big curlingirons. Start in the crown and add the larger rollers first, then finishwith the smaller ones. If using a curling iron also start in the crownand pin or clip each curl to keep it out of the way for the next.

4. Time to Re-Hydrate. Summer can be hard on our hair. Toomuch sunshine, chlorine in the pools, and our Missouri humiditycan lead some to flat iron much too often. First visit your favoritesalon and get an intense salon conditioning treatment. This willjump start the repair efforts of the hair. Next, take home a DEEPCONDITIONER. I emphasize this because most people use adaily conditioning treatment and rarely use the take hometreatment that can be used 1 – 3 times a week.

5. Moisturize, Moisturize, Moisturize. We know our hair needsmoisture but let’s not forget about our skin. Plan an exfoliationtreatment soon! This will remove the summer dryness as well asprepare the skin to take the moisturizers better. These two simplesteps keep young skin looking young and help fade small lines and

wrinkles on mature skin. I suggest a proper consultation from alicensed Esthetician. They can evaluate your skin and give you aplan to keep it glowing. Ever thought about a glycolic peeltreatment? Now is the perfect time to start. First get thatconsultation (by the way the consultation should be free.)

6. New Season, New Makeup. You don’t need to throw outeverything in the bag. How about we just add a few new richercolors. Try a Fall/winter combination pallet. Smokey and sexy isnever going out of style. Get a makeup lesson to learn a new trick.(should be free) Look for bolder lips. They’re in style this seasonand they look great.

Every tip and idea above is very simple and easy to put into yourFabulous for Fall repertoire. I will always recommend you visityour favorite salon professional for a personalized consultation.Remember, consultations should always be FREE. If you like whatyou hear then give the new service a try, if not try anotherprofessional.

Ask the Salon Guy, Cary O’Brien ■

Six Tips for a Fabulous Fall THE SALON GUY


The Lindenwood University School of FashionDesign recently hosted a design competition for itsstudents. Participants were given nine hours to create

an original garment using only muslin and basic structuralmaterials. Designers were not allowed to use any pre-madepatterns or pattern making instructions. The top threedesigners were voted on by the school and Maggie Holper waschosen as the winner. Maggie graduated from the program inMay and will be returning to Lindenwood as a graduatestudent. Congratulations Maggie!

For information on Lindenwood’s School of Fashion Design,visit www.lindenwood.edu/arts/fashion.cfm. ■

SCHOOL OF FASHION DESIGN


October 21, 2010 at The Columns Banquet Center

Master of Ceremonies

Deborah Alessi

Keynote Speaker

Dave Glover

Elite Sponsors

UMB Bank

Gold Sponsor

Gardenview Care Center

A Special Thank You to Baue Funeral Homefor providing flowers for the evening.

M A G A Z I N E

Presented by


Shane BatesGeorgia Chiropractic

Dee BaxDutchman Realty

John AntesBarnes Jewish Hospital

(St. Peters)

Scott AlbersonGershman Mortgage

Nadine BoonColdwell Banker Commercial

Jody BlantonBlanton Construction

Robert BlackwellBlackwell and Associates

Attorneys

Peter BezemesLindenwood University

Nick BrockmeyerPlatinum Sports and

Entertainment Management

Dr. Mark BoschertRenaissance Plastic Surgery

Jack BorgmeyerGrappa Grill

Norma BoozerPNC Bank


Rob CiampoliAndrews Academy

Gaspare CalvarusoSSM St. Joseph Health Center

Kim CarpenterAmeristar Casino

Dale BrownBotz Deal & Co.

Brenda FraserGala Force LLC

Lorna FrahmFrahm Law Firm

Dr. Joe CleverSt. Charles Eye Center

Cindy ClarkEmmaus Homes

Bill HennessyMayor – City of O’Fallon

Tim HagerNewstime

Dianne GarrisonSantoLubes

Dan FullerEPC, Inc.


Jill KluesnerSt. Charles CountyAmbulance District

Karen KirkBoys and Girls Club

Jerry HollingsworthSt. Charles Insurance AgencySt. Peters Ward 3 Alderman

Kim HensonCircle of Marketing

Charlotte LitleGardenview Care Center

Kelley LammDeliciously Alive

Joe KoeningCreative Anvil

Jeantette KoechnerBoys and Girls Club

Julie MuellerLindenwood University

Nicole MossMOss Original Designs

Kasey McKeeSt. Charles Community

College

Rhona LococoLococo Bed and Breakfast


Scott NewcomerJake’s on Main

Joe ParisiLindenwood University

S T R E E T S C A P E M A G A Z I N E | 57S T R E E T S C A P E M A G A Z I N E | 57


Ruth ScheideggerHumane Society ofSt. Charles County

Pat RossLindenwood University

Matthew RenaudRenaud Co.

Drew RectorSSM St. Joseph Hospital West

Steve ThomasThomas Suit Homes

Carolyn ThomasThomas and Associates

Sharon StottSiteman Cancer Center

Dorothy SloanBaue Funeral Home

Valerie WhiteWhite Auto Body

Bob WamhoffWamhoff Financial Sevices

Ann WaltonUMB Bank

Jani TorrenceSt. Charles Convention and

Visitors Bureau


From Left to right … Left side front:Ami Danti (A’mis), Jerry Hollingsworth (Bridgeway Gala Co-Chair), Jim Russell(chef), Jeff Davis (Llywelyn’s Pub), Barb Gigante and JimCurry(chef) (Donatelli’s Bistro),

Back row Left Side (left to right):Shabi Moria (A’mis Italian Restaurant), Mike Morrison (Bridgeway CEO)

From left to right … right side front:Jody Blanton (Bridgeway Gala Co-Chair), Marc Rousseau (R.T. Weiler’s), Kirk Menard (Virginia Barbeque), Nancy Cavazos (Event Planner),Kym Grannemann (Kym’s Confections), Wayne Davis (Braddens)

Back row Right side (left to right) :Brian Durbin (Genghis Grill), Regina Ruppert (Vintner’s Cellar), Ashly Curry (Bridgeway Events Coordinator)

Not pictured:Brian & Christy Hall (B Hall’s), Walt Chaboude (Culpeppers/St. Charles), Laurie White (McAlister’s Deli), Judy Howell & Sherry Pfaender(Miss Amiee B’s), Cindy & Chalyn Elking (Quintessential Catering), Kellie & Jeff Goddard (Rizzo’s Wentzville/Troy),Jeff Labeaume (Stefanina’s Express), Tony Bethmann (Tony’s on Main)

Photo by :Debbie Kertz from Ehlmann Photography

Bridgeway’s 5th Annual Gala

SOCIAL SCENEBusinessmen’s Prayer Breakfast

A Game Night at Amini’s to Restore Hope & Rebuild Lives. Event was held Saturday, August 21, 2010.


SOCIETY

SOCIETY SIGHTINGS

… by Teri Seiler

Give me a reason. Just give me any reason to be outside inautumn and I’m there! The warm, gentle breezes that blowthrough the month of September harboring a cool

undercurrent (I’m sure a meteorologist would have a proper namefor that) tease and tantalize as they whisper, “Fall is on it’s way. It’stime to go outside and play.” Thus, I am forever grateful to thosecommunity activists who brave Mother Nature’s unpredictable andsometimes warped sense of humor and proceed with their dreamsof coordinating fresh-air events that give us the opportunity togambol and graciously give gelt while enjoying the great outdoors.

It was a crisp September morning, and the clouds hovered overheadthreatening to spill their liquid assets. Jerry Daugherty, Chairman,and Debbie Fann, Co-Chair(wo)man of the First Annual Boat Racefor Backstoppers woke up and looked at the pending doom and mostlikely said to themselves, “This event was cancelled in June due towater levels and it’s just too important to postpone again. So, comehail or high waters we are going to make this event happen!” Andso they did. With the help of people such as Jim Rassmussen,Cheryl Hibbeler, St. Peters Mayor Len Pagano, Dave Marlo,Brad Peters, Bill Schuette, Linda Didion, Mark Austin, MichaelConroy, Tim Dixon, Marty Limpert, Sheriff Tom Neer, andretired St. Louis County Police Chief Ron Battelle they welcomedhundreds of people who came from afar to see high powered raceboats reach speeds of 190 mph-plus on the mighty Mississippi.Mark Austin and John Block along with their committee memberswere the stars of this fundraiser as they were in charge of the mainevent – coordinating the races and making sure registration wentsmoothly. Rick and Chris Maloney were on hand to give a hand toSpeed Racer, sponsored by Rick’s work place, Roto Rooter. SueMcMahan, Joyce Schuette, and Amy Spencer provided lots ofcarnival fun for the kiddos; while Brad Peters, Bob Aubuchon,Rocky Reitmeyer and DaveVolz quenched any thirst or hungerpains. Kenny and Julie Biermann made sure everyone had enoughtickets to enjoy the festivities. For those attendees who found itboring, relaxing on the banks of the Mississippi waiting for the nextspeed boat to prepare for take-off, they could participate in thewashers tournament coordinated by Paul Jokerst and ChristinaGonzales or bid on silent auction items. Of course events of thismagnitude would not be possible without corporate sponsors, ofwhich there were many thanks to the efforts of Scott Steele. Thekind folks at Liberty Harbor had the chance to showcase theirvenue and despite the previous evening’s downpour that left acarpet of muddy goo, it was still fun to traipse around and “ooh”and “awe” over the motorized money catchers in dock. The fundsraised from this event will help financially support the spouses andchildren of our local police, firefighters, paramedics and EMTs wholost their lives performing their duties. By the way, good things

happen to good people doing good things. The clouds dispersed,the sun came out, and a beautiful day of relaxing, riding, androlling on the river ensued.

A full moon provided the perfect backdrop for a glowing evening offashion recently held outdoors on the fifth floor of Ameristar’s chichotel located riverside in downtown St. Charles. Fashion loversoverflowed the venue and kept Mary Ellen Renaud busy at theticket box while organizer-extraordinaire, Kate Santellano, rushedto find more chairs to seat the hundreds of guests that just keptcoming and coming and coming. Karen Thomson and ChristineMedley sat front row on the runway thanks to Karen’s hubby, MikeThomson’s, generous sponsorship of the event. An ever-cool TomHannegan introduced KMOV’S nighttime anchor, VickieNewton, who wore her usual brand of C&A (charm andadorability) as emcee of the evening. Being ever so cognizant of hermanners she introduced her ratings competitor, Art Holliday, whowas sitting in the audience. Fashionistas such as Joyce Shaw, RuthScheiddegger, Dianne Vines, Donna Costellia, and Kelly Lamm,had the opportunity to sample the cupcake creations of KymGrannemann (Kym’s Confections) and Laura Andert (LaulieCakes), admire the jeweled creations of Marilyn Rufkahr (LiaSophia Jewelry) and Lesley Held (Le’ Diva Jewelry), eye the latesttrends that are available for purchase at Shannon Follwell andStephany Lillard’s newly opened boutique in O’Fallon known asJessie’s Jewels, and sample fall’s favorite vintage – apple wine –which is available at Lee and Regina Ruppert’s Vintner’s Cellar, aboutique winery, in O’Fallon. That ever-so-handsome, andPresident of the St. Charles Humane Society, Kris Pals, and histoo-cute-for-words wife, Dani Pals, were busy encouraging folks tobid on the silent auction items and soliciting the crowd to buy raffletickets in an effort to raise money for their “pet” charity. CaryO’Brien and Tami Scott put the finishing touches on the modelsthat strutted the latest in swimwear and jeans. I sat next to theproud grandmother of Kristy Lee, a graduate of LindenwoodUniversity’s Fashion Design School, coordinator of the runwayshow, and who had several designs featured on the catwalk.Grandma basically took credit for Kristy’s success explaining to me:“I taught Kristy how to sew on my Bernina when she was eightyears old.” Did I mention she was a proud grandma? Speaking ofproud, Florence DeWan, chairperson of Fashion Design atLindenwood University, was shining as bright as that full moon asshe watched the incredible creations of her students. So, whenlooking for your next designer duds, forget Calvin, Tommy, andMichael and start looking for these designer dudes and dudettes:Hoda Abdian, Jason Christopher Peters, Santino Rice, A.J.Thouvenot, Kristy Lee, Nicole Moss, and Suzanne Lay. You canthank me later when you are featured on the cover of InStyle. Oh,by the way, Saturday evening’s fashion show, held inside theballroom of the hotel, where Mary Lou and John Hannegan satfront row, was just as much fun – just ask Lisa Baue, Joi Niedner,and Deborah Allessi, who faced the challenge of finding availableseats.


Outdoorsmen such as Dr. Michael Conoyer, Bob Cissell, GerryPrinster, Don Boschert, Jr., Bob Davis, Senator Tom Dempsey,and Rich Kulage woke up early, one recent September morn, andheaded for Mallard Point where Dave Bumb chaired the 28thAnnual Charity Dove Hunt to benefit the Boys & Girls Clubs of St.Charles County. Alan Orf made sure the hunters “hit the spot” byhaving lots of Pepsi products available. Helen Eichorn was the bigwinner of the day; not because she shot the most doves, because shewon the $500.00 gift card to Cabela’s. Dave Adams, Larry Ruff,Charlie Shannon, Roger Hopkins, Gary Lacy, Bobby and GwynRoberts, and Fred Jasick also won various prizes. Sam Holmanwon the bid for a goose hunt for two guests at Dillard Farm. It wasa great day for doves, dogs and doing good while having a “blast”raising $11,200 for the kids at the Clubs.

During another shootout for the Boys & Girls Clubs – this timeclay birds, not real ones – Jerry Hollingsworth, Keith Haislip, andDr. Robert MacDonald helped raise over $6,000.00 thanks toparticipants such as Mark Bockerstett, Jim Didion, Matt Hurley,Curt and Chris Dreyer, Ron Hicks, Roger and Pat Pryor, BudHarold, Jay West and Mike Hollingsworth; not to mention acouple of the sharpshooters from Lindenwood University’s SkeetShooting Team. They took the bang out of the barrels of some ofthe guys who thought they were pretty good until they watchedthose young guns blast a round, or two, or three without missing.Bob Coleman will be hitting the birds better since he won theBenelli Super Black Eagle II Max Camo 12 gauge shotgun that wasraffled. America’s Top Chef ’s (or at least St. Charles County’s topvolunteer chefs) caught behind the grills making hamburgers andbrats were Gary Kosednar, Jerry Furlow, Lou Pessoni, LarryAustin and Bill Thomas.

The calm before the storm gave Laura Helling, Jane Isenberg,David Helling, Sarah Flentge, Melissa Trask, Mike Ritchie,Jillian Bartak, and Dan Fleri, a few of the folks who helpedsupport the 16th Annual Missouri Mosaics Festival for the Art, a two-day event instead of the planned three-day event. However,organizers know “wet happens” with outdoor events. AlthoughSunday was basically a wash-out, Friday and Saturday were quitenice as Angela Fowle, Liz Friederich, Mandy Farrell, and ShelleyGeiger worked alongside the National Honor Society studentsfrom St. Charles High School to encourage budding artists in theChildren’s Village to create sand drawings, wire sculptures,construction paper lizards and water color wonders. RitaSponamore was spotted helping in the souvenir tee-shirt booth.Art aficionados visited numerous booths such as those of BradleyBauer, Lisa Jaboor, Lisa Becker, Paul Bayer, Barbara Bowling,Kyle Diffey, Joseph Farmer, Maggie McCarthy, Jean McMullen,Wayne Trinklein, all from St. Charles County, who exhibited glass,jewelry, mixed media and sculptures.

If you recently drove past West Clay and headed down Duchesneyou could smell bar-b-que that got your gastric juices gurgling. The“a-ha” moment came as you approached Schnucks’ parking lot andsaw the men of The First United Methodist Men’s Club, such asJerry Jones, Paul Vipond, Gary Bickel, Associate Pastor JohnRay, Lloyd Gross, Rich Suter, David Eckhoff, John Cross, LesPeters, and Barry Bennett, smoking some really good stuff – brats,chicken and pork steaks – along side members of their Chancel

Choir, such as Gene Wellinghoff, Tom Pyles, Jerry, Betty andNancy Knapp, Alice Kniker, Peggy McDaniel, Marybeth Dick,and Karen and Gran Mitchell. The two groups were working thecoals to raise funds for several ministries such as free Bible schooleducation and uniforms for their newly established Boy Scouttroop.

While you are out and about frolicking in the fall festivities, be sureto stop by Savvy Settings located at 412 Boones Lick Road.Meredith Borgmeyer recently fulfilled her long-time dream ofowning a store filled with unique furniture, home décor items, andantiques. She enlisted the decorating and business skills of hertalented friend, Cathy Glosier. Together they have created a savvyplace of warmth and welcome to all who stop to shop. Warning:Beware of their guard dog/mascot. She can be pretty ferocious.

They say only 2% of married couples make it to their 60th weddinganniversary; thus, the recent celebration of sixty years of marriageof Tom and Mary Stephenson was a marital milestone. Over 100guests such as Tom and Mary Boschert, Norma and RobertKoetter, Doug and Leah Boschert (who had more years ofmarriage than anyone in the crowd) Joan Berry, and MaxineHuster enjoyed the Stephenson’s children, Margaret Harper,Marilyn Martin, Marlene Richardson, Malissa Murdock, andThomas Stephenson, Jr. as they paid homage to their parents witha musical tribute, poems and comedic skits at The ColumnsBanquet Center. Even the grandchildren got in the act; inparticular, Marissa Murdock, who is Jr. Miss Colorado World2010. She performed a jaw-dropping rendition of I Look to You.

Mary Lou Hannegan recently entertained an energetic gaggle ofgals who are preparing for the Crystal Ball, a fundraiser for the Boys& Girls Clubs, at her exquisite estate home overlooking InnsbrookLake. The tranquil and serene environment is just what the ladiesneeded to brainstorm new and exciting auction ideas. After apersonal tour of her beautiful home, Judy Peters, Doris Bennett,Dianne Burkemper, Dianne Garrison, Toekie Purler, MaryWest, Jeanette Koechner, Linda Sanchez and Judy Burns weretreated to a delicious lunch which consisted of pork tenderloin. TheCrystal Ball is scheduled for Saturday, February 12, 2011.

Get ready for an event that is going to make you cry foul or freethrow! Paul Boschert, Dr. Bernard DuBray, Gary Melchior, DaleBrown, Scott Queen, Steve Stahl, Terry Hollander, Scott Harris,Mike Janes, Brad Sutterer and Mike Gohn are inviting 34 highschool basketball teams – 17 teams from St. Charles County, 17teams from St. Louis County – to participate in a first timebasketball challenge hosted by Sports St. Charles County. MarkReifsteck and Steven Rosenblatt, of The Family Arena, are helpingthe group make this three-day event, known as the GAC/SuburbanBasketball Challenge, happen and have scheduled it for December17, 18 and 19, 2010. If you love being around great kids, watchingbasketball, eating junk food, supporting cheerleaders, hearing highschool bands, applauding dance teams and just having fun – youwill want to put this event on your calendar. For tickets contact:Teri Seiler at 314-610-2315.

Until next time…I got my eyes on you. ■


Blogging for Beginners!A blog (weblog) is a special type of website that displays entries or posts inreverse chronological order. Blogs can function as online diaries, soapboxes, or press releases. They can cover any number of subjects from popculture, politics to what you had for lunch yesterday.

All you need to start blogging is an email address and something to say.There’s more than one free blogging service that can have you up bloggingin less than five minutes. No technical expertise is needed. So let’s getstarted.

Define Your Audience Are you creating a blog primarily to keep in touchwith family and friends? Do you want to create a blog for people in yourprofession or who share your interests? Is your blog an extension of yourbusiness? Who your audience is will determine which type of blog hostyou use, the content of your blog, whether or not you publicize your blogand what success means for you in respect to your blogging endeavors.

Choosing Your SubjectFigure out who you would like to target audience to be, here are somequestions you might consider:

• What are your customers interested in?

• Where does your expertise lie?

• What do you think is currently missing online?

• Do you have a goal that you’re trying to achieve that could bedocumented online?

• If you need some inspiration, check out some of the most popularblogs on the internet through Technorati’s Popular Blogs page atwww.technoratLcom.

Naming your BlogThere’s no limit to what you can name your blog. Some blogs have namesthat relate to their subject matter Some blogs have completely nonsensicalnames that are just plain catchy – The easiest way out may just be namingyour blog after yourself. Whatever you decide, keep in mind that a blog’sname should ideally be memorable, short, easy to spell and free ofhyphens.

The Components of a Blog (start your conversation)• Subject or header – you need a catchy header just like a newspaper or

email subject. What is my title?

• Body – the main part of the post – What do you want to say? Whatquestions do you want to ask?

• Comments Section – a way that readers can respond to what’s beensaid. This is an important part of blogging, which is much moreconversational than print media. As soon as you write something, yourreaders have a chance to respond to it. Allow me to respond.

• Time and date stamp – so that readers know how recent the post is.Commonly people aren’t so interested in reading out of date posts.

Choose a Blog HostThere are several different kinds of services that willhelp you create and maintain your blog. Theservice you choose will depend on the purpose ofyour blog, your budget and your technical abilities.(Don't worry! There are plenty of free services.)

Which Service is Right for You?• Blogger

Pros: Free; No tech expertise required; can use registered domain name.

Cons: HTML knowledge required to modify templates and use manysidebar add-ons

Ideal User: First-Time Bloggers

• WordPress.com

Pros: Free with some advanced design pay options; No tech expertiserequired; Blog traffic statistics built-in; Easy-to-use sidebar add-ons; canuse registered domain name.

Cons: While WordPress.com’s interface is simple, it’s not as simple asBlogger’s. Some knowledge of tech- or blog-relatedjargon is helpful.Templates are not fully modifiable unless you purchase ess editing options.Knowledge of CSS required.

Ideal User: Savvy beginners. Because WordPress also produces a server-side blogging software (WordPress.org), WordPress.com is good for usersthat may eventually want to switch to a standalone host.

• Typepad

Pros: No tech expertise required; Broad menu of sidebar add-ons; Blogtraffic statistics built-in; Full Photoblog capabilities and photo albuminterface; can use registered domain name.

Cons: Cost (Four Pricing Levels from $4.95/mo - $29.95/mo); BasicHTML required to use all of the available sidebar add-ons; Someknowledge of tech- or blog-related jargon useful; Limited design flexibilityat Basic Pricing Level; ess knowledge required to modify templates at Proand Premium Levels

Ideal User: Savvy beginners who would like their blog service to growwith them as their technical skills evolve

For business owners it is imperative for you to blog because one thing,search engines favor are websites that are updated regularly, and bloggingis a great way to make sure that your content is always fresh, and thusregularly checked in on by Google. This gives you a much better shot ofappearing high in the results of Google search.

Happy Blogging!

Mary Ellen Renaud

Mary Ellen’s Corner

Mary Ellen Renaud

Heather is a great friend of MainStreet Books. We have signed copies ofall the Vladimir Tod books and in thisfifth and final installment, Vlad mustconfront the secrets of the past,unravel the mystery of who he reallyis, make decisions about his future,and face his greatest enemy. It’s asenior year that totally bites.

TWELFTH GRADE KILLSby Heather Brewer

Available at Main Street Books

307 South Main | 636-949-0105 Penguin, Hardcover, $16.99BO

OK

CLU

B

StreetScape Magazine Fall 2010

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Transcript of StreetScape Magazine Fall 2010