StreetScape Magazine - July | August | Styled 2015

2 StreetScape Magazine

3July | August

Cover Image Credits

Photo Courtesy: Taka Yanagimoto / St. Louis Cardinals

Layout Design: Tim Rose

Table of Contents

6. ASK THE EXPERT: APRIL’S ON MAIN

8. RED HOT TIPS

12. THE MATHENY MANIFESTO

14. FOOD FIESTA

16. RIVIERA TOO IN ST. CHARLES

18. WHATS TRENDING IN HAIR COLOR

19. SUMMER SAFETY FOR YOUR KIDS

22. FOR THE LOVE OF RED WINE

24. AMERICAN NINJA WARRIORS

27. SOCIETY

12

14

16

RED!It’s All


This Summer’s Red-Hot Fashion Trend:

Vibrant Color with Graphic Stripes. Create your place in the

sun by pairing a variety of high-intensity colorful stripes: thin to

thick, horizontal to vertical. Select patterns with a harmonious

color palette to achieve your best look. Remember to shop

Carries Boutique, we’d love the opportunity to

help spark your personal style heat wave!

5July | August

Colors have lots of different meanings to each of us. Some of us have a favorite color, while others make choices based on what it represents. Red is a very emotional and intense color,

full of energy and action. Red enhances human metabolism and has been known to raise blood pressure. Red is hot and passionate, tantalizing at its fiery core. Whether receiving a dozen

red roses or wearing the perfect red nightgown, one just might be setting the right mood for a pleasant and, perhaps, romantic evening at home.

theAsk ExpertAPRIL’S ON MAIN is a unique woman’s getaway. We are a complete home decor and gift store, from the one-of-a-kind centerpiece to the perfect necklace made just for your needs. We carry silk florals, artwork, furniture, candles, jewelry, lotion, table top accessories, Poo-Pouri and much more. We have in-house designers to help you with all of your decor needs. April’s On Main St. Charles, can be found on Facebook, Yelp! and Twitter.

From a Feng shui perspective, red is the Chinese color of luck and happiness. Red carries the fervor of fire and is a symbol of divine energy. It represents the energy of sun in life, a balanced element, which, when added to your home, will bring you much excitement. Add a touch of red in your house by using a clock, a vase, or maybe a floral. When decorating in red, it signifies richness and luxury. Adorn your mantle with a colorful set of red candlesticks. Rock out your entryway with a vibrant, red mirror.

Red has many powers. Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions. Red dress, red lipstick, red fingernails, and red high heels are all signs of confidence and power and have certainly been key in capturing many a man’s attention. The color red triggers the appetite and is often used in restaurants, dining rooms and kitchens. Red stripes in the American flag symbolize hardiness and valor.

However, too much red can bring restlessness or anger. While red is a wonderful color when used for fashion, home decor, or even the vehicle you drive, it’s always nice to complement red with a touch of yellow for freshness, blue for help and tranquility, or green for peace.

The Intense and Vibrant Color of Red!


7July | August

9July | August

11July | August

Succ

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in

Spor

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ife

Story by Robin Seaton Jefferson

It all began with a letter from a 13-year veteran of Major League Baseball and four-time Gold Glove catcher. He’d been dubbed “The Toughest Man Alive” after taking a 96-mph fastball in the face and playing the next day. They had no idea.

“I always said that the only team that I would coach would be a team of orphans, and now here we are,” Cardinals’ Manager Mike Matheny wrote in 2008 to a group of parents who wanted him to coach their sons’ baseball team. He wrote the letter to lay out his requirements if he agreed to do it. Someone put the frankly- written letter on the Internet, and it went viral almost immediate-ly. It was named “The Matheny Manifesto” just as quickly.

“The reason for me saying this is that I have found the biggest problem with youth sports has been the parents. I think that it is best to nip this in the bud right off the bat. I think the concept that I am asking all of you to grab is that this experience is ALL about the boys. If there is anything about it that includes you, we need to make a change of plans. My main goals are as follows: (1) to teach these young men how to play the game of baseball the right way; (2) to be a positive impact on them as young men; and (3) do all of this with class. We may not win every game, but we will be the classiest coaches, players, and parents in every game we play. The boys are going to play with a respect for their team-mates, opposition, and the umpires no matter what.”

Over the next five, single-spaced pages, Matheny outlined how everyone would behave if he was to be their team’s next youth league coach. He offered an old-school approach to coaching.

He emphasized making the game fun for the kids, while instilling in them his tough-love philosophy, a throwback to generations when a man’s word was his bond, authority was respected, disci-pline and hard work were rewarded, and humility was considered a virtue.

Matheny said he wanted to build character in the boys and teach them life lessons that would last far beyond the baseball field, that would teach the next generation life skills they can apply in the workplace, as well as in their homes, families and communities.

“It seemed obvious to me, but I laid out things as I saw them. There was so much pressure on these kids. It was too much about parents and grandparents. It was too much about the coaches. There was so much expectation being thrown on these kids in something that was supposed to be fun.”

Matheny said he thought of his letter as “almost like a contractual agreement between me and the parents.”

Maybe the obvious was exactly that, like the emperor’s new clothes or the elephant in the room; because once it got out, the letter went around the world.

“That letter got on the Internet, and it caught fire and went all over the world,” he said. “People wanted to hear more. I was approached by a couple of authors. I looked at it like an opportu-nity to change youth sports.”

“The Matheny Manifesto”

Photos courtesy of Scott Rovak


The book that parents and sports enthusiasts alike have been asking for since Matheny’s diatribe-gone-viral was released in February. Simply put, Matheny wrote “The Matheny Manifesto: A Young Manager’s Old-School Views on Success in Sports and Life” to teach kids not only about baseball, but also about the game of life. Written with Jerry B. Jenkins, author of 20 New York Times bestsellers (including the Left Behind series), the book is a long-overdue perspective on sports, character and life. Jenkins has collaborated on as-told-to autobiographies by Hank Aaron, Orel Hershiser, Walter Payton, Nolan Ryan, Mike Single-tary and the Rev. Billy Graham.

In the end, Matheny said he wrote the book because of the “sin-cerity of a few questions from parents who were humble enough to just ask for help.” He said he wanted to provide parents and coaches with an alternative method for using sports as a means to help grow kids. He said he considered it a privilege and, in some sense, a responsibility.

In “The Matheny Manifesto,” Matheny outlines eight keys to success in sports and life: leadership, confidence, teamwork, faith, class, character, toughness and humility. With lead-ins like – “Don’t Think Less of Yourself, Think of Yourself Less;” “Respect the Ump, Even if He’s Blind;” and “Seek Help When You Need It, Express Thanks When You Get It” – Matheny builds on his tough-love philosophy. Along the way, he tells stories from his small-town childhood, as well as his career as a player, coach and manager.

Matheny played for four different teams during his 13 years in the major leagues, including the Milwaukee Brewers, the Toronto Blue Jays, and the St. Louis Cardinals. While playing for the Cardinals, he won three Gold Glove Awards. Matheny also won a Gold Glove Award and the prestigious Willie Mac Award for his leadership and character while with the San Francisco Giants.

A series of concussions ended Matheny’s career. His style of hard-nosed play, that earned him the respect of his teammates, ul-timately ended his baseball career. When he first retired, he spent his time speaking to audiences about the dangers of head injuries and helping to develop uniform baseline testing that is used in all professional organizations today.

Matheny returned to the St. Louis Cardinals organization as a rookie manager at the age of 41 after the team won the 2011 World Series under Tony LaRussa. He was greeted with a win-ning first season as a manager, taking the young team under his new leadership all the way to the brink of the 2012 World Series. He has led the Cardinals to the postseason three times in his first three years.

Matheny said the jury is still out on the outcome of the first team to be coached under The Matheny Manifesto. The boys, who he planned to take from the baseball field to the boardroom, are seniors in high school now.

“We didn’t go out looking for the best kids. We went out looking for the best parents. It is a 20-year plan. We are investing in young men as men,” he said.

He continued by challenging… “I am not so naive to believe sports can change our culture as a whole, nor do I think the ideas I have about youth sports can create wholesale change, but how do we know if we don’t have the guts to try?”

Matheny committed to being a resource “all the way down the road” for the kids, first dubbed the Wolverines after Matheny’s alma mater, the University of Michigan. Louisville Slugger, the Kentucky-based baseball equipment manufacturer, then signed on as a sponsor; and by 2011, the TPX Warriors – named after one of the bat company’s models – were born.

The Warriors competed in the Chesterfield Baseball & Softball Association. Players would spend a portion of practice in a “char-acter study,” discussing the topics of integrity, leadership and rela-tionships. They would be required to volunteer at charity events. Homework assignments might be helping an elderly person in their neighborhood. Parents were asked what character traits they wanted to build in their sons, whether discipline, hard work, purity, or how to treat a lady.

Though Matheny didn’t require any certain doctrine for the team, faith clearly played a role from the beginning. The logo is a shield with a cross on it. Matheny required coaches to have a testi-mony of faith and said the organization would not apologize for its Christian influence.

“We realize there are bigger things at stake here,” he said. “The baseball thing will happen, but there’s a bigger stuff going on to help make kids make a difference in our world.”

Matheny said teaching boys the game of baseball was “as natural as breathing.” The question people should ask themselves when they have the opportunity to share their knowledge should always be, “Will you keep it to yourself or will you go out and share what you have?” He said it was important to him to take the passion he had for the game and combine what is most important to him — “leading and challenging young men.”

Two of Matheny’s own five children are division one athletes at their respective colleges, one of whom is his daughter who plays ice hockey. Matheny said he didn’t make his kids play sports. They had good genes and drive. His wife attended the University of Michigan on a field hockey scholarship.

“My kids had good genes, and they had the passion to put in the time. They were driving the ship.”

So what does Matheny want for his own daughter and four sons?

“I want them to be successful contributors to society. I want them to be God-fearing, God-following men and women. I want them to continue to make a difference for other people and to be a light for others. Those are the wishes I have for them.” ¤

13July | August

Few things bring me more joy than cooking a good

meal for my family and friends. And when the weather

turns warm, I can’t wait to gather them together on a

pleasant evening beneath the willow tree, fire up the grill,

and serve up some tasty dishes. Being from the south,

my specialty is southern cuisine, but one of the most

satisfying things about cooking is that you never have

to limit yourself. Bearing that in mind, the theme for this

particular night was “Fiesta,” and the recipes I chose

were a perfect complement to the mild temperatures,

light breeze, and festive atmosphere.

FOOD

Story by Sandi Caro Photos courtesy of JHarder Photography

One of the fun things about preparing a meal is creating a great presentation – making it as attractive to the eye as it is to the pal-ate. Few foods allow for this better than peppers, so the center-piece of the menu was grilled, stuffed, red peppers. First, I served an appetizer of homemade salsa and tortilla chips. To accompany the stuffed peppers, I chose a corn casserole and cilantro-lime rice. If you want to accommodate a broader range of tastes, you can prepare extra stuffing and serve it as a filler with flour or corn tor-tillas, along with some refried (or other) beans and a dish of queso. Dessert was a tres leches cake, and our drink for the evening was tequila sangria.

I’ve included the recipes here for the stuffed red peppers, the salsa, and the sangria. You can find the other recipes used in this meal, along with many others, on my blog, Southern Savorings, and my Facebook page at the links below. http://southernsavorings.comhttps://www.facebook.com/southernsavorings

I would also like to express my gratitude to my friend, John Harder of JHarder Photography, for taking all the great photos of the food and the gathering. You can see more of John’s work at his website, http://jharderphotography.com.


FIESTA

STUFFED RED PEPPERSServings: Makes 6 peppersu 1 pound lean ground sirloinu 1 pound pork sausageu 4 mushrooms, choppedu 1½ cups frozen cornu 1 medium onion, choppedu 2 cloves garlic, mincedu 2 tablespoons basilu 1 tablespoon oreganou 1 can (14.5 ounce) petite, diced tomatoes with juiceu 1 can (14.5 ounce) fire roasted, diced tomatoes with juiceu 2 tablespoons concentrated tomato paste

TEQUILA SANGRIAu 2 lemons, sliced into thin roundsu 2 limes, sliced into thin roundsu 12 large, fresh, mint leaves, tornu 2⁄3 cup agave nectar syrupu 1 cup silver tequilau ¼ cup freshly squeezed lime juiceu 1 bottle white wine, such as a sauvignon blanc, chilled u 1 liter lemon-lime soda, chilled

Place the lemons, limes and mint in a large pitcher, and use a muddler to mash them together. Stir in the agave syrup, tequila and lime juice. Then stir in the white wine and lemon-lime soda. Refrigerate at least 4 hours and up to 24 hours. Garnish your glasses with margarita salt and lemons, limes or red peppers for color.

HOMEMADE SALSAu 1 can (28 ounce) whole tomatoes with juiceu 2 cans (10 ounce) Rotel tomatoesu ¼ cup chopped onionu 1 clove garlic, mincedu 1 whole jalapeno, quartered and sliced thinu 1¼ teaspoon sugaru ¼ teaspoon saltu ¼ teaspoon ground cuminu ½ cup cilantro (more to taste!)u Juice from ½ of a lime

Combine whole tomatoes, Rotel, onion, jalapeno, garlic, sugar, salt, cumin, lime juice, and cilantro in a blender or food processor. Pulse until you get the salsa to the consistency you’d like. I prefer mine restaurant style.Refrigerate salsa for at least an hour. Serve with tortilla chips.

Brown the ground beef and sausage in a large frying pan over medium-high heat until cooked almost through. Add the mushrooms, corn, onion, and garlic, and cook until vegetables are softened. Stir in the diced tomatoes, tomato paste, basil, oregano and red pepper flakes. Season with kosher salt and ground black pepper to taste, and cook for 15 to 20 minutes. Stir in cooked rice and chopped cilantro and cook for another five minutes or until the rice is warmed through.

Cut off the tops of the peppers, spoon out the ribs and seeds, then rinse. Lightly brush some olive oil on the inside and outside of the peppers. Sprinkle the inside and outside of the peppers with kosher salt. Before adding the stuffing mixture to the peppers, add a layer of Monterey jack cheese to the bottom.

Fill the peppers to the top with the hot meat and rice mixture and sprinkle with cheese. Transfer to the grill and cook for about 15 minutes or until the peppers become tender. Serve hot. ¤

u ½ teaspoon red pepper flakesu kosher salt and freshly ground black pepper to tasteu 1½ cups cooked, long grain riceu ¼ cup chopped cilantrou 6 bell peppersu 1 cup shredded, Monterey jack cheese

15July | August

The Luera and Sanchez families have been in good spirits for over half of a century in St. Charles.

It all started because Bill Luera wanted to relax with a beer on his way home from work. Luera, now 89, lived in Portage des Sioux and worked as a cartographer for the Defense Mapping Agency. It is the same government agency that worked on the Apollo space flights and the Cuban Missile Crisis in St. Louis in 1964.

“I used to stop on the other side of the river every day for a beer on the way home from work,” he said.

So he got the idea that maybe, like him, others would like a place to stop to purchase alcohol on their way home from work. Located at 3025 Hwy. 94 North, across from Boeing, Riviera Too was Luera’s answer.

“I was the first liquor store in the county,” he said.

Luera purchased a small piece of a farmer’s field along Hwy. 94 North. Laying brick by brick with his own hands and $4,500, Luera built his 1,200-square-foot haven for wine and spirits. He named it Riviera after his first new car, a 1962 Buick Riviera. At the time, trailer parks lined the east side of the highway across from Luera’s store.

“I had very good customers, very nice people,” Luera said. “They lined up. That lot was full.”

The cartographer-turned-shopkeeper continued to add to the property as the years passed. First he expanded south, offering everything from lawnmowers to a Hallmark store and ice cream to arcade games in his new space. Later he expanded north and built a living area above his store. He even added a swimming pool and apartments behind the shop.

At first it was just called Riviera, until Luera’s daughter Linda and her husband Edgardo Sanchez purchased the business in 1989. Today, Riviera Too – now 4,480 square feet – is still a family run, friendly business. The cooler now takes up the majority of the space that was the original shop, however. The original sign still stands in the parking lot. But Edgardo and Linda Sanchez have added a few things of their own.

Linda said they computerized the store when they took over and added the restaurant portion, as well as seriously expanded the product selection.

Riviera Too offers hot and grilled sandwiches, pizza, wings, salads and wraps, among other things, from 10:30 a.m. to 8 p.m. each day.

Edgardo holds tequila tastings on Fridays beginning around 3 p.m., followed by ideas and samples for margarita making.

Riviera Too offers over 100 different varieties of wine; domestic, imports and special beers; and just about every flavor and type of spirits including bourbon, gin, rum, tequila and liqueur. Edgardo recommends customers schedule a private wine tasting in the din-ing area at Riviera Too or at customers’ homes or business functions.

Luera always gave back to his community that he said has been good to him and his family. He has been a Shriner and a Mason for over 50 years. Edgardo and Linda followed suit. He has coached all of the couple’s four children in soccer and is a member of Lions Clubs International. She serves the Boys & Girls Clubs of America.

Luera said he and his late wife, Dorothy Jane Luera, never regret-ted opening the store. Dorothy’s desk that she brought home from her job at the railroad before opening the store is still in use in the Sanchez’ office. “It has been a good life,” he said.

And apparently Riviera Too was good enough for movie star Tom Cruise. Linda said the three-time Academy Award nominee stopped in years ago for some spirits.

“The limo pulled up right out front,” Linda said. “He was on his way to the marina with some friends.”

Riviera Too is open from 9 a.m. to 10 p.m., Monday-Thursday; from 9 a.m. to 11 p.m., Friday and Saturday; and from 10 a.m. to 9 p.m., Sunday.

For more information on Riviera Too, call 636-723-0005, call and/or email Edgardo at 314-650-2469/[email protected], or visit them online at www.RivTooWine.com. ¤

Riviera Too In St. CharlesA Family Business That Serves You and Yours

Story by Robin Seaton Jefferson Photos by Michael Schlueter

Original owner William Luera (second from Left) with his grandson Dimitri and daughter Linda with her husband Edguardo

Part of the large array of spirits offered at Riviera Too

The “Loaded Pizza” at Riviera Too


17July | August

Hair trends can be tricky. One minute a style is ‘in’ and in a blink of an eye, it’s ‘out.’ Luckily some styles are classically beautiful and they capture the natural look. The two hottest looks in color, trending right now, that allow you that natural look, are Balayage, and Smudging. You can’t go wrong with these looks! Balayage is a French coloring technique that was developed in the 1970’s. It’s a freehand technique where the color is applied by hand rather than using the tradi-tional foiling technique. Balayage can be used in even the shortest pixie cut, however the best results are in hair below the shoulders. The attention it gets is always amazing. It is a custom way of doing soft natural highlights to accent areas around the face and in the back of the head where the sun would naturally lighten your hair. So natural the end result looks like you don’t color your hair at all. It is not a drastic look but an absolutely beautiful one.

What’s Trending in

Hair Color?

Our second favorite style for the spring and summer season is Smudging. “Smudging: Softer than the Ombre and favored by the likes of Jennifer Anniston and Kate Hudson, ‘Smudging’ exposes the natural underlying pigments in your hair to brighten up your tired re-growth. In simple terms, ‘Smudging’ softens the harsh-ness of your re-growth by blending it into your existing highlights.” – Dario Similar to the popularity of the Ombre of a few years ago, the darker roots look of Smudging is a trend that isn’t going away any time soon. You may wonder, “Why can’t I just let my hair grow out to show the dark roots”?, but it isn’t quite that simple. The Smudge softly fades your color, unlike when your hair actually starts to grow out and the color looks a lot harsher. The smudged-root look is almost like a dark shadow right at your regrowth. Smudging looks great on all hair lengths. A great way to wear these two great color techniques and keep with the natural look is to style your hair in a sexy beach wave, loose curl or soft braids.

The best news about these trending looks is that they are low maintenance. The Balayage style will not have a line of demarcation so you can go a little longer between color services if you need to. And once the Smudge is created, touch-ups are minimal except if you are gray; then you will have to get regular touch-ups. These techniques can be complicated so you should have a trained professional apply your color. You should always use salon professional shampoos and conditioners as well as having regular treatments. No matter what the technique, your color will always look its best if your hair is in good condition. We all want to feel good about our hair and have the latest looks, so how can you go wrong with beautiful color that you don’t have to refresh every 3 weeks? Color and consultation by Ashley Grover, Rachel Light and Erin Phillips of: HOLLYWOOD BLONDE 140 N. Kingshighway | St. Charles, Mo. 63301 | 636.940.2616


Disneyland! The park! The zoo! A Rascal’s baseball game or your own backyard! Whether you’re traveling far away or opting for local entertainment, it’s always good to keep safety in mind. There are insect, water, sports, and computer hazards. Granted, you don’t need to be OSHA-certified to do something fun with your kids, but a few tips on safety wouldn’t hurt either.

Insects and Bugs In our home, my 10-year-old is my “bug magnet.” If anyone is going to get stung or bitten, it is her. One of the most memorable experiences happened when she was just eight. Once again, she was stung by something; but this time, she had a scary reaction. She ended up in the ER and came home with an EpiPen®. Thank-fully, she is okay now (an allergist later deemed her reaction non-life-threatening). But still, we get a little jittery around bugs that can sting or bite. Here are a few things I do to prepare, prevent, and treat them.

Carry antihistamine tablets, topical medicine (like a Benadryl stick), and any prescription medicine (like an Epi-Pen®).

Be careful with carrying food around outside. While it can be fun for kids (and cute for adults to watch), kids walking around with tasty food are just what bugs like; and they will be drawn to your child.

Think about bug spray. Opinions vary widely on what types of insect sprays are good for kids, if any. Some people prefer the natural route, and some decide to go full force with industrial strength livestock spray. (Well, not really, but you get the idea.) When choosing a product, consider what allergies you’re dealing with, what bugs you want to repel, talk to your doctor, and then go with your gut.

“Water, water everywhere, and not a spot to think.” Anyone who has kids knows this is true. Being around water with small kids requires an intense amount of vigilance. Any-thing from slipping to drowning can happen, and it is wise to be prepared.

Google “drowning,” and acquaint yourself with the signs of drowning. They might surprise you! Drowning doesn’t always look like drowning.

Be aware of, and follow the rules for, flotation devices. Make sure they fit properly and are in good condition.

Water shoes make a big difference when playing in creeks and things like that. They have special treads to make them more slip-resistant, and they don’t hold water. If I can get my kids to wear shoes, this kind is great!

Don’t forget the sunscreen! If you are in doubt about what kind to choose, call your doctor’s office and see what they suggest. Also, make sure it is not expired. Until a few years ago, I wasn’t aware that this was a somewhat perishable product.

Striiiike one! Striiiike two! Can’t you just smell the little league ballpark food and hear the chatter of kids on the field? Summer is a great time to enjoy sports – organized or not – and the great outdoors. Bicycling, roll-erblading, driveway basketball games, and even good ole jump rope can make for some great family memories. But don’t strike out when looking at safety issues!

Make sure you have the right safety equipment and that it is in good working order. Sometimes some equipment isn’t optional, but is required (bicycle helmets, for example).

If your child is participating in organized sports, talk to the coach(es) to make sure all the bases are covered (pun intended), and see if you are responsible for any safety equipment.

Make sure kids are getting nutritious meals and enough water to drink. This is especially important on game day, but shouldn’t be neglected on other days, either.

Pack a first aid kit or at least some Band-Aids and antiseptic. I love the ready-to-go kits, because they are quite convenient and thorough.

Facebook, Video Games, Computer Games, iPads, and More It’s enough to make everyone feel wired! While some amount of electronic time is okay for kids, summer isn’t the time to catch up on movies and electronic games. I know the temptation is there to hand a crabby kid a device whenever he fusses, but a balanced approach usually works best. Have kids do chores and play outside before being rewarded with electronic time.

Allow plenty of time for unstructured play; it is very good and, dare I say, vital for developing kids.

Keep a close eye on minor kids’ Internet accounts. Make it really tough for predators to have access to your kids. Don’t let them be an easy target!

From Bermuda to your backyard, if you follow sound health and safety tips, you can increase your chances of avoiding major catastrophes. While some measure of scuffs and scrapes are just part of childhood, hopefully you can have a healthy and happy summer, whether you are on land, on water, at home, or far away. ¤

Story by Sarah MoellerPeace of Mind for You

for Your Kids

19July | August

Fight Hard MMAA Successful Business Model and Anti-Bullying Campaign for Kids





When Kenny Nowling’s brother asked him to invest in t-shirts, the drag racing promoter was intrigued. Little did he know he would end up owning a mixed martial arts promotion league instead.

“The original idea was that we were going to invest in t-shirts,” Nowling said. The t-shirts were supposed to read “Fight Me MMA,” but with all of the interest in mixed martial arts from young people, Nowling thought better of it.

Fight Hard MMA is what eventually came out of the idea, but it was Nowling’s business model from his drag racing promotion days that propelled the new logo and company into the spotlight and the hearts of mixed martial arts fans in the St. Louis metropolitan area.

Nowling has been promoting drag racing since 2001. He co-founded the American Drag Racing League (ADRL) in 2004, which he par-layed into a multi-million dollar enterprise, convinced an Arab sheik to invest, and sold it in 2010.

It was Nowling’s wife, then his director of marketing, Jessica Alcoke, who suggested the business model of giving the event tickets away and concentrating on selling food, merchandise and parking. The sponsor-supported, complimentary ticket distribution resulted in a revenue increase from $300,000 in 2005 to about $10 million in 2010, when Sheikh Khalid bin Hamad Al-Thani of Bahrain pur-chased the company.

Nowling is betting the concept of free tickets that changed drag racing will change sports and the entire entertainment industry. “I believe every successful company has a unique point of difference,” Nowling said. “Our unique point of difference is we give our tickets away.”

Nowling is known for taking chances. He dropped out of St. Charles West High School in the 10th grade to care for his dying grandmoth-er, Gertrude Keeny, who raised him. He said he is as proud of that as any MBA he might have earned from Harvard University.

“But that’s what life is all about,” Nowling said, “laying over the cliff and seeing the water and hoping it’s deep enough to catch you when you jump.”

Like with ADRL, Nowling gives away free tickets for Fight Hard MMA through sponsors, such as St. Louis-based Carol House Furni-ture, Ferguson Roofing, Johnny Londoff Chevrolet, and Vapor Wize. While ticket revenue is non-existent, the concept has proved to draw larger crowds to events and cut out most advertising costs. It’s also drawn quite a devoted audience.

“We call it ‘Fight Hard Nation,” Nowling said of his fan base. “We have developed such a loyal following; I can name 200 fans by name because we interact with them so much. At our events, you pay $20 to park.”

A full-contact sport that allows both striking and grappling tech-niques from combat sports and martial arts, MMA was originally

promoted as a competition with the intention of finding the most effective martial arts for real, unarmed combat situations. The sport has been called cage fighting and a blood sport.

Fight Hard MMA draws capacity crowds in excess of 10,000 fans to their events at the Family Arena in St. Charles. As a result, Nowling said, Fight Hard MMA has signed a multi-year partnership to host multiple events each year at the St. Charles-based, entertainment destination.

Mixed martial arts (MMA) is the fastest growing sport in America. Nowling said Fight Hard MMA, based in O’Fallon, Mo., has estab-lished itself as the premier MMA promoter in the St. Louis metro-politan area.

“We showcase MMA’s best and brightest young fighters while pro-viding our fans with non-stop action, both inside and outside of the cage,” he said.

Nowling said mixed martial arts is often used in anti-bullying cam-paigns to teach kids about confidence, discipline and strength — the main reason “Fight Me MMA” became “Fight Hard MMA.”

“Fight me was just too provocative. We were afraid we would have difficulty getting into the schools. One of the biggest misconceptions is that it is extremely dangerous. Statistically that is not the case.”

Fight Hard MMA events are essentially a proving ground for young fighters who want to go on to the Ultimate Fighting Championship (UFC). Judges score fights made up of three-minute rounds. The goal is to knock out one’s opponent or get him to tap out.

The largest mixed martial arts promotion company in the world, the UFC is based in the United States. It features most of the top-ranked fighters in the sport from around the world and abides by the Unified Rules of Mixed Martial Arts.

For more information on Fight Hard MMA, visit www.FightHardMMA.com, www.facebook.com/FightHardMMA, or call 636.896.4200.

Roy Jones Jr, Kenny and wife Jessica Nowling

Story by Robin Seaton Jefferson Photo courtesy of Fight Hard MMA

21July | August

I adore complex, leathery caber-nets and French Bordeaux, but I advise you to save their rich fla-vors for the cooler weather. If cabs are your thing, drink away! But you may find that some lighter and less complex red wines pair well with summer menus and the heat that comes with summer in the St. Louis region. Malbec is my favorite easy drink-ing red varietal. It has a bold and fruity forward taste, but it is relatively simple in structure, so it pairs easily with grilled, red meats. The Mendoza region in Ar-gentina is known for its delicious malbecs, so foods reminiscent of that land go especially well with the wine. Try it with a grilled, thinly-sliced, London broil topped with an easy-to-make chimi-churri sauce, made from garlic, vinegar, parsley, and red pepper flakes. I recommend picking up some bottles of the easily-sourced Crios or Colores del Sol.

If you are drinking red wine, a spicy red zinfandel is a natural for barbecues. Some of our nearby

Yes, If You Pair Them Rightrestaurant stars have great zin pairings. At Sugar Fire, try the melt-in-your-mouth, baby back ribs; and at Hendricks, try their Carved Brisket Tender with a glass of zin. If you head into the city and bring home Pappy’s, try their baked beans and Burnt Ends with a bottle of Ravenswood or Twisted Zinfandel.

Côtes du Rhone wines have a more lean feel than the afore-mentioned varietals. However, it stands up nicely to marinated, grilled chicken – especially if the meat is seasoned with a sprin-kling of French herbs. Somewhat surprisingly, when eaten with sausage pizza, I’ve seen this wine become fruitier. All in all, it’s a great one to try with casual fair.

I have to admit that any time of year pinot noir is my hands-down favorite wine. It can be a bit of an investment. It is difficult to find a good pinot noir for less than $20 a bottle; but there are always sales, and most places give you a discount if you buy it by the case. I love pairing a McWilliams or

Red Wine in the Summer?


Story by Susan Mangels, Ph.D. Photo by Michael Schlueter

For the Love of Red

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Acacia Pinot Noir with a teriyaki salmon or roast pork loin with mango or cherry chutney. If you want to invest, you might try a Mt. Eden from the Santa Cruz area or, when it is released, the David Family Anderson Valley Black Label.

Beaujolais Nouveau is the “youngest” wine to be released every autumn from the prior year’s harvest. For many of us, this French treat made famous by distributor Georges Duboeuf, along with the pretty colorful bottles, is just great chilled for a beach picnic of ham sandwiches. I think the wine makes a great gift because of the fun labels and easy drinking. Fruity, but not sweet, these are terrific in the summer. Pour it into a pitcher, toss in some sliced peaches, and you have a tasty dessert or companion to a light dinner.

We cannot forget that the ‘pale’ red or Rosé wines go nicely with many summer menus. They can be crisp accompaniments that

add lovely color to the table, too! A simple bottle of Marquis de Cacheres (made of Span-ish Rioja) or Goats do Roam (made from Grenache) will set you back $12 and provide a crisp match for your al fresco dining.

One last note. Each of these wines are best served at around 58 degrees, so chill them for 10 to 15 minutes before serving. ¤

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23July | August

Several St. Charles locals are hoping to be named the American Ninja Warrior this summer on the show of the same name. The truth is they already know if they made it to the finals, but they can’t tell anyone.

Producers of the NBC show won’t let competitors release any information about the outcome until it airs next month and even required them to sign a non-disclosure agreement to that effect. Squealers could be fined $1 million, the amount of the show’s purse. No one has been fined yet; but no one has won yet, either, in the seven seasons Ninja Warrior has been on American televi-sion.

American Ninja Warrior is the western world’s adaptation of a 1997 Japanese original. The Tokyo Broadcasting Station’s global hit, “Sasuke,” is now in its 31st season in Japan. In almost three decades on the air, only three contestants have completed the Japanese course.

Zack Smithey, local artist and owner of Miss Aimee B’s Tea Room and Gallery, is one of the latest competitors on American Ninja Warrior. Smithey explained that competitors are chosen from over 50,000 applicants across the country to compete in five cities: Venice Beach, Calif.; Houston, Texas; Orlando, Fla.; Pittsburgh, Pa.; and Kansas City, Mo. Approximately 100 con-testants compete in each of the five cities. The top 15 in each of those contests compete in the national finals in Las Vegas, Nev., where they face a four-stage course modeled after the famed Mt. Midoriyama course in Japan. Smithey competed in Kansas City in May. The 32-year-old said Ninja hopefuls start off by sending a three-minute video telling about their lives and how they train.

“They basically want to know are you interesting and are you athletic?’’ he said.

There were plenty of interesting athletic people from all walks of life at the first competition, Smithey said, including doctors, lawyers, firefighters and even hippies.

Intended as a TV show, Ninja Warrior, or Sasuke, has grown to encompass an entire sport. The show has been broadcasted in over 150 countries and has spin-offs on four continents, including American Ninja Warrior. Dozens of gyms have opened that cater to these athletes, attracting a series of elite competitors that train year round to compete.

Facebook pages, as well as websites like www.ninjawarrior.info, are dedicated to offering resources and information to gyms and competitors involved in the sport aspect of American Ninja Warrior. Wanna-be warriors can learn how to train for American Ninja Warrior, as well as get veteran advice, training tips for the obstacles, and find a ninja warrior training facility or gym near them.

“We hope to promote obstacle course training as a new means of fitness and connect the tens of thousands of fans, competitors, and production crew together,” the site reads.

Visitors to the site can join the Ninja Warrior community net-work forum, organize events, and find other people training for the show near them. They can even obtain professional building packages to build their own obstacles, hire a course builder, or order a pre-made set.

For $9 per month, potential warriors can join the Ninja Warrior Athletic Association, which takes the credit for being the first athletic association for the sport of ninja warrior, and boasts of uniting the ninja warrior community and unifying the sport as a whole. Through the association, a member can get access to ninja warrior events and nationwide competitions. Trainers can promote their gym or have them certified as a Ninja Warrior training facility.

American Ninja Warrior features obstacles such as the Warped Wall, Salmon Ladder, Devil Steps and Unstable Bridge, all of which build on an individual’s endurance, balance and upper body and grip strength. All of these can be found at the KōR Komplex at KōR Integrated Fitness in St. Charles.

Nu

nchucks, Hanging Globes and Obstacle Courses

American Ninja Warriors Births a New Fitness Craze Story by Robin Seaton Jefferson

Photos by Michael Schlueter

Zack Smithey training for the Ninja Warrior competition at KOR Komplex in St. Charles


Owner Brendan O’Neill said KōR is the first ninja warrior or obstacle training facility in the Midwest. “We built the first gym in the Midwest that houses obstacles from the show that people can train on. There have been a few other smaller gyms that have popped up over the past year or so, and the closest is Warrior Sports in Springfield, Mo.,” he said. “We have people that travel all over the Midwest to come train here for the TV show Ameri-can Ninja Warrior, and this past year was busier than last season.”

KōR is a member of the Ninja Warrior Athletic Association, as well as the International Ninja Athlete Association (INAA), an independently-owned organization of people and athletes from around the world who love the sport and the television show. The latter organization’s website, www.ninjaathlete.com, is made up of content covering ninja techniques, health, fitness, experience, and other aspects of ninja training. It also spotlights facilities, coverage of events, and individual ninja warriors.

Smithey trains at KōR, as do six other St. Charles locals who made it to the Kansas City competition. The other competitors are: Stephen Lindenmann, David Mytyk, Mike McKenzie, Ryan Ripley, Michael Amador, and the lone female, Kirsti Meyer.

Meyer said it takes a lot for a woman to compete in the Ninja Warrior arena, but she’s up for the challenge. “It is a guy’s game, so you have to show them you deserve to be there. A lot more men have that competitive mentality,” she said.

A former trainer for both the St. Louis RAMS football team and the St. Louis RAMS Cheerleaders, O’Neill specializes in posture correction, functional and core training, and performance enhancement. He said his facility has over 3,300 square feet of unique indoor space. KōR offers over 15 obstacles to challenge the aspiring American Ninja Warrior, the dedicated Obstacle Course Race (OCR) competitor, the Crossfit enthusiast, or anyone looking to step outside the traditional workout box.

KōR also includes the Peg Board, Cliff Hanger, Cannonball Alley, and vertical climbing bars, as well as hanging globes, nunchucks, and other obstacles. O’Neill offers personal training, group classes for all ages, and open gym time. An introductory class must be completed first, however. He also offers ninja birthday parties and group and team-building events.

KōR also offers the “Ultimate Parkour Experience.” Parkour is defined as the activity or sport of moving rapidly through an area, typically in an urban environment, negotiating obstacles by run-ning, jumping and climbing. O’Neill said it’s done using only the human body and the surroundings for propulsion, with a focus on maintaining as much momentum as possible while still remaining safe.

“Parkour can include obstacle courses, running, climbing, swing-ing, vaulting, jumping, rolling, quadrupedal movement, and the like, depending on what movement is deemed most suitable for the given situation,” he said.

American Ninja Warrior will finish up its seventh season this summer on NBC, with host Matt Iseman and former NFL player Akbar Gbaja Biamila (NFL Network). Kristine Leahy (CBS Sports) joined this season as co-host. Original episodes air exclu-sively on NBC, with encore presentations on Esquire Network.

Smithey said there is one thing he can tell without violating the non-disclosure agreement. “No matter what happens this season,

I’ll be back next season,” he said.

For more information on American Ninja Warrior, visit www.nbc.com. For more information on KōR Integrated Fitness, visit www.korfit.com.

Watch Zack’s tryout video www.youtu.be/M8tW-Nm8rcc. ¤

“All I can say is that I was disappointed in

my run and I went out on an obstacle that I’ve

never missed in training. Either way, it was

an amazing experience and I will continue

to train and will be back next year.”

- Zack Smithey

Zack Smithey training for the Ninja Warrior competition at KOR Komplex in St. Charles

25July | August

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SocietySt. Charles Convention Center Celebrates 10 Year AnniversaryApril 9, 2015 · St. Charles Convention Center

The Convention Center celebrated it’s anniversary Thursday, April 9th, with a Greater St. Charles County Chamber of Commerce Ribbon Cutting Ceremony and upscale, invitation-only, 10-Year Anniversary Party. The event featured a plethora of food and unique entertainment.

Photos courtesy of St. Charles Convention Center

A. The Convention Center celebrated its 10 Year Anniversary with a

ribbon-cutting ceremony B. Former Mayor Patti York C. Grace Moeller

D. Former Mayor Patti York and Mayor Sally Faith E. Tom Wapelhorst,

Shura Garnett, Former Mayor Patti York, Former Mayor Bob Moeller, Mayor

Sally Faith, Grace Moeller E. Shura Garnett and Former Mayor Patti York

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27July | August

SocietyThe Foundry Art Centre’s Roaring 20s Gala April 10, 2015 · Foundry Art Centre, St. Charles, Mo.

The Foundry Art Centre’s 1920s Gala fundraiser celebrating of 10 years of connecting people with the arts was a roaring success. The event was hosted by John Carney of the Big 550 KTRS. Proceeds from the Gala will benefit the Foundry’s many free community and family events.

Photos courtesy of Mirage Photo LLC


SocietyThe Academy of the Sacred Heart’s 41st Annual Chemin de Fer AuctionMay 2, 2015 · Academy of the Sacred Heart

The Academy of the Sacred Heart’s 41st annual Chemin de Fer auction traveled to exotic India. Chairs Danny and Andrea Williams and Jake and Christine Sommer led the way for 400 guests to experience “The Splendor of India.” Beautiful garments worn by many attendees, authentic Indian dance performed during dinner, and the wondrous transformation of Rauch Memorial (gym) made it a memorable evening! Proceeds of approximately $220,000 will benefit the Academy, an independent Catholic school for boys and girls in grades PK-8 and the oldest school in the metro area.

Photos courtesy of Academy of the Sacred Heart

Photos: A. Eighth grade volunteers helped serve at dinner. B The Academy’s Rauch Memorial was resplendent

with the beauty of India. (photo: Danny Williams) C. Puneet and Puja Bhutani and their daughters, Sia and Saisha

D. Chemin de Fer Chairs Danny and Andrea Williams and Jake and Christine Sommer E. Decorations Committee

Chair Kathleen Parvis and Dr. Evelyne Schuetz F. Head of School Sister Maureen Glavin (center) with Honorary

Chairs Jerry and Angie Stauder G. Kevin and Elizabeth Grelle with Chakravarthy Kanjerl H. Chemin Chair

Andrea Williams (center) with her mother, Mrs. Sue Felder, and sister Claire Felder

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29July | August

SocietyImagine - St. Charles City-County Library Gala May 9, 2015 · Ameristar Casino Resort and Spa, St. Charles, Mo.

St. Charles City-County Library Foundation hosted its second Imagine Gala, at Ameristar Casino Resort and Spa. Through strong programs like Ready to Read, Take 20 and Read, and Books to You, the Foundation takes the library beyond the walls of our branches and into the community. We are committed to promoting lifelong learning and improving literacy for the entire community. Our Co-Chairs were Dianne and George Garrison. Nearly 250 guests followed the yellow brick road and helped us raise more than $110,000 to benefit early literacy and outreach programs and help make dreams come true.


Photos: A. If I Only Had a Brain Pull B. Rick and Sharon Lee with their friend Dorothy C. Patti and Kris Weidenbenner and Jeff

and Karen Englert D. Voices Only - Lindenwood University E. Kris and Patti Weidenbenner F. Munchkins G. Mark and Jessica

Portis H. Mayor Sally Faith and Gail Zumwalt I. Erica Land and Karen Timmons J. Tania and Bill Hillmer K. Tom Hannegan

and his friend Dorothy L. Dr. Danielle Tormala

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Society6th Annual Summer Kickoff Party Benefiting Focus Marines FoundationMay 14, 2015 • Quintessential Dining and Nightlife

Brian Scheidegger and David Baker hosted their 6th annual summer kickoff party at Q on Main. This year’s event once again benefited The Focus Marines Foundation which helps wounded, ill and injured Marines and Corpsmen returning from the wars in Iraq and Afghanistan to make successful and rewarding transitions from military to civilian lives.


Photos: A. Ted Kretschmar, Matt Garvey and Nick Nickolaison B. Bryan and Nancy

Beaver C. Brian and Jerry Scheidegger D. St. Charles Divas E. Katie and Jason

Hughes with Pat Koepke F. Mike and Rene Burke with Jerry Scheidegger G. Bill Krawl

and Brian Scheidegger H. Tom Kelly I. Steve and Heath Sellenrick with David Baker

J. Steve Hillemann, Deborah Alessi, Brent and Lynn Martin K. Dr. Stefan Craig,

Tim Steinhoff and Roy Yust L. Tom Hannegan, Linda Didion and Scott Mell

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31July | August

SocietyUncorked: A Cause for the PawsMay 17, 2015 • The Foundry Art Centre

The wine, beer, and food-tasting event included an acoustic performance by singer-songwriter Josh Kelley, as well as a live and silent auction, a raffle, and a parade of newly-adopted Five Acres’ pets.

Five Acres Animal Shelter is a no-kill shelter in St. Charles, Mo. Our mission is to end pet homelessness, promote responsible pet ownership, and advocate for animal welfare. In 2014, we found homes for 657 pets, and the number of pets placed continues to grow each year. We are located at 1099 Pralle Lane, St. Charles, Mo. 63303. You can learn more about Five Acres and view the pets available for adoption at www.FiveAcresAnimalShelter.org


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Photos: A. Treats Unleashed B. Kraftig C. Humphrey D. Roland Dickhans, Chris Dickhans,

Jerry Scheidegger, Ruth Anne Scheidegger, Fred Dyer, Sharon Dyer, Debi Kupferer and

friend Larry E. Josh Kelley F. Freedom G. Three Dog Bakery H. Brook Dubman, Kelly Backes, David Backes, Mary Migneco I. Pamela and Dr. David Lashley, Brenda Stone

J. Becky Krueger K. Uncorked Guests L. Miss Aimee B’s M. Lohr Distributing N. Melissa Marshall, Theresa Thoms, Budweiser Girl, Clifford David O. Todd Jones and

David Barkey P. Jerry Scheidegger and Gary Shaw

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SocietyMike Matheny’s Catch 22 Foundation Fundraiser: Guns, Clubs & Guitars May 28, 2015 • Old Hickory Golf Course

The day started off with Sporting Clays at Strathalbyn Farms Club , continued with a 9-hole celebrity golf event at Old Hickory, and concluded with an acoustic performance by country singer, Joe Nichols.

Photos courtesy of Kelly Manno Photography

Photos: A. Mike Matheny and Joe Nichols B John Mabry C. Mike Matheny D. Matt Holliday and Luke Matheny

E. Red Schoendienst and Whitey Herzog F. Pete Kozma, Mark Reynolds and John Lackey G. Matt Kopsky,

Mike Matheny, Ben Westerman, Matt Carpenter, Michael Shanahan III, Mike Shanahan Jr. H. Reese Ricci

and Trevor Rosenthal I. Mike Nash, Joe Nichols, Kristie Scheidegger, Dan Agee, Doug, Geoff Borchgrevink

J. Brenda & Mike Mohr K. Michael Wacha L. Greg Faron, Mike Matheny, Jerry Sinquefield, Joe Faron, Mark

Niebling and Seth Maness M. Youth group visiting from the Dominican Republic N. Brian Collins, Nick Johnson,

Tom Streib, Mike Murphy

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33July | August

Society3rd Annual Unlimited Play - Superhero DashJune 6, 2015 • Brendan’s Playground at Westhoff Memorial Park in O’Fallon, Mo.

An annual community wide event designed to celebrate children and families throughout the St. Louis metro community while raising awareness and funds for Unlimited Play, a nonprofit organization that builds all inclusive playgrounds to promote health, wellness and understanding. For more info, www.unlimitedplay.org

Photos courtesy of Karl Lund and Cherilyn Grant

Photos: A. Victoria Schmitt Babb with her nephew Brendan B. Scott Kolbe (center) Chairman of this year’s Super

Hero Dash, is surrounded by friends. Scott played the role of a villain C. A Cottleville Fire Firefighter and a Tiny Super Hero D. Mayor Hennessey, and his Superhero friends with

Zach Blakemore, the inspiration behind Unlimited Play and Zachary’s Playground in Lake St.Louis and Brendan Schmitt, namesake of Brendan’s Playground in O’Fallon

E. Members of the O’Fallon Fire Protection District and St. Charles County Ambulance District F. The Honorable Bill Hennessy, Mayor of O’Fallon, and O’Fallon County Councilman,

Mike Elam G. St. Louis Blues Mascot “Louie” and Blues Amluni Director Terry Yates H. Zach Blakemore, Michelle Schmitt and Brendan Schmitt I. Some of the nearly 100 volunteers

who helped pitch in to make the run a success J. The Flash finished the 1-Mile Run in record time K. Jackson, born with only half a functioning heart, (since repaired) and his mom

share a message L. Members of the Fort Zumwalt West Junior Jaguar Cheer Squad

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SocietyCrisis Nursery has Huge Success at Wine & Martini Soiree FundraiserJune 10, 2015 • Quintessential Restaurant and Nightlife, St. Charles, Mo.

A lively crowd supported Crisis Nursery’s annual summer event complete with wine, signature martinis, hor d’ouerves, music and fun. The Wine & Martini Soiree was held at Quintessential Restaurant and Nightlife; owners Jeff and Raegan Parrish were Honorary Event Chairs. The event benefited three St. Charles area Crisis Nurseries. A total of $11,800 was raised during the evening. The evening’s major sponsors included Club Fitness, Kelly Services, Quintessential Dining & Nightlife, SSM Health Care: St. Joseph Health Center, St. Joseph Hospital West & St. Joseph Health Center Wentzville, State Beauty Supply and StreetScape Magazine.

For details on the Saint Louis Crisis Nursery, 314-292-5770 or visit www.CrisisNurseryKids.org.


Photos: A. Crisis Nursery kids artwork B Crisis Nursery CEO DiAnne Mueller with Fran Pieper,

Mary Ellen Renaud and Dianne Garrison C. Therese and Vince Blood with Paul and Rose Lambi

D. Tammy Durbin with guests E. Millie Cain with guests F. Kathy Hamlin and guests

G. Guests enjoying the evening

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35July | August

StreetScape Magazine - July | August | Styled 2015

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