Strategies for Creating Inspiring Content

Marketing with Visuals

BASED ON AN ARTICLE THAT ORIGINALLY APPEARED ON MY WEBSITE

I'm a Content Marketing Consultant and CEO of Honigman Media.

HI!I’m Brian Honigman

HUMAN BEINGS ARE VISUAL.

> 30%of our brains are dedicated

to visual processing SOURCE

MEANING VISUALS ARE KEY FOR MAKING AN IMPACT

???WHAT DOES THIS MEAN FOR CONTENT MARKETERS?

JUST LIKE ALL PUBLICATIONS HAVE AN

EDITORIAL “VOICE”

THEY SHOULD HAVE A VISUAL IDENTITY TO MATCH

LOGO ≠ IDENTITY

AN IDENTITY IS DEFINED BY IT’S REAL-WORLD APPLICATIONS

SO CREATE A “VISUAL DNA” FOR YOUR CONTENT…

…AND THEN USE IT AS A BLUEPRINT FOR YOUR CONTENT IN VARIOUS FORMS.

THIS TEMPLATING IS HOW I BRANDED #INSIDERCHAT

ONCE YOU HAVE DEFINED YOUR AESTHETIC…

…MAKE SURE TO INCORPORATE IT THOROUGHLY

CREATES A COMPELLING AESTHETIC THROUGH CONSISTENCY AND REPETITION

THE AIM IS TO MAKE A WHOLE THAT IS

“OTHER” THAN THE SUM OF ITS PARTS

MEANING:

YOU DON’T WANT PEOPLE TO BE CONSCIOUS ABOUT THE INDIVIDUAL PIECES.

THE GOAL IS THAT ALL THE ELEMENTS FIT SEAMLESSLY TO CREATE SOMETHING SPECIAL

1)Craft a visual identity 2)Systematize your aesthetic 3)Be consistent and thorough

3 STEPS FOR VISUALS THAT WORK

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THANKS FOR READING!KEEP IN TOUCH!