Creating Inspiring Imagery - FlashStock, Grant Munro and Johnson & Johnson, Edlynne Laryea

CREATING

INSPIRING

IMAGERY

AT SCALE

Grant Munro

CEO,

Edlynne Laryea

Consultant, J&J

@mercedesbenz

@gmunro123

@edlynne

@gmunro123

@zakshelhamer

INSPIRATION

… where 300M+

users come to be

inspired

@willitbeard

@rafaelmantesso

@muradosmann

WHAT INSPIRES?

UNIQUE

P.O.V.

1

VISUAL

IDENTITY

2

BEAUTIFUL

IMAGES

3

@generalelectric

@capitalone

@mercedesbenz

WHAT INSPIRES?

UNIQUE

P.O.V.

1

VISUAL

IDENTITY

2

BEAUTIFUL

IMAGES

3

VISUAL

IDENTITY

2

BEAUTIFUL

IMAGES

31

+ Brand

Strategy

UNIQUE

P.O.V.

@thingsorganizedneatly

@chobani

@tacobell

UNIQUE

P.O.V.

1

BEAUTIFUL

IMAGES

3

VISUAL

IDENTITY

2

+ Look &

Feel

+ Mood

Board

+ Guidelines

@virginmobile

Look & Feel & Mood Board

Step 1: Calibrate your Brand against Mood and Tone

@virginmobile


Step 2: Create your Mood Board

@virginmobile


Step 3: Calibrate your Mood Board and Mood and Tone

@virginmobile

@virginmobile


Step 4: Validate your Mood Board

@virginmobile

Aspect Ratio

Lighting Angles & Distance

Frame & Composition

Color Temperature / White Balance

Exposure

Photography Guidelines

Visual Identity

Mood &

Tone

+Mood

Board

UNIQUE

P.O.V.

1

VISUAL

IDENTITY

2

BEAUTIFUL

IMAGES

+

Capabilities

+ Curation

3

1. EVOLUTION CAPABILITIESD

em

and f

or

Conte

nt

Time

Stock

Micro-

stock

Existing

Assets

Photographer

Co-Creation

I need more content,

at a lower price

I need more branded

content for a new

channel

I need

content

I need channel specific

content

I need channel

specific content

at scale

@kraft

2. CURATION

THE WOULD YOU HANG IT ON

YOUR WALL TEST?

Good

@kraft

Not so good

Align to Visual Identity

Use of natural light

Styling and camera composition

Re-touching

Images you would hang on your wall

@kraft

LOOK FOR:

Brand Strategy

INSPIRING IMAGES @ SCALE

Mood Board &

Photography Guidelines

Unique POV

Beautiful Images

Visual Identity

Capabilities & Curation

CREATING

INSPIRINGIMAGERYGRANT MUNRO @gmunro123EDLYNNE LARYEA @edlynne

Creating Inspiring Imagery - FlashStock, Grant Munro and Johnson & Johnson, Edlynne Laryea

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