CREATING
INSPIRING
IMAGERY
AT SCALE
Grant Munro
CEO,
Edlynne Laryea
Consultant, J&J
@mercedesbenz
@gmunro123
@edlynne
@gmunro123
@zakshelhamer
INSPIRATION
… where 300M+
users come to be
inspired
WHAT INSPIRES?
UNIQUE
P.O.V.
1
VISUAL
IDENTITY
2
BEAUTIFUL
IMAGES
3
WHAT INSPIRES?
UNIQUE
P.O.V.
1
VISUAL
IDENTITY
2
BEAUTIFUL
IMAGES
3
VISUAL
IDENTITY
2
BEAUTIFUL
IMAGES
31
+ Brand
Strategy
UNIQUE
P.O.V.
@thingsorganizedneatly
UNIQUE
P.O.V.
1
BEAUTIFUL
IMAGES
3
VISUAL
IDENTITY
2
+ Look &
Feel
+ Mood
Board
+ Guidelines
Look & Feel & Mood Board
Step 1: Calibrate your Brand against Mood and Tone
@virginmobile
Look & Feel & Mood Board
Step 2: Create your Mood Board
@virginmobile
Look & Feel & Mood Board
Step 3: Calibrate your Mood Board and Mood and Tone
@virginmobile
Look & Feel & Mood Board
Step 4: Validate your Mood Board
@virginmobile
Aspect Ratio
Lighting Angles & Distance
Frame & Composition
Color Temperature / White Balance
Exposure
Photography Guidelines
Visual Identity
Mood &
Tone
+Mood
Board
UNIQUE
P.O.V.
1
VISUAL
IDENTITY
2
BEAUTIFUL
IMAGES
+
Capabilities
+ Curation
3
1. EVOLUTION CAPABILITIESD
em
and f
or
Conte
nt
Time
Stock
Micro-
stock
Existing
Assets
Photographer
Co-Creation
I need more content,
at a lower price
I need more branded
content for a new
channel
I need
content
I need channel specific
content
I need channel
specific content
at scale
@kraft
2. CURATION
THE WOULD YOU HANG IT ON
YOUR WALL TEST?
Align to Visual Identity
Use of natural light
Styling and camera composition
Re-touching
Images you would hang on your wall
@kraft
LOOK FOR:
Brand Strategy
INSPIRING IMAGES @ SCALE
Mood Board &
Photography Guidelines
Unique POV
Beautiful Images
Visual Identity
Capabilities & Curation
CREATING
INSPIRINGIMAGERYGRANT MUNRO @gmunro123EDLYNNE LARYEA @edlynne