Strategic Marketing
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Strategic Marketing Presented by: Mr Kenneth Tan Chief Operating Officer, MDA and Director, Singapore Film Commission On behalf of Cassandra Tay Director, Communications and Community & International Relations
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Be informed of MDA’s initiatives, schemes and opportunities available for your company. Interact, network and exchange ideas with other industry partners.For full set of presentations shared at the Media Business Forum 2009, please refer to the links below.
Transcript of Strategic Marketing
Strategic Marketing
Presented by: Mr Kenneth TanChief Operating Officer, MDA and Director, Singapore Film Commission
On behalf ofCassandra TayDirector, Communications andCommunity & International Relations
Connecting you to the world
2. Media Markets
1. International Partnerships - Building Strategic Networks - Accessing Markets through Government Initiatives - Engaging Industry Multipliers - Developing Pathfinder projects
TokyoBeijing Shanghai Bristol
Building Strategic Networks 4 Co-Production Treaties
AUSTRALIACANADAKOREA
NEW ZEALAND
Negotiating with CHINA and ITALY
20 G2G MOUsAUSTRALIA
BRUNEI CANADACHINA
FRANCEITALYINDIA
INDONESIAJAPANKOREA
MALAYSIAPHILIPPINESTHAILAND
3 Key Media MarketsCANNES Film Festival
MIPCOMMIPTV
Accessing Markets through
MediaCorp Raintree & Eyeworks Touchdown (New Zealand)
Crest Communications& Four Square Productions (Canada)
Oak3 & Channel Q (Korea)
Raiders of the Sulu Sea
European Network of Regional Film Funds
Communications ConvergenceInfocus Asia & Digital Chosun (Korea)
ST Telemedia & Nelvana (Canada)
End of Empire
Engaging Industry Multipliers
Developing Pathfinder Projects
IDM R&D to spur international animation / new media collaborations
IPTV Testbeds with Shanghai & Beijing to promote Singapore content / applications
You can Look Forward to• Interactive Media and Games Business Mission to China, Jun ’09• Broadcast/ Film Business Mission to Indonesia, May ’09 • Media Business Mission to China, Aug/Sep ’09 • Media Business Mission to Japan, Oct ’09
• Please indicate interest in feedback form. Limited Places Only.
Trade Event Scheme
Markets with Singapore Pavilion led by industry associations(e.g Cannes Film Market,MIPCOM,MIPTV)
Up to 70% subsidy (Airfare, Accom, Booth) from IE Singapore’s IMAP scheme
50% subsidy (Registration) from MDA’s Market Development Scheme
• Apply through AIPRO• Criteria apply
Markets with Singapore Pavilion led by industry associations(e.g Cannes Film Market,MIPCOM,MIPTV)
Supported Markets(without Singapore Pavilion)
• 50% subsidy from MDA’s Market Development Scheme (Airfare, Accommodation, Registration)
• For Broadcast, Film & Animation, apply thru AIPRO• For Publishing, Interactive Media & Games, apply to MDA
NEW Market Development Schemes
Market Development Schemes (Approx costs based on MIPCOM)
Typical Participation with booth
Companies pay on
their own
Companies pay with Existing MDS & Market
package
Companies pay with New Scheme + IES IMAP
(Working Example only)
Booth (4 sqm) $5,014 $4,000(MDA subsidised Market Package)
$4,000(Up to 70% subsidy from IMAP)
Airfare for 2 (economy) $4,400 $3,080(30% subsidy from MDS)
$1,320(Up to 70% subsidy from IMAP)
Accommodation for 2 $1,220 $854(30% subsidy from MDS)
$366(Up to70% subsidy from IMAP)
Registration $1,560 $1,092(30% subsidy from MDS)
$780(50% subsidy from new MDS)
Total $12,194 $9,026 $6,466
Savings for companiesSavings for companies $3,168 $5,728
Value AddPer company in terms of Publicity, A&P, Meeting & Reception, Networking
NONE $16,000 worth(per company)$16,000 worth(per company)
•Apply through AIPRO Singapore•Tel: +65 63240859•Email: [email protected]
•Limited spaces available, selection based on criteria such as Content being sold, No. of potential leads & meetings, etc
•For Cannes Film Market (13-24 May 09), register your interest with AIPRO by 20 Mar 09•For MIPCOM 09 & MIPTV 10 by 31st May 09
Application for Markets with Singapore Pavilion
•Significance of market to cluster•Size of market•Track record & Visitorship
Criteria for Supported Markets
(Apply through AIPRO)
MDS Supported Markets for Broadcast, Film & Animation
No Date Event Name Location1 11 - 14 Oct Asian Film Market Korea
2 4-11 Nov American Film Market (AFM) USA
3 1-4 Dec World Congress of Science and Factual Producers Australia
4 11-13 Feb KidScreen Summit USA
5 March 2010 Hong Kong FilMart (2010) Hong Kong
MDS Supported Markets for Publishing
No Date Event Name Location
1 15-19 Oct Frankfurt Book Fair Europe
2 23-26 Mar Bologna Children’s Book Fair Europe
3 20-22 Apr London Book Fair UK
4 4-6 May 37th FIPP World Magazine Congress Europe
5 28-31 May Book Expo America (BEA) USA
6 23-26 July San Diego Comic-Con USA
(Apply to MDA at www.smf.sg)
MDS Supported Markets for Interactive Media & Games
No Date Event Name Location
1 23-27 Mar Games Developers Conference World/ USA
2 Oct G-Star Expo South Korea
(Apply to MDA at www.smf.sg)
THANK YOU
