STRATEGIC ALLIANCE

Shah aafreen mohammed amin,roll no-109,mcom-business

management,part-1,sem-2

DEFINITION AND MEANING OF STRATEGIC ALLIANCE Definition:Agreement for cooperation among two or

more independent firms to work together toward common objectives. Unlike in a joint venture, firms in a strategic alliance do not form a new entity to further their aims but collaborate while remaining apart and distinct.

Meaning:An arrangement between two companies that have decided to share resources to undertake a specific, mutually beneficial project

In a strategic alliance, each company maintains its autonomy while gaining a new opportunity

A strategic alliance could help a company develop a more effective process, expand into a new market or develop an advantage over a competitor, among other possibilities.

STRATEGIC ALLIANCE OF MICROSOFT-NOKIA

NOKIA WINDOWS PHONE

NOKIA WINDOWS PHONE