Performance Based Strategic Alliance

Internet Marketing Consultant Charleston South Carolina

“We are held accountable by our ability to track

your connection to your target audience…”

Strategic Alliance OptionsOption Minimum Time Frame Financials

Flat Fee + No Bonus for # of new Friends, on Facebook / Unique Visitors (compete.com)

30 Days / No shared Revenue $2,000 Set Up Fee + access to FB Admin, and website source code

Specific Event Marketing 90 Days - Revenue Share Option 13 month contract

$1,500 Set Up Fee + 10% of total gate access to FB Admin, and website source code, collateral materials

% of Each Transaction 180 Days - Revenue Share Option 26 month contract

$1000 Set Up Fee + 20% @ Transaction + Daily Transaction Counts, Average Transactions, Sales Reports

% of Gross Sales Allocated to Internet Marketing

12 Months – Revenue Share Option 3Annual contract

Total online marketing program. Minimum 1% - Recommended 1.75%

% of Net Profits 2 Years - Strategic Alliance Income Statement, Net Profit History Share increases in pre-tax profits

Strategic Relations

$2,000 / 30 = $67 day

$4500/90 = $50 day

$6,000 /180 = $33 day

$75 per day

Train The Trainer

• Create a Social Style Guide• Define Social Objectives, Strategies, Tactics• Establish Standards, set authority levels• Probation period for all communication

specialist• Engagement as % of Total Likes• Support structure• Prepared for all answers (set up alerts)

ContentOptimize

Promote

Get Found On All Channels

Measure Engagement

Mobile

Web

Tablets

Facebook

Blogs

Understand the value of a “data rich” lead?

Monitor “objects” that lead prospect to you

Identify last page visited before they left your site

Track how people provide emails

Find out which phrase users are most likely to use when discussing your company /

product in cyberspace

Capture emails Address

Discover keywords, discussion points that attract the most

quality mobile traffic

Keyword Research

Discover sources that send the most quality traffic

High Volume

• Many searches per month

Low Competition

• Weak sites/ pages in top 10

High Value

• Large Percentage of Visitors Convert to Deals

Web AnalyticsWeb Marketing Tools

Monitor Campaigns That lead buyers to you

Facebook, Google,

e-Mail Management

Text Message

Database Management

Call Tracking

Reports

Web Coding Hosting / Maintenance

Find out which pages of your site gets visited the most

Content

On Page Optimization

Unlimited Support

Graphic Design

ecommerce Integration

Social Media

What is The cost for One Qualified Online Lead?

Monitor Keywords That led buyer to you

Identify last page visited before they left your site

Track how many buyer find your website

Find out which pages of your site gets visited

the most

Capture IP Address

Discover sources that send the most quality traffic

Could Be Interested

Somewhat Interested

Interested

Definitely Interest

Needs More Informationdirected to the website

pass word protected registration

Demo, checking references, review collateral material

Ready to Buy RFP Sent

Client beginning their Due Diligence

Conversions

How Many Do You Need?

VariablesMinimum Internet

Total Visitors Customers Transaction Value

Gross Income from Internet

1% 100 1 $1000 $10001% 100 1 $5.00 $5001% 1000 100 $1000 $10,0001% 1000 100 $5.00 $500

Percentage of Total Visitors that buy something

Total Unique Visitors Past month

Number of Buying Customers

Average Gross Sales per transaction

Profit Sharing on this amount

Minimum Internet

Total Visitors Customers Transaction Value

1% 100 1 $1000 $10001% 100 1 $5.00 $5001% 1000 100 $1000 $10,0001% 1000 100 $5.00 $500

Key Performance Indicator #1What % Convert to Customers

Key Performance Indicator #2 How many new ‘qualified’ visitors per month?

Minimum Internet

Total Visitors Customers Transaction Value

Gross Income from Internet

1% 100 1 $1000 $10001% 100 1 $5.00 $5001% 1000 100 $1000 $10,0001% 1000 100 $5.00 $500

Key Performance Indicator #3 = How many new ‘internet’ customers per month?

Minimum Internet

Total Visitors Customers Transaction Value

Gross Income from Internet

1% 100 1 $1000 $10001% 100 1 $5.00 $5001% 1000 100 $1000 $10,0001% 1000 100 $5.00 $500

Minimum Internet

Total Visitors Customers Transaction Value

Gross Income from Internet

1% 100 1 $1000 $10001% 100 1 $5.00 $5001% 1000 100 $1000 $10,0001% 1000 100 $5.00 $500

Key Performance Indicator #4What is the average transaction?

Minimum Internet

Total Visitors Customers Transaction Value

Gross Income from Internet

1% 100 1 $1000 $10001% 100 1 $5.00 $5001% 1000 100 $1000 $10,0001% 1000 100 $5.00 $500

Key Performance Indicator #4What is the average gross profit?

Conversion Types

Database

Order / Reservation/ Booking

Respond to Survey

Provide Email address

$ Value

$ Value

$ Value

Types of Capture /Nurture

Database II

Big Sale “Savings” / Short Window (3 Day)

Reduced Price / Medium Window (10 Days)

Monthly eMail Only Offers

$ Cost

$ Cost

$ Cost

Win/ Loss Template

• Team – Understanding Marketing Focus (weekly accounting)

• Marketing Mission– Understanding what marketing initiatives provide quality

leads / not volume• Symbiotic Marketing Materials– Website Landing Pages– Social Media Anchor Text Links to Website– Printing Materials (tracking phone number)– Online Publications / Directories– Press Releases Backlinks

Sales Reports

• Why you won business field• Why you lost business field• Engagement Scores field• Website Visitors field• Our Features Shared field

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843-460-5812To Be Continued…