Strategic Alliance Strategic Alliance ManagementManagement

Integrating Strategic RelationshipsIntegrating Strategic Relationships

My CredentialsMy Credentials SPRF Senior PractitionerSPRF Senior Practitioner Award-winning PR PractitionerAward-winning PR Practitioner Media, public and community relations Media, public and community relations

management: 20 yearsmanagement: 20 years Corporate operations management: 4 yearsCorporate operations management: 4 years Held leadership or director positions for Held leadership or director positions for

more than two dozen nonprofitsmore than two dozen nonprofits Recognized expertise in Crisis Recognized expertise in Crisis

Communications ManagementCommunications Management Independent PR & Visual Media ConsultantIndependent PR & Visual Media Consultant

Strategies build on…Strategies build on…

Corporate CultureCorporate Culture Identifying StakeholdersIdentifying Stakeholders Identifying ResourcesIdentifying Resources Identifying OpportunitiesIdentifying Opportunities Planning Planning Comprehensive IntegrationComprehensive Integration ExecutionExecution

Corporate Culture – Corporate Culture – Founding ValuesFounding Values Our brand is the most valuable thing we own Our brand is the most valuable thing we own Personal honesty and integrity are the foundation of Personal honesty and integrity are the foundation of

our success our success Customer Service is our way of lifeCustomer Service is our way of life Enterprise is a fun and friendly place to work, where Enterprise is a fun and friendly place to work, where

teamwork rulesteamwork rules We work hard… and reward hard workWe work hard… and reward hard work Great things happen when we listen to our Great things happen when we listen to our

customers and ourselvescustomers and ourselves We strengthen our communities one neighborhood We strengthen our communities one neighborhood

at a timeat a time Our doors are openOur doors are open

A new spin on ValuesA new spin on Values

Brand is valuable and should be Brand is valuable and should be attached to your work in the attached to your work in the communitycommunity

Integrity in all relationshipsIntegrity in all relationships Customer service escalationsCustomer service escalations Work hard… but work smarterWork hard… but work smarter Strengthen communities and bank Strengthen communities and bank

credit with stakeholders at the same credit with stakeholders at the same timetime

StakeholdersStakeholders What is a stakeholder?What is a stakeholder?

Individual CustomersIndividual Customers Corporate CustomersCorporate Customers EmployeesEmployees SuppliersSuppliers Regulatory AgenciesRegulatory Agencies Government EntitiesGovernment Entities MediaMedia Community LeadersCommunity Leaders PublicPublic

“One who has a share or an interest, as in an enterprise”

ResourcesResources

CashCash ManpowerManpower ExpertiseExpertise RelationshipsRelationships ProductProduct

OpportunitiesOpportunities

Community eventsCommunity events Sponsored eventsSponsored events Social eventsSocial events Sporting eventsSporting events Community buildingCommunity building NetworkingNetworking HappenstanceHappenstance

PlanningPlanning

Annual PlanningAnnual Planning BudgetBudget SchedulingScheduling Employee involvementEmployee involvement FeedbackFeedback Continuous TrackingContinuous Tracking Continuous EvaluationContinuous Evaluation

Comprehensive IntegrationComprehensive Integration

Strategy alignmentStrategy alignment Who is askingWho is asking Can I say noCan I say no Should I say noShould I say no

Limitation of ResourcesLimitation of Resources Span as many relationships and Span as many relationships and

values as is reasonable and values as is reasonable and possiblepossible

ExecutionExecution

Follow through with plansFollow through with plans Leave flexibility for unexpected Leave flexibility for unexpected

opportunitiesopportunities Track and evaluate results Track and evaluate results

continuallycontinually Keep resources in reserve and Keep resources in reserve and

space them out in the calendarspace them out in the calendar Emphasize importance of the Emphasize importance of the

plan and what built itplan and what built it

Questions and DiscussionQuestions and Discussion