Stories from the Frontlines Tourism & Hospitality

Kemp Edmonds @kempedmonds bit.ly/kemptour

Agenda

•  Who’s This Guy? •  The State of Social •  Tactics in Practice •  Hands-on demonstration •  AMA

Introduction •  Global Copyright Battle with Pakistan’s First Social Media Company •  Expert Legal Witness in Precedent Setting Canadian Labour Case •  Getting Connected to NASA’s CIO

•  Networks •  Participants •  Content

The State of Social

AN EXPLOSION OF:

First impressions are happening in social.

Social is overtaking search

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50000

100000

150000

200000

250000

300000

Sept Oct Nov Dec Jan Feb

Owned

SEO

Social is the new front door

Evolution of social

Brick and Mortar

Website Social

Social is where your customers learn, seek, discover and decide.

How do I reach my target audience?

How do I effectively engage the right customers?

How do I drive value from engaged users?

How do I measure the business impact of social activity?

How can I do all of this efficiently?

Marketers are facing new challenges

It’s not about likes, mentions, followers or even social at scale. It’s about how social can drive business objectives.

Tactics

Influencer Sponsorship

Influencer Contesting

Job Contesting

Social Contesting - Amplification

User-Generated Content - Onsite

User-Generated Content - Online

Prime Visitors to Promote

Leverage Partner’s Programs

Co-marketing with Partners

Enhance Community Events

The Local Concierge

Create Unique Experiences

Immersive Experiences

Virtual Reality

Location-Based Content

Location-Based Engagement

Digital Scavenger Hunt

Hootsuite helps marketers create, deliver, and measure integrated social business at scale.

A PLATFORM BUILT FOR MARKETERS

Grass Roots Discovery Viral Adoption Team Usage Departmental Buy-in Enterprise Deployment

Enterprise Pro Free Enterprise Solutions +

Training & Services Multiple Pro Paid

Individuals & Teams Millions of Free users organically choose

to use the product

Hootsuite for everyone

Social Maturity

MOVABLE MIDDLE EDUCATE

•  Give them a formula for success •  On-going training & education

SET IN THEIR WAYS KEEP IT SIMPLE

•  Integrate social into their existing process

SOCIAL EXPERTS EMPOWER

•  Personalization

•  Give them the best tool and let them run

Hootsuite Current Offerings

Ecosystem Education + Services

Hootsuite Enterprise

Analytics + Insights

Compliance + Archiving

Campaigns

NOW! Or later… kemp@hootsuite.com @kempedmonds

Ask Me Anything

Hootsuite helps marketers create, deliver, and measure integrated social business at scale.

Hands-On Demo

•  Location-based Search •  Influencer Filtering •  New Dashboard Apps •  Campaigns •  Analytics and Insights