Human  centered  design  project

Tina%n  Dzirkvadze,  Kers%n  Oppe,  Birgit  Pulk,  Aleksei  OleinikTallinn  University  of  Technology,  Design  &  Engineering

2013

Stori

Birgit  Pulk

Team

Kers%n  Oppe Tina%n  Dzirkvadze Aleksei  Oleinik

Have  you  ever  reached  homewith  your  hands  full  of  things?

And  then  you  have  to  find  the  keysand  unlock  the  door…

This  is  what  parents  feel  every  single  day  when  they  have  togo  anywhere  with  a  baby  and  a  stroller…

Context

RESEARCH

StaCsCcs

Births  in  EU  countries Parents

5  234  747live  birthsin  2011

Needs

Lifestyle

Possibili%es

Personas  &  Target  group

Persona1:James–  outdoorsy  &  ac%ve–  needs  lots  of  storage

–  loves  IT-­‐fairs  &conferences

Persona2:Daisy–  mul%tasker  between  

school  &  job  –  needs  simple  &  foldable  baby  rest–  loves  shopping

Persona3:Beth–  living  on  the  go  

–  needs  portable  carriage  with  lots  of  storage–  loves  extreme  

tourism

Babyexploringthe  world

Personas:  Strollers

Who and What? Folding WŽƐŝƟŽŶŝŶŐ�ƚŚĞ�ƐĞĂƚ ^ƚŽƌĂŐĞ DŽďŝůĞ�ǁŚĞŶ�ĨŽůĚĞĚ

JamesHi-­‐tech

Clean  and  simple

Very  good Very  bad Bad Average

BethLight  and  thin

Used  as  backpackGood Very  bad Very  bad Good

DaisyMul%func%onalComfortable

Very  bad Good Bad Bad

665€

500€

570€

Market:  Storage  &  Foldability

!Foldab

ility

Ea

sy

to

fo

ldH

ard

to

fo

ld

Storage

�ŝīĞƌĞŶƟĂƚĞĚEŽ�ƐƚŽƌĂŐĞ

500€

665€

1050€

612€

570€

Modern  families  don’t  need  new  strollers,  they  need  a  new  family  member  to  embrace  the  baby  

and  liberate  parents  on  the  go.

The  nieche

Crea%ng  a  new  structure  that  embodies  differenCated  storage  and  

a  comfortable  resCng  place  for  the  baby.

The  structure  should  be  fluently  foldable  and  become  a  careless  item  to  carry  around.

Conclusion

CONCEPT

Concept  criterias

Frame SeatStructure

For  storage

3posi%ons

Quick

Slow

StrollersuppliesFor  storageFoldable

InspiraCon

Concept:  Prototyping  I,  paper

Concept:  3D

Roof

Storage

SeatStorage

Storage

Storage

Concept:  Dimensions

500

600

400

280

Our  prototype

Our  prototype

Our  prototype

Our  prototype

Final  prototype

SERVICE

ConnecCng  people  in  need  and  people  with  possibiliCes.

Network  of  product  users

Thank  you!