Agribusiness in GreeceLarge scale commercial cultivation of the natural sweetener - Stevia

Stevia Pellas

Stevia Pella’s mission is the introduction of a new agricultural production in Greece with the highest quality of plants at farming areas eager to adapt new plants for a higher performance yield.

Our mission is the introduction of an alternative production plant so as the Greek producers to adopt it as a highly profitable alternative production

We will establish trusting relationship with our customer-producer base providing know-how and guidance at the initial steps of the new production methods

We will enhance the export efforts of the highest product quality

We will also research continuously the new production methods of Stevia

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• A highly efficient, hardworking and talented design engineer with a comprehensive understanding of design processes and also manufacturing and construction methods.

• Experienced in all the design stages of a product, including research, development and manufacture right through to installation and final commissioning.

• 5 years of agricultural management in Greece Business administration graduate of University Serres

• Deep knowledge and understanding of Stevia business with extensive hands on experience in Africa

• Established Big Harvest’s stevia plantation business in Rwanda

• Formerly founder and CEO of MyCash in Switzerland where he led a team in the creation of a system that enabled global, cross-currency money transfer via mobile phones

Thodoris Kerasidis

Gregory Mazetzis

Panos Vassiliathis

Chris Kalenderis

Bruce Irambona

Dorian Banks

• Highly skilled in practical farm operations including plowing, planting, irrigating and fertilizing

• Hands on experience of using service equipment such as tractors and milking machines

•Over five years of dedicated experience working in farmhouse

• A senior executive with a high degree of commercial insight and business acumen

• Extensive multi-industry global experience gained with a number of world-class multinationals

• Ability to deliver in a challenging operational environment

• A serial entrepreneur and a graduate of Harvard and University of Western Ontario

• 10 years of agricultural management in East Africa and has managed Stevia operations since 2011

• Graduate of the National University of Rwanda – Engineering degree in agriculture economics and agribusiness

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Global demand for Stevia is on the rise with increased R&D efforts in terms of higher quality of final product. Actually is growing with high double digit growth rate.

In Greece the challenge is the lack of an expert greenhouse multiplication facility, which will be in a position to provide substantial number of plants to potential producers on a persistent rate and at the highest quality.

In addition there is a lack of future forward agreed contracts for the farmers securing them the demand for their production.

Below there is a comparative table of alternative productions and the yields per hectare by year.

Kilo per hectare Price per kilo Proffit

Stevia 4000kg 3,2$ 12800$

Corn 12000kg 0,20$ 2400$

Cotton 4500kg 0.50$ 2500$

Wheat 9000kg 0,18$ 1620$30/11/20164Confidential

1) Plants provided to a very low price with certification in terms of quality and health

2) 5 year production contract with each producer, which will provide security and stability in terms of pricing for the farmer. Our company will be responsible for the final sale of the produced quantity

3) Other Services provided:

1) Special coverage from agronomist with weakly coverage for checking the health of the plants and the growing cycle

2) Special organic pesticides for the plants along with one week training to the farmers on how to use them and how to improve their production yield

3) According to the region and the weather conditions we will be issuing guidelines for watering

4) We will have an open line for customer support on an ad-hoc base with any available mean of communication

4) We will provide mechanical support for the planting and of the harvesting efforts, with highly specialized equipment

We provide a holistic solution for whoever would like to produce Stevia

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SWOT

STRENGHTS

THREATS OPPORTUNITIES

WEEKNESSES

We provide to the farmers high quality of plants at a very competitive price.

Our know ho of reproduction is unique and guarantees high quality plants.

Broader geographical coverage to rest of Greece.

Lack of funds from the producers and lack of sufficient knowledge concerning the quality of the plants and the importance of this for a high yield.

Very specific audience.

New production for the community.

No funding from the government.

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The Stevia Stevia hellas

Reasons for being our major competitors is the export orientation and the same plant focus with us.

Strong Points

Machines for secondary treatment of Stevia

Greater capital sufficiency

Weak Points

Quality of plants used is lowLack of know how on production

processProcess of collaboration with the

consortium and the producer very complex

Very expensive the existing collaboration

How are we different in terms of services

Our provided services is a full package of security, protection and education. On top also the non professional farmers are welcome to join us in the production of Stevia. We are providing the top quality of plants at the lowest price in the market.

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Stevia pellas

Farmers

Companies

Sell plants to

Cultivate Stevia

Sell product

Sell

(0.10 per plant)

(Profit from Harvest and planting machine)

(From the price the ours profit will be 0,3 per kg)

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We have done extensive research in various forms so as to achieve the best performance based on weather conditions of Greece. After 5 years of continuous efforts we have achieved the optimal results of production and plant quality that exists today.

We have mastered the reproduction of the plants with technics that we can get millions of them

We have a strong collaboration with the greatest Stevia production company in Africa

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2017 2018 2019 2020 2021

Hectars to plant 25 70 120 200 300Plants produced 1’500’000 4’200’000 7’200’000 12’000’000 18’000’000

Cost Per plant 0,03 € 0,03 € 0,02 € 0,02 € 0,02 €Cost production of Plants 45.000 € 105.000 € 144.000 € 240.000 € 360.000 €Cost of Workers 6.000 € 22.800 € 51.600 € 99.600 € 171.600 €Cost of operating Planting Machine 1.250 € 4.750 € 10.750 € 20.750 € 35.750 €Cost of operating Harvesting Machine 1.750 € 6.650 € 15.050 € 29.050 € 50.050 €Other Expenses 94.500 € 60.000 € 97.000 € 57.500 € 102.000 €Operating Expenses 25.200 € 25.200 € 25.200 € 25.200 € 25.200 €Total Cost 173.700 € 224.400 € 343.600 € 472.100 € 744.600 €

Stevia KGs produced per Hectar per Cycle 2’000 3’000 4’000 4’000 4’000Stevia produced in Kgs 50’000 285’000 860’000 1’660’000 2’860’000

Revenue from sale of Plants 150.000 € 420.000 € 720.000 € 1.200.000 € 1.800.000 €Revenue from Planting Machine 3.750 € 14.250 € 32.250 € 62.250 € 107.250 €Revenue from Harvest Machine 6.250 € 23.750 € 53.750 € 103.750 € 178.750 €Revenue from Stevia produced 15.000 € 85.500 € 258.000 € 498.000 € 858.000 €Total Revenue 175.000 € 543.500 € 1.064.000 € 1.864.000 € 2.944.000 €

Operating Profit 1.300 € 319.100 € 720.400 € 1.391.900 € 2.199.400 €30/11/201610Confidential

12M Safety Margin 12M

Capital Requirements -99.675 € 50% 149.512,

50 €

2017

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Salaries 2.100 € 2.100 € 2.100 € 2.100 € 2.100 € 2.100 € 2.100 € 2.100 € 2.100 € 2.100 € 2.100 € 2.100 €

Capital Investment 47.250 € 47.250 €

Operating Expenses 54.000 €

Total Exp. Monthly 56.100 € 2.100 € 49.350 € 2.100 € 2.100 € 49.350 € 2.100 € 2.100 € 2.100 € 2.100 € 2.100 € 2.100 €

Total Exp. Cum 56.100 € 58.200 € 107.550 €

109.650 €

111.750 € 161.100 € 163.200 € 165.300 € 167.400

€169.500

€171.600

€173.700

€

Operating Rev. M 21.875 € 43.750 € 43.750 € 65.625 €

Operating Rev. CUM 0 0 21.875 € 21.875 € 21.875 € 65.625 € 65.625 € 65.625 € 109.375

€109.375

€109.375

€175.000

€

Cash flow Monthly -56.100 € -2.100 € -27.475 € -2.100 € -2.100 € -5.600 € -2.100 € -2.100 € 41.650 € -2.100 € -2.100 € 63.525 €Cash flow CUM -56.100 € -58.200 € -85.675 € -87.775 € -89.875 € -95.475 € -97.575 € -99.675 € -58.025 € -60.125 € -62.225 € 1.300 €

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We are seeking €150K for realizing the first year of our operations capital investments in equipment and machinery necessary for the successful launch of our endeavor

We will provide 20% ownership of the company at a post valuation of $750K.

Our investor will break even and be profitable at the end of 2018, since we will provide priority payment to him from our post tax operating profit of 2018 up to €180K.

After this milestone we will follow based on our shareholder agreement the invested 20% per year of operating profit post tax.

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We have a great idea!

We address an unmet need in Greece!

Stevia is the new frontier for agriculture very dynamic sector and promising!

Existing competition is inferior to our proposal!

We bring valuable know-how and a full spectrum of services with high additional value for our future customers!

Join us in making this happen and providing an improved revenue streamline to farmers for a sustainable agricultural development in Greece!

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