STEPHEN L. VARGO, Ph.D. SHIDLER DISTINGUISHED PROFESSOR

PROFESSOR OF MARKETING 808.956.8167

svargo@hawaii.edu

RESUME HIGHLIGHTS RESEARCH AND IMPACT

Over 100 total publications, including Journal of Marketing, Journal of the Academy of Marketing Science, MIS Quarterly, Journal of Service Research, Journal of Retailing, among others, plus two academic books

Google Scholar Citations Total: 30,000 + h-index: 50 i10-index: 75+ SSCI/Web of Science Total: 7,500+

SELECTED AWARDS

THOMPSON-REUTERS “WORLD’S MOST INFLUENTIAL SCIENTIFIC MINDS” Highly-cited Researcher– Top-cited 1% in Business and Economics-- 2014, 2015, 2016

AMA/SHETH FOUNDATION AWARD, for long-term contribution to the field of mar-keting,

AMA/HAROLD H. MAYNARD AWARD for Outstanding Contribution to Marketing Theory and Thought, 2005

FELLOW, International Society of Service Innovation Professionals INTERNATIONAL FELLOW, CTF Service Research Center, Karlstad, Sweden INTERNATIONAL FELLOW, Center for Relationship Marketing and Service Manage-

ment (CERS), Hanken School of Economics, Helsinki. SELECTED ACADEMIC POSITIONS (performed and honorary)

RESEARCH FELLOW, Judge Business School, University of Cambridge, UK, 2012 VISITING PROFESSOR, CTF Service Research Center, Karlstad, Sweden, 2012-present VISITING PROFESSOR, University of Warwick, UK, 2012 VISITING PROFESSOR, VTT Technical Research Center, Helsinki, Finland, 2012 VISITING FELLOW, Wolfson College, University of Cambridge, UK, 2012 RMIT FOUNDATION INTERNATIONAL VISITING FELLOW, RMIT University,

Melbourne, Australia, 2012 VISITING INTERNATIONAL SCHOLAR Advances in Management (AIM) Research,

London, Cambridge, UK VISITING PROFESSOR, Free University of Berlin, Germany, 2010 LUDWIG ERHARD HONORARY VISITING PROFESSORSHIP, University of Bay-

reuth, Germany, 2010 VISITING PROFESSOR, University of Auckland, NZ 2008

OTHER SELECTED HIGHLIGHTS

Editorial Service: (Co)editor of 17 journal special issues/sections, including JAMS, MIS Quarterly, Journal of Service Management, Marketing Theory

Editorial Review Boards: Serve(d) on 16 journal ERB/advisory boards, including Journal of Marketing, Journal of the Academy of Marketing, and Journal of Service Research

STEPHEN L. VARGO, Ph.D.

RESEARCH INTERESTS

Market and Marketing Theory, Strategy, Service-encounter Evaluation, TEACHING INTERESTS

Marketing Management and Strategy, Marketing Theory and Thought, Service Marketing, Principles of Marketing, Research Methods, Consumer Behavior

EDUCATION

Ph.D. Michael F. Price College of Business Administration, University of Oklahoma

(1997) Major Field: Marketing Areas of Concentration: Service Marketing, Research Methods Dissertation: “An Investigation of Latitude Models of Service-Encounter Evaluation”

CERTIFIED TRAVEL COUNSELOR (CTC), The Travel Institute, Wellesley, MA

ABD (for Ph.D.), University of Oklahoma, Health Sciences Center

Major Fields: Human Ecology and Social Psychology

MASTER OF SCIENCE, Social Psychology, University of Oklahoma BACHELOR OF ARTS, Psychology, University of Oklahoma

ACADEMIC EXPERIENCE

SHIDLER DISTINGUISHED PROFESSOR and PROFESSOR OF MARKETING,

Shidler College of Business, University of Hawai’i at Manoa (2005-present, Associate Professor 2005-2009)

CHAIR, DEPARTMENT OF MARKETING (2015-2016) Courses Taught and Academic Responsibilities: Marketing Management (MBA),

Principles of Marketing, Advanced Topics in International Marketing (Ph.D.), Mar-keting Strategy (PhD), Marketing Theory and Thought (Ph.D.), Ph.D. Advising

VISITING PROFESSOR OF MARKETING, Robert H. Smith School of Business, Uni-

versity of Maryland, College Park (2003-2005) Courses Taught and Academic Responsibilities: Marketing Management (MBA),

Principles of Marketing, Marketing Strategy (Beijing, China Program EMBA), Group Field Project (MBA, advisor), Action Learning Projects (EMBA, advisor)

VISITING PROFESSOR, Orfalea College of Business, California Polytechnic State Uni-

versity, San Luis Obispo (1998-1999, 2002--2003) Courses Taught and Academic Responsibilities: Marketing Research (Undergraduate

& MBA), Senior Project Advising, Special Studies Advising,

VISITING ASSISTANT PROFESSOR, Anderson Graduate School of Management, Uni-versity of California, Riverside (1996-1998, 1999-2002) Courses Taught and Academic Responsibilities: Marketing Research (MBA), Man-

agement Synthesis (MBA), Advertising and Promotion (MBA and Undergraduate), Channels of Distribution, Principles of Marketing, Directed Studies (MBA and Un-dergraduate), and Individual Internship and Thesis advising (MBA and Undergradu-ate)

GRADUATE INSTRUCTOR, Division of Marketing, University of Oklahoma (1992-96)

Courses Taught: Buyer Behavior, Principles of Marketing

ADMINISTRATOR AND INSTRUCTOR, Dearmond-Young School of Travel Courses Taught: Travel Distribution Systems, Professional Development

ADJUNCT PROFESSOR, Department of Psychology, Oklahoma City University

Course Taught: Social Psychology

OTHER ACADEMIC APPOINTMENTS INTERNATIONAL FELLOW, Center for Relationship Marketing and Service Manage-

ment (CERS), Hanken School of Economics, Helsinki. FELLOW, International Society of Service Innovation Professionals, 2014 RESEARCH FELLOW, Judge Business School, University of Cambridge, UK, 2012 VISITING PROFESSOR, CTF Service Research Center, Karlstad, Sweden, 2012-present VISITING PROFESSOR, University of Warwick, UK, 2012 VISITING PROFESSOR, VTT Technical Research Center, Helsinki, Finland, 2012 VISITING FELLOW, Wolfson College, University of Cambridge, UK, 2012 RMIT FOUNDATION INTERNATIONAL VISITING FELLOW, RMIT University,

Melbourne, Australia, 2012 INTERNATIONAL FELLOW, CTF Service Research Center, Karlstad, Sweden VISITING INTERNATIONAL SCHOLAR Advances in Management (AIM) Research,

London, Cambridge, UK, 2009, 2011 VISITING PROFESSOR, Free University of Berlin, Germany, 2010 LUDWIG ERHARD HONORARY VISITING PROFESSORSHIP, University of Bay-

reuth, Germany, 2010 VISITING PROFESSOR, University of Auckland, NZ 2008

BUSINESS EXPERIENCE

CHIEF EXECUTIVE OFFICER, LEISUREX CORPORATION, Oklahoma City, OK

Owner and CEO of a multi-location travel services corporation, comprising retail, whole-sale, and educational divisions. Responsible for all aspects of daily operations including management, marketing, and finance.

BOARD OF DIRECTORS, COMMUNITY BANK, Oklahoma City/Midwest City, Okla-

homa; Chairman, Marketing Committee

VICE-PRESIDENT, ANTEC CORPORATION, Oklahoma City, Oklahoma Vice President, Applied Research Division for firm that provided systems design, tech-nical research, and evaluation services for public and private clients. Responsible for pro-ject-contract procurement and administration. Directed proposal development and re-search activities, designed surveys, and performed analyses for program evaluations.

PUBLICATIONS

ACADEMIC JOURNALS

Hartmann, Nathan, Heiko Wieland, and Stephen L. Vargo (2017), "Business Models as Service Strategy," Journal of the Academy of Marketing Science, (in press) Vargo, Stephen L., Kaisa Koskela-Huotari, Bo Edvardsson, Steve Baron, Javier Reynosa, and, Maria Colurcio (2017), A Systems Perspective on Markets: Building a Research Agenda , Journal of Business Research, (in press) Vargo, Stephen L. and Robert F. Lusch (2017). “Service-Dominant Logic in 2025,” In-ternational Journal of Research in Marketing, 34(1): 46-67. Siltaloppi, Jaakko and S.L. Vargo (2017), "Triads: A Review and Research Agenda," Marketing Theory (conditionally accepted) Vargo, Stephen L. and Robert F. Lusch (2016), “Institutions and Axioms: An Extension and Update Of Service-Dominant Logic,” Journal of the Academy of Marketing Sci-ence, 44(1), 5-23 (DOI: 10.1007/s11747-015-0456-3) (Lead article) Lusch, Robert F, Stephen L. Vargo, and Anders Gustafson (2016), “Fostering a Trans-disciplinary Perspective of Service Ecosystems,” Journal of Business Research, 69 (8), 2957–2963

Siltaloppi, Jaakko, Kaisa Koskela-Huotari, and Stephen L. Vargo (2016), “Institutional Complexity as a Driver for Innovation in Service Ecosystems,” INFORMS Service Sci-ence, 8(3), 333-43.

Greer, Charles R, Robert F. Lusch, and Stephen L. Vargo (2016), “A Service Perspective: Key Managerial Insights from Service-Dominant (S-D) Logic,” Organizational Dynam-ics, 45(1), 28-38. Peters, Christoph; Paul Maglio, Ralph Badinelli, Robert R. Harmon, Roger Maull, James C. Spohrer, Tuure Tuunanen, Stephen L. Vargo, Jeffrey J. Welser, Haluk Demirkan, Terri L. Griffith, and Yassi Moghaddam (2016), "Emerging Digital Frontiers for Service Inno-vation, "Communications of the Association for Information Systems, 39 (Article 8). Koskela-Huotari, Kaisa and Stephen L. Vargo (2016), "Institutions as Resource,” Jour-nal of Service Theory and Practice, 26(2), 163-78. Wieland, Heiko, Kaisa Koskela-Huotari, and Stephen L. Vargo (2016), “Extending the Actor-to-Actor View: An Institutional Perspective on Value Creation,” Journal of Stra-tegic Marketing (in press -- available on Taylor and Francis online, DOI: 10.1080/0965254X.2015.1095225).

Vargo, Stephen L, Heiko Wieland, and Melissa A. Akaka (2016), “Zooming Out on In-novation: A Service-Ecosystem Perspective,” Serviceology, (in press).

Barrett, Michael, Elizabeth Davidson, Jaideep Prahhu, Stephen L. Vargo, and (2015), “Service Innovation in a Digital Age: Key Contributions and Future Directions,” MIS Quarterly” 39(1), 135-54. Akaka, Melissa Archpru and Stephen L. Vargo (2015), “Extending the Context of Ser-vice: From Encounters to Ecosystems,” Journal of Services Marketing 29 (6/7), 453-62.

McPhee, Chris, Stephen L. Vargo, Marja Toivonen, and Risto Rajala (2015), “Technolo-gy in Service Innovation,” Technology Innovation Management Review 5(2), 3-5. Akaka, Melissa Archpru, Stephen L. Vargo, and Hope Jensen Schau (2015), “The Con-text of Experience,” Journal of Service Management, 26 (2), 207-33. Vargo, Stephen L., Heiko Wieland, and Melissa A. Akaka (2015), “Institutions in Inno-vation: A Service Ecosystems Perspective,” Industrial Marketing Management 44 (1) 63-72. Bettencourt, Lance, Robert F. Lusch, and Stephen L. Vargo (2014) “A Service Lens on Value Creation: How Marketing Should Enable Strategic Advantage,” California Man-agement Review, 57 (Nov). Vargo, Stephen L and Robert F. Lusch (2014), “Inversions of Service-Dominant Logic,” Marketing Theory, 14 (Sep), 239-48 (lead article) Akaka, M.A, D. Corsaro, C. Kelleher, P. P Maglio, Y. Seo, R. F. Lusch, and S. L. Vargo (2014), “The Role of Symbols in Value Cocreation,” Marketing Theory, 14 (Sep), 311-326

Akaka, Melissa Archpru and Stephen L. Vargo (2014), “Technology as an Operant Re-source in Service (Eco)Systems,” Information Systems and e-Business Management, 12 (Aug), 367-84.

Lusch, Robert F., Stephen L. Vargo, and Ron Fisher (2014), “Drawing on Service-Dominant Logic to Expand the Frontier of Physical Distribution and Logistics Manage-ment, “International Journal of Physical Distribution and Logistics Management, 44 (1/2), 1-5.

Flint, Daniel J, Robert F. Lusch and Stephen L. Vargo (2014), “The Supply Chain Man-agement of Shopper Marketing as Viewed Through a Service Ecosystems Lens,” Inter-national Journal of Physical Distribution and Logistics Management, 44 (1/2), 23-38

Akaka, Melissa Archpru, Stephen L. Vargo, and Robert F. Lusch (2013), "The Complexi-ty of Context: A Service Ecosystems Approach for International Marketing", Journal of International Marketing, 21 (4), 1-20 (lead article)

Vargo, Stephen L. and Robert F. Lusch (2013), “Service-Dominant Logic: Prologue and Prospects,” Die Betriebswirtschaft (Business Administration Review), 2, (lead article.

McColl-Kennedy, Janet R., Stephen L. Vargo, Tracey S. Dagger, Jillian C. Sweeney, and Yasmin van Kasteren (2012), "Health Care Customer Value Co-creation Practice Styles," Journal of Service Research,” 15 (Nov), 370-89 (lead article).

Stephen L. Vargo and Melissa Archpru Akaka (2012), “Value Co-creation and Service Systems (Re)formation: A Service Ecosystems View,” INFORMS Service Science 4 (3), 207-17.

Wieland, Heiko, Francesco Polese, Stephen L. Vargo, and Robert F. Lusch (2012), “To-ward a Service (Eco)Systems Perspective on Value Creation,” International Journal of Service Science Management, Engineering, and Technology, 3 (3) 12-25. Vargo, Stephen L. and Robert F. Lusch (2012), “The Nature and Understanding of Value: A Service-Dominant Logic Perspective,” Review of Marketing Research, 9, 1-12.

Lusch, Robert F. and Stephen L. Vargo (2012), “The Forum On Markets and Marketing (FMM): Advancing Service-Dominant Logic,” Marketing Theory, 12 (2), 193-199.

Akaka, Melissa A, Stephen L. Vargo, and Robert F. Lusch (2012), “An Exploration of Networks in Value Co-creation: A Service Ecosystems View,” Review of Marketing Re-search 9, 13-50

Outstanding Author Contribution Award Winner (best paper in series), Literati Network Awards for Excellence 2013

Vargo, Stephen L. (2011), “From Micro to Macro: Stakeholders and Institutions,” Jour-nal of Macromarketing, 31 (2), 125-28

Vargo, Stephen L. (2011), “Market Systems, Stakeholders And Value Propositions: To-ward A Service-Dominant Logic-Based Theory of The Market,” European Journal of Marketing, 45 (1/2), 217-22

Vargo, Stephen L. (2011) “On Marketing Theory and Service-Dominant Logic: Connect-ing Some Dots, Marketing Theory, 11 (1), 3-8.

Vargo, Stephen L. and Robert F. Lusch (2011), “It‘s all B2B and Beyond…: Toward a Systems Perspective of the Market,” Industrial Marketing Management, 40 (2), 181-187 (lead article, published with six invited commentaries).

Stephen L. Vargo and Robert F. Lusch (2011), “Stepping Aside and Moving On: A Re-joinder to a Rejoinder,” European Journal of Marketing, 45 (7/8), 1319-21

Chandler, Jennifer and Stephen L. Vargo (2011), “Contextualization: Network Intersec-tions, Value-in-Context, and the Co-Creation of Markets,” Marketing Theory, 11 (1), 35-49

Sixth most-cited article in the existence of Marketing Theory

Lusch, Robert F. and Stephen L. Vargo (2011), “Service-Dominant Logic: A Necessary Step,” European Journal of Marketing, 45 (7/8), 1298-1309

Vargo, Stephen L. and Robert F. Lusch (2010), “From Repeat Patronage to Value Co-Creation in Ecosystems: A Transcending Conceptualization of Relationship,” Journal of Business Market Management, 4 (4), 169-79.

Vargo, Stephen L. (2010), “Practices, Systems, and Meaning-Making: An Introduction to the Special Section on Markets and Marketing,” Australasian Marketing Journal, 18 (Nov.), 233-35.

Vargo, Stephen L. and Robert F. Lusch (2010), “’Relationship’ in Transition: An Intro-duction to the Special Issue on Relationship and Service-Dominant Logic,” Journal of Business Market Management, 4 (4), 167-68

Chen, Hong-Mei and Stephen L. Vargo (2010), “Service-Oriented Challenges for Design Science: Charting the ‘E’-volution,” Pacific Asia Journal of AIS, 2 (1) (lead article).

Gummesson. Evert, Robert F. Lusch, and Stephen L. Vargo (2010), “Transitioning from Service Management to Service-Dominant Logic: Observations and Recommendations,” International Journal of Quality and Service Sciences, 2, (1), 8-22 (lead article).

Lusch, Robert L., Stephen L. Vargo, and Mohan Tanniru, (2010), “Service, Value-Networks, and Learning, Journal of the Academy of Marketing Science, 38(1), 19-31

Vargo, Stephen L., Robert F. Lusch, Melissa Akaka, and Yi He (2010), “Service-Dominant Logic: A Review and Assessment,” Review of Marketing Research, 6, 125-67.

Merz, Michael, Yi He, and Stephen L Vargo (2009), “The Evolving Brand Logic: A Ser-vice-Dominant Logic Perspective,” Journal of the Academy of Marketing Science, 37 (3), 338-44. Lusch, Robert F. and Stephen L, Vargo (2009), “Service-Dominant Logic: A Guiding Framework for Inbound Marketing,” St. Gallen Marketing Review, 6, 6-10 (lead article).

Vargo, Stephen L. and Melissa Akaka (2009), “Service Dominant Logic as a Foundation for Service Science: Clarifications,” INFORMS Service Science, 1(1), 32-41.

Most-cited article in the existence of INFORMS Service Science Honorable Mention (Runner-up), INFORMS Service Science best paper best-paper award (2009-2013)

Vargo, Stephen L. (2009), “Toward a Transcending Conceptualization of Relationship: A Service-Dominant Logic Perspective,” Journal of Business and Industrial Marketing, 24 (5), 373-78. Maglio, Paul, Stephen L. Vargo, Nathan Caswell and Jim Spohrer (2009), “The Service System is the Basic Abstraction of Service Science,” Information Systems and e-Business Management, 7(4), 395-406, (lead article).

Vargo, Stephen L. (2008), “Customer Integration and Value Creation: Paradigmatic Traps and Perspectives,” Journal of Service Research, 11 (Nov) 211-215. Vargo, Stephen L., Paul P. Maglio, and Melissa Archpru Akaka (2008), “On Value and Value Co-Creation: A Service Systems and Service Logic Perspective,” European Man-agement Journal, 26(3), 145-52 (lead article). Second most-cited article in existence of the European Management Journal Vargo, Stephen L. and Robert F. Lusch (2008), “From Goods to Service(s): Divergences and Convergences of Logics,” Industrial Marketing Management,” 37 (May) 254-259.

Most-Cited Articles Award, Industrial Marketing Management Reprinted (2009) in John Cadogan (ed), Marketing Strategy, Volume 3: Marketing-Mix Strategies - Product Strategy And Promotion Strategy, Thousand Oaks: Sage

Chen, Hong-Mei and Stephen L. Vargo (2008), “Toward an Alternative Logic for Elec-tronic Customer Relationship Management,” International Journal of Business Envi-ronment, 2 (2), 116-132.

Lusch, Robert F., Stephen L. Vargo, and Gunter Wessels (2008), "Toward a Conceptual Foundation for Service Science: Contributions from Service-Dominant Logic," IBM Sys-tems Journal, 47, 1 5-13 (lead article)

Vargo, Stephen L. and Robert F. Lusch (2008), “Service-Dominant Logic: Continuing the Evolution,” Journal of the Academy of Marketing Science 36 (1), 1-10 Fifth most-cited article in the existence of the Journal of the Academy of

Marketing Science

Reprinted (2010) in S Baron (ed.), Services Marketing, Thousand Oaks: Sage

Vargo, Stephen L. and Robert F. Lusch (2008), “Why Service,” Journal of the Academy of Marketing Science, 36 (1), 25-38. Michel, Stefan, Stephen L. Vargo, and Robert F. Lusch (2008), “Reconfiguration of the Conceptual Landscape: A Tribute to the Service Logic of Richard Normann,” Journal of the Academy of Marketing Science, 36 (1) 152-55 Vargo, Stephen L., Kaori Nagao, Yi He, and Fred Morgan (2007), “Satisfiers, Dissatisfi-ers, Criticals, and Neutrals: A Review of Their Relative Effects on Customer (Dis)Satisfaction,” Academy of Marketing Science Review, 11(2), 1-19. Vargo, Stephen L. (2007), “On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive,” Australasian Marketing Journal, 15 (1), 53-60

Received Australasian Marketing Journal Best Paper of Year Award for 2007 from the Australian and New Zealand Marketing Academy. Reprinted in Virtual Special Issue of Australasian Marketing Journal May, 2014

Vargo, Stephen L. (2007), “Paradigms, Pluralisms, and Peripheries: On the Assessment of S-D Logic,” Australasian Marketing Journal 15 (1), (105-108) Lusch, Robert F., Stephen L. Vargo, and Matthew O’Brien (2007), “Competing through Service: Insights from Service-Dominant Logic,” Journal of Retailing, 83 (1), 5-18 (Lead Article) Emerald Citations of Excelence Award (2011)

Emerald Citations of Excelence Award – top 35 management articles from previous 15 years( 2014)

Lusch, Robert F, Stephen L. Vargo, and Alan Malter (2006), Marketing as Service-Exchange: Taking a Leadership Role in Global Marketing Management, Organizational Dynamics, 35 (3) 264-78 Lusch, Robert F. and Stephen L. Vargo (2006), “The Service-Dominant Logic of Market-ing: Reactions, Reflections, and Refinements, Marketing Theory, 6 (3), 281-88 (Lead Article).

Most-cited article in existence of Marketing Theory (source: Marketing Theory) Reprinted (2008) in P. Maclaran, M. Saren, B. Stern, and M. Tadajewski (eds.) Marketing Theory, Thousand Oaks: Sage Reprinted (2010) in S. Barron (eds.), Services Marketing, Thousand Oaks: Sage

Vargo, Stephen L. and Fred. W. Morgan, (2005), Services in Society and Academic Thought: An Historical Perspective. Journal of Macromarketing, 25 (1), 42-53. Vargo, Stephen L. (2005), “Rethinking the Logic of the Customer Orientation,” Market-ing Research, 17 (2), 42-43. Vargo, Stephen L. and Robert F. Lusch, (2004) “Evolving to a New Dominant Logic for Marketing,” Journal of Marketing, 68 (January), 1-17. (Lead Article, with seven invited commentaries)

Tenth most-cited article in the existence of the Journal of Marketing Received AMA/Sheth Foundation Award, which honors the author(s) of the article published in the Journal of Marketing that has made long term contribution to the field of marketing.

Received Harold H. Maynard Award, which recognizes the author(s) of the article that made the greatest contribution to the advancement of the marketing theory and thought. The award winner is chosen by the Journal of Marketing’s Editorial Review Board. Most cited article in the Journal of Marketing, 2000 – present (Source: AMA) Reprinted (2006) in R. F. Lusch and S. L. Vargo (eds), The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, Armonk, NY: ME Sharpe Reprinted (2006) in Russian Management Journal, 4 (2), 73-106.

Reprinted (2013) in: Social Marketing: Deepening and Expanding the Impact, Social Marketing Series, Volume 6, Thousand Oaks, Sage.

Vargo, Stephen L. and Robert F. Lusch, (2004), “The Four Services Marketing Myths: Remnants from a Manufacturing Model,” Journal of Service Research, (May), 324-35

Fifth-most cited article in the existence of the Journal of Service Research (GS) Runner-up, Best Article of the Year Award, Journal of Service Research, 2003-2004 Runner-up, Best Service Marketing Article of the Year Award for 2004, Ameri-can Marketing Association, Service Marketing Special Interest Group (SERVSIG)

Vargo, Stephen L. and Robert F. Lusch, (2004) “Consumer’s Evaluative Reference Scales and Social Judgement Theory: A Review and Exploratory Study,” Review of Marketing Research, 1, 245-284 Erevelles, Sunil, Stephen L. Vargo, and Veronica Horton (2001) “Supply Side and Transvectional Segmentation,” Marketing Management Journal, 11 (2) 24-40

Erevelles, Sunil, Abik Roy, and Stephen L. Vargo (1999) “The Use of Price and Warran-ty Cues in Product Evaluation: A Comparison of United States and Hong Kong Consum-ers,” Journal of International Consumer Marketing, 11 (3), (67-91). Lusch, Robert F and Stephen L. Vargo (1998) “Multiplex Retailers versus Traditional Wholesalers: An Empirical Test of the Total Value of the Purchase Model,” Internation-al Journal of Physical Distribution & Logistics Management, 28(8), 581-598. (Lead ar-ticle) BOOKS AND MONOGRAPHS

Lusch, Robert F, and Stephen L. Vargo (2014), Service-Dominant Logic: Premises, Per-spectives, Possibilities, Cambridge, UK: Cambridge University Press

Lusch, Robert F. and Stephen L. Vargo (2006), The Service-Dominant Logic of Market-ing: Dialog, Debate, and Directions, Armonk, NY: M.E. Sharpe Vargo, Stephen L. (1983) Enhancing Entrepreneurial Skills, Monograph published by The Institute of Certified Travel Agents, Wellesley, MA: ICTA

BOOK CHAPTERS Kaartemo, Valtteri, Melissa Archpru Akaka and Stephen L. Vargo (2017), “A Service-Ecosystem Perspective On Value Creation: Implications To International Business,” in S. Marinova, J. Larimo, and N. Nummela (Eds.), Value Creation in International Busi-ness: An SME Perspective, New York: Springer, 131-149.

Lusch, Robert F. and Stephen L. Vargo (2016), “Forward” for Tiziana Russo Spena, Cris-tina Mele, Maaria Nuutinen (eds), Innovating in Practice: Perspectives and Experienc-es, i-vii Wieland, Heiko, Stephen L. Vargo, and Melissa A. Akaka (2016), “Zooming Out and Zooming In: Service Ecosystems as Venues for Collaboration,” in Marja Toivenen (ed), Service Innovation: Novel Ways of Creating Value in Actor Systems, New York: Springer, 43-58 Vargo, Stephen L., Robert F. Lusch, and Kaisa Koskela- Huatari (2016), Service-Dominant Logic,” in M.J. Baker and M. Saren (eds.), Marketing Theory, Thousand Oaks: Sage

Akaka, Melissa A., Stephen L. Vargo, and Heiko Wieland, (2016), “Extending the Con-text of Innovation: The Co-creation and Institutionalization of Technology and Markets,” In Tiziana Russo Spena, Cristina Mele, Maaria Nuutinen (eds), Co-Innovating: Activity, Practice, Learning And Social Context In Innovation 43-58.

Nariswari, Angeline and Stephen L. Vargo (2015), “From B2C To B2b To A2A: A Translation Perspective On Theory Development,” in S. Fließ; M. Haase,; F. Jacob, and; M. Ehret (eds), Customer Integration and the Resources-Processes-Outcome Ap-proach. Integrative Value Creation in Services, Solutions, and Entrepreneurship, Wiesbaden, Germany: Springer, 113-123. Edvardsson, Bo and Stephen L. Vargo (2015), “Value Co-creation,” in Su Mi Dahlgaard-(ed), Encyclopedia of Quality and the Service Economy, Thousand Oaks: Sage

Lusch, Robert F. and Stephen L. Vargo (2015), “The Nordic School: A Broadened Per-spective,” in Johanna Gummerus and Catharina von Koskull (eds) The Nordic School - Service Marketing and Management for the Future, Helsinki: Hanken, 161-170. Sebastiani, Roberta, Daniela Corsaro, and Stephen L. Vargo (2014), “Value Co-development,” in Enzo Baglieri and Uday Karmackar (eds), Factory or Theater? Trends in the Management of Consumer Services, New York: Palgrave-MacMillan Hong-Mei Chen and Stephen L. Vargo (2014), “Rethinking Social CRM Design: A Ser-vice Dominant Logic Perspective,” In Francisco J. Martínez-López (eds.) Handbook On E-Business Strategic Management, PROGRESS in IS Series, New York: Springer (peer reviewed) Akaka, Melissa Archpru, Hope Schau, and Stephen L. Vargo (2013), “The Co-creation of Value-in-Cultural-Context,” in Linda Price and Lisa Penaloza (eds.), Research in Con-sumer Behavior, Bingly, UK: Emerald. Ng, Irene C. L. Stephen L. Vargo, and Laura A Smith (2013), “Reconceptualizing Ser-vice through a Service-Dominant Logic,” in (K. Haynes and I Grugulis, eds), Managing Services: Challenges and Innovations, Oxford: Oxford University Press (peer reviewed) (in press) Vargo, S. L. (2013), “Service-dominant Logic Reframes (Service) Innovation. In M. Isomursu, M. Toivonen, M. Kokkala. & P. Pussinen, (eds.), Highlights in Service Re-search, Espoo, Finland: VTT Technical Research Centre of Finland, 7–10. Vargo, Stephen L., Robert F. Lusch, and Melissa A. Akaka (2013), “Rethinking the Roles of Marketing and Operations,” in Roland Rust and Ming-Hui Huang (eds.), Handbook of Service-Marketing Research, Northampton, MA: Edward Elgar 467-88 (peer reviewed). Vargo, Stephen L., Robert F. Lusch, and Cristina Mele (2013) "Service-For-service Ex-change and Value Co-creation: The Service Dominant Logic Perspective," in R. P. Fisk, R. Russell-Bennett, & L. C. Harris (eds), Serving Customers: Global Services Marketing Perspectives, Prahran, Australia: Tilde University Press, 202-221 (Peer Reviewed)

Vargo, Stephen L., Robert F. Lusch, Heiko Weiland, and Melissa Akaka (2012), “Knowledge Service Engineering: A Service-Dominant Logic Perspective,” in Jussi Kan-tola and Waldemar Karwowski (eds), Knowledge Service Engineering Handbook, Boc-ca Raton, FL: CRC Press, 139-55, (Peer Reviewed). Park, Sun-Young and Stephen L. Vargo (2012), “The Service-Dominant Logic Approach for Tourism Marketing Strategy,” in Rodoula Tsiotsou and Ronald E. Goldsmith (eds), Strategic Marketing in Tourism Services Bingley, UK: Emerald Group, 231-46 (Peer Reviewed) Lusch, Robert F. and Stephen L. Vargo (2012), “Gaining Competitive Advantage with Service-Dominant Logic ,”in Gary Lilien and Rajdeep Grewal, (eds.), Business-to-Business Marketing Handbook Northampton, MA: Edward Elgar, 109-124 (Peer Re-viewed)

Vargo, Stephen L, and Robert F. Lusch (2011), ”Service-Dominant Logic Foundations of E-Novation,” in H. M. Pattinson and David R. Low (eds.), E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies, Hershey, PA: IGI Global, 1-15 (Peer Reviewed) Lusch, Robert F., Stephen L. Vargo, and Melissa Akaka (2011) “Reframing Marketing with Service-Dominant Logic” in H. M. Pattinson and David R. Low (eds.), E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies Hershey, PA: IGI Global, 76-91 (Peer Reviewed) Vargo, Stephen L., Robert F. Lusch, Chris Horbel, and Heiko Wieland (2011), “Alterna-tive Logics for Service(S): From Hybrid Systems to Service Ecosystems,” in D. Spath and W. Ganz, ed.), Taking the Pulse of Economic Development - Service Trends,” Mu-nich: Hanzer Verlag (published in English and German) (Peer Reviewed)

Vargo, Stephen L. (2011), “The Hunt for Understanding,” in O.C. Ferrell and Sundar Bharadwaj (volume eds.), Resource-Advantage Theory: The Development Period, Leg-ends in Marketing: Contributions of Shelby D. Hunt, Vol.12, Vargo, Stephen L. and Robert F. Lusch (2010), “Service-Dominant Logic: Continuing the Evolution,” S Baron (ed.), Services Marketing, Thousand Oaks: Sage (Reprinted from Journal of the Academy of Marketing Science)

Lusch, Robert L. and Stephen L. Vargo (2010), “Service-Dominant Logic: Reactions, Re-flections and Refinements,” S Baron (ed.), Services Marketing, Thousand Oaks: Sage (reprinted from Marketing Theory) Vargo, Stephen L, Robert F. Lusch, and Melissa Akaka (2010), “Advancing Service Sci-ence with Service-Dominant Logic: Clarifications and Conceptual Development,” in P. Maglio C. Kieliszewski, and J. Spohrer, eds) Handbook of Service Science, Springer, 133-56. (Peer Reviewed).

Akaka, Melissa, Stephen L. Vargo, and Robert F. Lusch, and (2010), “A Service Perspec-tive of Marketing, Operations, and Value Creation,” in, Waldemar Karwowski and Gavriel Salvendy, (eds.), Introduction to Service Engineering, Hoboken: NJ: Wiley, 316-37 (Peer Reviewed).

Vargo, Stephen L and Robert F. Lusch (2010), “Service-Dominant Logic,” in P. Maclaran, M. Saren, B. Stern, and M. Tadajewski (eds.) Handbook of Marketing Theo-ry, Thousand Oaks: Sage, 219-234 (Peer Reviewed) Vargo, Stephen L. and Robert F. Lusch (2009), “From Goods to Service(s): Divergences and Convergences of Logics,” in John Cadogan (ed), Marketing Strategy, Volume 3: Marketing-Mix Strategies - Product Strategy And Promotion Strategy, Thousand Oaks (reprinted from Industrial Marketing Management) Lusch, Robert F. and Stephen L. Vargo (2008), “The Service-Dominant Logic of Market-ing: Reactions, Reflections, and Refinements,“ in P. Maclaran, M. Saren, B. Stern, and M. Tadajewski (eds.) Marketing Theory, Thousand Oaks: Sage (Reprinted from Market-ing Theory) (Peer Reviewed) Vargo, Stephen L. and Robert F. Lusch (2008), “A Service Logic for Service Science,” In Bill Hefley and Wendy Murphy (eds) Service Science Management and Engineering: Education for the 21st Century, Springer, 83-88. (Peer Reviewed) Lusch, Robert F. and Stephen l. Vargo (2008), “The Service-Dominant Mindset,” In Bill Hefley and Wendy Murphy (eds) Service Science Management and Engineering: Edu-cation for the 21st Century, Springer, 89-96. (Peer Reviewed) Vargo, Stephen L., Robert F. Lusch, and Fred W. Morgan (2006), “Historical Perspec-tives on Service-Dominant Logic,” in R. F. Lusch and S. L. Vargo (eds), The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, Armonk, NY: ME Sharpe, 29-42

Vargo, Stephen L. and Robert F. Lusch, (2006) “Evolving to a New Dominant Logic for Marketing,” in R. F. Lusch and S. L. Vargo (eds), The Service-Dominant Logic of Mar-keting: Dialog, Debate, and Directions, Armonk, NY: ME Sharpe,3-28 (reprinted from Journal of Marketing) Vargo, Stephen L. and Robert F. Lusch (2006) “Service-Dominant Logic: What It Is, What It Is Not, What It Might Be,” in R. F. Lusch and S. L. Vargo (eds), The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, Armonk, NY: ME Sharpe, 43-56 Lusch, Robert F. and Stephen L. Vargo (2006), “Service-Dominant Logic as a Founda-tion for a General Theory,” in R. F. Lusch and S. L. Vargo (eds), The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, Armonk, NY: ME Sharpe, 406-420

NON-ACADEMIC PUBLICATIONS

Lusch, Robert F. and Stephen L. Vargo (2012), “Marketing Value,” Marketing News, May 15

ACADEMIC PRESENTATIONS AND CONFERENCE PUBLICATIONS

With C. Velu (2017), “The Role of Business Models in Market Creation,” Frontiers in Service Con-ference, NY, NY (June) With R. F. Lusch (2017), “Zooming Out: Metatheoretical Foundations for Macromarketing,” Aerican Marketing Association Winter Educators’ Conference, Orlando (Feb). With A Naraswari, H. Wieland,and M. Akaka (2016) “Translating Market Perspectives to Marketing Practices,” American Marketing Association Summer Educators’ Conference, Atlanta (Aug). With N Hartmann and H, Wieland (2016) “A Service-Ecosystem, Service-Dominant Perspective of Sales,” American Marketing Association Summer Educators’ Conference, Atlanta (Aug). With Hartmann and Wieland (2016) “From the Dyad to the Service Ecosystem: Broadening and Building Theory In Sales,” Academy of Marketing Science World Marketing Congress, Paris (July). With R.F. Lusch, “Service-Dominant Logic: Status and Directions,” Keynote presentation for the Fo-rum on Markets and Marketing,” Venice, Italy (June). Sole Presenter (2016), “Service-Dominant Logic – a new Logic for Business Management and Eco-nomics?” Invited keynote presentation at Conference on Interdisciplinary Research Perspectives for the Share Economy, Bayreuth, Germany (June). With N. Hartmann and H. Wieland (2016), “National Conference in Sales Management, 2016 (Mar) (Best Paper of Conference Award) Sole Presenter (2015), “Transforming Business Models with Technology and Innovation,” Invited keynote presentation at the Center for Service Innovation Conference, Oslo, Norway (Oct). With H. Wieland and N. Hartmann (2015), “Examining the Conceptualization and Role of Business Models through A Service-dominant Logic Lens,” AMA Summer Educator’s Conference, Chicago (Aug). Sole Presenter (2015), “Foundations and Advances in Service-Dominant Logic,” invited keynote at ICServ2015 Conference, San Jose (July). Sole Presenter (2015), “Advances in Service-Dominant Logic,” invited keynote presentation at QUIS (Quality in Service) Conference, CEIBS University, Shanghai, China (June). Sole Presenter (2015), “Some Thoughts on Topics and Approaches for Research,” QUIS PhD Consor-tium, Fudan University, Shanghai, China (Jube). With K. Koskela-Huotari and J. Siltaloppi (2015) “Understanding Institutional Complexity In Service Ecosystems – Insights From Social Network Theory And Systems Thinking,” Naples Forum On Ser-vice, Naples, IT (June)

Sole Presenter (2015), “From Axioms to Business Models: Foundations and Extensions Of Service-Dominant Logic,” Seminar on Business Models, Turku University, Turku, Finland. With Pam Clavier (2015), “Conceptual Framework for a Service Ecosystems Approach to Project Management,” Hawaii International Conference on Systems Services, Kauai, HI (Jan) Sole Presenter (2014), “Insights on Innovation from an Institutional and Ecosystem Perspective,” In-vited keynote presentation, RESER Conference on Innovation, Helsinki, Finland (Sep). Sole Presenter (2014), “Service Insights on Innovation,” Invited keynote presentation, RESER Doc-toral Consortium on Innovation, Helsinki, Finland (Sep). Sole Presenter (2014), “Foundations & Frontiers of Service-Dominant Logic,” Invited keynote presen-tation, Symposium on Service, Graduate School of Management, Kyoto University (Sep) Sole Presenter (2014), “The Two Logics of Service & Design,” Symposium on Service Design, Grad-uate School of Management, Kyoto University (Sep) Sole Presenter (2014), ““Foundations and Frontiers in Service-Dominant Logic,” Warwick Manufac-turing Group, Warwick University (June) With Robert F Lusch (2014), “Foundations and Frontiers in Service-Dominant Logic, Forum on Mar-kets and Marketing, CTF Service Research Center, Karlstad University (June)

With Kaisa Koskela-Huotari and Jaakko Siltaloppi (2014), “Transcending the division of 'Social' and 'Business' Innovation” Conference of the European Association for Research on Services (RESER). Helsinki (Sep) With Jaakko Siltaloppi and Kaisa Koskela-Huotari (2014), “The Institutional Basis for Innovation” Conference of the European Association for Research on Services (RESER). Helsinki (Sep). With Koskela-Huotari, Kaisa (2014), “Resources-in-Context: The Framing Approach,” AMA SERVSIG Conference, Thessaloniki, Greece (June)

Sole Presnter (2014), “Frontiers for Service-Dominant Logic,” Research Seminar for CTF Service Re-search Center, Karlstadt University, Sweden (Apr). With Whalen, Peter S. and Melissa M. Akaka (2014), “The Cocreation of Opportunities,” Entrepre-neurship Research Exemplars Conference, Denver (Mar). With Jaakko Siltaloppi (2014), “Dimensions of Value Proposition in Value Co-Creation,” Hawaii In-ternational Conference on System Sciences,” Big Island, Hawaii (Jan). With Melissa A. Akaka and Hope Schau (2014), “The Context of Experience.” AMA Winter Educa-tors’ Conference, Orlando (Feb). With A Naraswari and H. Wieland, (2013), “Institutions and Service Ecosystems: Frontiers for Global Value Cocreation,” Special session on Institutions, Ecosystems, & Innovation, in Global Value Co-creating Processes, AMA Summer Educators’ Conference, Boston, (Aug). With Robert F. Lusch (2013), “Service-Dominant Logic: Premises, Perspectives, Possibilities,” invit-ed keynote presentation, Naples Forum on Service, Ischia, Italy (June).

With Robert F. Lusch (2013), “Institutions, Innovation, and Ecosystems in Value Co-creation Pro-cesses,” invited Keynote presentation, Naples Forum on Service, Ischia, Italy (June). With Roberta Sabastiani and Daniela Corsaro (2013), The Role of Institutions in the Evolution of Ser-vice Ecosystem,” Naples Forum on Service, Ischia, Italy (June). With Melissa Akaka, et al. (2013), Formation and Role of Symbols in Value Co-creation, Naples Fo-rum on Service, Ischia, Italy (June)

With Angeline Narwaswari (2013), “Value Co-creation within Multiple Institutional Spheres: Negoti-ation of Valentine’s Day in Indonesia,” Special session on Cultural Contentions: Reconciliation in Value Co-creation, CCT (Consumer Culture Theory) 2013 Conference, Tucson (June). With Melissa Akaka and Hope Schau (2013), “The Divergence of Local Institutions in Global Market Cultures,” Special session on Cultural Contentions: Reconciliation in Value Co-creation, CCT (Con-sumer Culture Theory) 2013 Conference, Tucson (June). With Melissa Akaka and Hope Schau (2013), “User Innovation and Symbolic Adaptation: Surfing as a Maker Movement,” Special session on Insights into the Maker Movement, CCT (Consumer Culture Theory) 2013 Conference, Tucson (June). Sole Presenter (2013), “A Service-Dominant Logic Reorientation to (Service) Innovation,” invited keynote presentation to Seminar on Service Innovation: Its Time for a Change! Join the New Para-digm of Service-Dominant Logic, hosted by Center for Service Innovation, Norwegian School of Economics, CTF Service Research Center, Karlstad University, and BI Norwegian Business School, Oslo (April) With Angeline Narwaswari (2013), “Service-Dominant Logic and Institutional Logics,” Invited Presentation to VTT Technical Institute of Finland Workshop on Institutional Logics and the Forest Cluster, Helsinki (April) Sole Presenter (2013), “A Service-Dominant Logic Reorientation to (Service) Innovation,” invited keynote presentation to VTT Technical Research Institute of Finland Workshop on Innovation, Hel-sinki (April).

Sole Presenter (2013), “Service-Dominant Logic and Business Models,” invited keynote presentation for Workshop on Business Models by the Finnish Service Alliance SIG on Business Models, Helsinki (April). Sole presenter (2013), “Some Musings on Service-Dominant Logic and (Service) Innovation,” Semi-nar for CTF Service Research Center, Karlstad University, Sweden (April) Sole Presenter (2013), “Notes from the Maynard and AMA/Sheth Foundation Award Path,” Special session on Learning from Award-Winning Theory Articles, AMA Winter Educators’ Conference, Las Vegas (Feb)

With Robert F. Lusch (2013), “The SDL Journey: Premises, Perspectives, Possibilities,” Special ses-sion on Service Dominant Logic: Its Past, Present, and Future Impact on Marketing Thought,” AMA Winter Educators’ Conference, Las Vegas (Feb) Sole presenter (2012),”A Service-Dominant Logic View of (Service) Innovation,” Special session on Being Innovative about Service Innovation: Service, Design and Digitalization, International Confer-ence on Information Systems (ICIS) 2012, Orlando (Dec).

With Robert F. Lusch (2012), “Service-Dominant Logic: Status and Directions.” Forum on Markets and Marketing,” Auckland, NZ (Dec) With Melissa Akaka (2012), “Markets as Cultures: An Exploration of Values and Symbols in Value Co-creation and the (Re)contextualization of Markets,” Forum on Markets an Marketing, Auckland, NZ (Dec).

Sole Presenter (2012), “Service-Dominant Logic Meets Service Design,” Service Design Workshop, CTF Service Research Center, Karlstad, Sweden. (Oct). With Angeline Nawiswari (2012), Translation of Market Practices: Reconceptualizing the Role of In-ternational Marketing in Value Co-creation, Forum on International Marketing and Institutional Logics, Tokyo (Sep).

With Robert F. Lusch and Matthew O’Brien (2012), “Service Dominant Logic: Foundational Premises and Perspectives,” invited presentation at the Forum on International Marketing and Institutional Logics, Tokyo (Sep).

With Melissa A. Akaka (2012), “A Service Ecosystems Approach for International Marketing,” invit-ed keynote presentation at the Forum on International Marketing and Institutional Logics, Tokyo, (Sep). With Melissa A. Akaka and Hope J, Schau (2012), “The (Re)Contextualization of a Global Market Culture,” Consumer Culture Theory Conference, University of Oxford, UK (Aug). With Angeline Nariswari and Melissia A. Akaka (2012), “Glocalization through Value Co-creation: Translating Practices and (Re)Contextualizing Markets,” Global Consumption Conference, Denver (Aug). With Irene C.L. Ng, Fredrick Ponsignon, and Roger S. Maull (2012) “The Shifting Boundaries of marketing and operations under Service Dominant Logic,” Manufacturing and Service Operations Management Society (MSOM) of INFORMS Annual Conference, New York (June). Sole Presenter (2012), “Value Creation, Market and Marketing Theory,” invited keynote presentation at the 37th Annual Macromarkeitng Conference Doctoral Colloquium, Berlin (June).

Sole presenter (2012), “The Foundation and Future of Service-Dominant Logic,” invited keynote presentation at The Service Day, 2012, Helsinki, Finland (May) Sole presenter (2012), “Foundations and Futures in Service-Dominant Logic,” invited presentation to faculty and doctoral students at Stockholm University,” (May).

Sole presenter (2012), “Foundations and Futures in Service-Dominant Logic,” invited presentation to faculty and doctoral students at Stockholm School of Economics,” (May). Sole presenter (2012) “Core Concepts and Developmental Directions in Service-Dominant Logic,” in-vited presentation to the VTT Technical Research Center of Finland Workshop on Service-Dominant Logic, Helsinki (May). With Robert F. Lusch and Kelli Gutierrez (2012), “A Service Ecosystem Perspective of Stakeholders: Insights from S-D Logic,” EMAC Conference, Lisbon (May).

Sole Presenter (2012), “Service-Dominant Logic: A Forward Look,” invited keynote presentation at the Tekes (Finish funding agency for innovation research) Annual Serve Conference, Helsinki, Fin-land (Apr) Sole Presenter (2012), “Foundations and Prospects of Service-Dominant Logic,” Presentation for Swedish Research School of Management and Information Technology, CTF Service Research Cen-ter, Karlstad University, Sweden (Mar)

Sole Presenter (2012), “Foundations and Prospects for a Service-Dominant Logic of the Market, RMIT Foundation International Visiting Fellowship Presentation, Melbourne, Australia (Feb). With Robert F. Lusch, (2012), “The Service Ecosystem,” American Marketing Association Winter Educators’ Conference, St Petersburg, FL (Feb).

With M. Akaka (2012), “Rethinking Technology: An S-D logic view on Service Innovation,” Hawaii International Conference on Systems Sciences, Maui, HI (Jan). Sole Presenter (2011), “Beyond Service-Dominant Logic,” invited keynote presentation at CTF Ser-vice Research Center 25the Anniversary, Karlstad University, Karlstad, Sweden (Nov) With Robert F. Lusch (2011), “Relationship, Value Co-Creation, and Markets,” Invited presentation at Workshop on Service-Dominant Logic: An Evolution or Revolution in Marketing Theory and Prac-tice?, hosted by Concordia University, Montreal (Oct) With Robert F. Lusch (2011), “From Goods-Dominant Logic to Service-Dominant Logic,” Invited presentation at Workshop on Service-Dominant Logic: An Evolution or Revolution in Marketing Theory and Practice?, hosted by Concordia University, Montreal (Oct) With Robert F. Lusch (2011), “Reducing the Fear of Crime in a Community: A Logic of Systems & System of Logics Perspective,” invited plenary presentation, Grand Challenge in Service Week: Un-derstanding Complex Service Systems Through Different Lens, University of Cambridge (Sep) Sole Presenter (2011), “Service-Dominant Logic: Foundations and Perspectives for Travel,” invited keynote presentation, Advances in Tourism Marketing Conference, Maribor Slovenia (Sep) Sole Presenter (2011), “S-D Logic Perspectives on Externalities,” invited panel presentation on “Un-calculated Exchange Consequences in Turbulent Times: Extending the Discussion of Exchange and Externalities,” American Marketing Association, San Francisco (Aug).

With Melissa Akaka (2011), “Complexity and Context in International Marketing: From Standardiza-tion/Adaptation to Value Co-Creation,” American Marketing Association Summer Educators’ Confer-ence, San Francisco (Aug).

With B. Tronvoll and B. Edvardsson (2011), “Alternative Ontological Foundations for Service System Conceptualization,” Naples Forum on Service, Capri, Italy (June) With R. Lusch (2011), “Service-Dominant Logic, Service Science, and Network Theory: Intersections and Implications,” invited keynote presentation, Naples Forum on Service: Service-Dominant Logic, Service Science and Network Theory, Capri, Italy (June)

With R. Lusch (2011), “Foundations and Extensions of Service-Dominant Logic,” invited keynote presentation, Australia New Zealand Marketing Academy Workshop on Extending Service-Dominant Logic, University of Auckland, Auckland, NZ (March). Sole Presenter, (2011) “Service-Dominant Logic as a Foundation for a Science of Service” invited keynote presentation, Symposium on Service Systems Science, Tokyo Technical University, Tokyo, Japan (March) With R. Lusch (2011), “Service-Dominant Logic: Foundations and Directions,” invited keynote presentation, Academy of Marketing (UK), Westminster Workshop on Service-Dominant Logic. London, UK (Jan). With R. Lusch (2010), “Rethinking Relationship: Service-Dominant Logic Perspectives,” invited keynote presentation,” International Colloquium on Relationship Marketing, Henley Business School, Henley on Thames, UK (Sep) With R. Lusch (2010), “S-D Logic: Progress, Status, and Directions,” Keynote presentation at the Forum on Markets and Marketing, University of Cambridge, UK (Sep) With R. Lusch (2010), “S-D Logic: Accommodating, Integrating, Transdisciplinary,” invited presentation at the University of Cambridge Grand Service Challenge, University of Cambridge, UK (Sep). Sole Presenter (2010), “Notes on Publishing,” Doctoral Colloquium for the Grand Challenge in Service Research and Practice, University of Cambridge, UK (Sep). Sole Presenter (2010), "Rethinking Markets and Marketing,” Open presentation for Ludwig-Erhard-Foundation-Professorship, University of Bayreuth, Germany (June).

Sole Presenter (2010), “Simplification & Reconciliation,” Presentation and panel discussion on “Reciprocal Value Creation Through Service From an Inside-Out To an Outside-In Approach” plenary presentation by Christian Grönroos, Frontiers in Service Conference, Karlstad, Sweden, (June) With P. Skalen (2010), “Realizing a Service-Dominant Logic,” 19th AMA Frontiers in Service Conference, Karlstad, Sweden (June). With R. Lusch (2010), “The Service Eco-system: A Relevant System of Analysis for S-D Logic Research,” 19th AMA Frontiers in Service Conference, Karlstad, Sweden (June). With R Lusch (2010), “The Service Ecosystem: Reflections upon Systems Theories and Service Research" Joint Resarch Symposium, University of Naples and University of Monte Cassino, Naples, Italy (June)

With R. Lusch (2010), “Toward a Science of the Market: Orientations and Directions,” 1st Interdisciplinary Market Studies Workshop, Stockholm (June). Sole Presenter (2010), “Advancing Service-Dominant Logic,” CFT Service Research Center, Karlstad University, Sweden (Mar) Sole Presenter (2010). “Conundrums of the Market, Marketing and Service(s): An S-D Logic Perspective,” (2010) Doctoral workshop, CFT Service Research Center, Karlstad University, Sweden (Mar)

Sole Presenter (2010), “Issues for a Science of Service,” Hawaii International Conference on System Sciences, Kauai, Hawaii (Jan). Sole Presenter, (2009)“Alternative Logics for Innovation with Service(s),” invited keynote presentation for the Service Science Symposium, Sogang University, Seoul (Nov). Sole Presenter (2009) “Service-Dominant Logic: An alternative Mindset for Innovation,” invited keynote presentation for the 2009 Korean Ministry of the Knowledge Economy Conference on Service Innovation through R&D, Seoul (Nov). Sole Presenter (2009), “Frontiers in Service-Dominant Logic,” invited keynote presentation for the 18th AMA Frontiers in Service Conference, Honolulu, HI (Nov.) Sole Presenter (2009), “Conundrums of the Market and Marketing: The Service-Dominant Logic Perspective,” Presentation to the AMA ServSig Doctoral Consortium, Honolulu (Oct.) With R. Lusch (2009), “Relationship and Relationship Marketing: Toward a Service-Dominant Logic Perspective,” Double special session for the 9th International Conference on Relationship Marketing, Berlin, (Sep). Sole Presenter (2009), “Alternative Logics for Service(s),” Invited presentation to faculty and doctoral students, Humboldt University, Berlin Germany (July) With R. Lusch (2009), “Foundations of Service-Dominant Logic,” Invited Keynote Presentation for the Naples Forum on Service, Capri, Italy (June) With J. McColl-Kennedy, T. Dagger, and J. Sweeney (2009), “Customers as Resource Integrators: Styles of Customer Co-creation, (June) – Winner of Best Paper Award. Sole Presenter (2009), “Service-Dominant Logic: An Introduction,” Invited Keynote Presentation at the Symposium on Service-Dominant Logic, University of Bayreuth, Germany (June) Sole Presenter (2009), “Service-Dominant Logic: Foundations and Directions,” Invited presentation to faculty and doctoral students, Freie Universitat Berlin, (June) Sole Presenter (2009), “Alternative Logic’s for Service(s),” invited keynote presentation at Tekes (Finish Government Agency) Annual Serve Conference. Helsinki, (May).

Sole Presenter (2009), “Conundrums of the Market and Marketing: The Service-Dominant Logic Perspective,” Invited presentation to faculty and doctoral students, Hanken School of Economics, Helsinki (May). Sole Presenter (2009), “Alternative Logics for Service Science,” Invited Keynote presentation to the International Symposium on Service Science, Leipzig, Germany (Mar) Sole Presenter (2009), “Alternative Logics for Service Science and & Service Systems,” Invited presentation to Service Systems Workshop, University of Cambridge (Mar) Sole Presenter (2009), “Service-Dominant Logic: An Alternative Mindset,” Advanced Institute of Management (AIM) Research Practitioner Seminar, London (Mar) Sole Presenter (2009), “Alternative Logics for Research in Service(s),” Advanced Institute of Management (AIM) Research Seminar, London (Mar)

With J. Chandler (2009), "International Sunbelt Social Networks Conference,” San Diego (Mar.) With J. Chandler (2009), "Markets as Systems: Conceptual Applications of Network Analysis," Ha-waiian International Conference on Service Systems,’ Big Island, HI (Dec,). With R. Lusch (2009), “Service-Dominant Logic and the Market as a Systems: An Introduction,” Ha-waiian International Conference on Service Systems,’ Big Island, HI (Dec,).

With R. Lusch (2008), “Rethinking the Logic of National Wealth & Global Well Being,” Otago Fo-rum II on Service Dominant Logic, Dunedin, NZ (Dec.)

With R. Lusch (2008), “Collaborating for Competitive Advantage: A Service-Dominant Logic Per-spective,” Otago Forum II on Service Dominant Logic, Dunedin, NZ (Dec.) With R. Lusch (2008), ”Service-Dominant Logic, Market Theory, and Marketing Theory,” Forum on Markets and Marketing: Extending Service-Dominant Logic, Sydney Australia, (Dec.). With R. Lusch (2008), “Service-Dominant Logic: An Update,” Forum on Markets and Marketing: Ex-tending Service-Dominant Logic, Sydney Australia, (Dec.). With J. Chandler, (2008), “Creating Value: The Role of Actors, Resources, and Embeddedness,” Fo-rum on Markets and Marketing: Extending Service-Dominant Logic, Sydney Australia, (Dec.) With R. Lusch (2008), “Service-Dominant Logic & The New Wealth of Nations: Foundations.” Aus-tralia and New Zealand Marketing Academy Conference, Sydney, (Dec.). With M. Akaka (2008), “Reframing Innovation with Service-Dominant Logic,” Frontiers in Service Conference, Washington DC (Oct.).

Sole presenter (2008), “Beyond the Game: A Service-Dominant Logic Perspective of Value Crea-tion,” invited keynote presentation to the European Association of Sports Marketers Conference, Hei-delberg, Germany, (Sep) With R. Lusch (2008), “Service-Dominant Logic: Progress and Prospects,” keynote presentation to the Logic and Science of Service Conference, Honolulu, HI (June). With R. Lusch (2008), “Service-Dominant Logic: Foundations and Rationale,” Service-Dominant Logic Doctoral Colloquium, Honolulu (June) With R. Lusch (2008), “Grounding Managerial Frameworks in S-D Logic,” Service-Dominant Logic Doctoral Colloquium, Honolulu (June) With L. Wu and M. Akaka (2008), “The Co-Creation of Value: From Product- to Service-oriented Operations, “The Logic and Science of Service Conference, Honolulu, (June). With M. Akaka (2008), “A Service-Dominant Logic for International Marketing and Theoretical Framework for Global Exchange,” Academy of Marketing Science Annual Conference, Vancouver, Canada (May) With R. F. Lusch and M. Akaka (2008), “An Overview of Service-Dominant Logic,” Global Market-

ing Conference: Marketing in the Dynamic Global World, Shanghai, China (Mar) With R.F. Lusch (2008), “A Service-Dominant Logic Friendly Definition of Marketing:” Global Mar-keting Conference: Marketing in the Dynamic Global World, Shanghai, China (Mar) With Paul Maglio, R. F. Lusch, and M. J. Bitner, (2008), “Foundations of Service Science and the Present and Future Role of Marketing,” A Special Session for the AMA Winter Educators’ Confer-ence, Austin, TX (Feb). Sole Presenter (2008), “Divergences, Convergences, and Directions: Toward a Theory of the Market and Marketing,” Invited Keynote Presentation, 3rd Conference on Business Marketing, St. Gallen, Switzerland (Mar). Sole Presenter (2008), “Service-Dominant Logic: Prologue, Progress, and Prospects,” invited Keynote Presentation to the Association of German Speaking Marketing professors, Berlin, Germany, (Jan 18). Sole Presenter (2008), “An Overview of Service-Dominant Logic,” Invited presentation to the faculty of the University of Bayreuth, Bavaria, Germany, (Jan). Sole Presenter (2008), “Alternative Logics for Service(s) Innovation,” Hawaiian International Confer-ence on Systems Sciences (Jan)

With J. Spohrer, P. Maglio, and N. Caswell (2008), “The Service System is the Basic Abstraction of Service Science,” Hawaiian International Conference on Systems Sciences (Jan)

With R.F. Lusch (2007), “Service-Dominant (S-D) Logic and Relationship Marketing: A Co-evolution of Ideas?” Invited plenary presentation at the Relationship Marketing Summit, Buenos Aires Argentina (Dec). With Hong-Mei Chen, (2007) “CRM and SOA: A Service-Logic Perspective,” International Confer-ence on Information Systems (WEB 2007), Montreal (Dec.) Sole Presenter (2007), An Investigation of Consumers’ Evaluative Reference Scales,” invited presen-tation to faculty, Department of Marketing, University of Arizona (Oct). Sole Presenter (2007), “From Goods to Services: A Trail of Two Logics’” invited presentation to the Service Science Symposium, University of California, Merced,

Sole Presenter (2007), “Alternative Logics for Service Innovation,” Global Advanced Technology In-novation Consortium (GATIC) Conference on Global Innovation Challenges and Opportunities: Sus-tainability, Services, and Underserved Markets, Honolulu, HI (Sept ). With S Michel and S. Brown (2007), “When Customers Always Co-Create Value, What Do Firms Sell,” Frontiers in Service Conference, San Francisco (Oct) Sole Presenter (2007), “Foundations of Resource-Integration Theory: Toward an S-D Logic Informed Theory of the Market,” Frontiers in Service Conference, San Francisco (Oct) With R. F. Lusch and Yi He (2007), “The Service-Dominant Logic of Marketing: Progress and Pro-spects,” Special Session Organized for the 2007 American Marketing Association Summer Educators’ Conference Washington, D.C. (Aug)

Sole Presenter (2007), “Service-Dominant Logic: Overview, Update, and Directions,” Marketing Fac-ulty Presentation, University of Auckland, New Zealand (Jul)

Sole Presenter (2007), “From Goods to Services: A Trail of Two Logics’” Invited presentation to the Postgraduate Service Science Symposium, University of Auckland, New Zealand. Sole Presenter (2007), “Service-Dominant Logic: Overview, Update, and Directions,” Marketing Fac-ulty Presentation, University of Waikato, Hamilton, New Zealand. Sole Presenter (2007), “Service(s) Science Rationale(s),” Cambridge Service Science Symposium, Cambridge University, Cambridge, UK. (Jul).

With R. F. Lusch (2007), “Rethinking the Logic of National Wealth and Well-Being,” Special Session on Global & Cross Cultural Marketing for 2007 Academy of Marketing Science World Conference, Verona Italy, (Jul) Sole Presenter, (2007), “An Overview of Service-Dominant Logic,” Invited presentation to faculty, University of St. Gallen, St Gallen, Switzerland. With M. Akaka (2007), “Creating Service Innovation through Systems Reconfiguration,” Presentation at the Decision Science Institute Minconference on Service Science, Pittsburgh. With Robert F. Lusch (2007), “A Service Logic for Service Science,” Presentation at the Decision Science Institute Minconfernce on Service Science, Pittsburgh With S. Michel and S. Brown (2007), “Understanding Cross-Category Competition within a Service-Dominant Logic,” Presentation at the Decision Science Institute Minconfernce on Service Science, Pittsburgh. Sole Presenter (2007), “Nordic School foundations of Service-Dominant Logic,” invited Keynote presentation to Johan Arndt Memorial Marketing Conference, Oslo, Norway.

Sole presenter (2007), “The Service-Dominant Logic of Marketing: Introduction and Applications,” Practitioner Presentation at Johan Arndt Memorial Marketing Conference, Oslo, Norway. Sole Presenter (2007), “The Four Ps of Publishing and Career Building,” Presentation to PhD Student Consortium, Johan Arndt Memorial Marketing Conference, Oslo, Norway. Sole presenter (2007), “The Service-Dominant Logic Mindset: A Primer and Preview,” Presentation to faculty of the BI Norwegian School of Management, Oslo, Norway With R. F. Lusch and Yi. He (2007), “Research and Methodological Challenges in Research on Col-laboration and Co-creation of Value,” Special Session Organized for the 2007 American Marketing Association Winter Educators’ Conference, San Diego, CA (Feb)

Sole Presenter (2007), “Alternative Logics for Service Science: The Service-Dominant Logic Perspec-tive,” Invited presentation for IBM Almaden Research Center, San Jose, CA . Sole Presenter (2007) “From Good(s) to Service: A Trail of Two Logics,” invited seminar for the Ser-vice Science Seminar Series, University of California, Berkeley (Jan) Sole Presenter (2006), “The Service-Dominant Logic Mindset: Overview and Directions,” invited re-search seminar, University of Melbourne, Victoria, Australia

Sole Presenter (2006), “On A Theory of Markets and Marketing: From Positively Normative to Nor-matively Positive,” Invited presentation for the European Marketing Association and Australian/ New Zealand Marketing Association Joint Research Symposium on Advancing Theory (BIGMAC), Main-taining Relevance, Brisbane, Australia (Dec) With R. F. Lusch (2006), “The Service-Dominant Mindset, Conference on Services Sciences, Management and Engineering Conference: Education for the 21st Century, New York (Oct) Sole presenter (2006), “Service-Dominant Logic as an Alternative Foundation for a Science of Ser-vice,” Invited presentation to Business Services Research, Tokyo Research Laboratory, IBM Japan, Ltd (Aug) Sole Presenter (2006), “The Future of Marketing: A Service-Dominant Logic Perspective,” invited plenary presentation to the PhD Project Marketing Doctoral Student Association Conference, Chicago (Aug) Sole Presenter (2006), “Global Implications for an Emerging Marketing Perspective: An Introduction to a Service-Logic Mindset,” invited presentation to the Pacific Asian Lecture Series, University of Hawaii (July) Sole Presenter (2006) “Service Logic as a Foundation for Service Science,” invited plenary panel presentation on “Services Sciences, Management, and Engineering (SSME): An Emerging Multidisci-pline,” Frontiers in Service Conference, Brisbane Australia Sole Presenter (2006) “The Service-Dominant Logic of Marketing: Clarifications and Elaborations,” Frontiers in Service Conference, Brisbane Australia

With R. F. Lusch (2006), “Conceptual Foundations for a Science of Service,” invited presentation at the Conference on the Art and Science of Services, Madrid With K. Nagao and F. Morgan (2006) “Satisfiers, Dissatisfiers, Criticals, and Neutrals: Understanding Their Relative Effects on Customer (Dis)satisfaction,” AMA Winter Educators’ Conference Sole Presenter (2005), “The Service-Dominant Logic of Marketing: Broadening the Boundaries,” In-vited presentation at the Australian New Zealand Marketing Conference (ANZMAC), Fremantle, Western Australia. With R. F. Lusch (2005), “What Service-Dominant Logic Might Be,” invited presentation at the Ota-go Forum on Service-Dominant Logic, Dunedin, NZ With R. F. Lusch (2005), “An overview of Service-Dominant Logic,” invited, open presentation to faculty and students, School of Business, University of Otago, NZ With R. F. Lusch (2005), “An Introduction to the Service-Dominant Logic of Marketing,” invited presentation at the Otago Forum on Service-Dominant Logic, Dunedin, NZ Sole Presenter (2005), “An Overview of Service-Dominant Logic,” invited presentation to the De-partment of Marketing, University of Auckland, Auckland, NZ

Sole Presenter (2005) “Impact of Brand Attitudes on Consumer’s Evaluation of Service Encounters,” AMA Frontiers in Services Conference, Scottsdale, AZ With S. Morgan, F. Morgan, and J. Kasulis, and J Stoltman (2005), “An Overview of Network Ef-fects,” American Marketing Association Summer Educators’ Conference, San Francisco With M. Sawhney, W. Ulaga, and D. Flint (2005) “Marketing and Value Creation” invited Special Session Panel on Marketing and Value Creation, American Marketing Association Summer Educa-tors’ Conference, San Francisco Sole Presenter (2005) “Rethinking the Logic of Marketing,” invited presentation to faculty and admin-istrators at the 2005 American Marketing Association Collegiate Conference, New Orleans. With R. F. Lusch (2004), “Slow Death of Goods-Dominant Logic,” invited presentation for faculty and doctoral students, Georgia State University, Atlanta, GA Sole presenter (2004), “Reference Scales for Service Quality and Satisfaction Judgments: A Recon-sideration and Research Agenda (2004), Presentation to the 2004 AMA Service Marketing Doctoral Consortium, Miami FL. With C. Lovelock and M. J. Bitner (2004), “The Future of Services Marketing: Trick or Treat for Practitioners, Students, and Academics,” invited panel presentation at the 2004 Frontiers in Service Conference, Miami With R. F. Lusch, (2004) “Service-Dominant Logic: Overmarketing Can Be Avoided" Academy of Marketing Science Cultural Perspectives on Marketing Conference, Puebla, Mexico. With R. F. Lusch (2004) “Evolving to a New Dominant Logic for Marketing,” invited Special Ses-sion, American Marketing Association Summer Educators’ Conference, Boston. With R. F. Lusch (2004), “The Service-Dominant Logic of Marketing” American Marketing Associa-tion Faculty Consortium, Dallas. With R. F. Lusch (2004) “The Service-Dominant Logic for Marketing: Implications for Education and Research,” Arizona Marketing Consortium. With K Frias and F. Morgan (2004), “Business Method Patents and Value Creation,” AMA Winter Educators’ Conference, Scottsdale, AZ. With F. Morgan, (2004) “The Development of Exchangeable Leisure Services: The other side of In-dustrialization,” AMA Winter Educators’ Conference, Scottsdale, AZ. With R. Lusch, (2003) “Evolving to a New Dominant Logic for Marketing,” invited presentation to the AMA Frontiers in Services Conference, Bethesda, MD. With N. Viswanathan (2003), “Introducing Unrelated Brand Extensions through Core Brand Sponsor-ship,” Developments in Marketing Science, 26, 249-253. With K. Frias and F. Morgan (2003) “The Future of Business Methods Patents,” American Marketing Association Marketing and Public Policy Conference.

With D. Griffith and M. O’Brien (2003) “A Process Model Of Inter- Organizational Governance: Be-yond Dyads, Opportunism, and Compliance,” American Marketing Association, Winter Educators’ Conference With K. Frias, (2002) “Business Method Patents: Issues and Implications for Marketing,” 2002 Inter-national Conference on Business With K. Nagao (2002), “Satisfiers and Dissatisfiers: A Cross-disciplinary Review,” 2002 International Conference on Business, Honolulu. With J. DeVicariis and K. Nagao (2002), “The Role of Satisfaction in Customer Relationship Man-agement: A Reappraisal,” 2002 International Conference on Business

With N. Viswanathan and F. Morgan (2002), “The Evaluation of Service Brand Extensions,” Proceed-ings of the Academy of Marketing Science Conference With N. Viswanathan (2001): “A Cross Cultural Comparison of Bases for Standardization and Adap-tation: Satisfiers and Dissatisfiers,” Proceedings of the Eighth Cross Cultural Research Conference With, S. Erevelles and G. Wessels (2000), "A Supply-Side and Transvectional Segmentation Strategy for Retailer Advantage," Recent Advances in Retailing and Services Science, European Institute of Re-tailing and Services Studies Sole presenter (2000) “A Comparison of Models of Service-encounter Evaluation,” Frontiers in Ser-vices Marketing and Management, Nashville: AMA With S. Erevelles and G. Wessels (2000) “Up-Channel Segmentation,” Proceedings of the American Marketing Association Winter Educators’ Conference, 11, 277. With R. Lusch (1999) “Rethinking the Role of Services,” Proceedings of the American Marketing As-sociation Winter Educators’ Conference, Chicago: AMA. With S. Erevelles & A. Roy (1998) “The Effect of Price and Warranty Information on Product Quality Perception,” Proceedings of the American Marketing Association Summer Educators’ Conference, Chicago: American Marketing Association. With M. Bolin (1997) “Towards a Constrained Model of Expected Service Quality: Latitude Man-agement in Intraorganizational Support Services,” Frontiers in Services Marketing Management. With M. O’Brien (1997) “Compliance and Cooperation in Marketing Channel Relationships.” Pro-ceedings of the American Marketing Association 1997 Winter Educators’ Conference, Chicago: AMA.

Sole Author/presenter (1996) “A Theoretical Basis for a Latitude Conceptualization of Service-encounter Evaluation,” Advances in Consumer Research With M. Bolin (1996) “A Latitude Model of Marketing Ethics: Some Directions for Future Research, Proceedings of the Marketing Science Conference. Sole Author/presenter (1996) “Service-encounter Evaluation and Social Judgment Theory: Directions for Future Research, Proceedings of the 1996 American Marketing Association Winter Educators’ Conference, Chicago: AMA, 293-94.

Sole presenter (1995) “Services in Society and Economic Thought: An Historical Analysis,” Proceed-ings of the 7th Conference on Historical Research in Marketing Thought, East Lansing, MI: MSU Press, 21-22. Sole Author/presentor (1995) “Consumer Involvement: An Historical Analysis and Partial Synthesis,” Proceedings of the 1995 American Marketing Association Summer Educators’ Conference, Chicago: American Marketing Association, 139-45. Sole author (1995) “The Creation and Commercialization of Leisure: The Other Industrial Revolution, Developments in Quality-of-Life Studies in Marketing, Coral Gables: AMS, 187-88

PRACTITIONER CONFERENCES AND PRESENTATIONS

Sole Presenter (2013), “The Changing Logic of the Market and Marketing,” invited presentation for the American Way of Doing Business services, American Center, Embassy of the United States, Ha-noi Vietnam (Mar) Sole Presenter (2012), “A Service Perspective on Innovation and Markets,” invited keynote presenta-tion at EPISIS (European Union Policy Makers) Conference on Positive impacts of Service Innova-tion: From Intangible Investments to Emerging Industries and Eco-systems,” Helsinki, Finland (Jun) Sole Presenter (2011), “Service-Dominant Logic Foundations,” Service Innovation for Sustainable Business” Advisory Board Meeting, CTF, Service Research Center, Karlstad University, (Nov) With Robert F. Lusch (2011) “Relationship, Risk and Return: A Service-Dominant Perspective, invit-ed practitioner presentation,” Workshop The Service-Dominant Logic: An Evolution or Revolution in Marketing Theory and Practice?, Concordia University, Montreal Canada (Nov) Sole Presenter (2011), “Service-Dominant Logic Foundations,” invited presentation for “Conversa-tions with Wolfson College, Cambridge”, Kuala Lumpur, Malaysia (Aug).

Sole Presenter (2011), “Service-Dominant Logic Foundations,” invited presentation for Conference on Inspiring Innovation in a Service-Dominant Landscape, Singapore (Aug). Sole Presenter (2011), “The Service-Dominant Logic Framework: Train-The-Trainer Overview,” training presentation for Training Vision Service Training Program, Singapore (Aug). Sole Presenter (2009), “An Introduction to Service-Dominant Logic” Presentation to La Società del Marketing, Rome (June).

Sole Presenter (2009), “Service-Dominant Logic: An Introduction,” Takes-Serve Press Presentation, Helsinki (May). Sole Presenter (2007), “From Goods to Services: A Trail of Two Logics” Invited presentation to the Center of Digital Enterprise (CODE), Auckland, New Zealand (Jul) With R. F. Lusch (2005), “Service-Dominant Logic: The New Frontier of Marketing,” invited presen-tation to The National Business Briefing on Service-Dominant Logic, sponsored by the New Zealand National Business Review, Dunedin, NZ. Nation

PROFESSIONAL SERVICE

RESEARCH CENTER ADVISORY BOARDS Center for Service Innovation, Norwegian School of Economics, Bergen Norway (2015-

pesent) Center for Service Excellence, University of Edinburgh Business School, Edinburg, Scot-

land (2015-present) EDITORIAL SERVICE

Journal of Service Management Co-editor, special issue on Toward the Application of Service-dominant Logic, 2016-18 INFORMS Service Science Co-editor, special issue on A Institutional and Ecosystems Perspective on Technology,

2016-18 Journal of Business Research Co-editor, Special issue on Cross on -disciplinary Perspectives on Service-Dominant

Logic, (2014-16) Industrial Marketing Management Co-editor, Special issue on Value Cocreation in B2B Systems (2014-15) MIS Quarterly Co-editor, Special issue on Service Innovation in the Digital Age (2009-15) Informs’ServiceScienceandIEEE’sTransactionsonServicesComputing Associateeditor,dualspecialissue(2014-15) Journal of Marketing Channels Co-editor, Service Dominant Logic and Marketing Channels/Supply Chain Management

(2014-16) Journal of the Academy of Marketing Science Co-editor, Special Issue on Service-Dominant Logic of Marketing (2006-08) Review of Marketing Research Co-editor of Special Issue on “A Better Understanding of the Role of Value in Markets

and Marketing” (2010-12) International Journal of Physical Distribution and Logistics Management Co-editor of Special Issue on Service-Dominant Logic and International Distribution

(2010-12) European Journal of Marketing

Editor, Special Section on Markets and Marketing (2009-11) Journal of Macromarketing Editor, Special Section on Markets and Marketing (2008-11) Marketing Theory,

Editor, Special Section on Markets and Marketing (2008-11) Journal of Marketing Management Co-Editor, Special Section on Value Co-creation (2012-14) Australasian Marketing Journal Editor, Special Section on Markets and Marketing (2008-11) Journal of Business Market Management Co-Editor, Special Issue on Service-Dominant Logic and Relationship (2010) Technology Innovation Management Review Co-Editor, Special Issue on Technology and Innovation (2014-15)

EDITORIAL REVIEW/ADVIORY BOARDS Journal of Marketing Editorial Review Board, 2004—2011

Journal of the Academy of Marketing Science Editorial Review Board, 2009—present Journal of Service Research Editorial Review Board, 2005—present

Journal of Service Management (formerly Int J. of Service Industry Management) Editorial Review Board, 2004—present Journal of Marketing Management Editorial Review board, 2011—2016 Senior Advisory Board, 2016--present Academy of Marketing Science Review Editorial Review Board, 2014 – present Service Science Editorial Review Board, 2008—present Australasian Marketing Journal Editorial Review Board, 2006--present Journal of Service Theory and Practice (formerly Managing Service Quality) Editorial Advisory Board, 2012 – present Review of Marketing Research Editorial Review Board, 2012—present International Journal of Business Environment Advisory Board, 2013 – present Mercati & Competitività (Journal of the Italian Marketing Association) Scientific Committee, 2013-present Journal of Serviceology Editorial Review Board, 2014-present Journal of Marketing Channels Editorial Review Board, 2014-present Sinergie Italian Journal of Management (Journal of the Italian Society of Management) Editorial Advisory Board, 2016-present Journal of Creating Value Editorial Board, 2016-prsent

European Review of Service Economics and Management/Revue Européenne d’Economie et Management des Services Scientific Board, 2016-present.

CONFERENCE CHAIRS AND PROGRAM COMMITTEES American Marketing Association, Frontiers in Service Conference, Honolulu Conference Co-Chair, 2009 American Marketing Association, SEVSIG Conference, Thessaloniki, Greece International Conference Committee, 2014

INFORMS International Conference on Service Science Program Committee, 2009 Naples Forum on Service, Scientific Committee, 2009, 2011, 2013, 2015, 2017 Doctoral Consortium Co-Chair, 2009 International Symposium on Service Science, Program Committee, 2009 Forum on Markets and Marketing

Conference Co-Chair, 2008, 2010, 2012, 2014, 2016 Forum on International Marketing and Institutional Logics Conference Co-Chair, 2012 Logic and Science of Service Conference Conference Co-Chair, 2008 Doctoral Colloquium on Service-Dominant Logic Colloquium Co-Chair, 2008 ANZMAC Workshop on Extending Service-Dominant Logic in Marketing Program Committee. 2011 Otago Forum III Program Committee, 2011 Co-Create 2013 Conference Program Committee, 2013 Grand Challenge in Service Week, Cambridge Service Alliance Program Review Committee, 2011 RESER Conference Scientific Committee, 2016 OTHER PROFESSIONAL SERVICE

American Marketing Association Summer Educators’ Conference Service-Marketing Track Co-Chair, 2005 Special Session Organizer, 2007, 2013 Session Chair, 2002, 2005, 2007 Reviewer, 1996, 2000, 2002, 2005, 2007 DocSig Roundtable Discussion Leader, 2007. 2011

American Marketing Association Winter Educators’ Conference Special Session Organizer, 2008 Session Chair, 1996, 2001 Reviewer, 1998, 2001, 2003

Academy of Marketing Science Conference Services Marketing Track Chair, 2002 Session Chair, 2001 Reviewer, 1996, 1997, 2000, 2001, 2002

Academy of Marketing Science World Marketing Conference Special Session Organizer, 2007

Consumer Culture Theory Conference Special Session Organizer, 2013

American Marketing Association Frontiers in Services Conference Session Chair 2003, 2006

Macromarketing Conference Track co-chair, 2012 Journal of Marketing

Listed, ad hoc reviewer, 1997—2004 Journal of Service Research Reviewer, 2004, 2005 Journal of the Academy of Marketing Science Reviewer, 2006, 2007, 2008, 2009 Journal of Public Policy and Marketing Reviewer, 2016 Journal of Retailing Reviewer, 2005, 2011 Journal of Business Research Reviewer, 2005

Industrial Marketing Management Reviewer, 2006, 2007, 2010 European Journal of Marketing Reviewer, 2008, 2009, 2010, 2012 Journal of Macromarketing Reviewer. 2010, 2012, 2013 Journal of Public Policy and Marketing Reviewer, 2008, 2009 Marketing Theory Reviewer, 2004, 2007, 2008, 2009, 2010, 2012 Journal of International Business Studies Reviewer, 2008, 2009 Information, Technology, and Management Ad hoc, associate editor, 2014 International Journal of Services Technology and Management

Reviewer, 2008 Journal of Operations Management Reviewer, 2010 Marketing Management Reviewer, 2010 ` Journal of Strategic Information Systems Reviewer, 2011, 2012 Journal of Systems Science and Systems Engineering

Reviewer, 2011 National Science Foundation Funding Proposal Reviewer 2008

American Marketing Association, SERVSIG Christopher Lovelock Career Contribu-tion Award Committee Member, 2008

American Marketing Association John A. Howard Doctoral Dissertation Award Reviewer, 2005, 2006, 2007, 2009 Conference on Historical Analysis in Marketing (CHARM) Reviewer 2009 European Marketing Academy Conference Reviewer 2006 Eighth Cross-Cultural Research Conference

Reviewer, 2001 Australia New Zealand Marketing Association Conference

Reviewer, 2001 Academy of Marketing Science World Marketing Conference

Reviewer, 1999 Marketing Science Institute Dissertation Proposal Competition Reviewer 2008, 2010 International Symposium on Service Science Reviewer, 2009 Naples Forum on Service Reviewer, 2009 Hawaii International Conference on Systems Sciences Reviewer, 2010 Service Research Innovation Initiative Award Steering Committee, 2008-09 Practitioner Awards Review Committee, 2009 American Marketing Association-DC Chapter (Professional Chapter) Director of Collegiate Relations, 2005

California Inland Counties American Marketing Association (Professional chapter) Executive Board and Chair of Collegiate Relations, 2001-02, 2002-03

EXTERNAL TENURE, PROMOTION, AND DISSERTATION COMMITTEES/REVIEWS

Case Western Reserve, Tenure Evaluation 2917 Florida State University, Tenure Evaluation, 2016 University of Alabama, Graduate faculty, Dissertation Committee (Kris Lindsay Hall), 2016-present Karlstad University, Dissertation committee (Kaisa Koskela-Huotari, 2015-present Stockholm School of Economics, Promotion Review Committee, 2015 Aalto University, Helsinki, PhD dissertation defense opponent, 2015 Hanken School of Economics, Helsinki, external reviewer 2013 University of Hawaii at Manoa, TPRC, 2012-13 Bond University, Queensland, Australia, Tenure and Promotion Review, 2007 Cornell University, Tenure and Promotion, 2008 University of Hawaii, West Oahu TPRC, 2009 University of Hawaii, at Manoa Shidler College of Business, DPRC, Marketing, 2010 Chair, 2013 Hanken School of Economics, Helsinki, external reviewer and opponent, 2010 University of Tennessee at Knoxville, Tenure and Promotion, 2010 Bocconi University, Milan, Italy, Tenure and Promotion, 2011 Concordia University, Montreal, Tenure and Promotion, 2011-12 Aalto University, Helsinki, External Position Evaluator, 2012 The Knut and Alice Wallenberg Foundation (Academy Fellows Program), Stockholm,

External evaluator, 2012 Polytechnic Institute of NYU, Tenure and Promotion, 2013 Gothenburg University, PhD Public Examining Committee, 2014

PROFESSIONAL ORGANIZATIONS

Academy Of Marketing Science (Member) American Marketing Association (Member) SERVSIG Christopher Lovelock Career Contribution Award Selection Committee Director of collegiate relations, AMA-DC (Washington, DC Professional Chapter) (2005)

SERVSIG Best Service Article Award Committee (2004) Member of Executive Board and Chair, Collegiate Relations, CICAMA (Riverside, CA

area Professional Chapter) (2001-02, 2002-03) Faculty Advisor, University of Hawaii Collegiate Chapter (2006-present) Faculty Advisor, University of Maryland, College Park Collegiate Chapter (2004-2005) Faculty Advisor, University of California, Riverside Collegiate Chapter (1997 to 2003) Faculty Advisor, Cal Poly San Luis Obispo Collegiate Chapter (1998-99)

INFORMS, Service Science Division (member) The Travel Institute (Life Member)

Organizer and Coordinator, Oklahoma City Certification Study Group Member, National Committee for Education in Geography—Developed Destination Spe-

cialist Certification Program

UNIVERSITY SERVICE

DEPARTMENT AND COLLEGE SERVICE University of Hawaii, Manoa Dean’s Advisory Committee (2015-2016) Curriculum Committee (2015-2016) IMPHD Program Committee (Marketing Department Representative), 2006-2011 Shidler Faculty Senate Executive Board (Marketing Department Representative), 2009-2015 Shidler Faculty Senate Secretary, 2011-12 Fellowship and Professorship Recommendation Committee, 2011 Research Award Committee, 2007, 2009, 2010 American Marketing Association Collegiate Chapter, Advisor, 2006-2014 Neighbor Island MBA Organizing Committee, 2006 MBA Core Committee, 2006 Annual Awards Committee, 2006 Interim Faculty Senate Executive Committee, 2006 Faculty Recruiting Committee, 2006, 2009, 2011, 2013 Department Promotion Review Committee, 2009, 2010, 2013

Chair, 2013

Other Universities: American Marketing Association Collegiate Chapter Faculty Advisor. 1997-2002, 2003- 2005 General Motors Marketing Internship (GMMI) Faculty Advisor, 1999, 2000, 2001 UNIVERSITY SERVICE University of Hawai’i At Manoa University of Hawaii Faculty Senate, 2013-15 Committee on Professional Matters, 2013-14 Academic Grievance Committee, 2008-2010

University TPRC Committee, 2012-13, 2016-17 Committee on Research and Graduate Education (CRGE), 2014-15 COMMUNITY SERVICE

Ballet Oklahoma Board of Trustees, 1986 - 1993 Vice President, Human Resources, 1991 - 1992 Vice President, Trustees, 1989 - 1991 Vice President, Development, 1988 - 1989 Vice President, Long Range Planning, 1987 - 1988

Oklahoma State Chamber Of Commerce and Industry Board of Directors, 1981 - 1990 Vice Chairman of the Board, Administration, 1988 Chairman, Annual Meeting, 1987

Midwest City, Oklahoma Chamber Of Commerce President, 1986 Board of Directors, 1980 - 1991 President’s Achievement Award, 1988

Midwest City Economic Development Commission Commissioner, 1986-1988

RESEARCH GRANTS

PACIFIC ASIAN MANAGAMENT INSTITUTE INTREDISCIPLINARLY RESEARCH GRANT, 2008-10

CIBER RESEARCH GRANT, University of Hawaii at Manoa, 2008-9 CIBER INSTRUCTIONAL GRANT, University of Hawaii at Manoa, 2006 SHIDLER COLLEGE RESEACH GRANT, University of Hawaii at Manoa,

2005-2006, 2006-2007, 2007-2008, 2008-2009, 2009-2010, 2010-11, 2011-12, 2012-13, 2013-14, 2014-15, 2015-15, 2016-17

RESEARCH COUNCIL GRANT, University of Hawaii at Manoa, 2005, 2006, 2007, 2008, 2009

ACADEMIC AWARDS

THOMPSON-REUTERS “WORLD’S MOST INFUENCIAL SCIENTIFIC MINDS” – Most Highly Cited Researchers (Top 1%) -- in Business and Economics, 2014, 2015, 2016

HIGHLY COMMENDED PAPER OF THE YEAR AWARD, JOURNAL OF SER-VICE THEORY AND PRACTICE-- “Institutions as Resource Context,” 2016

AXESS CAPON-TANNER, HONEYCUT, AND ERFFMEYER, BEST PAPER AWARD – National Conference in Sales Management, 2016

FELLOW, International Society of Service Innovation Professionals, 2014 INTERNATIONAL FELLOW, Center for Relationship Marketing and Service Man-

agement (CERS), Hanken School of Economics, Helsinki. SPECIAL EMERALD CITATIONS OF EXCELENCE AWARD – top management

articles from previous 15 years. 2014 RMIT FOUNDATION INTERNATIONAL VISITING FELLOW, RMIT University,

Melbourne, Australia, 2012 INTERNATION FELLOW, CTF Service Research Center, University of Karlstad,

Sweden, awarded for “long term and significant contributions to the service research field.” 2011

EVERT GUMMESSON RESEARCH AWARD, for outstanding research, 2011 SHIRLEY M. LEE RESEARCH AWARD for exemplary senior-faculty research,

Shidler College of Business, University of Hawaii, 2011 AMA/SHETH FOUNDATION AWARD, for long-term contribution to the field of

marketing, LUDWIG ERHARD HONORARY PROFESSORSHIP, University of Bayreuth,

Germany, 2010 EMERALD CITATIONS OF EXCELENCE AWARD 2011 OUTSTANDING AUTHOR CONTRIBUTION AWARD (best paper in series), Lite-

rati Network Awards for Excellence 2013 BEST PAPER AWARD, Naples Forum on Service, 2009 BEST PAPER OF THE YEAR AWARD, presented by the Australia and New Zealand

Marketing Academy, 2007 AMA/HAROLD H. MAYNARD AWARD for Outstanding Contribution to Marketing

Theory and Thought, 2005

BEST-PAPER AWARD, Honorable Mention (Runner-up), INFORMS Service Science (2009-2013) BEST PAPER OF THE YEAR AWARD, runner-up, Journal of Service Research,

2003-04 BEST PAPER OF THE YEAR AWARD, runner-up, Journal of Service Research,

2012-13 HIGHLY COMMENDED PAPER AWARD, Literati Network Awards for

Excellence, 2011 FELLOW, American Marketing Association Doctoral Consortium 1996

TEACHING AND SERVICE AWARDS

MENTOR OF THE YEAR (campus), University of California, Riverside 2000-01 AMA NATIONAL COLLEGIATE AWARDS (faculty advisor), Outstanding Pro-

gramming, Professional Development, Fund-raising, Membership Development, and Western Region Chapter – 2001-02 (University of Californian, Riverside); Chapter Revitalization Award– 2004-05 (University of Maryland); Outstanding Communica-tions 2006-07, 2009-10; Outstanding Chapter Planning and Outstanding Community Service Awards, 2010-11; Outstanding Chapter Planning and Outstanding Fundraising 1911-12; Outstanding Professional Development and Outstanding Fundraising, 2012-13; Outstanding Chapter Fundraising, Best Recruitment Video, 2013-14 (University of Hawaii).

SCHOLASTIC ACHEIVEMENT AWARD (first place, nationally), General Motors Marketing Internship Program, University of California, Riverside--Faculty advisor 2001

SCHOLASTIC ACHEIVEMENT AWARD (first place, nationally), General Motors Marketing Internship Program, California Polytechnic University--Faculty advisor 1999

SCHOLASTIC ACHEIVEMENT AWARD (first place, nationally), General Motors Marketing Internship Program, University of California, Riverside--Faculty advisor 1998

WHO’S WHO AMONG AMERICA’S TEACHERS, 2002, 2004