Stefan Arteni_An Essay on Visual Semiotics 1

8/8/2019 Stefan Arteni_An Essay on Visual Semiotics 1

1/100


2/100

bg PXmdnkv^ Veled`/v ybew* jkgoukoe bv dgjr dge xrqe di fdnnugbfkxbdg

kgh bx bv gk||dw.nbgheh''xd q|bybjeoe jkgoukoe dye| dxme| xrqev di vbog

vrvxenv Xd kgvwe| xme {uevxbdg |eok|hbgo wme|e ybvukj fdnnugbfkxbdg ibxv* xmekgvwe| bv xmkx munkg fdnnugbfkxbdg bv ldxm kgxm|dqdvenbdxbf -jkgoukoe lkveh"kgh gdgye|lkj' Bg xme gdgye|lkj k|ek* id| e}knqje* w|bxxeg jkgoukoe bvfdnnugbfkxeh ybvukjjr kv k|e nkgr dxme| gdgye|lkj jkgoukoe d| gdxkxbdg vrvxenv-L|kbjje* nkxmenkxbfkj* nuvbfkj kgh fmd|edo|kqmbf fdhev"* vrnldjbf vrvxenv -h|evv*

fdvnexbfv* me|kjh|r* |dkh vbogv* nkqv* egobgee|bgo kgh k|fmbxefxu|kj vfmenkxbfv*kjoel|k* fmenbvx|r xkljev" kgh nkgr id|nv di wmkx we fkjj ybvukj fdnnugbfkxbdg-ibjn fdhev* fdjd| vrvxenv* jkrdux* fdnqdvbxbdg* kevxmexbfv* exf'"' Bg k|ekv nd|efjdvejr xbeh xd wmkx Veled` wkv |eie||bgo xd wmeg me uveh xme wd|h sddvenbdxbfv

Pgdgye|lkj^* we ibgh dxme| vegvd|r fdnnugbfkxbdg vrvxenv* vufm kv `bgevbfv kghq|d}enbfv* kgh vegvd|r fdhev vufm kv xme jkgoukoe di qe|iune* kv wejj kvbghe}bfkj kgh bfdgdo|kqmbf vbog |efdogbxbdgBg xe|nv di heyejdqnegx* xme ybvukj vbog vrvxen bv kgxefehegx xd jkgoukoe' Bg xe|nvdi fdnqje}bxr* ybvukj bgxe|q|exkxbdg fkg le veeg kv lebgo nd|e fdnqje} xmkg ye|lkj

bgxe|q|exkxbdg

Vkgh|k Nd|bk|xrYBVUKJ FDNNUGBFKXBDG KV K Q\BNK\R VRVXEN

Cdu|gkj di Ybvukj Jbxe|kfr;83< -;228"3 ;;.


3/100

Xme fdgx|bluxbdg di exmdjdor

Khye|xbvenegx kgh qe|vukvbdg k|e qmegdnegk xmkx okne xmed|exbfbkgv mkye mkh q|dljenv e}qjkbgbgo

Xme k|e enqb|bfkj qvrfmdjdobfkj hkxk vmdwbgo xmkx munkgv jb`e dxme| kgbnkjv k|e vegvbxbye xd xme id|n divbogkjv kgh gdx cuvx xd xme bgid|nkxbdg xmer fdgyerVdne di xme {ukjbxbev idugh bg |bxukjbseh lbdjdobfkjvbogkjv* vufm kv jk|oe vbse* i|e{uegx |eqexbxbdg* vrnnex|r* ejkld|kxe d|gknegxkxbdg kgh nbnbf|r* kjvdkqqek| bg munkg khye|xbvenegx'

Vqefxkfujk| fujxu|kj qmegdnegk fkg eydjye xmkx fdgyer jbxxje nekgbgoiuj bgid|nkxbdg* lux vxbjj mkye vx|dgo

bnqkfx dg vqefxkxd|v nkgr hbvqjkrv kqqek| xd le mbomjr |ehughkgx

Nkoguv Eg{ubvx* Kgxmdgr K|k`* Vxeikgb Omb|jkghk* kgh Fk|j.Khkn _kfmxnebvxe|

Vqefxkfujk| qmegdnegk kgh jbnbxv xd |kxbdgkjbxr bg oegexbf kgh fujxu|kj eydjuxbdgmxxq3$$fdoq|bgxv'd|o$5


4/100

_bgi|beh Gdexm* Veji.\eie|egfe bg xme Nehbkmxxq3$$www'ugb.`kvvej'he$bko.`ujxu|id|vfmugo$q|dce`xlevfm|eblugo'qhi

Du| vxuhr wbjj le lkveh dg Fmk|jev V'Qeb|fev venbdxbfv*xme dlcefx xd wmbfm k vbog |eie|v lkf` bv gdx k qbefe di xme vd.fkjjeh |ekj wd|jh* luxvdnexmbgo wmbfm q|efehev kgh xmuv hexe|nbgev xme vbog bg xme q|dfevv di venbdvbvkv k q|eybduv e}qe|begfe d| fdogbxbdg di xme wd|jh' Vufm kg dlcefx -d| |eie|egx" di xmevbog fkg le k vbog bxvejiLdxm kxx|bluxev di xme oegubge bfdg e}mblbxbdg di k {ukjbxr di bxv dwg kgh |eie|egfexd k ne|e qdvvblbjbxr eybgfe fmk|kfxe|bvxbfv di veji.|eie|egfe' Bi k vbog bv k vbog lrBxv dwg {ukjbxr* bx bv k veji.|eie|egxbkj vbog' Bx vmdwv d|e}mblbxv xmdve {ukjbxbev bgBxveji* kgh xme|eid|e bxv dlcefx bv xd k fe|xkbg heo|ee kj|ekhr q|evegx bg xme vbog'Kgdxme| kvqefx di veji.|eie|egfe bg oegubge bfdgbfbxr bv xmkx bx hegdxev k ne|eqdvvblbjbxr' Kjxmduom xme|e nkr le vdne ykoue ndhe di |eie|egfe bg vdnexmbgoxmkx hegdxev vdnexmbgo ne|ejr qdvvblje* xmbv |eie|egxbkj qdxegxbkj di xme oegubge bfdg|enkbgv e}x|enejr wek`* vbgfe ne|e qdvvblbjbxr bv geye| kfxukjbseh' Bgvdik| kv xmeoegubge bfdg |enkbgv |eie|egxbkjjr ughexe|nbgeh* xme evvegfe di xmbv `bgh di vbog jbevdgfe nd|e bg bxveji'Bg xme nehbk kgh bg xme k|xv* bfdgbf veji.|eie|egfe fkg le xrqbfkjjr egfdugxe|eh bg xmekevxmexbf hbnegvbdgXme kevxmexbf vbog* kffd|hbgo xd venbdxbf kevxmexbfv* bv k vbog

wmbfm iugfxbdgv kv vufm hue xd bxv dwg {ukjbxr kgh gdx dg xme lkvbv di bxv |eie|egfexd vdnexmbgo ejve' Kevxmexbf vbogv k|e vbogv xmkx hb|efx du| kxxegxbdg xd xmeb| dwgnkxe|bkj vulvxkgfe d| id|n' Bg xmbv vegve* xme kevxmexbf iugfxbdg di k nevvkoe bvdqqdveh xd bxv |eie|egxbkj iugfxbdg* kv \dnkg Ck`dlvdg mkv k|oueh


5/100

Fujxu|e fdghbxbdgv bghbybhukjv* wmbfm lr xmeb| xu|g |efbq|dfkxe* kgh vd dg* bgk fb|fujk|bxr xmkx fkggdx le ughe|vxddh bg xe|nv di jbgek| xmbg`bgo'

fb|fujk|bxr bv f|ufbkj id| k venbdxbf o|dughbgob'e' xme ikfx xmkx vbogv hd gdxdgjr qk|xbfbqkxe bg vbog q|dfevvev dg xme lkvbv di hbvqdvbxbdgv -uvkoe |eoujk|bxbev"*

lux nkr kjvd kv k |evujx di xmeb| qk|xbfbqkxbdg fmkgoe xmeve hbvqdvbxbdgv'Kje}kghe| Nemje|

Nexmdhdjdobfkj Kvqefxv di Fdnquxkxbdgkj Venbdxbfv

mxxq3$$www'jbl|k|r'uxd|dgxd'fk$vee$VEEH$Ydj6.6$Nemje|'mxn

Xme fdgfeqx di |efu|vbye vrnnex|r efmdev I|beh|bfm Gbexsvfmev qmbjdvdqmr di exe|gkj|exu|g' Gbexsvfme k|oueh xmkx vrvxenv ndye bg k frfjbfkj qkxxe|g* |exu|gbgo xd vbnbjk| eyegxv d|qmegdnegdg wbxmdux kfxukjjr |eqekxbgo xmen e}kfxjr' Qmrvbfbvx Hkybh \uejje nk`ev |eie|egfe xd

Gbexsvfmev fdgfeqx di exe|gkj |exu|g bg mbv hbvfuvvbdg di |efu|vbye vrnnex|r' \uejje lejbeyev xmkxfdnqje} vrvxenv fdne lkf` kokbg kgh kokbg xd gek| xme vkne vbxukxbdgv* vuooevxbgo xmkx bi kvrvxen bv bg k fe|xkbg vxkxe kx k fe|xkbg xbne* bx wbjj |exu|g k|lbx|k|bjr gek| xme vkne vxkxe kx k jkxe|xbne'

L|bkg _k|hXme Fmkdv di Mbvxd|r3 Gdxev Xdwk|hv k Qdvndhe|gbvx Mbvxd|bdo|kqmr

mxxq3$$www'jbnbgk'k|xv'uwk'ehu'ku$qkvxTydjunev$ydjunevT;5$ydjuneT?6268


6/100

Fdgxe}x nkr le vrgfm|dgbf* hbkfm|dgbf kgh$d| qdjrfm|dgbf* Kffd|hbgo xdEhwk|h X'Mkjj* qdjrfm|dgr nekgv xmkx nkgr vx|kghv di xbne k|e ndybgo kx

dgfe'Qdjrfm|dgr Pxme nkgr hbiie|egx xenqd|kjbxbev di xme fdgvxbxuxbgo ejenegxv^ bv

lebgo bgx|dhufeh me|e bg khhbxbdg xd vrgfm|dgr kgh hbkfm|dgr' Dge nkr bgie|xmkx bx bgydjyev |eq|dhufxbybxr* wmbfm dgjr nekgv xmkx bx fkg le |eqekxeh d||ehuqjbfkxeh bg k yk|bexr di fdgxe}xv wbxmdux jdvbgo ebxme| bxv nekgbgo d| bxv

kuxdgdnr* wmbje |ejkxbdgkjjr e}q|evvbdgv fdgxkbgbgo bx gefevvk|bjr ndhbir ekfm

qk|xbfujk| bgvxkgfe di bx' Qdjrfm|dgbf kgh mbom.fdgxe}x fujxu|ev |ejr nd|e dgbnqjbfbx kgh gdgye|lkj bgid|nkxbdg kv dqqdveh xd ndgdfm|dgbf fujxu|ev xmkxvee` e}qjbfbx fdnnugbfkxbdg' Xme|e bv k jddvegevv di |eie|egfe di vbogv' K

mbom.fdgxe}x fdnnugbfkxbdg bv dge bg wmbfm ndvx di xme bgid|nkxbdg bv ebxme| bgxme qmrvbfkj fdgxe}x d| bgxe|gkjbseh bg xme qe|vdg* wmbje ye|r jbxxje bv bg xme fdheh*e}qjbfbx qk|x di xme nevvkoe' Mbom.fdgxe}x fujxu|ev wbjj idfuv dg /mdw/ vdnexmbgo

bv hdge kgh dg xme e}xegvbye uve di funujkxbye |mexd|bfkj vxrje'

_e k|e kjwkrv vbnujxkgeduvjr nk`bgo oevxu|ev xmkx k|e k|fmkbf* ndhe|g*kgh iuxu|bvxbf' Ek|jbe| B xdd` xme e}knqje di k fk|* wmbfm fkg le hkxeh i|dnveye|kj e|kv0 eye|r mbvxd|bfkj e|k bv jb`ewbve nujxbxenqd|kj* vbnujxkgeduvjr

h|kwbgo i|dn xme dlvdjexe* xme fdgxenqd|k|r* kgh xme iuxu|bvxbf' Kg dlcefx*k fb|funvxkgfe* bv xmuv qdjrfm|dgbf* nujxbxenqd|kj* kgh |eyekjv k xbnexmkx bv okxme|eh xdoexme|* wbxm nujxbqje qjekxv'

Nbfmej Ve||ev* Fdgye|vkxbdgv dg Vfbegfe* Fujxu|e* kgh Xbne


8/100

Kggugfbkxbdg


9/100

Lbxdgxd fkxmeh|kj* Vkgxk Jufbk kgh Kggugfbkxbdg


10/100

Nk|r Nkohkjeg Lkvbjbfk*Yesejkr* I|kgfe


11/100

Fkqbxkj* Vkbgx Ve|gbg Lkvbjbfk* Xdujduve


12/100

Vkg Bvbhd|dhe Jeg*Qkgxeghe jdv \erev


13/100

FdqegmkoegQvkjxe|


14/100

Vx Kjlkgv Kller*jkxe ;6xm fegxu|r


15/100

Fdgvxkgxbgdqje*;


16/100

Kjxknu|k fkxmeh|kj* Quojbk


17/100

Lrskgxbge*;8xm fegxu|r


18/100

Qkbgxe|i|dn Kybogdg*;8xm fegxu|r


19/100


20/100

Le|gk|hd Hkhhb


21/100

Gbffdjdhb Qbex|dOe|bgb


22/100

Lk|xdjdnedFkqd|kjb


23/100

Skgdlb Vx|dssb


24/100

Kgxdgbd hej Qdjjkbudjd


25/100

Ckfdqdhej Vejjkbd


26/100

Cukg he Lu|odv


27/100

Fk|jd F|byejjb


28/100

I|kgfevfdLdxxbfbgb


29/100

Kjevvdhb Legdssd


30/100

IbjbqqdJbqqb


31/100

Ibjbqqd Jbqqb


32/100

Qbgxu|bffmbd-Le|gk|hbgdhb Lexxd"


33/100

Vkgh|d

Ldxxbfejjb


34/100

Vkgh|dLdxxbfejjb


35/100

Qkdjd Fkjbk|b -Ye|dgeve"


36/100

Ckfdqd Fk|uffb-Qdgxd|nd"


37/100

Lkj`kgv*;?xm fegxu|r


38/100

Nku|bfe Hegbv


39/100

Nk|bd Vb|dgb


40/100

Gkxbybxr


41/100

Vx' Fkxme|bge/vndgkvxe|r*Vbgkb*=xm fegxu|r


42/100

K|negbkg nbgbkxu|e*;1xm fegxu|r


43/100

Ve|lbk* ;6xm fegxu|r


44/100

Qbex|d Fkykjjbgb


45/100

Nrvx|kv* ;8xm fegxu|r


46/100

Kgdgrnduv* ;651*

Fmbevk hb Vkgxk Nk|ome|bxk*Ld|od Vkjkodgk-Jkoobd hb Ybod hb Fkhd|e"


47/100

Hk|` fmu|fm* Fkqqkhdfbk


48/100

Ldgkggd Qbvkgd

K|jev* \dnkgev{ue |ejbei


49/100

CkfdqdXd||bxb


50/100

Oubhd hk Vbegk


51/100

KgdgrnduvBxkjbkg nkvxe|


52/100

XkhhedOkhhb


53/100

KgdgrnduvBxkjbkg nkvxe|*;681


54/100

Le|gk|hd Hkhhb


55/100

Qbex|d hk \bnbgb


56/100


57/100

Huffbdhb Ludgbgveogk


58/100

Qkbgxe|i|dn Kybogdg*;8xm fegxu|r


59/100

ObdykggbQbvkgd


60/100

Nebvxe| ydg Mdmegiu|xm-Nkvxe| di Yr L|dh"


61/100

@kvxd|bk*O|eefe*f';811


62/100

Khd|kxbdg di xme Fmbjh


63/100

Jd|egsd Ndgkfd


64/100

Gbffdjd hk Idjbogd


65/100

Ibjbqqd Jbqqb


66/100

Nkvxe| di Kybjk


67/100

Ckf{uevHk|ex


68/100

Qex|uv Fm|bvxuv


69/100

I|kgfevfdhb Obd|obdNk|xbgb


70/100

Qbgxu|bffmbd--Le|gk|hbgdhb Lexxd"


71/100

HdnegbfdOmb|jkghkbd


72/100

Yb|obg kgh Fmbjh


73/100

Lrskgxbge-Vbgkb* ;6xm fegxu|r"


74/100

Bxkjbkg*;6xm fegxu|r


75/100

Lk|gklk hk Ndhegk


76/100

Le|gk|hd Hkhhb


77/100

Ckfdlejjd hej Ibd|e


78/100

Nkvxe| diLkhbk k Bvdjk


79/100

Feffd hb Qbex|d


80/100

Huffbdhb Ludgbgveogk


81/100

O|eefe*;5xm.;9xm fegxu|bev


82/100

Qbe|d hejjkI|kgfevfk


83/100

KgdgrnduvOe|nkg nkvxe|


84/100

Qbgxu|bffmbd-Le|gk|hbgdhb Lexxd"


85/100

I|kgfevfdV{uk|fbdge


86/100

\kiikejjd Vkgsbd


87/100

Vkgh|d Ldxxbfejjb


88/100

Ibjbqqd Jbqqb


89/100

Hbe|bf Lduxvxme Ejhe|


90/100

Ybgfegsd Idqqk


91/100

Obdykggb Lejjbgb


92/100

Obdykggb Lejjbgb


93/100

Fdvn Xu|k


94/100

Fbnk hk Fdgeojbkgd


95/100

Hdgkxejjd -Hdgkxd hb Gbffdj hb Lexxd Lk|hb"


96/100

Ckfdqd hej Vejjkbd


97/100

Mkgv Nenjbgo


98/100

Obdykggb KgxdgbdLdjx|kiibd


99/100

[uegxbgNkvvrv


100/100

Nk|bd Vb|dgb

Stefan Arteni_An Essay on Visual Semiotics 1

Documents

Transcript of Stefan Arteni_An Essay on Visual Semiotics 1