Source: Faltin

startup camp berlinProf. Dr. Guenter FaltinFree University of Berlin

The New Paradigms for Start-ups

Source: Faltin

1. concept-creative start-ups

2. focus on entrepreneurship,not business administration

3. modular entrepreneurship

Source: Faltin

The term

“concept-creative”

refers to thoroughly elaborated, innovative

concepts (in contrast to initial ideas).

Such concepts are rare, not easily available

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Inventions,research findings, new technologies

“raw material”

developing and refininga business model

business model

acceptance by customers

economicsuccess

economicfailure

the market

Success Factors for Start-Ups

Source: Faltin

Don‘t put too much emphasis on technology,

Look at the market!

Glorianna DavenportMIT Media Laboratory

Source: Faltin

Start-ups in which a creative concept - not a patent or a techology -

was the decisive element of success

Ford, Carnegie, IKEA, Aldi

Skype, Xing, YouTube, Facebook, Twitter

Successful start-up

The Principle:Function, not convention

Providing secretarial services by using High-Tech and High-Touch

Cost savings up to 90%

European market leader350 employees

www.ebuero.de

Get online access to text books

“copy and pay”

Get complete bibliographic quotations

Share revenues with the publisher

www.paperc.de

The future of scientific libraries

Source: Faltin

“Update an industry”

Source: Faltin

New paradigms for start-ups

1. concept-creative start-ups

2. focus on entrepreneurship,not business administration

3. modular entrepreneurship

Source: Faltin

Very few people have the brains for both:for entrepreneurship as well as

for business administration

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Welche Steuern muss ich zahlen?Wie kann ich mein Unternehmen finanzieren?

Einführung in die busy-Software.Finanzplanung

Unternehmen und Organisation

Wie organisiere ich meine Gründung richtig?

Marketing für Existenzgründer

Einführung in ArbeitsrechtÜberblick über das deutsche Unternehmensrecht

Theorie und Praxis der Mitarbeiterführung

Steuerliche Probleme für Gründer

Förderrichtlinien der deutschen Ausgleichsbank

Einführung Rechnungswesen 1Strategisches Management

Interkulturelles Management

Zielgruppenanalyse

DatenbankmanagmentControlling und Qualitätssicherung

MitarbeitermotivationVergütungs- und Anreizsysteme

DatensicherungssystemeInternationaler Zahlungsverkehr

Public relations

Workload Reduction ManagementRisk management

Outsourcing

Business-to-Business-Marketing

Research and DevelopmentSWOT-AnalyseBoring People Reduction Management

Increase complexity and loss of supervision strategy

Five-Forces-Analyse

Business Plan

accounting

reading a balance sheet

controlling

negotiating with financial institutions

legal problems

professional experience in the field of the business

managing employees

creating team spirit

negotiating with suppliers

keeping inventory on hand

equipment maintenance

marketing skills

communicating with customers

reacting to complaints

representing the company in the public and media

Traditional descriptions of knowledge requirements

?

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The counter-argument

How can I judge somebody‘s qualification if I do not have the specialized knowledge

of the subject in question?

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The time and attention that you need for standard business administration

is better used forcuriosity, awareness, recognition of new trends and, last not least, for leisure time

and reflection

Source: Faltin

New paradigms for start-ups

1. concept-creative start-ups

2. focus on entrepreneurship,not business administration

3. modular entrepreneurship

Source: Faltin

outsource secreterial services

use service providers(for transport, storage, packaging, shipment)

delegateaccounting

The entrepreneur as a composer

Business Administration

Projektwerkstatt GmbH

An example: the RatioDrink company

Use components!

Source: Faltin

Modular Entrepreneurshipor

“The powerful entrepreneur”

Almost no initial investment

Almost no fixed costs

There are costs only when sales occur

From the beginning professional, highly efficient, virtual and global

Source: Faltin

Old Economy

Modular Entrepreneurship

Source: Faltin

Are you capable ofbuilding an industrial complex?

Source: Faltin

“The Creative City”

- making use of the Medici Effect

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Trailblazing thinkers and inventors are changing the world by stepping into an idea space where ideas from different cultures and fields meet and collide, ultimately igniting an explosion of extraordinary new discoveries.

The term „Medici Effect” is referring to the remarkable burst of creativity enabled by the Medici banking family in Renaissance Italy.

Frans Johansson, Harvard Business School Press.

Source: Faltin

The elements of the Medici Effect(Positive Turbulence)

•difference (breaking out of the status quo)

•multiple perspectives (inviting divergent viewpoints and nontraditional interpretations)

•intensity (keeping the speed, volume and force of the turbulence at an optimal level for change)

•receptivity (providing mechanisms for individuals to be able to thrive in an environment driven by positive turbulence).

Source: Faltin

Positive Turbulence

Gryskiewicz‘s strongest recommendations:

the arts,

which can shift our perspectives, move us emotionally,

and bring to the surface our tacit assumptions.

Stanley GryskiewiczCenter for Creative Leadership

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Economics of authenticity

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Link to the people,

avoid the context of commercialization

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Don‘t sell products.

But if you stubbornly believe in products,

use them as transmitters for experience,

for a story

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Link to the traditional roots, the authenticity,

the cultural heritage, the contemporary arts

There are incredible values to discover

that work in your favor:

the vitality, the vibrancy,

the spiritedness, the magic.

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Just to remind us:

Culture is the base of everything

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Most entrepreneurs succeedby pursuing ideas

that are not only sound business opportunitiesbut also fit with

their personal criteria, desired life styleand values

Karl H. Vesper

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Go for a cause.

Make meaning!

Guy Kawasaki

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Tune in with your society`s values

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Economics of sympathy

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Economics of attentation

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Create something original that stands out,

something with a lasting value.

Above all, you want to be proud of your product.

Such was my business philosophy .

Richard Branson

Source: Faltin

Ways for start-ups to attract attention

In modern society the media are the key for attracting attention;

paid advertisements are a poor and expensive substitute.

Use your personal background, the innovative aspects of your product

Play as unconventional, as unorthodox as possible

The message: You can go to the beach

we will take care of your office

Source: Faltin

The modern entrepreneur has more in common with an artist

than with the traditional business manager

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Take a different view of the world.

Be curious, learn and free yourselfof conventional rules.

Source: Faltin

For complaints:

Prof. Dr. Guenter FaltinEntrepreneurship

Free University of Berlinwww.entrepreneurship.de

Tel.: +49-30-85 95 61 21