SQUARE GROUP

Saigon’s event for

Advertising, Digital, Marketing & MediaNovember 2nd 2016 – Ho Chi Minh City

ABOUT US 1. BUSINESS OPERATION

ABOUT US 1. BUSINESS OPERATION

ABOUT US 1. BUSINESS OPERATION

BRAND-AGENCY RELATIONSHIP

IN DIGITAL AGE

Facebook fanpage /hethongcoopmartvn

INCREASING OVERLAP BETWEEN THE REALMS OF MARKETING & SOFTWARE

MARKETING

Brand

Design

Story telling

Audience

insight

Content

Data

Automation

Digital Dynamics

User

Experience

(UX)

SOFTWARE

Algorithm

Code

System

Architecture

Programatic

thinking

Hacking Marketing, Scott Brinker

TYPICAL SERVICES BRANDS ARE EXPECTING FROM AGENCIES

RESEARCH BRANDED CONTENT PROTOTYPING

BRAND STRATEGY SOCIAL STRATEGY PRODUCTION STUDIO

COMMUNICATION STRATEGY INTEGRATED CAMPAIGNS FULL-STACK DEVELOPMENT

MEDIA PLANNING BRAND ACTIVATIONS DATA & SYSTEM INTEGRATIONS

BRAND DESIGN & IDENTITY CRM STRATEGY MEASUREMENT AND ANALYTICS

EXPERIENCE STRATEGY EXPERIENTIAL MARKETING EXPERIENCE DESIGN & MORE…

What a good mixed of characteristics to manage!

> 4,300 martech providers in US!

THANK YOU