Spyder Trap Social Media For Business Presentation

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Social Media For Businesses

Presented by: Jason DouglasOnline Marketing Manager, Spyder Trap Online MarketingTwitter: @jasondouglas; @spyder_trapEmail: [email protected]

Social Media For Business

• Recent survey says: small businesses (100 or fewer employees) using social media:

– 25% of small businesses have found social

networking sites useful for developing leads

– 14% of respondents said they are using social networking for information or business advice

• (Tech Journal South)

• Social media can be scary for some– It’s an unknown; different than the norm


http://www.techjournalsouth.com/news/article.html?item_id=8351

Overview

• Definition

• Overview of key channels

• Why use social media?

• The big question…

• Businesses using social media successfully


What is social media?

• Definition:

“A category of sites that is based on user participation and user-generated content.”

– searchenginewatch.com


http://www.searchenginewatch.com/

Key Players in Social Media

1. a social networking service for high school, college, university, corporate, non-profit, military and geographic communities

2. social networking and micro-blogging service that enables its users to send and read other users' updates

3. a video sharing website on which users can upload and share videos


Key Players in Social Media

4. business-oriented social networking site

5. free and open-source blog publishing application


Why use social media?

1. Create or increase online presence

2. Engage with fans/evangelists/critics

3. Search Engine Optimization (SEO)/Inbound Links

4. Enhance your company’s brand/image

5. Humanize your company brand/image

6. Buzz

7. Focus groups

8. Possibilities are endless


The BIG question…

• How do you measure ROI in social media?


How to measure ROI in social media• First: determine your investment

• Second: observe, listen and monitor

• Third: state your objective(s) for each channel

• Fourth: pin down what you want to track

• Fifth: track results


How to measure ROI in social media• Determine Your Investment• Note: sites are free to use

– Employee time• Setup• Management• Maintenance/updates• Ongoing education

– Agency/Firm fees


How to measure ROI in social media• Observe, listen, and monitor

– Share of voice– Tone of voice– Create action/reaction plan

• Make business decisions based on information


How to measure ROI in social media• Determine the Objective(s)

– Increase visibility

– Create new conversation• Increase share of voice• Improve tone of voice

– Customer service channel

– Leads and sales


How to measure ROI in social media

Metric– Share of

Voice/Mentions

– Interactions

– Tone of Voice

– Support Issues


Measurement• Increase/

Decrease

• Increase/Decrease

• Positive/Negative

• Increase/Decrease

• Solved/Unsolved

Determine what and how to measure:

What this can effect1. Brand equity

2. lead generation

3. sales

4. brand awareness

5. new customers

6. customer loyalty


• Keys to success:1. Integration with all marketing efforts

2. Realistic objective(s)

3. Commitment to the cause

4. Tracking



• Who is using social media well?


Questions? Comments?


Thank You!

Jason DouglasOnline Marketing Manager, Spyder Trap Online MarketingTwitter: @jasondouglas; @spyder_trapEmail: [email protected]

Spyder Trap Social Media For Business Presentation

Business

Transcript of Spyder Trap Social Media For Business Presentation