Spredfast Social Relationship Platform Product Overview
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Spredfast Social Relationship Platform Managing social media for enterprise companies is complex and requires an extensive list of capabilities on the part of businesses. Building brand awareness, generating sales and leads, providing customer care and activating community are attainable through social programs. But achieving these across large teams in different locations with varying business goals requires the ability to: • Manage multiple social accounts and channels simultaneously • Coordinate the activity of multiple team members • Synchronize the activity and content of a social editorial calendar • Manage different roles and publishing privileges of team members • Assign, track and route issues • Understand and report social metrics and conversions • Archive monitoring activity, interactions and company responses • Integrate with other enterprise systems like Google Analytics and Omniture Companies that effectively incorporate these various activities and both monitor and engage on social channels are able to realize the ability to become a social business. Using a social media management platform helps companies more efficiently monitor, better coordinate across large and growing teams and track all social metrics all in one place.
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2-page product overview of the Spredfast social relationship platform including organization, engagement, measurement and multi-channel management across Twitter, Facebook, LinkedIn, Youtube, SlideShare, Flickr, Pinterest and Klout.
Transcript of Spredfast Social Relationship Platform Product Overview
Spredfast Social Relationship Platform
Managing social media for enterprise companies is complex and requires an extensive list of capabilities on the part of businesses. Building brand awareness, generating sales and leads, providing customer care and activating community are attainable through social programs. But achieving these across large teams in different locations with varying business goals requires the ability to:
• Manage multiple social accounts and channels simultaneously
• Coordinate the activity of multiple team members
• Synchronize the activity and content of a social editorial calendar
• Manage different roles and publishing privileges of team members
• Assign, track and route issues
• Understand and report social metrics and conversions
• Archive monitoring activity, interactions and company responses
• Integrate with other enterprise systems like Google Analytics and Omniture
Companies that effectively incorporate these various activities and both monitor and engage on social channels are able to realize the ability to become a social business.
Using a social media management platform helps companies more efficiently monitor, better coordinate across large and growing teams and track all social metrics all in one place.
Organization Organize multiple brands, internal team structure, varying business objectives and internal processes for collaboration between regional, national and global teams.
Real-Time Engagement Maximize effi ciency of social programs by ensuring all content is coordinated, real time engagement is organized and all activity across all accounts is managed from one, central location.
Enterprise RepositoryCentralize content and activity records for social media by utilizing a content library for approved media and messaging, detailed audit trails of team activity over time and addressing compliance with encryption, SSL support, IP restrictions and Single Sign-On.
Multi-Channel ManagementPublish, monitor, respond and analyze conversations across all the major social media channels that matter to enterprise companies though a single platform to allow for process, collaboration and consistency.
Analytics & ReportingUnderstand how your social eff orts are performing with detailed analytics across all platforms, insight into referring traffi c and goal conversions on corporate websites, content performance and analytics for customer care responses.
Spredfast Supports Social Channels That Ma� er to Enterprise Companies
Facebook Twitter YouTube XML-based Blogs
LinkedIn SlideShare Flickr FourSquare Klout
@spredfast • [email protected]
