SOUND HEALTH & SOUND WELLNESS CURRENT TRENDS - …Health… · WHY IT’S VALUABLE FOR YOU TO TRACK...

SOUND HEALTH & SOUND WELLNESS

CURRENT TRENDS - FUTURE DIRECTIONS

Tony Nec, Principal Sound Healing Academy

WHY IT’S VALUABLE FOR YOU TO TRACK TRENDS IN HEALTH & WELLNESS

•Many people in our community are not highly

motivated by money

•We are mostly interested in helping ourselves

and others to be more healthy and transform

lives

WHY IT’S VALUABLE FOR YOU TO TRACK TRENDS IN HEALTH & WELLNESS

•However, it's useful to know what's trending as

this can enable us to deliver sound healing and

wellness services that people actually want,

where they want it

•By doing that you'll have more 1-2-1 and Group

clients and you'll generate the income that you

aspire to more quickly and easily

HOW THIS FITS WITH OUR UNIQUE METHOD OF INTEGRAL SOUND HEALING

Inner Outer

Inner Sounds;

Subtle energy

processes;

Mindfulness;

Soul-making

Audible, acoustic

sounds;

Bio-chemical & bio-

physics processes;

Individual

Community:

Shared beliefs with

supportive friends &

family;

support groups

Environment;

Economics;Politics;

Legal system

Collective

4 QUADRANTS

DIFFERENCE BETWEEN HEALTH AND WELLNESS

The Global Wellness Institute (GWI) defines wellness as the

active pursuit of activities, choices, and lifestyles that lead to a

state of holistic health.

The wellness economy encompasses industries that enable

consumers to incorporate wellness activities and lifestyles into their

daily lives.

According to the World Health Organization, “Health is a state

of complete physical, mental and social well-being and not

merely the absence of disease or infirmity.”

Health is the goal - wellness is the activity that enables us to

reach that goal

http://www.who.int/suggestions/faq/en/

SIZE OF THE GLOBAL WELLNESS MARKET

Global Wellness Institute: https://globalwellnessinstitute.org/industry-research/2018-global-wellness-economy-monitor/

SIZE OF GLOBAL HEALTHCARE MARKET

The Business Research Company: Healthcare Global Market Report 2018

https://www.reportlinker.com/p05312917/Healthcare-Global-Market-Report.html

•TOTAL: $10 Trillion (2017)

•Healthcare services: $8.5 trillion (85%)

•Pharmaceutical drugs: $935 billion

https://blog.marketresearch.com/the-growing-pharmaceuticals-market-expert-forecasts-and-analysis

•Medical devices: $521 billion

http://www.24x7mag.com/2018/02/medical-device-market-hits-521-2-billion-2017/

https://blog.marketresearch.com/the-growing-pharmaceuticals-market-expert-forecasts-and-analysis

SIZE OF GLOBAL WELLNESS ECONOMY

The Wellness Economy is around

40% of the size as the conventional

healthcare market!

FUTURE PROJECTIONS

From 2015-2017, the wellness economy grew from $3.7

trillion to $4.2 trillion, or by 6.4% annually

If this trend continues (and it’s likely to!), by 2022 the

global wellness economy will have a value of $5.4

trillion

TOP GLOBAL WELLNESS TRENDS 2019Global Wellness Summit

https://www.globalwellnesssummit.com/2019-global-wellness-trends/

1. Wellness Clothing – Way Beyond Healthcare

A new era of sustainable, ethical, intelligent, healing, more inclusive

and meaningful clothing is on the rise.



2. Wellness Tourism - an antidote to Overtourism

Worldwide, more than 1.3 billion people travel internationally annually,

up from 500 million trips in 1995. The problem is, they all want to see

the Mona Lisa or go to Venice.



3. Meditation Goes Plural

No more singular, generic “meditation.” People will get clearer about

the core meditation types and their unique brain impacts—just as this

explosive market will bloom into many varieties.



4. Prescribing Nature

There is enough science about the health benefits of nature to get the

attention of the medical profession. Nature as medicine. Just don’t tell

big Pharma.



5. MediScent: Fragrance Gets a Wellness Makeover

A new understanding of scent’s crucial role in our physical and

emotional wellbeing is transforming how we think about, nurture, and

use our sense of smell - think essential oils.



6. China – Uncovering the Wealth in Wellness

China’s unprecedented economic growth, political influence and

technological advances have transformed the country into a global

powerhouse. Given the size of the market and its growing middle class,

China’s influence is now impacting the global wellness industry.



7. Nutrition Gets Very Personalized

Diet confusion, new tech and the “power of me” propel personalized

nutrition into mainstream.



8. Dying Well

It’s called the “death positive” movement, and everything around

dying is getting radically rethought—from making the experience more

humane to mourning and funerals getting reimagined to people actively

exploring death as part of a mentally healthy life. Finally, a “better

death” is becoming integral to the idea of a “well life.”

FUTURE OF SOUND HEALTH AND WELLNESS BASED ON CURRENT TRENDS


• Personal care, beauty and anti-aging: biggest single

market sector - e.g. facials with weighted tuning forks;

body massage with Tibetan / Himalayan singing bowls


tuning forks tighten sagging skin


•wellness tourism: 2nd biggest single market sector

- wellness centers, hotels & spas - e.g. group

events and 1-2-1 sound healing

• incorporate other elements in sound healing:

meditation, yoga, nutritional drinks, smells,

movement

•get outdoors into nature with sounds, sounds in

water - swimming pools

•Wellness Tourism: sound healing is a growing

element in wellness spas and hotels


• Preventative and personalized care: prevention is

better than cure - not just group work e.g. sound baths -

go deeper and get more personalized with 1-2-1 work


•Dying Well: sounds to facilitate the transition (Eben

Alexander’s "Proof of Heaven”); palliative care;

appropriate healing sounds at funerals and other

services / rituals


•Wellness Clothing

and Fabrics: align

yourself with your

clients - wear natural

healthy clothing when

doing sound healing

•Wellness Meditation: sound wellness in schools;

sounds for workplace wellness

SOUND HEALTH AND WELLNESS IN WELLNESS BUILDINGS


• Weight loss: sounds facilitate the release of

psychological and emotional drivers of overeating and

poor eating habits


• Fitness and mind-body: healthy sounds for relaxation

(after training) plus calmness and focus (before

matches & competitions e.g. athletes) - incorporate

recorded sounds e.g. HUSO

HOW YOU CAN SURF THE WAVES OF EXPANSION IN GLOBAL WELLNESS

•Keep tracking annual global wellness trends: Global

Wellness Summit

•Adjust what you offer to match the trends

• In developing and marketing your services, target

specific niche trends

•Your mindset:- sound healing + sound wellness =

transformation

www.academyofsoundhealing.com

Keep an eye on your inbox for future livestreams from us!

Sound Healing Academy:

you’re in the right place!

http://www.academyofsoundhealing.com

SOUND HEALTH & SOUND WELLNESS CURRENT TRENDS - …Health… · WHY IT’S VALUABLE FOR YOU TO TRACK...

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