Sophie Bullones Infographics Assessment
1
Consumer loyalty remains particularly low in Ireland; 42% of Irish consumers do not feel loyal to providers (41% in 2011 and 42% in 2010). Interestingly, Irish consumers are now less loyal than those in other mature markets (the mature market average of consumers not feeling loyal is 24%) In Ireland 24% Average is CUSTOMER SPENDING 2016 Same intention to buy as last year In the next 6-12 months, nearly half of Irish consumers intend buying the same amount across multiple industries (3+) as they did last year (47%). The number of consumers who intend to buy less across multiple industries has dropped from 11% in 2011 to 9% in 2012. 2011 2012 47% Intend to buy less 11% 9% means of learning about companies, continues to be extremely important in Ireland 86% of consumers use it & 68% agree it is important in their decision making. (Mature market average usage is 72%.) As a 10 20 30 40 50 60 70 80 90 100 68% 72% 86% extremely Agree Average Important! Word of Mouth Customers are embracing New Technologies Switch Providers Consumers are increasingly willing to switch providers The number of customers who perceive switching to be low hassle has increased further in 2012 to 51% (up from 49% in 2011 and 2010). 51 77 46 77% of consumers evaluate companies more often than they had 2 years previously 46% of consumers shop around for the 73% of consumers use corporate websites to get information on service providers (up from 66% in 2011). (44% say it is important in their decision making.) 2011 Corporate Website usage 73 66 44 I m p o r t a n t f o r d e c i s i o n m a k i n g 67 39 Review Sites Review Sites Comparison Sites Comparison Sites 67% of consumers are using newer sources of information such as comparison sites and expert review sites. (39% said these are important in their decision making.) Think that they are important in their decision making Multi Channel Offerings Connected consumers also want multi- channel offerings; Irish consumers are the highest users of multiple channels to obtain information about & select service providers. 34% of Irish consumers say that they use different channels to learn about and interact with providers. Connected consumers also want multi- channel offerings; Irish consumers are the highest users of multiple channels to obtain information about & select service providers. 34% of Irish consumers say that they use different channels to learn about and interact with providers. 34 This document makes reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks. *Ipsos MORI surveyed 1,010 GB adults (16 – 65) online between 8 – 14 January 2013. Quota sampling was used based on age/gender/region in line with the profile of this audience. Data averaged across 11 different types of organisation; Banks & credit card companies, insurance companies, supermarkets, high street retailers, online retailers (e.g. Amazon), mobile phone or telecoms companies, local councils & other Government offices, TV or other entertainment providers (e.g. Sky, Virgin, etc.), airline or holiday companies, utility companies (e.g. energy, water, etc.). © 2013 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. 2011 23% 17% 23% of Irish consumers say they are influenced by negative comments posted online (up from 17% in 2011).
-
Upload
sofia-bullones -
Category
Documents
-
view
25 -
download
0
Transcript of Sophie Bullones Infographics Assessment
Holahello
Hola
hello
Holahello
Hola
hello
Hola
hillo
eeeei
Holahello
Holahellohola
Holahola
Holahola
Holaholaque tal
Hola que tal
Holaque talHola
que talHola que talhola
Me estaba haciendo una pajita. Esperando al
guevon de zaytoon pero no termina de llegar,que broma
Hola
Consumer loyalty remains
particularly low in Ireland; 42% of
Irish consumers do not feel loyal
to providers (41% in 2011 and 42% in 2010).
Interestingly, Irish consumers are
now less loyal than those in other
mature markets (the mature market average of consumers not feeling loyal is 24%)
In Ireland 24%
Averageis
CUSTOMER SPENDING2 0 1 6
Same intention to buy
as last year
In the next 6-12 months, nearly
half of Irish consumers intend
buying the same amount
across multiple industries (3+) as
they did last year (47%). The number of consumer’s
who intend to buy less across
multiple industries has
dropped from 11% in 2011 to 9% in 2012.
20
11
20
12
47%
Intend to buy less
11
%9
%
means of learning about companies,
continues to be extremely important in Ireland – 86% of
consumers use it & 68% agree it is important in their decision making.
(Mature market average usage is 72%.)
As a
10
20
30
40
50
60
70
80
90
100
68%72%
86%
extre
mely
Agre
e
Aver
age
Important!
Wordof
Mouth
Customers are embracing New Technologies
Switch Providers
Consumers are increasingly willing to switch providers
The number of customers who perceive switching to be low
hassle has increased further in 2012 to 51%
(up from 49% in 2011 and 2010).
517746
77% of consumers evaluate companies more often than they had 2 years
previously
46% of consumers
shop around for the
73% of consumers use corporate websites to get information
on service providers (up from 66% in 2011). (44% say it is
important in their decision making.)
2011
Corporate Website usage
73
6644
Impo
rt
ant for decision making 67
39
ReviewSites
ReviewSites
ComparisonSites
ComparisonSites
67% of consumers are using newer sources
of information such as comparison sites and
expert review sites. (39% said these are
important in their decision making.)
Think that they are importantin their decision making
Multi Channel OfferingsConnected consumers also want “multi-
channel offerings”; Irish consumers are the
highest users of multiple channels to obtain
information about & select service providers.
34% of Irish consumers say that they use
different channels to learn about and interact
with providers.
Connected consumers also want “multi-
channel offerings”; Irish consumers are the
highest users of multiple channels to obtain
information about & select service providers.
34% of Irish consumers say that they use
different channels to learn about and interact
with providers.
34This document makes reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks.
*Ipsos MORI surveyed 1,010 GB adults (16 – 65) online between 8 – 14 January 2013. Quota sampling was used based on age/gender/region in line with the profile of this audience. Data averaged across 11 different types of organisation; Banks & credit card companies, insurance companies, supermarkets, high street retailers, online retailers (e.g. Amazon), mobile phone or telecoms companies, local councils & other Government offices, TV or other entertainment providers (e.g. Sky, Virgin, etc.), airline or
holiday companies, utility companies (e.g. energy, water, etc.).
© 2013 AccentureAll rights reserved.
Accenture, its logo, andHigh Performance Deliveredare trademarks of Accenture.
2011
23%17%
23% of Irish consumers say they are influenced by negative comments posted online (up from 17% in 2011).
