Sonico OpenSocial Launch
31
April 2009 Launch Partners OpenSocial v0.8.1
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Sonico launches its new OpenSocial container, and is looking for select Launch Partners
Transcript of Sonico OpenSocial Launch
April 2009
Launch Partners OpenSocial v0.8.1
“The biggest social networking site you’ve probably never heard of.”
The Market
• Latin America’s internet population is over 150 million.
• Social networking is more used than email, with over 70% penetration over internet users.
• Online Advertising is expected to grow two digits in 2009 across the board. It’s one of the fastest growing Advertising Markets for Internet.
Internet Penetration in Latin America for the Top 6 Markets*Source: internetworldstats
ArgentinaBrazil
ColombiaMexico
PeruVenezuela
Population % PenetrationInternet Users
Latam: Advertising LandscapeAdvertising expenditureMillion USD
Source: CACEM (Argentina), Intermeios (Brazil), CICOM (Mexico), ZenithOptiMedia, press clippings.
Internet advertisingMillion USD
Internet represents
3.2%of total advertising
expenditure
Internet represents
3.5%of total advertising
expenditure
Internet represents
2.8%of total advertising
expenditure
+58%
+50%
+59%
+25%
+26%
+9%
We get Latin America.
Welcome to Latin America
89% of our Audience is from Latin America(That’s over 31 million LatAm users)
Sonico
MySpace
% of Latin American users over total user base*Source: ComScore
89%
15%
10%
Sonico Timeline
Spanish Speaking CountriesReach
Portuguese Speaking Countries Reach
Global ReachWith English Version
Where We Are Now
Exponential Growth
Small user overlapping with other Networks
- 34% with Facebook- 38% with Hi5
(ComScore Feb. 2009)
Huge opportunity to reach new audiences that currently have no access to social applications!
www.sonico.com
The Audience
Latin America users: +31 Million*April 2009
# Users
Over 35.000.000 registered users.
BrazilMexico
ColombiaPeru
ArgentinaVenezuela
SpainChileUSA
7,647,4575,912,6174,425,6123,398,8702,867,7962,549,1521,522,4101,380,791920,527
Demographics
The Brands
March, 2009 www.sonico.com
Brands already advertised in Sonico
Press Coverage
“An Argentine has built up the most important social network in Latin America”
Featured also in…
“Sonico: the biggest social networking site you’ve probably never heard of”
“The economic crisis has worsened the fall of TV, radio and press advertising but has
raised sales on the Internet. Worries for some, opportunities for others to develop
tools in social networks like Sonico”
“Flagging the concept of security, Sonico arrives at Brazil. The social network Sonico
has caught the attention in Brazil as Ibope / Netratings unveils the most popular
social networking sites in the country”
February 16, 2008
September 30, 2008
February 3, 2009
March 1, 2008
Sonico in the Press
The Sonico Platform
Your Life Online
PERSONAL(friends & family)
PROFESSIONAL(recruiters, work relations)
PUBLIC(brands, politicians, etc.)
Branded ProfilesProfessional Profile
Privacy Controls
Applications
Photo / Video Sharing
Games / eCards
Events
Birthday Reminders
Music Profiles
Content Moderation
Skins
Entertainment No dedicated video or music efforts. Mainly achieved through Applications.
Multiplayer Games, Music Band Section, eCards. High Quality Applications.
Strong heritage with music.Poor Application environment.
Professional No Professional Profile. Possibility to categorize your connections.
Full ProfessionalProfile, allowing you to differentiate your social from your professional contacts.
No Professional Profile. Little organizing possibilities for connections.
PersonalizationExtremely structured environment, limiting individuality.
Strong differentiator. Users can design their own look & feel for their profile page.
Many design and feature options, but extremely chaotic environment.
Applications Facebook Platform Applications are accepted.
Open Social Applications are accepted.Focus on local and high quality apps.
Open Social Applications are accepted.Poor Quality control.
The Platform
Identities Users use their real names.No profile picture moderation.
Most users have Nicknames.Anonymous environment.
Users use their real names.All profile pictures are moderated.
Facebook My SpaceIs a public environment with anonymous users, and complex UI.
Is a communication utility with some entertainment function.
SonicoIs a customizable personal, public and professional communication utility.
Applications Platform: OpenSocial 0.8.1
Why we prefer OpenSocial?
• Leverage a standards based platform:
– Allows easy app portability.– Open source development.– Extensible platform allows further integration into Sonico.
• OpenSocial has been adopted by a large developer community and major social networking players.
• Apps have proven to fuel a value added experience for users.
Sonico OpenSocial Sandbox Launched! (April 2009)
We’ll be working with select launch partners that will be included in the first production launch at the end of Q2.
Request access to sandbox at [email protected]. Once approved, you’ll be able to develop and test your app in Sonico’s environment.
Platform Roll-Out
The Partnership Opportunity
We invite you to:
• Leverage first mover advantage! Be one of the first to tap into +35Million users!
• Create high quality, value added apps that you’re able to monetize!
• Use viral channels to drive your apps’ engagement.
We’re looking for high quality apps for the initial launch.
Participation in Sandbox is free. Appearing in the live Application Directory is $99.99/month.
All approved launch partners will receive free promotional inventory valued at $1,000 for each application.
Key dates:
Sandbox Launched: April 2009Application/Developer deadline: First week June 2009Production Launch: End of June 2009
Your application must be working and approved in the sandbox by the firstweek of June to participate in Sonico’s OpenSocial launch.
Key Information
Info & Documentation:OpenSocial v0.8.1http://sandbox.sonico.com/
Tech Contact:Juan [email protected]
Anatomy of an Application in Sonico
Application Views
PreviewPage where user decides to add the app and configure privacy settings.
Profile viewApplication when shown in the "Apps Tab" of the user profile. This is the default view once the user adds the app.
Canvas viewApplication shown in the full page.Monetization allowed in this view.
Home viewApplication when displayed in the user's main profile.User can choose to display up to 5 apps in the home view.
App DirectoryDirectory of applications in Sonico. App must be approved before going live into the directory.
Updated specs may be found at:http://sandbox.sonico.com/app_dev_docs.php
Sizes for the different views are the same as used by Orkut. This will allow extremely low implementation cost for already developed apps.
Preview View• Users install the app and configure permissions while seeing this view
– It’s possible for the app to know in which instance you are by verifying if the application has access to the owner and viewer.
• Other data that can be seen in this view:– Friends that have this app installed.
– Other apps by the developer.
• Specs:– Monetization within this view is not allowed.
– The preview has a default size of 500 x 300 px .
Application Views
Profile View• This is the view for the Applications tab in a user’s profile
– User can sort order of applications.
– User can access canvas and configuration views from here.
• Information displayed should be the same for both the owner and guest– Available actions should be the only difference between owner/guest.
• Specs:– Automatic reproduction of video or audio is not allowed.
– Monetization within this view is not allowed.
– Default size of 500 x 200px .
Application Views
Canvas View• User may access this view via the applications tab, profile or navigation bar.
• Only the owner of the application may access this view.
• Specs:– Advertising is allowed within this view.
– The canvas has a default size of 800 x 600px .
Application Views
Home View• This view is only used when user decides to place app in his profile.
• User may have up to 5 apps in his profile.
• Information displayed within this page should be as static as possible.
• Specs:– Automatic reproduction of video or audio is not allowed.
– Monetization within this view is not allowed.
– The home view has a default size of 290 x 100px .
Application Views
Application Directory• Applications must be approved to appear in the directory.
• The thumbnail and description provided by you in the XML is shown in this view.
• At launch, sorting will depend on relevancy for user including availability in user’s default language. Plans are to factor in engagement metrics once the platform is live.
Application Views
Interested in being one of the first apps to reach millions of users?
Contribute shaping platform rules & success!
Info and Docs:http://sandbox.sonico.com
Contact us! [email protected]
Thank You!
www.sonico.com
