Sonico Versalles Breakfast
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Transcript of Sonico Versalles Breakfast
How it all started?
July 2002: TarjetasTelefonicas.com
September 2005: TarjetasBubba.com
December 2005: CumpleAlerta.com
October 2006: TuPostal.com
March 2007: Flodeo.com
28th July 2007: Sonico's team became expert in technology and online marketing
Our history
www.sonico.com
The audience
# Users
Brasil
Mexico
Colombia
Peru
Argentina
Venezuela
Spain
Chile
USA
# Users
More than 45 million users registered
9,506,575
7,514,721
5,522,868
4,074,247
3,847,900
3,259,397
2,037,123
1,720,237
1,312,813
Fukuda precisa refazer gráfico com esses novos dados
Exponential growth
Sonico Timeline
Spanish Speaking Countries
Reach
Portuguese Speaking
Countries Reach
Global ReachWith English
Version
New Privacy System
Other repercussions
Sonico in the media
“La crisis económica acentuó la caída de la publicidad en radio, prensa y TV pero ha incrementado ventas en Internet. Preocupación para algunos, oportunidad para otros, para poder desarrollar herramientas en redes sociales como Sonico”3rd February, 2009
Ranked by the BusinessWeek magazine and YouNoodle.com as the 5th most promissory startup with worldwide projection. Sonico is one of the two Latin-American companies mentioned in this ranking.
29th June, 2009
26th November, 2009
Sonico was also recognized by the Great Place to Work Institute, which placed it 19th in its ranking of the 50 best places to work.
Some brands that are on Sonico
How the world uses the Internet
Source: comScore Media Metrix/September 2009
How Latin America consumes online content
Source: comScore Media Metrix/September 2009
Why social networking sites are growing so much?
It´s easy to communicate and share
• Previously, when Social Media wasn´t a
phenomenon, people used to share everything
by email
• To a great extent, people's experience of news,
especially on the Internet, is becoming a shared
social experience
• Most people use between two and five online
news sources, and 65 percent don't have a
single favorite Web site for news, unlike social
networking sites, which are visited by this
people at least once a day
• 37% of Internet users have contributed to the
creation of news, commented about it, or
disseminated it via postings on social media
sites
Source: Pew Internet and American Life Project/March 2010The report was based on a daily tracking survey of 2,259 adults age 18 or older.
And that´s how most of people get news nowadays
• More people get their news via updates on social media sites than
from newspapers or radio
• Social networking sites have made news a more participatory
experience than ever before
• People share links to news stories by email, post articles on their
profiles on social networking sites and tweet them on Twitter, often
following up by discussing the articles on message boards
Source: Pew Internet and American Life Project/March 2010The report was based on a daily tracking survey of 2,259 adults age 18 or older.
Social networking sites in Latin America
- More than 70% of more than 180 million Internet users in Latin
America use social networking sites in a regular basis
- 72% of Internet users are part of at least one social network, which
translates to 940 million users worldwide
- South America has the highest usage in terms of percentage (95%)
INTERNET USERS AND POPULATION STATS FOR THE AMERICAS
REGION Population( 2009 Est. )
% Pop.America
Internet Users,Latest Data
% Population( Penetration
)
User Growth( 2000-2009 )
% UsersAmerica
South America 392.597 42,3 % 143,104 36.5 % 901.3 % 32.1 %
Central America 153.320 16,5 % 34,588 22.6 % 975.0 % 7.7 %
Source: Nielsen Online/December 2009
Source: comScore Media Metrix/September2009
How global behavior has changed over the last year
- Share of time spent on online entertainment is growing the fastest
- Instant messengers and conversational media both boast significant usage time
Audience in Latin America is to be taken seriously
• Brazil is the 9th largest Internet audience in the world, Mexico is 15th
• In terms of page views, Brazil was 10th last year, ahead of Spainm India and Italy
• In July 2009 Brazil consumed 3.2% of world´s page views, Mexico next with just over 1%
• Argentina (47.6) and Brazil (47.3) are both the WW average in average visits to the Internet per visitor each month (47.2)
• The WW average percentage of 15-24 year-olds online is 27.6% (15+, home and work locations)
- Colombia 48%- Mexico 47%- Brazil 31%- Puerto Rico 31%- Argentina 27%- Chile 27%
Source: comScore Media Metrix/September 2009
Brazil and Mexico, the largest Web populations
- Brazil has the largest Internet population in the region with 31 million users
- Usage for the region is, in many cases, considerably higher than the WW average
Source: comScore Media Metrix/September 2009
Most popular social networks by region
Source: comScore Media Metrix/September 2009
And what people expect from social networking sites nowadays?
Advanced privacy tools
PERSONAL(Friends & Family)
PROFESSIONAL(Recruitment, work
relationships)
PUBLIC(Brands, polititians and
more)
• Private: Is the space to share intimate moments with people of our confidence, such as familiy and close friends
• Public: We are citizens of the world. We see and we are seen. We are all the time making new contacts and wanting to share with the world our ideas and our work. This profile is ideal for sharing these and all other information that we believe will be of general interest
• Professional: it works like a contact book keeping information about your work connections and also works as an attractive virtual business card, funcione como uma agenda de contatos de trabalho, além de um atraente cartão de visitas virtual, opening new business opportunities and job offers
PPP system
The goal is make easier the control of users' privacy, as well as organize their lives online in a more realistic, based on the way we behave, interact and communicate in real life
What happens when privacy tools aren´t efficient
Fukuda ou Patrick precisam colocar o vídeo do PPP em inglês aqui
Social Media Landscape
Rules to advertise in social media
1) Understand the rules of this peculiar network
2) Select effective ways to communicate with users
1) Useful + Entertaining + Not scream!
3) Create relevant content to the community
4) Long-term thinking
5) Consult agencies in the field
6) Virality x push content
Top Tips for Social Marketing
• Create community around your brand• Keep content fresh, new, engaging (usually funny)• Make it participatory – have a point• Create incentives for viral adoption/growth• Use it to gather customer feedback – good and bad• Experiment with different programs – learn/change fast• Think globally• Be willing to give up control• Get clarity on goals/objectives
Top Marketer Mistakes
• Build it and they will come• Promotion rather than relationship• One-way pitch rather than two-way dialog• Over-exploiting the social graph• Interrupting the customer use case• Pretending to be someone you’re not• Ignoring limitations of your brand/category
Thank you =)
Tomás O’[email protected]