Share In Sonico EN
24
May 2009 Share in Sonico
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Learn how to share all your site's content with Sonico's 35m users in just a few quick steps
Transcript of Share In Sonico EN
May2009
Share in Sonico
“The biggest social networking site you’ve probably never heard of.”
The Market
• Latin America’s Internet population is over 150 million.
• Social networking is more used than email, with over 70% penetration among Internet users.
• Online Advertising is expected to grow two digits in 2009 across the board. It’s one of the fastest growing Advertising Markets.
InternetPenetra)oninLa)nAmerica‐Top6Countries*Source:InternetWorldStats
Argen9naBrazil
ColombiaMexico
PeruVenezuela
Popula)on %Penetra)onInternetUsers
Latam: Advertising Landscape Adver)singexpenditureMillionUSD
Source:CACEM(Argen9na),Intermeios(Brazil),CICOM(Mexico),ZenithOp9Media,pressclippings.
Internetadver)singMillionUSD
Internetrepresents
3.2%oftotaladver9sing
expenditure
Internetrepresents
3.5%oftotaladver9sing
expenditure
Internetrepresents
2.8%oftotaladver9sing
expenditure
*
*
*
+25%
+26%
+9%
WegetLa9nAmerica.
Welcome to Latin America
89%ofourAudienceisfromLa)nAmerica(That’sover31millionLatAmusers)
Sonico
MySpace
%ofLa)nAmericanusersovertotaluserbase *Source:ComScore
89%
15%
10%
Sonico Timeline
Spanish Speaking CountriesReach
Portuguese Speaking Countries Reach
Global Reach With English Version
Where We’re At Now
Exponential Growth
Small user overlapping with other Networks
- 34% with Facebook
(ComScore Feb. 2009)
Huge opportunity to reach new audiences
www.sonico.com
The Audience
La)nAmericausers:+31Million
*April2009
#Users
Over35.000.000registeredusers.
BrazilMexico
ColombiaPeru
Argen9naVenezuela
SpainChileUSA
7,647,4575,912,6174,425,6123,398,8702,867,7962,549,1521,522,4101,380,791920,527
Demographics
The Brands
www.sonico.com
Brands already advertised in Sonico
Press Coverage
“AnArgen9nehasbuiltupthemostimportantsocialnetworkinLa9nAmerica”
Featuredalsoin…
“Sonico:thebiggestsocialnetworkingsiteyou’veprobablyneverheardof”
“TheeconomiccrisishasworsenedthefallofTV,radioandpressadver9singbuthas
raisedsalesontheInternet.Worriesforsome,opportuni9esforotherstodevelop
toolsinsocialnetworkslikeSonico”
“Flaggingtheconceptofsecurity,SonicoarrivesinBrazil.ThesocialnetworkSonico
hascaughtthea`en9onofBrazilasIbope/NetRa9ngsunveilthemostpopular
socialnetworkingsitesinthecountry”
February16,2008
September30,2008
February3,2009
March1,2008
Sonico in the Press
The Sonico Platform
Your Life Online
PERSONAL(friends&family)
PROFESSIONAL(recruiters,workrela)ons)
PUBLIC(brands,poli)cians,other)
Organizing your life online
Sonico is a social communications platform that merges social utility and social entertainment to keep in touch
and communicate with your real friends from school, university and
work .
Sonico allows you to organize your personal, professional and public life
online.
Entertainment Nodedicatedvideoormusicefforts.MainlyachievedthroughApplica)ons. Mul)playerGames,MusicBandSec)on,
eCards.HighQualityApplica)ons. Strongheritagewithmusic.PoorApplica)onenvironment.
Professional NoProfessionalProfile.Possibilitytocategorizeyourconnec)ons.
FullProfessionalProfile,allowingyoutodifferen)ateyoursocialfromyourprofessionalcontacts.
NoProfessionalProfile.Licleorganizingpossibili)esforconnec)ons.
Personaliza)on Extremelystructuredenvironment,limi)ngindividuality.
Strongdifferen)ator.Userscandesigntheirownlook&feelfortheirprofilepage. Manydesignandfeatureop)ons,but
extremelychao)cenvironment.
Applica)ons FacebookPladormApplica)onsareaccepted. OpenSocialApplica)onsareaccepted.
Focusonlocalandhighqualityapps. OpenSocialApplica)onsareaccepted.PoorQualitycontrol.
The Platform
Iden))es Usersusetheirrealnames.Noprofilepicturemodera)on. MostusershaveNicknames.
Anonymousenvironment. Usersusetheirrealnames.Allprofilepicturesaremoderated.
Facebook MySpace Isapublicenvironmentwithanonymoususers,andcomplexUI.
Isacommunica)onu)litywithsomeentertainmentfunc)on.
Sonico Isacustomizablepersonal,publicandprofessionalcommunica)onu)lity.
Share in Sonico
Share in Sonico Explained
• Easy to share your content with Sonico’s 35+ million users
• Drive traffic to your site and generate exposure
• Let users share your content with their friends
• Very easy setup (simply adding a link or button)
How does it look like with links?
Step 1: User clicks on the “Share in Sonico” icon while in your website.
Step 2: A popup appears with Sonico log-in screen (if user is logged out)
Result! Your URL is shared in user’s profile, newsfeed and Shared Links section!
LinksdirectlytosourceURL
How does it look like with videos?
Step 1: User clicks on the “Share in Sonico” icon while in your website.
(implementation guide in next slide)
Step 2: A popup appears with Sonico log-in screen (if user is logged out)
Result! Your URL is shared in user’s profile, newsfeed and Shared Links section!
LinksdirectlytosourceURL
Implementing Share in Sonico for your Website
Simply copy a Javascript code! Include a small javascript in your website.
Detailed instructions here: http://www.sonico.com/link_share_help.php
Alternative: Custom Implementation • URL to post shared content to: • http://www.sonico.com/share.php?url=[url]&title=[title]
• Our servers will identify the following HTML elements: • <meta name=“title” …> This will be used as the title of the resource, unless overriden in the URL. • <meta name=“description” …> This will be used as the description of the resource
For updated specs, please check: http://www.sonico.com/link_share_help.php
Example: Sonico Share on Terra.com.ar
