Social Training for Talent Overview
1
EMPOWER YOUR TEAM TO OWN THE FUTURE Hands-on Facebook and Twitter training Understanding of the impact of social conversation on talent and the station How to create content with purpose for every social platform Clearly define the social platforms that are the most important to specific talent with a strategy for success Studies indicate that social media engagement by station talent can drive viewers and listeners back to broadcast and increase ratings! Social media engagement by station talent should no longer be an “ask,” but a requirement that is part of talent agreements. Surprisingly, most talent aren’t equipped with the skill set to use the social platforms responsibly or with purpose in order to meet business objectives. This training program positions your talent to have great success in the social arena and grow the broadcast audience. Topics & Skill-Set Advancement Results & Benefits McCormackMedia.net SOCIAL TRAINING FOR TALENT “We needed to evolve from just being a radio station to being a marketing machine which we’ve been able to do because of them.” Mary Lea Wagner General Sales Manager 100.3 The Sound Overview Cultivation of a well-trained staff of Influencers who can mobilize their social audience to the benefit of the station Informed talent who understand the benefits and hazards of social media Talent empowered with the understanding and know-how to protect and preserve their own Personal Brands, Partner Brands, and the Station New inventory, brand awareness, new opportunities for Sales and Marketing generated by increased viewership on multiple platforms
-
Upload
tracey-mccormack -
Category
Education
-
view
73 -
download
0
Transcript of Social Training for Talent Overview
EMPOWER YOUR TEAM TO OWN THE FUTURE
Hands-on Facebook and Twitter training !Understanding of the impact of social conversation on talent and the station !How to create content with purpose for every social platform !Clearly define the social platforms that are the most important to specific talent with a strategy for success
Studies indicate that social media engagement by station talent can drive viewers and listeners back to broadcast and increase ratings! Social media engagement by station talent should no longer be an “ask,” but a requirement that is part of talent agreements. Surprisingly, most talent aren’t equipped with the skill set to use the social platforms responsibly or with purpose in order to meet business objectives. This training program positions your talent to have great success in the social arena and grow the broadcast audience.
Topics & Skill-Set Advancement
Results & Benefits
McCormackMedia.net
SOCIAL TRAINING FOR TALENT
“We needed to evolve from just being a radio station to being a marketing machine which we’ve been able to do because of them.”
Mary Lea Wagner General Sales Manager 100.3 The Sound
Overview
Cultivation of a well-trained staff of Influencers who can mobilize their social audience to the benefit of the station !Informed talent who understand the benefits and hazards of social media !Talent empowered with the understanding and know-how to protect and preserve their own Personal Brands, Partner Brands, and the Station !New inventory, brand awareness, new opportunities for Sales and Marketing generated by increased viewership on multiple platforms
