Social Media Update: What's Hot and What's Not - October 2013

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Here are the slides from my presentation and seminar at the Enterprise Center at Salem State University, titled Social Media Update: What's Hot and What's Not.

Transcript of Social Media Update: What's Hot and What's Not - October 2013

  • About Me J Campbell Social Marketing is a boutique digital marketing firm based in Beverly, MA. Using online tools such as social media, blogs and email marketing, I help nonprofits tell their stories and connect with their supporters. I offer solutions to your social media problems through training, support and consulting services. Learn more at @JuliaCSocial @Enterprisectr #SMupdate
  • Before We Begin Social media tools are always changing. Getting on social media is not a marketing strategy. Using social media will not compensate for a bad product or service. Nothing is free. Less is more. There are one size fits all answers. @JuliaCSocial @Enterprisectr #SMupdate
  • Social & Mobile are HOT 72% of online adults use social networking sites. 27% of online time is now spent on social networking. 6 out of 10 internet users ages 50-64 are on social networks. 43% of those 65 and older are using social networks! @JuliaCSocial @Enterprisectr #SMupdate Source: Pew Internet August 2013
  • Social & Mobile are HOT 57% of American adults use their cell phone to go online. (Pew Internet) Mobile usage will surpass desktop usage in 2014. (ComScore) Constant Contact found that 43% of all emails are being opened on a mobile device. @JuliaCSocial @Enterprisectr #SMupdate
  • Trends - 2014 Investment in social media is not a luxury. It is simply a marketing necessity. Benefits include: SEARCH! Company branding Improved brand awareness & affinity Word-of-mouth marketing Increased trust Increased loyalty Increased influence @JuliaCSocial @Enterprisectr #SMupdate
  • Trends - 2014 Businesses are becoming more strategic and intentional in their approach. They are: Hiring outside help or a full/part time person. Getting adequate training. Investing in measuring tools (SimplyMeasured, Sprout Social, Salesforce). Becoming more discerning and savvy. Adopting a less-is-more philosophy. @JuliaCSocial @Enterprisectr #SMupdate
  • Trends - 2014 Breaking down silos. One person simply cannot do it all. I suggest forming Social Media Committees or Social Media Street Teams. @JuliaCSocial @Enterprisectr #SMupdate
  • Trends - 2014 Visual-centric channels are (still) exploding. On Facebook, videos are shared 12X more than links and text posts combined. Photos are liked 2X more than text updates. On YouTube, 100 million users are taking a social action on videos every week. Pinterest is referring more web traffic than Twitter, StumbleUpon, LinkedIn, and Google+. 36% of all shared links on Twitter are photos. Photo sharing is the most popular activity on Google+. @JuliaCSocial @Enterprisectr #SMupdate Reference: M Booth, Simply Measured, WishPond:
  • Trends - 2014 Businesses are investing in graphics and visuals. Infographics Great photos Compelling visuals Facebook Cover photo, Twitter background and header, Google+ header, YouTube channel, LinkedIn Company Page Cover photo, etc. We are all multi-media companies. @JuliaCSocial @Enterprisectr #SMupdate
  • Not just for tech nerds! Google+ @JuliaCSocial @Enterprisectr #SMupdate
  • Whats Hot: Google+ Google+ is growing in importance. You are signed up if you have a Gmail account. Highest number of monthly users (343 million). It remains the second most actively used social network. All businesses need to establish a Google+ page. @JuliaCSocial @Enterprisectr #SMupdate Reference: GlobalWebIndex: ZDNET: / 7000010372
  • Whats Hot: Google+ Getting started on Google+: Complete your profile use keywords in your tagline and introduction Upload a great cover image. Use your Circles strategically to send out targeted posts. Join Communities. Longer, almost blog-like posts get the most interaction. +1 items, share items, comment. @JuliaCSocial @Enterprisectr #SMupdate
  • Whats Hot: Google+ Getting started on Google+: 5335530731/114406531815335530731/posts @JuliaCSocial @Enterprisectr #SMupdate
  • Whats Hot: Google+ Claiming Google Authorship is paramount. Google Authorship was created with the goal of allowing writers to claim their content. Allows searchers to find more content written by an individual author. Claim your Google+ profile then go through the Contributor to Set-up and list all the websites you publish on. Complete guide is here: @JuliaCSocial @Enterprisectr #SMupdate
  • Share presentations, white papers, PDFs, webinars SlideShare @JuliaCSocial @Enterprisectr #SMupdate
  • Whats Hot: SlideShare SlideShare is the worlds largest community for sharing presentations. 60 million monthly visitors. 130 million pageviews. In the Worlds Top 10 tools for education and elearning. LinkedIn bought the company last May. Supports documents, PDFs, videos and webinars. @JuliaCSocial @Enterprisectr #SMupdate
  • SlideShare My profile: @JuliaCSocial @Enterprisectr #SMupdate
  • Slideshare Ideas for using Slideshare: Upload your presentations can be private or public, syncs with LinkedIn. Download presentations. Embed presentations in your blog or website. Share on Twitter, LinkedIn, and Facebook. You can sync mp3 audio with your slides to create a webinar. You can embed videos inside presentations. @JuliaCSocial @Enterprisectr #SMupdate
  • Not just for moms and teachers! Pinterest @JuliaCSocial @Enterprisectr #SMupdate
  • Whats Hot: Pinterest Pinterest has almost caught up with Twitter 15% of adult U.S. Internet users (16% on Twitter). Pinterest has 25 million monthly unique visitors. Pinterest posts last longer Pinterest pins have a half life of over one week. (Tweet is 5-25 minutes; 80 minutes for Facebook). Pinterest is aspirational, not of-the-moment. All statistics from the Pew Internet & American Life Project ( @JuliaCSocial @Enterprisectr #SMupdate
  • Whats Hot: Pinterest Why businesses should pay attention: Sephoras Pinterest followers spend 15X more than Facebook Fans. Pinterest users spend almost $170 in a shopping session. Pins that include prices receive 36% more likes. BlogHer found that 84% of U.S. online consumers trust information and advice from Pinterest. @JuliaCSocial @Enterprisectr #SMupdate
  • Whats Hot: Pinterest Whats new: Expanded look for pinned articles pinners pin more than 5 million articles every day! Pinterest encourages users to create Reading List boards. The Tasteful move into monetization. Inclusion in Bing image search. @JuliaCSocial @Enterprisectr #SMupdate
  • Whats Hot: Pinterest @JuliaCSocial @Enterprisectr #SMupdate
  • Whats Hot: Pinterest @JuliaCSocial @Enterprisectr #SMupdate
  • Whats Hot: Pinterest Create a Pinterest Brand Page. You can convert a personal account to a business one. You can push pins out to Facebook and Twitter. Get Pin It buttons put on every item you sell online and all blog posts; anything with a photo. Create at least 5 Boards based on your personality and your business. Verify your account verification (that red check box in the bio). Check out Pinterest Insights to measure your results. @JuliaCSocial @Enterprisectr #SMupdate
  • Whats Hot: Pinterest What to pin? Products Reading List How-To Videos Scenic photos Group Boards featuring your customers Infographics Articles/books to read @JuliaCSocial @Enterprisectr #SMupdate
  • Even writing 140 characters it just too tedious! Micro-Video @JuliaCSocial @Enterprisectr #SMupdate