What's hot final dls
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Mobile: What’s Hot & What’s Not David L. Smith, CEO & Founder Mediasmith © Mediasmith 2012
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Transcript of What's hot final dls
Mobile: What’s Hot & What’s Not
David L. Smith, CEO & FounderMediasmith
© Mediasmith 2012
What’s HotCouponing/In Store Apps
© Mediasmith 2012
What’s Hot
Bigger Devices
Tablets get conversion
Smart phone conversion is via desktop*
Will new, larger iPhone be big enough for conversion?
What is the ideal form factor?*Source: eMarketer
© Mediasmith 2012
What’s Hot
*Any purchase that you don’t have to put a cc# in
CRM & Repeat Purchases*
© Mediasmith 2012
What’s Hot
Both content & “commercials”
Especially vs. younger audience
Video
© Mediasmith 2012
What’s Hot
Facebook eats creative faster than any other environment
Ease of Asset Deployment
to automate HTML5 video
for easy mobile landing pages
for dynamic creative
HTML5 programmers hard to find
Don’t do mobile without mobile landing pages
© Mediasmith 2012
What’s Hot
Targeting: Now & Available
Soon
What’s Hot
Market level
Localization
Geo-targeting Geo-fencing
Store level© Mediasmith 2012
What’s Not
Mobile Social is not yet Social
Not enough shared experiences:
Nintendo DS games
Shared browser experience
True friend finding rather than check-in
© Mediasmith 2012
What’s Not
Still Can’t track from mobile to
retail accurately
Still need easy & secure mobile
payments
Still don’t have breakthrough
ad units
And…
