Social media trends - EY - United · PDF fileSource: Statista, The Statistics Portal –...

Future of mobility Social media trends

27–30 October 2013

Future of mobility: social media trends

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► The views expressed by panelists in this session are not necessarily those of Ernst & Young LLP or its professionals.


What is social media?


What is social media?

► An instrument of communication that facilitates interaction or “two-way” communication between parties


Social media channels

► Facebook► Tumblr► Flickr► Google+► Instagram

► LinkedIn► Pinterest► Twitter► Yammer► YouTube


Social media – external versus internal


Internal social media is at least a decade behind external social media.

External social media Internal social business

Facebook has changed the way people connect with

each other.

LinkedIn has changed the way people network and

seek jobs.

Enterprise social networks can change the way we

work.

Enterprise social networks can change the way we

communicate.


Adoption of social technologies within enterprise lags far behind consumer

► Social networks – 84%► Video sharing – 81%► Blogs – 57%► Wikis – 36%► Microblogging – 23%► (Average – 56%)

Source: comScore, global 2012

► Social networks – 50%► Video sharing – 38%► Blogs – 41%► Wikis – 25%► Microblogging – 23%► (Average – 35%)

Consumer Enterprise


What percentage of time is spent on social media sites in the US?

A. 9%B. 16%C. 27%D. 36%E. 41%

Source: Experian Marketing Services, Press Release, April 2013


What percentage of US companies block access to social media sites on workplace computers?

A. 5%B. 10%C. 15%D. 20%E. 25%

Source: Statista, The Statistics Portal – Statisia workplace survey


What percentage of US companies block access to social media sites on workplace computers?*

A. 5%B. 10%C. 15%D. 20%E. 25%

Source: Statista, The Statistics Portal – Statisia workplace survey


LinkedIn, the largest networking tool in the world, adds two new users every

A. SecondB. MinuteC. HourD. DayE. Week

Source: http://andrewmacarthy.com/andrew-macarthy-social-media/10-amazing-linkedin-statistics-for-2013-infographic


100 hours of video are uploaded to YouTube every

A. SecondB. MinuteC. HourD. DayE. Week

Source: https://www.youtube.com/yt/press/en-GB/statistics.html


Of the 6 billion people in the world, how many have mobile devices?

A. 2.4 billionB. 2.8 billionC. 3.7 billionD. 4.2 billionE. 4.8 billion

Source: techcrunch.com


Social technologies have been adopted at record speed

► Time to reach 50 million users:► Radio – 38 years► Television – 13 years► iPod – 4 years► Internet – 3 years► Facebook – 1 year► Twitter – 9 months

Source: McKinsey Global Institute, The Social Economy: Unlocking Value and Productivity Through Social Technologies, July 2012


Social networking in the enterprise – risk or opportunity?

► What do you see as your biggest risks?► What do you see as your biggest opportunities (e.g., look

out seven years from today; think Facebook)?


Where do I start?


Consider what platform would be most effective

When rolling out the chosen tool, give employees a clear purpose and understanding

What business problem you are trying to solve:► Improved communications► Improved morale and employee engagement► Better knowledge sharing


Many people are not sure how to engage with social media

► In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. — “Participation Inequality,” Nielsen Norman Group

90 : 9 : 1


Some food for thought

► “The power of social media is it forces necessary change.” — Erik Qualman

► “With the growing reliance on social media, we no longer search for news or products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.” — Erik Qualman

► “When we change the way we communicate, we change society.” — Clay Shirky, Here comes everybody: the power of organizing without organizations


Framework for enterprise social network (ESN) success

► Historically treated as technology deployment► View it as a new way to communicate and form

relationships► Bridge gaps in information sharing and decision-making► Assess if the ESN can fill that gap


Value drivers of ESN

► Encourages sharing► Captures knowledge► Enables action► Empowers people

Source: Altimeter Group, Making the Business Case for Enterprise Social Networking, February 2012


Value drivers of ESNEncourages sharing

► Create two-way dialogue► Personalize business► Reduce distance to leaders► Connect globally, person by person► Form private groups



Value drivers of ESNCaptures knowledge

► Identify expertise► Avoid duplication and have better coordination► Transfer knowledge► Improve best practices



Value drivers of ESNEnables action

► Solve problems faster and better► Bring outsiders in► Streamline processes



Value drivers of ESNEmpowers people

► Give employees a voice► Make meaningful contributions and innovations► Increase engagement, satisfaction and retention


Social media trends - EY - United · PDF fileSource: Statista, The Statistics Portal –...

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