Social Media Strategies

PresentedNovember 2010

ByJackie ReauGDC Social Media

Social Media Revolution

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Why should you use social media• Positions company as a thought leader, innovator

with targeted influencers• Customer service/engagement with instant

interaction/results• Organic search engine optimization with strategic

tagging• Share your content, control your message• Capture competitive intelligence

Social Media Revolution

Social Media Strategies

Presented toFirstGroup America

November 2010

Competitive Analysis Review

Social Media Strategies

Presented toFirstGroup America

November 2010

Jackie ReauGDC Social Media

Getting started• Purpose/objective

– Marketing/positioning/branding– Customer service engagement

• Retrain your brain – Incorporate social media into your lifestyle

• Develop a strategic yet spontaneous editorial schedule for your social media conversation

• Recruit and train your staff, colleagues to help• Educate your customers/clients on where to find you and

how to use social media with traditional efforts

Create and share your social media network

• Always link social media to your web site• Create your own content with videos, photos and

upload• Recruit expert bloggers for your site to create your

own “beat” writers• Tag social media content like you would Google the

information: “best student transit”• Create a social media team to activate plan

Measurement

• Create a quarterly scorecard to add to your marketing matrix– Web site traffic– Facebook Fan Page fans, offers, engagements– Twitter followers, engagements– Youtube views, comments– Blog views, comments– Response to exclusive offers with promo codes