Social Links in SEO World

Andy Jamieson

“Shoes”

Ranks are driven by inbound links

New Social World Order

http://411development.com/

Easy Mistake - Correlation and Causation

Just because two variables appear to move

together (correlated), it does not mean that

there is a causal relationship between them

(causation).

http://www.seomoz.org/blog/do-improved-social-signals-cause-improved-rankings @willcritchlow

What we know and how we know it…

https://twitter.com/google/statuses/238316733197328384

Staying across changes is hard…

http://www.seomoz.org/google-algorithm-change

Google changes… its algorithm

Fresh

er

Why….

Really…

http://news.cnet.com/8301-1023_3-57364908-93/googles-biggest-adwords-customers-might-surprise-you/

Strong relationship between Search & Social

Somethings are worth spelling out….

• Social is about a few key platforms

• New platforms continue to challenge for audience attention

• Good content is what people want to share

• SEO is more about good content

What are we actually talking about…

Quick Diagnostic Questions

• Do you make it easy for people to share your content?

• Do you reward people who share your content?

• Do you engage with your audience?

• What could you start doing today?

• What could you start doing this month?

Pinterest is hot...

“Pinterest engages users twice as much as Twitter did at its age”

The 10 best marketing infographics of 2012 (so far)

http://blog.hubspot.com/blog/tabid/6307/bid/32700/The-10-Best-Marketing-Infographics-of-2012-So-Far.aspx

Proven results

(Great) Content is king

Great Content = Great Results

Recap / Wake up…

• The world has changed

• Google algorithm tweaks continue

• User habits are being better understood

• Great content = great results

Thanks / Questions

Andy Jamieson

@AndyJamo

@SwitchedonMedia