Top Social Media Strategies

INTERACTIVE STRATEGY - 55, AV. MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6 T 514.524.7149 NVISOLUTIONS.COM

SOCIAL NEWS SITESADVANCED CONTENT & SEO

SOCIAL NEWS SITES

THE BIG BOYS...

INTERACTIVE STRATEGY – NVISOLUTIONS.COM

DIGG.COM

STUMBLEUPON.COM

SOCIAL NEWS SITES

... AND THEIR SMALLER COUNTERPARTS


WHY SUBMIT TO SOCIAL NEWS SITES

NEW MARKETING CHANNEL TO LEVERAGE YOUR

> Overall traffic> Brand awareness> Rankings (SEO)


SEO CONTENT STRATEGIES & SOCIAL

CONTENT: ESSENTIAL FOR SEO

> Establishing yourself as a resource site > Attracting links> Ranking for longtail traffic> Feeding pagerank

BLOG: A PLACE TO PUT IT

> Frequent updates> Looser content restrictions

SOCIAL: THE CATALYST

> The SEO content strategy on steroids> Quick and natural link accumulation


SOCIAL NEWS SITES - THE BASICS

LIVE AGGREGATION

> The day’s best content from around the web gets submitted

CONSUMPTION & EVALUATION

> Users read and vote depending on how much they enjoy the content

PROMOTION

> Each social site has a mechanism to give extra coverage to the stories that seem (algorithmically & manually) to be the strongest, based on user evaluation> The result is a notable traffic spike

LINK ATTRACTION

> With the traffic spike comes a roughly proportional amount of backlinks, crucial to any search engine optimization strategy


SOCIAL MEDIA USERS

DIFFERENT PARTICIPATION LEVELS

> Creators, Critics, Collectors, Joiners, Spectators, Inactives

EDUCATED

> 87% of Digg users have gone to college

SUCCESSFUL

> Digg users’ average household income: $85,000

PASSIONATE

> They don’t like their time wasted, and have little patience for commerce


LINK ATTRACTION


LINK ATTRACTION

...AND THEIR FRIENDS!


SOCIAL NEWS SITE STRATEGY

ACCOUNT CREATION, DEVELOPMENT, AND MAINTENANCE

> Continuous integration within the social community

PLATFORM CREATION

> Development of social friendly setting (topic, social buttons)

CONTENT CREATION

> Crafting a fun, informative, relevant piece

VOTE SOLICITATION

> Requesting support from social site friends, which they act upon depending on how much they enjoy the content


SOCIAL CONTENT

KNOW YOUR AUDIENCE

> High quality to maintain the integrity and value of their favorite social site

> Catering to the interests of social user demographics

> Not just social site promotion-worthy, but link-worthy after

> What works with them will work for much of the web population at large, and not vice versa



CONTENT – BLOG & SEO CONSIDERATIONS

Keyword Use

> Blog titles for backlinks with great anchor text> Page titles can have more keywords than article titles

Interlinking

> Feeding pagerank from strong blog pages to mainpages as thematically accurate as possible> Waiting until after the push to interlink

Maintenance

> Keeping the blog version updated> Responding to comments and exchanging links with similar blogs> Posting regularly to dilute marketing vibes

SOCIAL MEDIA METRICS – LINKS & TRAFFIC


Success Level

Total Y! Site Explorer

Links

Total Minus Social Sites

Total Minus Social Sites and

Repeated Domains

Estimated Traffic

Minimum Success

100 – 300 15 – 50 1 – 5 10 000 – 15 000

Good Success

500 – 1,000 50 – 100 6 – 19 15000 – 50 000

Strong Success

1,000 - 10,000 100 – 200 20 – 50 50 000 – 100 000+

ONLINE BUDGET SPLIT FOR COMPANIES

SMALL COMPANIES ($2 000 – $5 000 / MONTH)

> PPC: 25% > SEO: 50% > SMO: 25% > AFFILIATE: 0%

MEDIUM COMPANIES ($5 000 – $25 000 / MONTH)


LARGE COMPANIES ($25 000 - $100 000+ / MONTH)



THANKS!For more information view our article in Search Marketing Standard

magazine “Don’t just StumbleUpon Content For Social Media News Sites” (p. 40)

> Site: www.nvisolutions.com> Blog: www.nvisolutions.com/blog> Email: [email protected] > Phone: 1-514-524-7149 x222


Top Social Media Strategies

Business

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