SOCIAL MEDIA

SERIES

MIKE HOY, MORTGAGE CONSULTANT

• Mike Hoy is your Dedicated MortgateConsultant from Marketplace Home Mortgage

• We have many great mortgage solutions available!

The Facts

• 288 million users on Twitter• 100 million last year (200% increase)

• 57% do their tweeting from a mobile device

• 532,080 tweets per minute, 32 million per hour

• 25% of Twitter users have never tweeted • Sound familiar?

What is Twitter?

• Social networking used to send and receive “tweets”

• Provides quick, mobile opportunities to keep connectedwith clients

• Use to engage and strengthen your relationships

• On-the-go, as it is happening, play-by-play, platform • Not “sitting at your desk” lead generating activity

• “microblogging” platform

To Tweet or Not to Tweet?

• Twitter gives real estate agents a platform for accessing an entirely different consumer base

• Search engines LOVE social media• Increase SEO• By directing Twitter traffic back to your website• Increase credibility

Who Has a Twitter Already?

How to Create & Edit Your Twitter Account

• Go to www.twitter.com

• Click on “Sign up now”

• Enter in your contact info and create your username• Twitter shows both your Full Name & your username

(@RealtorChris)

• Username = customized URL (www.twitter.com/RealtorChris)

Edit Your Settings

• Click on “settings”

• Photo

• Website

• Bio – 160 characters

• Customize your background and cover photo (Design) • Brand your page

• OR www.tiwtterimage.com

• Don’t protect your Tweets

# @

Language of Twitter

• Tweet: 140 characters messages MAX to give updates to your followers

• Follow: When you want to add someone to your network to see their updates, you “follow” them.

• RT: When you come across a tweet you like, find interesting or want to share with your network you re-tweet it. • Repost/share

• #: Use when you want to participate in a specific conversation orevent, “#message topic”• Ex) #RealEstate

• Searchable

• 2x more engagement

• Don’t use spaces

Language of Twitter

• @ = Mention/ reply. How you address a specific user • Put it in front of another user’s twitter handle (username)

• Hey, @thejohnmurdock your Twitter class is great! #socialmedia

• Trending Topic: Twitter displays the top 10 mentioned words in the most tweets that moment. Popular ones = TV shows, new movies, celebrity news, and hot-button issues. • Get involved!

• Direct Message: This is where you can send or receive messagesdirectly to or from a person.

#

# Statistics

Benefits to Hashtags

Make Hashtags Concise

Make Hashtags Conversational

Make Hashtags Unique

4 Performance Indicators

4 Tracking Methods

BEFORE YOU TWEET

DETERMINE YOUR AUDIENCE

Sample Tweet

What Should I tweet?

• Short!• 100 characters or less = 17% higher engagement

• Ask a question• If you include a “?” you get 39% more clicks

• Use a #!• 193% more interaction

• #realestate #oldenaplesrealtor #createyourown

• Attach an URL

Helpful Resources

• Bit.ly or goo.gl

• URL shortners

• You can then track who, what, where your link was clicked on

How to Create a Following

• Why do I even want followers?• Know the language • Follow those who follow you• Tweet more!• Add it to your email signature, business card, FB, LinkedIn,

Website, etc. • Only if you actually use it!

• Go out and find followers• Friends, family, clients, etc.• Local things – newspaper, radio shows, restaurants

Twitter Best Practices

Best Practice

• Subscribe/ follow good real estate content you can Tweet

• Send an email blast to database that you are now onTwitter

• Send a Facebook blast too!

• Mention and thank new followers

• See what is trending on Twitter & get involved – relevancy will attract more followers

Best Practices

• Favorite other’s Tweets

• Post pictures • Of the area, the office, the staff, a landmark

• Always re-read your Tweet before posting

• RT other followers’ content

• Tweet home improvement, staging, or moving tips

• Tweet local or neighborhood news

Best Practices

• Tweet questions

• Tweet open houses

• Tweet local house prices

• Tweet a contest• Free dinner to a neighborhood restaurant for entering a photo contest

• Essay contest for a great moving experience

• FOLLOW, FOLLOW, FOLLOW

Best Practice

• SEARCH!• Find people to follow

• Find people who are Tweeting about Real Estate or Naples in general

• Monitor your competitors

Helpful Resources

• Hootsuite or Tweetdeck• Social media management

• Pull in twitter, facebook, etc.

• Monitor certain hashtags, groups, or lists

• All on one screen!

• Free

So Why Should you Tweet?

• Twitter is booming like crazy

• Younger generation is on it more than FB

• Not a lot of realtors are on Twitter – set yourself apart!

• Can link it to FB

• Share your short but sweet messages to your followers

• Like sending out a mass text message

4 Keys to Success

1. LISTEN

2. ADD VALUE

3. ENGAGE

4. INTERACT

Follow

• Tony Giordano– @Tony_Giordano

• REALTORS - @REALTORS

• FL Associations of REALTORS - @FloridaRealtors

• Local News - @winknews

• 3rd party sites - @trulia

• Realtor Magazine - @RealtorMag

• Inman News - @inmannews

• Diana Olik, CNBC Real Estate Correspondent - @Diana_Olik

TIPS & TRICKS• “Twitter Overwhelms me, I don’t know what to look at”

• Create a Follow List• Click On Profile – Click “More” – Click “Lists” Click “Create New List“ – Name List

• To survey your newly-minted list feed, go to your profile page and click on “Lists”

• Add Twitter users to your list by clicking on the gear icon next to the Follow button on any user’s account. You don’t have to be following the user to add them to a list.

TIPS & TRICKS

• Find Out What Lists You are On• To gauge your popularity level, you can find out what public lists

you’ve been added to. From your lists page, click on “Member of.”

• Knowing what lists you’re on gives you an idea of how you’re perceived on Twitter. Are you in a lot of “Realtor” lists or “Naples” lists?

TIPS & TRICKS

• Eliminate Twitter Emails• Don’t like getting tons of emails from Twitter? Turn them all off with a

single click.

• Go to your profile, then email notifications. Look for the “turn off” button at the top.

BEST TWEET TIMES

•Tweet Between 9am and 3pm

•Monday Through Thursday

CONCLUSION….

•Learning Twitter is like anything else in life.

•The more you use it, and the more you learn, the better you’ll get.

•These tips & tricks will help get you there faster.

Homework

• Follow 10 people

• Follow 10 other agents

• Follow 5 local businesses

• Retweet something Interesting, Inspirational or Informative

• Tweet a shortened link

• Create your own hashtag #marketingwithjohn

Next Week?!

BLOGGING

Thursday, October 9th 2014 2:00 PM

CLIVE DANIEL DESIGN CENTER