SOCIAL MEDIA

SERIES

MIKE HOY• Mike Hoy is your

Dedicated MortgateConsultant from Marketplace Home Mortgage

• We have many great mortgage solutions available!

UPCOMING SOCIAL MEDIA CLASSES

Instagram – Thur. Dec 4th 2:00 PM – Clive Daniel Design Center

Pintrest – Thur. December 18th 2:00 PM – Clive Daniel Design Center

Today

• What is SEO and why do I Care?

• SEO success principles

• How google thinks

• SEO for your Website

• TIPS & TRICKS

• HW!

SEO

• Search Engine Optimization

• The process of improving the visibility of a website or a webpage in search engines via the natural search results (aka no $$)

• When someone types something into Google – YOU show up

Organic/Paid

Remember

• Google owes you nothing

• You have to EARN the traffic

• Make others cite you as the expert of the brand• Links are VERY important and beneficial!

• If your website is new you have to use “push marketing” • Tell EVERYONE about it

• Post it, mail it, social media it, email it

• I embedded SEO tricks into all my classes

• 500-600 algorithms a year

How does it work?

EMD Update

• Google’s Exact Match Domain Update • Launched in 2012 – Goal to improve user search experience

• The name of your domain DOES NOT matter for search results

• Naplesfloridarealestate.com

• Don’t worry about your domain name having keywords in it • Easy to spell

• Easy to remember

• Make sure it is forwarding correctly! • Use DNS Masking – this is very easy for GoDaddy users

What Search Engine Do You Use?

Why are we using Google?

• Google, Yahoo, and Bing

• Google = 1 BILLION unique monthly visits; Bing = 290 million

• Google is focused on author authority• Hard to manipulate

• Yahoo & Bing are focused on page content and link popularity • Easier to manipulate

• But still GOOGLE

Google Zoo

Google Panda

• Panda entered the Google Zoo in Feb 2012

• Goal: Make sure there was better content at the top

Google Panda

1. Depth2. Credit Card Security 3. Errors4. Originality5. Value6. Authority7. Sloppy8. Comprehensive 9. Insightful10. Share, bookmark or recommend it?

1. Interraction

Google Penguin

• Penguin entered the Zoo April 2012

• Goal: Making sure links bring value

• Chopping bad links

• Quality not quantity

• Build links to your website fromyour blog, email, Facebook, etc.

• BUT do it slow and steady

What is a Quality Link?

• From a website that has authority

• What websites do you think have authority?

• Googles #1? Wikipedia!

• Mission: “Googles mission is to organize the world’s information and make it universally accessible and useful.”

• Blogger

Google Hummingbird

• September 2013

• Goal: provide better answers by understanding your search requests better

• Understands what the words mean or what you actually meant to ask

• Hummingbird was a complete overhaul of how Google ranks websites

• Example: when someone searches for "What is the best place to find and eat Chicago deep dish style pizza?", Hummingbird is able to discern that by "place" the user likely would be interested in results that show "restaurants".

Why is the Top Important?

•75% of users never scroll past the 1st page

•70% of the links search users click on are organic

•Click Thru Rate:1. 36%2. 12%3. 9%

KEYWORDS

• Take these everywhere with you

• Internal speak doesn’t work

•Hyphens and apostrophes = spaces

•Not case sensitive

KEYWORDS

• Be geographically specific!!• Pelican Bay, East Naples, Olde Naples, Naples Waterfront, etc.

• Otherwise you will loose to Trulia, Zillow, Realtor.com etc.

• You aren’t pigeon holing yourself

• Need to start somewhere

SEO & You

1. Content of site

2. Age of your site

3. Size of site

4. Title of your website

5. Links to your websites

CONTENT IS KEY

• Use important keywords

• Always focus on business and products

• Keep up to date (once a month)

• Be engaging, unique, and relevant

• Back Links

• Images

• Overall change with Google

• It Takes Time

SOCIAL MEDIA

•Web based platforms that people use to connect socially

•Helps to enhance your SEO

•Make sure set up correctly

•Be active

•Know the difference and etiquette of platforms

Links TO Your Website

• About.me

• Facebook – About Section

• YouTube – Description

• Blog – every single post

• Anchor Link – Deep link• Anchoring audience to specific point in your site

• Google reads the blue underlined words

• Never say “Click Here”

Your Website

1. Customize your homepage message – KEYWORDS

2. Customize all other pages – KEYWORDS

3. Add videos - TMIRE

4. Add pictures!

5. Add more pages – 1 page a week

6. RSS Feed

7. PUSH, PUSH, PUSH

8. Post & pray

BLOG!!!!!

• FREQUENTLY

• Google highly rewards websites that constantly ad new content that is fresh, engaging, and relevant

• Be found with a variety of different topics

Google+

• POWERFUL SEO tool

• Not a social media website

• Search engine tool

• Authorship – different for every blogging platform

• 56% increase for click thru rate

Google+ Setup

1. Profile Photo (250x250 pixels)

2. Cover Photo (480x270 pixels)

3. Tagline • Don’t just put “Realtor”

• Slogan

• Introduction • Keywords!

• Add links**********

TIPS & TRICKS

Get All of That?

HOW DO I CHECK MY SITE?

www.google.com/webmasters

• See how google sees your site• Sitemap• Basic Analytics• Alerts

Google Analytics

Google.com/addurl

Google Alerts

WebsiteGrader.com

Google.com/business

Google Places

SEO Beyond Your Website

• Offline• Business cards, flyers, postcards, etc.

• Ask yourself 1. Do people know you well enough to search for you?

2. Do they trust you enough to buy from you?

3. Have you built enough goodwill through community involvement?

4. What makes your website remarkable enough for othersto talk about it?

Lastly

• Try www.BrandYourself.com

• Barely scratching the surface

• Don’t worry about this too much

• Take your keywords everywhere

• It’s a concept

• So remember this concept every time you are writing a blog, updated your website, sending out a flyer, posting on Facebook, etc.

Homework

•Keyword help

•Google+ Setup

•Optimizing your Website

Next Time?

Thursday, December 4th, 20142:00 PM

Clive Daniel Design Center