Tactics to  attract customers and

boost sales using TwitterWith Rob Ryan of

LadyUmbrella

Agenda

• Hi..I’m Rob• Why Use Twitter• Content Plan• Why Multiple Accounts• Top Tips to Find Followers• Developing a following• Twitter Tools• Twitter Benefits• Twitter Promotions• Twitter in the Grand Scheme of Things• Who is Twitter for?• 3 Tips to Start Today

Hi, I’m Rob

• LadyUmbrella “spreadsheet

guy”• Social media maniac• 46,556 tweets• 8,667 followers• Using social media since

August 2009• Likes your questions..

Why Use Twitter

• Curious - lots of hype about it• Necessity – needed to get some

customers• Free• Success stories (@RizzoTees,

@IWearYourShirt)• New challenge• Millions of Users• Digital door knocking

Content Plan

• Be different, creative –

purple cow• No right/wrong• Create daily “news”• Cross Promotion on

different networks• “Link Baited” tweets• ...but remember 90/10 “rule”

Why Multiple Accounts?

• I operate 4 accounts• @ladyumbrellaltd – primary account• @ladyumbrella2 – 2nd account• @tshirtstrategy – social media blog• @teesinapod - Podcast• Why?• Key to success - Tweetdeck

Top Tips to Find Followers

• Target niche leaders followers• Twellow.com• #FF recommendations• Tweetdeck Searches• “Social Circles”• #Hashtag (#rtept, #vinb, #rtefl,

#latelate - #SMMB2011)

Developing A Following

• You have some followers..now what? • Interact with them• Be genuine• Add your Followers to Lists• What do you want them to do?

– Where is Twitter in your sales funnel?

Twitter Tools

• Tweetdeck (Hootsuite)

- New Followers

- @Mentions

- Real time searches

- DMs

- Multiple Accounts

- Link Shortening• Tweepi.com

- Flush unfollowers

- Follow Back• Lists!• Twitpic

Twitter Benefits

• I’m here! • Visibility

– mentioned in hundreds of blogs

– 8,000 + followers• Brand Awareness• Customer Support• Sales• ...free!• ...fun• ...like minded people• Don’t need to be technical

Twitter Promotions

• Use of #hashtags• Piggy back on Trending

Topics• Compelling, captivating

language - “pls RT”• Drive traffic to somewhere –

promotion not just housed

on Twitter• Be different – purple cow

Twitter in The Grand Scheme of Things

• Front and centre for us!• All promo is online• Facebook & Twitter working in tandem - “The Social

Media Symphony”• Promotes blog content• Promotes Facebook content

Who is Twitter For?

• ..or who is it not for?• Medics, food suppliers, coffee

suppliers, builders, plumbers, social media experts, accountants, car racing experiences, sports channels, news channels, dog minders etc..

• If you want to be on Twitter you can be on Twitter

• More uses than just business

3 Tips to Start Today

• Make sure you fill in bio, picture, link, and be human..Create and upload a background image

• Follow those you’re interested in

• Use lists• Bonus Tip

- Follow us at @ladyumbrellaltd

And that’s a wrap..

• Thank you for listening..• Any questions?