Social Media Marketing Fundamentals

Interruption vs. Permission

http://www.youtube.com/watch?v=xBIVlM435Zg

Permission ≠ Permission to do anything

Rule #1 – Use Social Media as Intended

Rule #2 – Don’t be a Dirty Spammer

Rule #3 – Assume People Don’t Care

Rule #4 – Have a Personality

Rule #5 – Provide Context when Seeking Connections

Another Rule – Always Deliver Value

Rule #6 – Be Transparent

Rule #7 – Talk About the Topic (Not You or Your Product)

These are all extensions of:Netiquette

The customary code of polite behavior in society or among members of a particular profession or group.

What are the Rules of Netiquette?

• “Netiquette” by Virginia Shea

• © 2004• No authoritative guide

on Social Media