Social Media Boot Camp Training - Web Marketing Fundamentals
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Web Marketing Fundamentals Using Web Marketing to Connect, Grow and Profit
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Social Media Marketing Training Boot Camp - The Web Marketing Fundamentals. Ten things you must include in web site for optimal web marketing.
Transcript of Social Media Boot Camp Training - Web Marketing Fundamentals
Web Marketing Fundamentals
Using Web Marketing to Connect, Grow and Profit
•Direct vs. image marketing
•Extroverts and introverts
•Web marketing fundamentals
•Search Engine magic
•Social Media marketing
What We’ll Cover
More thana Pretty FaceWeb Marketing is a balance of aesthetics AND function
Web Responds like Direct Marketing
Image vs Direct
IMAGE MARKETING
small impressions
lots of ‘em
DIRECT MARKETING
conversion focused
predisposed only
Extroverts vs Introverts
How do you treat people on the Web?
•Smart
•Incredibly Impatient
•Introverted
Web users are...Web User Are:
http://www.flickr.com/photos/45688888@N08/4191381737/sizes/z/in/photostream/
So we know…
1. Web Marketing is not just a good looks
2. Web responds like direct marketing
3. Web Users are: Smart Impatient Introverted
Online Marketing Success in 10 Steps
Remember…Focus on the user
90.91% Self Focused!
Resources to look at: http://www.futurenowinc.com/wewe.htm
1. Grab ‘em with a Headline
Your headline is the first thing your visitor sees
What’s in it for Me?
Headline types that produce strong results:
1. Benefit headlines (also called self-interest headlines)
2. News headlines (also called press release headlines)
3. Curiosity headlines
2. Make Your Product the Hero
Read More: http://www.schipul.com/en/art/?3
www.kolachefactory.com
3. Calls to action
Read More: http://www.schipul.com/en/art/?4 www.pharmacytechnician.org
You gotta tell ‘em what you want ‘em do to
4. Consistent Branding
Read More: http://www.schipul.com/en/art/?5
Visual and text branding is important. Your visitors need to know they are in the right
place.
www.bk.com
www.nike.com
Consistent Content…
youtube.com
delicious.com
flickr.com
5. Make it easy to contact you
Mini contact formsPhysical address
and phone numbers
Embedded ‘Contact Us’ links
Tip: List your # 5X on your home page.
6. No surprises
Visitors should know within seconds who you are and what you can do for them
Give visitors what they expect
Use industry appropriate imagery and colors
http://www.flickr.com/photos/thevlue/5234339911/sizes/l/in/photostream/
7. SEO is the way to go
www.schipul.com/en/sem/keywords/
Are you writing what you mean to say?
8. Use testimonials
What do people say about you?
9. Interact with your visitors
• Before and After shots
• Interactive videosee: (www.mybeautifulbody.com)
• Industry-specific special features
see: (www.musicovery.com)
10. Privacy policy
Just because you’re paranoid doesn’t mean they’re not after you
= BAD
Layla Grace Foundation1. No surprises
2. The brand is the hero
3. Consistent branding
4. Interactive elements
5. Calls to action
6. Easy to contact
7. Privacy
Layla Grace – SM Profiles
Let’s Talk SEOIf you build it… they still may not come.
Search Engine Domination
Search Engine Marketing is awesome:• Clients come to you, not you to them• Cheaper and faster than traditional marketing• Easily measurable ROI
SEO… Everywhere!
Do Your Research
Pick Your Top 5
Use them… Everywhere
Link them… Every Time
http://www.flickr.com/photos/iange/167132038/sizes/o/in/photostream/
Content is King!
A Search Engines Product is a Good Search Return
1. Great Content1. New2. Relevant
2. Links = Reputation
Don’t be evilOffer good relevant content
http://www.flickr.com/photos/dariuszka/372133559/sizes/z/in/photostream/
To Re-Cap
The Web responds like Direct Marketing
Web users act like introvertsWeb Marketing fundamentals -
simple yet powerfulGoogle is your best/worst friend
Questions
http://www.flickr.com/photos/21496790@N06/5065834411/sizes/l/in/photostream/
