Social media marketing services social media marketing company
Social Media Marketing
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18-Sep-2014 -
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Technology
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Transcript of Social Media Marketing
![Page 1: Social Media Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070300/541a17b67bef0a65128b69b8/html5/thumbnails/1.jpg)
This is an incredible way to have fun
Social Media Marketing
![Page 2: Social Media Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070300/541a17b67bef0a65128b69b8/html5/thumbnails/2.jpg)
Agenda Why is Social Media
Important?
Type of Social Media Marketing
(Our)Social Media Activities
Measuring Result
![Page 3: Social Media Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070300/541a17b67bef0a65128b69b8/html5/thumbnails/3.jpg)
Why is Social Media Important?
![Page 4: Social Media Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070300/541a17b67bef0a65128b69b8/html5/thumbnails/4.jpg)
Why is Social Media Important?(netizen) People savvy consume
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Why is Social Media Important?
Low Trust Problem for traditional ways
![Page 6: Social Media Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070300/541a17b67bef0a65128b69b8/html5/thumbnails/6.jpg)
Why is Social Media Important?
Low Trust Problem for traditional ways
![Page 7: Social Media Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070300/541a17b67bef0a65128b69b8/html5/thumbnails/7.jpg)
We Need Solution !
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Solution: Re-thinking
Marketing Today’s
Traditional Marketing• TeleMarketing• Direct Mail• Radio / TV Ads• Print Ads• Email Blast
Online Social Media Marketing• SEO / SEM• Blogs• Wikis• Forums• Social Network• Podcast / Video• Content Sharing• Email Marketing
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Agenda Why is Social Media
Important?
Type of Social Media Marketing
(Our)Social Media Activities
Measuring Result
![Page 10: Social Media Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070300/541a17b67bef0a65128b69b8/html5/thumbnails/10.jpg)
What is Social Media Marketing
• Wikipedia:
Social media marketing is a term that describes use of social networks, online communities, blogs, online collaborative media for marketing, sales, public relations and customer service wikis or any other. Common social media marketing tools include Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut and YouTube.
• Marketing Sherpa: Social Media Marketing and PR is the practice of facilitating a dialogue and
sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technlogies.
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Type of Social Media Marketing
Blog
![Page 12: Social Media Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070300/541a17b67bef0a65128b69b8/html5/thumbnails/12.jpg)
Type of Social Media Marketing
Blog• Content• Conversation
![Page 13: Social Media Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070300/541a17b67bef0a65128b69b8/html5/thumbnails/13.jpg)
Type of Social Media Marketing
Blog• Content• Conversation
SEO / SEM
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Type of Social Media Marketing
Blog• Content• Conversation
SEO / SEM • More Traffic• More Lead• Branding
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Social Media case: SEO
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Social Media case: SEOsite: Mahadaya.com
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Social Media case: SEO site: Mahadaya.com
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Type of Social Media Marketing
Blog• Content• Conversation
SEO / SEM • More Traffic• More Lead• Branding
Social Media• Even more
![Page 19: Social Media Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070300/541a17b67bef0a65128b69b8/html5/thumbnails/19.jpg)
Social Media case
• Since 2007 at The First Time in 09
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Agenda Why is Social Media
Important?
Type of Social Media Marketing
(Our)Social Media Activities
Measuring Result
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Social Media Activities
Publish
NetworkingShare
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Social Media Activities: Publish
Simply Post
Monitor what Other Publish
Competency
Interaction ( pingback or
Trackback )
Promotion
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Social Media Activities: Share
Promote Anything to Everyone
Monitor what Other
Share
Interaction with Crowd
Share Content that Audience
Love
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Social Media Activities: Network
• Anyone can connect to everyoneMake friendsBe helpfulSharing Interest
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Agenda Why is Social Media
Important?
Type of Social Media Marketing
(Our)Social Media Activities
Measuring Result
![Page 26: Social Media Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070300/541a17b67bef0a65128b69b8/html5/thumbnails/26.jpg)
Metrics : Key Performance Index• Traffic• Interactions
– Prospect & Conversion Insight over conversation– Feedback / Conversation Sentiment
• Fan / friends
• Impression– Video Views – PageViews
• Total Post ( Forum )• Viral Topic ( Topic Indexed )• Actionable Clicks / Leads • Keyword Ranking ( branding )• Email Marketing: Subscriber List• Twitter : Influence