Elements of Success in Facebook Marketing Campaigns

Presented by Callie PakTwitter: @calliepak

For: MKTG 4226 Social Media Marketing

Introduction◦ Facebook Users◦ Facebook Groups & Fanpages

5 Elements of Successful Facebook Campaigns

Examples of Facebook Campaigns◦ The IKEA Showroom◦ Burger King’s Whopper Sacrifice

Agenda

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As of February 2011, Facebook has over 600 million regular users

Facebook now 600m Ac-tive Users Globally & Growing

2004 February 2011

Facebook now 600m Active Users Globally & Growing

Groups & Fan Pages‣Groups – a great way

for organizations to keep interested people informed

‣Offers more in-depth communications around a subject

‣Fan Pages – a similar place where a page of information that anybody can see is presented

‣Offers a Loose but Long-term Presence

Groups & Fan Pages

‣Makes Valuable Information available to Users

‣You are not spamming people with information that they are forced to hear

‣Informal, two-way nature allows discussion

‣Active taking part in brand

‣Can be easily recommended

‣Applications, Videos, and Contestscan be connected with the page as well as other SNS

5 Elements of a Successful

Campaign

#1 . Consistency of the Message with the Brand / Product

5 Elements of a Successful

Campaign

#2 . Collaboration with Members of the Community

5 Elements of a Successful

Campaign

#3 . Encourage ConversationOnline AND Offline

5 Elements of a Successful

Campaign

#4 . Engage your Audience Make your campaign FUN

5 Elements of a Successful

Campaign

#5 . Create something Permanent forPost- Campaign

IKEA Facebook Showroom

http://www.youtube.com/watch?v=0TYy_3786bo

The Whopper Sacrifice

http://www.youtube.com/watch?v=F1AsycJNl7o

The Whopper Sacrifice

Thanks!For more Social Media Marketing Presentations, check out Schulich School of

Business’s Social Media Marketing & Management Course on Facebook! http://on.fb.me/eMtprU

Liked this presentation?Tweet me! @calliepak