Creating Facebook Timelines As Marketing Campaigns

By:- Sandeep Sharma FB Page:- www.facebook.com/sandeepsharma94

Follow him on Twitter:- @sandeep_sharma7

Facebook Profile in 2004

What is Facebook Timeline?

• Timeline is a new feature in Facebook that replaces the profile page. It shows the story of your life, as you choose to tell it or as Facebook has recorded it, in a visual, scrolling, ordered timeline.

• Timeline uses an algorithm to assess the most important moments of your life, which can then be edited to your satisfaction. Unwanted updates can be hidden from the Timeline.

Timeline As Marketing Campaigns• Sometimes doing something simple and creative for

the first time can become a big marketing win. • For exp:- Red Bull’s use of animated gifs on

Google+.(https://plus.google.com /105379671042990608528/posts)

• ‘Timeline’, has lots of new opportunities for both enterprises and consumers to brand themselves creatively

• Many users have already customised their profiles using Timeline.

• And now brands are starting to get in on the act.

Fujifilm claims to be the first brand to have launched a Timeline campaign in Australia with their ‘Instax Yourself‘ initiative created by digital agency Reborn to promote their Instax Mini 7 camera.

• The campaign utilises an app that allows users to create personalised cover images from a series of themes that incorporate images from your album of profile pictures.

Anti-Drug Campaign using Timeline• A fictional character, Adam Barak, has been given

a Facebook profile and timeline to help illustrate the dangers of drug abuse.

• An Israel media company has utilized the new layout to create an innovative, anti-drug advertising campaign for the Israel Anti-Drug Authority.

• The campaign is for the Israel Anti-Drug Authority and uses the split timeline to show several before and after images of Adam, before drug addiction and after.

The campaign shows a year in the life of a fictional character on drugs compared to a year clean with side by side pictures of how relationships, home and work lives would play out in each scenario.

The Facebook Timeline is being used to promote anti-drug messages. What might future Gen Y users expect to view?

Timeline is not open to Brands yet.

• Facebook’s Timeline isn’t open to brands yet, but the flurry of activity to use Timeline creatively bodes well for an update to its Pages product.

• With Timeline, Facebook has created branding opportunities for consumers as well as brands with a heightened visual aspect.

• It’s bringing personal branding to the fore for consumers, accelerating the trend of people intentionally branding themselves online in personal circles as well as professional.

How Cover Page can be Used ?

It can be used as:-• Branding Your Products,• Buying/Selling the Products,• Attracting the Customer by Creative and Innovative cover page • Sharing best success moment of your business.

What will happen if I Click on the particular Tabs?

Attracting the Customer by Creative and Innovative cover page

Future Concept….People might start selling the timeline cover’s space as ads, will it be possible?

Question !

Can Timeline be used on brand pages ?

I think, Yes it can..

THANK YOU

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