http://www.avenuesocial.com

• Monitoring and measuring data to optimize your social apps and increase brand experience

AvenueSocial is an end-to-end service provider

• From planning & customizing your unique ideas into social /mobile apps

• Integrating apps into your brand’s fan page to enhance your identity and engage your customers

• Community and fan management for better user experience

Some of worlds leading brands have one thing in common …

Introduction: Facebook Central

Capitalizing on Paid Engagement With Reach Generator

Real Estate Gold: The New Facebook Advertising Options

How To Optimize Your Use of Facebook Timeline

The Co-op: Using Your Timeline and Ads Together

Learn How To Use The New Facebook Timeline and Ad Spaces To Build Powerful Fan Engagement and Dominate

The Edgerank Algorithm

At the annual Facebook F8 conference recently, Mark Zuckerberg announced a lot of new changes to Facebook’s appearance and ad platforms.

Your Facebook page is now at the very heart of all of your social strategies. • How do you make Facebook Timelines work for your business? • How can you optimize your social efforts with Facebook advertising?

Get a huge boost in reach, interaction and connection – using widespread news feed distribution.

Use the new advertising options to build large communities

Optimize your timeline for increased engagement

Timeline can compliment your ads to create a unique, targeted brand strategy on Facebook!

What is Facebook Reach Generator?

Paid Engagement Means Increased Content Efficiency

The Reach Generator will improve your brand reach from 16% to up to 75%. That means 75% of your fans will be exposed to your Facebook ads!

Content engagement is everything on Facebook. If more of your fans interact on your page, you’ll be able to achieve incredible marketing results.

Reach Generator Allows Your Facebook Edgerank Score to go Crazy!

Fans can engage with your posts, and with your adverts. There is nothing preventing your company from selling big, on Facebook.

Facebook Premium Ads – Get more exposure with Facebook’s premium offers selection.

Facebook Marketplace Ads – Ads on the right hand side of Facebook are called marketplace ads.

Facebook premium ads will now also appear on fan’s mobile news feeds, and logout pages. According to Facebook, this is prime ad space – as smartphone use is growing rapidly, and 37 million people logout of Facebook each day!

Fan Involvement = Big Returns If you’re going to select ads based on the updates your fans love most, you’ll need to keep track of them with analytics! Fans want to interact with your ad in a variety of new and exciting ways. They’ll share it, like it, comment on it and more.

"The most amazing way to chronicle the experiences of our lives and, arguably, to make them more relevant and engaging for generations to come. It's a container big enough for our lives; it's a scrapbook that millions of people can start to populate." Timeline includes your cover, landing pages, apps and tab content!

But how do you optimize your use of the new Facebook Timeline?

Your Perfect Cover Photo Create an exceptional cover photo for your brand!

Your cover image should never stay the same for too long. It would be much better for you as a brand to use this space for more than a simple image. Brainstorm creative ways to use this space to support your marketing and social goals!

Tab Functionality and Editing Once your cover art is done, it’s time to edit your apps and tabs! It’s important that you set attractive 111 x 74 pixel thumbnails for each of your tabs. This will entice your users to click on them, and explore the interactive apps that you’ve placed there.

Pinning Your Best Post Like Twitter, Facebook now allows you to ‘pin’ your favorite or best posts to the top of your profile.

Recent research indicates that brands that use this space - ‘pin and win,’ receiving a massive 46% in interaction when they utilize this area.

Using The History Function To Tell Your Brand Story People love stories, and the new histories feature gives you the opportunity to tell your brand story, using various multimedia.

Fans can now browse through the years, to find milestones, events, and interesting facts about your brand.

The quality and engagement potential of your Facebook updates is directly related to how well your ‘post as ads’ will perform! Avenuesocial gives you the power to do this, by organizing, building, monitoring and managing your Facebook brand timeline and ad campaigns.

Check out the list of new options that you have on the right.

You have a community of people right now who are your Facebook fans. These fans are not as involved with your brand as they could be. When you use the new Reach Generator ad platform, you will be seen more often – which means more traffic, more visibility and more sales for you!

You need to continually publish the right content, at the right time. Then you need to supercharge this content by giving it max exposure from Facebook ads.

We can help you do it!

CONTACT AVENUESOCIAL NOW! www.avenuesocial.com

www.facebook.com/avenuesocial

http://twitter.com/avenuesocial

sales@avenuesocial.com

510 275 4485 (510) 943 5941

Plug and Play Center 440 North Wolfe Road Sunnyvale, CA 94085-3869

BRAND VISIBILITY | SOCIAL MEDIA PRESENCE | APP DEVELOPMENT | SOCIAL MARKETING STRATEGY