1. Social Media 101 An Introduction to new communications tools

2. Can Business Be Social? 3. Can Business Be Social?

Social Medias value as a business tool:

Ultimate audience segmentation tool

Opportunity to reach customer at marketing, sales, and service points

Delivers message directly to customers

Enhance existing marketing strategy

Customer referrals for lead generation and recommendations

Increase sales productivity verify leads, gather info, engage

4. Overview of Well-Known Social Networking Platforms 5.

Facebook is the most well-known of todays social networking platforms

500 million registered users by July 2010

Site was open only to students in 2004, but expanded to public Sept. 2006

Fastest growing audience: 55+ (up 922.7% in 2009)

Average American user is on Facebook site for 7+ hours/month

The 500 Million Pound Gorilla 6. Sample Business Uses

Sharing brand news with consumers

Coupon/Discount promotions

Promoting special events

Generating support for company-supported charitable causes

Funnel for directing consumers to primary web site and other social channels

7. Short and Sweet

Twitter is the best known of the so-called microblogging sites.

Combination of instant messaging with blogging

190 million users send 65 million tweets per day.

Service initially launched July 2006

45-54 year olds are the top demographic

Women comprise 53% of Twitter users

8.

Twitter has found significant business use as a customer service channel

Outreach to journalists and trade media

Communicate time-sensitive alerts

Crisis communications

Event coverage & promotion

Reputation management and SEO

Sample Business Uses 9.

Every minute, 24 hours of video is uploaded to YouTube

Second most popular search engine

Serves almost 2 billion videos per day

Daily audience exceeds combined primetime audiences of ABC, CBS, NBC

The Revolution Will Be Televisedwithout Televisions 10.

Customer service visual installation/assembly instructions

Contests and promotions

Provide video content for media releases

Behind the scenes tours

Product demonstrations

Sample Business Uses 11. The Gray Flannel Network

The oldest of the Big 4 social networks Launched in 2003

75 million users in 200 countries

64% male, average age 41, average income > $100k

Adding 1 new member every second

12.

Employee recruitment; headhunting

Networking with existing customers for new customer referrals

Research industry trends and topics

Identify potential vendors, suppliers, and outsourcing opportunities

Competitor research

Sample Business Uses 13. Blogs: Freedom of the Press Belongs to Those Who Own One

A key element in the early evolution of social media

Evolved from forums and message boards in the early 1990s

Encouraged participation from readers in comments and in cross-linking

Technorati.com was tracking more than 112 million blogs by 2008

14. Sample Business Uses

Establish company representative as industry thought leader

Build SEO

Brand building/management

Networking and consumer communications

15.