Social media lunch and learn series, Aug. 24th
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Social media lunch and learn series Session II • The strategy • Search Engine Optimization • Case studies
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In the second week of our social media lunch and learn series, Claris Networks' Bill Piper and Ackermann PR's Katie Allison Granju presented a social media strategy, search engine optimization, and case studies in social media marketing.
Transcript of Social media lunch and learn series, Aug. 24th
- 1. Social media lunch and learn series
Session II
The strategy
Search Engine Optimization
Case studies
2. Monitoring, anyone?
3. Our social media objectives
4. Our social media objectives
Make money
Generate leads for our direct sales team
Branding
Be the most well known cloud computing/IT services provider in the
markets that we serve
5. Our social media objectives
Make money
Generate leads for our direct sales team
Branding
Be the most well known cloud computing/IT services provider in the
markets that we serve
That means great organic SEO
6. The anatomy of Google search results
Sponsored
7. Action items
8. Action items
Create keyword-heavy content
Embed keywords into website copy
Generate blog posts around our keywords
Drive traffic to website through social media
9. 10. Our strategy
11. Our strategy
12. Our strategy
13. Our strategy
14. Our strategy
15. Social Media is About Your Business Success
- Accept that you need expert guidance
16. Align your social media efforts with overall business goals 17. View social media as a public-facing area of operations 18. Dont do it just to do it
