Social MediaFOR GOVERNMENT COMMUNICATORS WORKSHOP

YOU CAN:

FACILITATOR:

To Register Call: (010) 222 0888/0787400391info@phejanecommunications.co.za

• Learn the best practice on Community Engagement througn Social Media Platforms

• Discover key social media tools and Platforms

• Determine how to maximize social media to create meaningful engagements

• Be able to integrate and optimise social media channels

• Learn to use analytics for successful campaigns.

Facilitated by - Donald Phejane

Register Today and ReceiveFREE iPad Mini 16GB

@Donald Phejane

2 Days of social media insights

Free 6 Months SM Consultation

• 29 - 30 October 2015

– Protea Capital, Pretoria

REGISTER TODAY:

K2013237205 SOUTH AFRICA (PTY) LTD

Interactive learning

Case Studies

Unpacking the GCIS Social Media Policy Guidelines

Relevant + Implementable

Strategies and Tactics

NetworkNetworking

opportunities

Hands-onActivities

An effective and meaningful way to connect with citizens

• 12 - 13 November 2015

– Portswood Hotel, Cape Town

REGISTER TODAY AND RECEIVE• 2 Days of Social Media insight• Free Policy Development Tips• Free 6 Months Social Media Consultation

18 - 19 February 2016

25 - 26 February 2016

30 - 31 MARCH 2016

7 - 8 APRIL 2016

5-6 May 2016 - The Campus-Bryanston - Johannesburg

12-13 May 2016 - Portswood Hotel - Cape Town

26-27 May 2016 - Avani Hotel - Gaborone - Botswana

30-31 May 2016 - Avani Hotel - Maseru - Lesotho

REGISTER AND ALSO RECEIVE A FREE"LENOVO TAB 2"

26 - 27 May 2016

Avani Gaborone Hotel & Casino

Gaborone - Botswana

P8 599 p/p

SOCIAL MEDIA FOR GOVERNMENT COMMUNICATORS WORKSHOP

WORKSHOP OVERVIEW

The primary goal of this training workshop is to help government in using the power ofsocial media to engage, deliver services and communicate with communities more e�ectively.

it is important to start your strategic communication planning with acquiring su�cient information about who you are communicating with, plattforms such as Twitter, Facebook, YouTube and many others can provide you with that information and also help you communicate your message using the same social media platforms.

Learn how to gain maximum advantage out of using social technologies to help you communicate e�ectively with your audience, improve your knowledge about your audience, gain citizen intelligence and communicate e�ectively.

Increase your communication e�ectiveness through in-depth analytics to improve the performane of your online communication initiatives.

The ultimate goal is to help you optimize citizen communitiation experiences in an e�ort to strengthen citizen satisfaction, loyalty and ultimately increase Government service delivery margins.

REGISTER TODAY AND RECEIVE

• 2 Days of Social Media insight• Free Policy Development Tips• Free 6 Months Social Media Consultation• Free basic iPad tutorials• Free iPad mimi 16GB

SPECIAL WORKSHOP RATE

• Full Price - R 11 599 p/p

• 2 - 6 Delegate - R 11 349 p/p

• 6 or more Delegate - R11 099 p/p

THE KEY TOPICS TO BE ADDRESSED

• Social Media For Community Engagement

• Building your Government /Municipality and Personal brand through Social Media

• Delivering the information that citizens/local communities want, when they want it, via the channel they prefer

• Maximizing the awareness of your Department/Municipality’s mission to the community

• Integrating social media tools into your internal and external communi- cation stratergy

• Monitoring and measuring your social media impact

WHO SHOULD ATTEND THIS SOCIAL MEDIA WORKSHOP

• Communications and Marketing Personnel • Content Manager• Web Administrators and Developers • Training Manager• Executive Directors and Managers • Executive Mayor• Municipal Manager • PR Officers

To Register Call: (010) 222 0888/0787400391 info@phejanecommunications.co.za

REGISTER TODAY AND RECEIVE• 2 Days of Social Media insight• Free Policy Development Tips• Free 6 Months Social Media Consultation• Free basic iPad tutorials

PRICE PER DELEGATE

R11 962.72R 11 599.00

PRICE PER DELEGATE

South Africa - R11 599Botswana - BWP 8 599Lesotho - R11 599

REGISTER AND RECEIVE:

- 2 DAY SOCIAL MEDIA INSIGHTS- FREE LENOVO TAB 2- SOCIAL MEDIA POLICY TIPS- FREE 6 MONTHS SOCIAL MEDIA CONSULTATION - TAB TUTORIAL

P8 599,00

4

5

6

212 DAYS AGENDASESSIONS

• Learn how to effectively use the likes of Twitter,Facebook and LinkedIn within your Social MediaStrategy.

• Learn the dos and don’ts of using a blogs,microblogging sites and social networks

Discover the world of Social Media, what it exactly, why should use it and how to get maximum benefit.

Discover how to use social media for benchmarking, “listening” and engaging with communities.

• Understanding the nature of your community.

• Find out where your communities are engaging and choose the relevant social media channels.

• Identify where your “Thought Leaders” are and startengaging wity relevant people in your area.

Plan your content strategy to build confidence in your council and itscapabilities

Learn about Social Media Monitoring Tools and how to use them

• Google Analytics

Create a platform for your council to succeed and gain community advantage

SocialFlowHootsuite • •

To succeed in the online world you need to think like a publisher and create an editorial calendar to guide your team

• Determine your Governmental voice - guidelines fortone and style

• Create your content calendar to include blogging,presentations an video

• What are you going to talk about ? Easy, create yourconversation calendar

• Getting the message out and tell everyone about theinteresting stories about the department / municipality

Now that you’ve created the buzz, we need to measure ourefforts

• Create a listening dashboard to measure community sentiment

• Using Google Analytics to measure your online performance

• Using tools to report, analyse and make recommendationsMeasure your engagements, adjust and plan forward

3 Using Social Technology and Google for Online reseach

• How do you feature against otherGovernment.

• Conducting a content audit.

• Identifying trends in your area anduse other events to springboard yourbrand awareness online

A list of free tools that every communicator should know

BENEFITS OF ATTENDING

• Leveraging on the latest technology to get the right mix and amount of information & data.• Better understand the conditions and importance of maintaining and increasing your online communities.• Optimising community communication experiences and responses to strengthen community satisfaction

and loyalty.• Uncovering ways for identifying the needs of your community for maximizing service delivery.• Examining channels for understanding your constituency and their service delivery needs.• Monitoring the success of your campaign with initial objectives for improving your communication

strategies where necessary.• Checklist to ensure ‘success’.

To Register Call: (010) 222 0888/0787400391 info@phejanecommunications.co.za

10

11

9

12

72 DAYS AGENDASESSIONS

• Facebook, Twitter, Linkedin

• Others

,

Find out how to select and use the most suitable social mediaplatforms for your organisation

Putting together the right Social Media team

Discover the power of socila mediaknowledge as you use the insightsacross the other digital channel

• How to identify suitable people

• Sharing responsibilities

• Ensure uniformed and consisten messages

Content is key, inconsistencies must be avoided.

Acquire a deep understanding of how to manage a highlyeffective social media campaign, delivering outstanding results at minimum cost

The 4 primary purpose of Social Media

• Create a listening dashboard to measure community sentiments

• Using Google Analytics to measure your online performance

• Using tools to report, analyse and make recommendations

Measure your engagements, adjust and plan forward

Uncover the potential pitfalls of social mediaand the importance of having social media apolicy

• Social Media Policy Formulation Strategy

• Implementation

• Monitoring and Evaluation

8

THIS COURSE IS SUITABLE IF YOU ARE

• Looking to learn more about (or are new to) social media, have previously just used social media in a personal capacity or have begun to run your Department/Municipality’s Twitter or Facebook page.

• Seeking to learn the best practises as well as what website and platforms are available.

• Looking for an overview of social media and the different areas including blogging, microblogging, social networks and review sites.

• Wanting to learn about the best practise and etiquette and how to find the most suitable platforms for your department/municipality to achieve its goals.

REGISTER TODAY

Call: (010) 222 0888/0787400391 info@phejanecommunications.co.za

To Register Call: (010) 222 0888/0787400391 info@phejanecommunications.co.za

Our Past Clients:

R11 962.72 P/DR 11 599.00South Africa - R11 599 Botswana - BWP 8 599Lesotho - R11 599P8 599,00