Church Communications Training

24
Communication: Making connections in a Media Literate World

description

A presentation for the United Methodist Nashville District Training Conference

Transcript of Church Communications Training

Page 1: Church Communications Training

Communication:Making connectionsin a Media LiterateWorld

Page 2: Church Communications Training

Defining “Communication”

Page 3: Church Communications Training

Defining “Communication”

…a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior…Merriam Webster Online

Page 4: Church Communications Training

Defining “Communication”

…connecting others toinformation I want themto know.

Page 5: Church Communications Training

MediumEncoding Decoding

Page 6: Church Communications Training

Effective Communication

InspiresMotivatesLeads people to action

Page 7: Church Communications Training

Developing aCommunications

Plan

Page 8: Church Communications Training

What are wetrying to

communicate?

Primary Question #1

Page 9: Church Communications Training

Who are wecommunicating with?

Primary Question #2

Page 10: Church Communications Training

Howshallwe communicateour message?

Primary Question #3

Page 11: Church Communications Training

What are wetrying to

communicate?

Primary Question #1

Page 12: Church Communications Training

What we communicateis closely related tothe nature of our audience.

We likely have differentmessages for different

audiences

Page 13: Church Communications Training

External AudiencePersons who are unfamiliar with God, church, Jesus, and the specific ministries of your church

Page 14: Church Communications Training

External AudiencePersons who are unfamiliar with God, church, Jesus, and the specific ministries of your church

Possible Messages/Information•The gospel of Jesus Christ•Information about the church•Information on church programs•???

Page 15: Church Communications Training

Internal AudiencePersons who are familiar with God, church, Jesus, and the specific ministries of your church

Page 16: Church Communications Training

Internal AudiencePersons who are familiar with God, church, Jesus, and the specific ministries of your church

Primary goal is to inform church goers of the programs and ministries of the church and motivate them to active discipleship.

Page 17: Church Communications Training

A theological aside…

What did Jesus spend his time and energy

communicating about?

Page 18: Church Communications Training

Who are wecommunicating with?

Primary Question #2

Page 19: Church Communications Training

External Audiences

NeighborsSeekersVisitorsPress

Page 20: Church Communications Training

External Audiences

How do we design our communication so that persons unfamiliar with the church can comprehend?

Page 21: Church Communications Training

External Audiences

Know your audience…Chamber of CommerceCommunity DemographicsConversationsGenerational Theory

Page 22: Church Communications Training

External Audiences

Know your audience…

Perceptwww.link2learn.com

Page 23: Church Communications Training

Internal Audiences

MembersFamilyVisitors

Page 24: Church Communications Training

Internal Audiences

Never Assume!