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Social media for festivals - introduction to twitter
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Transcript of Social media for festivals - introduction to twitter
![Page 1: Social media for festivals - introduction to twitter](https://reader030.fdocuments.net/reader030/viewer/2022020207/554eeaadb4c905d51b8b5316/html5/thumbnails/1.jpg)
SOCIAL MEDIA FOR FESTIVALSIntroduction to Twitter for Festivals
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WHAT IS TWITTER?
Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.
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WHAT IS A TWEET? A Tweet is 140 characters in length—you can
share a lot with a little space.
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ONLY 140 CHARACTERS?
Connected to each Tweet is a rich details pane that provides additional information, deeper context and embedded media. You can tell your story within your Tweet, or you can think of a Tweet as the headline, and use the details pane to tell the rest with photos, videos and other media content.
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TWEET WITH RICH CONTENT
The Tweet with photograph attached
Photograph hosted on Instagram
Location information about the photograph
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WHAT DO WE SAY ON TWITTER?
Users share updates about what they’re doing – which for festivals and interest groups means that there’s a huge amount of information being created about daily life, all of which can be searched
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BUT WHAT DO WE GET OUT OF IT?
You don’t have to Tweet to get value from Twitter – you can use it to read and follow people, companies, events of interest and to find others with shared interests
A quick search for ‘Edinburgh’ and ‘weekend’ helped me find out that there’s Cricket being played
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WHAT DOES IT ALL MEAN?
Following – Tweets from Twitter Users you are following will appear in your Timeline
Followers – Users who have chosen to have your updates feature in their timeline
@ - the special character which precedes a Twitter name to mention someone else on Twitter
RT – retweet – a way of showing others that you’re sharing content
MT – less used, but courtesy if you have amended
# tag – a way of grouping Tweets about a subject
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DIFFERENT TYPES OF TWEET
Broadcast Engagement Useful information RT content from someone which you’ve
found useful
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TYPES OF TWEET - BROADCAST
Broadcast Tweet – where you share information about yourself/your event with your followers
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TYPES OF TWEET - ENGAGEMENT
Engagement Tweet – where you mention other Twitter names in your Tweet – either by @ and their Twitter Name, or by RT (retweeting something interesting)
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TYPES OF TWEET – USEFUL INFO
Useful info Tweets – where you share information about something which will be of interest to your followers, but which is not about you – maybe a link to an article you found interesting
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TYPES OF TWEET - RETWEET
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VARIETY IS THE SPICE OF LIFE
Keep a mixture of Tweets going on to encourage people to follow you
Recommendations of others are really powerful – Sharing is good You’re helping others They remember you They tell their friends
Mix the type of content you share too – Links Photographs Videos Sound
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GET BUSY, GET SOCIAL
•Twitter https://twitter.com/#!/SusanMcNaughton•Facebook: https://www.facebook.com/Susan.McNaughton.Social.Media•Web: http://www.susanmcnaughton.com•LinkedIn: http://www.linkedin.com/in/SusanMcNaughton