AFFORDABLE FOOD FESTIVALS MEDIA KIT

Feeding the people one sample at a time...

MEDIA KIT

AFFORDABLEFOOD FESTIVALS

Established in 2009, Affordable Food Festivals, LLC, is one of the most exciting event planning and execution companies in the country.

We combine food, drinks, and culinary competition at a level of intensity that is unmatched by other festival organizers. Our events are fast and furious (and fun!), leaving a lasting impression on attendees.

We integrate diverse activities such as professional chef demonstrations, boutique spirit expos, kid’s zones, rides and attractions, live music, bartender competitions, beauty pageants, and food eating contests, all in the name of mass appeal. Inside, our festivals are enjoyed by crowds as diverse as America itself.

Typical attendance soars past 10,000, which means that your brand can reach a high volume of people at an affordable price. Allow us to craft a sponsorship package that meets your goals, whether they include branding and visibility or interaction and sampling.

No matter the level, we keep our sponsors in the conversation long after the event is over, whether that’s with our thousands of social media followers or at other events throughout the year. Once you sponsor an AFF event, you are part of our growing family.

Sponsors have been fast to recognize that these large-scale events are one of the only effective branding ROI left. Why just place a print ad, hoping someone stops on your page, when you can reach real people from the widest range of demographics possible? With our huge site plans, we provide promotional opportunities unlike any other.

Inside this media package, you’ll find our upcoming calendar of events and their descriptions, sponsorship rates and benefits, and learn about AFF founders—Rick Phillips and David Tyda—two national marketing and media vets who can ensure that sponsors receive maximum exposure for their investment.

“Your BBQ Festivals are a perfect family outdoor experience in beautiful Scottsdale Downtown,and I am already looking forward to the next one.” ~ Jim Lane, Mayor, City of Scottsdale

WELCOME FOOD LOVERS!

RICHARD PHILLIPSRick Phillips hails from New York City, where he was involved in promotional activities surrounding NY’s famous nightlife scene for over a decade. In 1992, Phillips was part of the launch team for the now-famous MercBar in Soho. After the launch, he embarked on another career—this time in media. Over the next decade, he launched two magazines in New York (CITY and Black Book), both still in existence today. He then moved to Arizona to assist with the Phoenix MercBar operation and in the process, launched two more magazines (CITYAZ/Desert Living and ITEM). Those publications helped create a community of modern design enthusiasts throughout the Southwest, identifying quality architecture and design before anyone else had ever done so.

Post publishing, Phillips launched 21 Bond St., a boutique marketing firm ranging from real estate clients such as Vestar and Safari Drive, to politicians and restaurants. The latter led to the creation of EATERAZ.com, a local food industry website that focuses on all things drinking and dining in Phoenix/Scottsdale. EATERAZ has attracted many reputable clients, such as Sanctuary Camelback Mountain Resort & Spa, The Paso Robles Wine Alliance, and Alliance Beverage Distributing Company.

DAVID TYDADavid Tyda survived 18 winters in Chicago before calling it quits and moving out west, where he submerged himself in media and design. For five years, Tyda was the Managing Editor of the Ritz-Carlton Hotel Company’s in-room magazine and was the creative director behind Donald Trump’s magazine, TrumpStyle. He spent a year off in Northern California to learn about wine and build a freelance writing career before he was plucked by Las Vegas Magazine to head-up their operations in the neon city. After six years there, it was back to the Arizona desert, where Tyda served as Editor in Chief for the modern design bible, Desert Living Magazine.

Over the last decade, he has written for Conde Nast Traveler’s Concierge.com, Hospitality Design Magazine, US Airways Magazine, the in-flight for private jets, STRATOS, and even our local Fox Restaurant Concepts. He has hosted lectures on design and dining, made numerous TV appearances, and is frequently tapped to consult with upstart media companies.

Tyda co-founded EATERAZ with Phillips and they now both operate the daily food blog along with Affordable Food Festivals. He has thrown countless events over the years, priding himself on making sure that sponsors feel welcome and attended to. He also makes sure that they never pay for drinks.

“Overall it was one of the best food festivals we’ve participated in. It was a great event considering you were well over their cover count, which is a good problem to have!” ~ Westin Kierland Resort & Spa

THE CHEFS

BBQBarbecue competition is one of the fastest growing sports in the country. As more people realize that smoked meat is the closest thing we have to a national cuisine, they become interested in seeking out the top pitmasters from around the country. We bring them all to Scottsdale for one heck of a good time. Our BBQ competitions attract teams from all over because we put up big prize money ($10,000-$20,000) and our well-attended events are money-making opportunities for them. Sponsors view this type of event as a way to reach a NASCAR-like audience at a fraction of the price.www.azbbqfestival.com

TACOSWe believe the Arizona Taco Festival was the first taco festival ever organized. We primarily based the event machanics on a BBQ festival - with competition, $2 food samples, and big prize money. The inaugural event attracted 30 competitors (a mix of restaurants and enthusiastic amateurs) who fought in four categories—chicken, pork, beef, and seafood—for $7,500 cash, trophies, and bragging rights. This event also includes a wildly popular tequila expo that’s viewed by tequila companies as a premier collection of top brands. Out of the gate, this was the most successful inaugural event ever produced in Scottsdale, AZ.www.aztacofestival.com

COCKTAILSAs farm-to-table cuisine gains a permanent foothold in American dining culture, a delicious sister rev-olution is taking place in bars across the country—the rise in cocktail culture. Bartenders everywhere are experimenting with mixers made from scratch, exotic liqueurs, and innovative combinations of ingredients. Our Arizona Cocktail Classic brings together the region’s top mixologists, liquor brands, and members of the food and beverage industry for a fun week of educational seminars, mind-blowing parties, and convention-style tastings.www.azcocktails.com

SPECIALTYIn 2010, we were hired to produce the Arizona stop for the Paso Robles Grand Tasting Tour. Over 30 winemakers descended on Scottsdale and Paradise Valley for a week of events that included a 450-person Grand Tasting, 300-person trade tasting, 75-person trade seminar, five wine pairing dinners, and other small tastings throughout the week. We branded Paso Robles Wine Week using marketing tricks that the winemakers are using at every Grand Tasting moving forward. We’ve also helped promote and brand the long-standing Lunch & Learn series at Sanctuary Camelback Moun-tain Resort and assisted with the guest list of many restaurant opening parties.

“The AZ Taco Festival was a riot. You boys have much to be proud of. I mean, Lucha Libre AND sombrero-wearing donkeys?? Good times.” ~ Megan Finnerty, Nightlife Editor, azcentral.com

THE FESTIVALS

DID YOU KNOW?15 of Arizona’s top culinary events cost an average of $155 per person, while an Affordable Food Festivals event costs an average of $28 per person.

STARTING BIG, GETTING BIGGEROur last three big events have served:• Over 50,000 samples of food• Over 45,000 samples of spirits• Over 15,000 margaritas• All in just under 20 hours total! REWARDSIn only three events, AFF has paid out over $50,000 in winnings to competitors.

FAMILY TRENDSKids under 12 get into all AFF events free. We clocked over 700 of these pint-sized attendees at the 2nd Arizona Barbecue Festival. Our bouncy castles are used by an average of 580 kids under 12 years old.

INCIDENT FREE No one has ever been ejected from an AFF event due to drunk or disorderly conduct. We partner with a taxi service to help get people home safely.

CHOOSE YOUR SEAT We don’t believe a sponsorship stops with a signature on the dotted line. All sponsors are given the opportunity to choose an ideal spot and become part of the event itself, not just a logo on a banner. ON POINTIn a recent market study, food business consultants Joseph Baum & Michael Whiteman Co. identified the following buzzwords as current trends in the American food scene. Our festivals focus on foods that meet these criteria.• Artisan, hand-made• Neighborhood, local• Authentic, real• Comfort, safety• Food that feeds emotion

“Wow … so many people came out. If you are going to be doing this festival in other markets please let me know.” ~ Jaime Ogus, Rubio’s

THE RECIPE

OVERVIEWAt Affordable Food Festivals, we believe in strengthening ties with the community at large. Our events always benefit a 501©3 non-profit organization, with a portion of ticket sales, liquor sales, and overall profit given as a supporting gesture. We also partner with local organizations who use AFF events as a way to strengthen bonds for their members, be they students, employees, or anyone willing to help, by volunteering on event day.

Here are some of our previous partners:

ANNE RITA MONAHAN FOUNDATIONOtherwise known as “ARM Yourself Against Ovarian Cancer,” this organization supports research for a disease that has no known tools in the fight for a cure. At the 2nd Annual Arizona Barbecue Festival, ARM presented local research company, TGen, with a check for $25,000.

OPERATION HOMEFRONTThe first Arizona Barbecue Festival supported this organization, which aides the families of enlisted American military. Funds raised from our event helped a veteran make car payments, care for a sick child, and buy groceries.

WASTE NOTYou’ve probably seen their fleet of trucks on the road—Waste Not collects surplus food from restaurants and grocery stores for distribution to those less fortunate. Although we did not have any leftover tacos at the event we partnered on, we raised money to help keep Waste Not vehicles on the road.

WELLS FARGOWells Fargo employees are encouraged to spend hours volunteering their time at community events. This activity promotes team building and overall employee enthusiasm. AFF has welcomed this army of helpful volunteers at every event so far.

LE CORDON BLEUInstructors at this well-respected culinary academy view AFF events as a way to get their students out of the kitchen and into the community. At our events, they have assisted the cooking teams, worked the front gate, and helped keep the overall event on track with any and all tasks.

“Within two days after the competition, I had new customers in my restaurant. It defi-nitely worked as a marketing opportunity.” ~ Juan Guti, owner Zlantro

THE CHARITIES

THE INGREDIENTS

WINE & SPIRITSJack Daniel’sChateau St. JeanJose CuervoSkyyJeremiah WeedWily JackSmirnoff VodkaTres Agaves TequilaCorrido Tequila

BEVERAGESFijiredleaf WaterRed BullRockstarPepsiROC Coffee RADIO98.7 The PeakRiviera Broadcasting

BEERSCoors LightPabst Blue RibbonBlue MoonSantan BreweryKilt LifterHoney BrownCoronaModeloSierra NevadaSamuel AdamsDundee Pale AleGuinness StoutRed Stripe

RETAILDesign Within ReachNeiman MarcusViking AppliancesDirecTVBarbecues GaloreBBQ IslandSub-Zero/Wolf Phoenix Motor Company

CHARITIES/ORGANIZATIONSAnne Rita Monahan Operation HomefrontWaste NotKCBSAZ BBQWells FargoOperation UnitedLe Cordon Bleu

GROCERY/SUPPLIERSWhole FoodsFry’sBasha’sAlbertson’sShamrock FarmsMidwestern MeatsFillYourPlate.orgArizona Pork CouncilArizona Beef CouncilRed Bird FarmsArizona Legacy Beef

BUSINESSESazcentral.com YelpLetsGoGreen.bizSolar GreenAmereco BiofuelsPhoenix Art MuseumDanny’s Family CarsToby Keith’s Bar & GrillFlyers DirectFrontdoorsGreen Dining NetworkThe LodgeWhiskey RiverPostino WinecafeBrilliant Green EnergyMy Nana’sMacayo’sSalty SeñoritaAunt Chilada’sFox RestaurantsRevolver

REAL ESTATEMark TaylorWood PartnersOptima Camelview

“It was a great event and we had a great time! The food was amazing and I’m looking forward to visiting some of those restaurants.” Cherry Murray, Volunteer Coordina-tor, Phoenix Children’s Hospital

2011ARIZONA TACO FESTIVAL

October 15th

ARIZONA COLLEGE FOOTBALL SHOWDOWNNovember 19th

2012SURPRISE BBQ FESTIVAL

March 3rd

TUCSON TACO FESTIVALApril 28th

ARIZONA BBQ FESTIVALMay 19th

ARIZONA COCKTAIL CLASSICJuly (specific date tbd)

ICE CREAM THROWDOWNAugust (specific date tbd)

ARIZONA TACO FESTIVALOctober 20th

TUCSON BBQ FESTIVALNovember 17th


THE CALENDARTACOS 10/15

FOOTBALL 11/19

SPONSOR LEVELS


MEDIA KIT 2011

OPTIONS TITLE PRESENTING TITANIUM PLATINUM GOLD SILVER

PRICING $75,000 $50,000 $10,000 $5,000 $2,500 $1,000

Site activation • •

Category exclusivity • •

Logo on promo videos • • •

Social media support • • • • • •

Company name and logo featured as sponsor in pre- and post-event marketing materials and media publicity

• • • • •

Logo and link on website home page

• •

Logo and link on website sponsor section

• • • • • •

Major brand positioning at event entrance

• • •

Public announcements from main stage

• • • • • •

Logo on festival poster • • • • • •

Logo and link one-newsletter(s)

• • • • • •

Complimentary Tickets VIP/GA

• • • • • •

Logo in printer materials at event (program, menu)

• • • • • •

Complimentary Event t-shirts

• • • • •

Opportunity to provide pro-motional items for competi-tors and judges

• • • •

Provision of 20’x 20’ event exhibit space

• • •

Provision of 10’x 10’ event exhibit space • • •

Dedicated press release • • •

PRESENTING & TITLE SPONSOR PACKAGES

I. Initial Sponsor Announcement • Official press release announcing partnership distributed to over 250 media outlets• Announcement on EATERAZ.com via email to over 10,000 subscribers • Announcement to social media network via Facebook and Twitter to over 10,000 followers • Exclusive custom video produced by AFF and parked on YouTube and festival web site

II. Reinforced AnnouncementsCompany name and/or logo on the following: • All event press releases • Print, television, and radio PR appearances (when available)• All paid advertising• Event web site homepage with link • Event web site sponsor section (with full listing info—company description, offers, contact info, etc.) • Social Media—mention a minimum of 1X per week leading up to event, minimum of 10 mentions post event• All e-newsletters (10,000+ subscribers)• All printed flyers, including check presenters, car drops, street teams, and businesses (minimum 50,000)• All printed posters (minimum 1,000 printed)

III. On Site• Company name and/or logo on all banners (at main entrance and inside event) • Custom exclusive event banners provided to AFF displayed where available• Minimum of three live public address announcements from main stage • Front cover recognition on event program/map/ticket menu• A minimum of two display spaces in high-traffic locations. Presenting and Title sponsors receive: 400 sq. ft. of exhibitor space, two 8’ tables with linens, 20’x20’ tent with sidewalls, four folding chairs, two trash cans, two 110v power outlets, refrigeration if needed• Event access to include a significant number of General Admission and VIP tickets. Amounts TBD.• On-stage activity to include a minimum of 10 minutes for messages, raffles, promos, announcements, etc.• On-site interviews from festival videographers used in post-event marketing materials• Preferred positioning for on-site media interviews • Event staff support if needed

IV. Post-event • Opportunity to explore on-going third-party partnerships with other festival partners• One exclusive post-event video wrapping up partnership• First right of refusal to be determined within 90 days of event close • Detailed recap of sponsorship, including media values, number of impressions, and where the heck the money went

V. Overall• Opportunity to provide promotional items for competitors and judges, media along with overall event pitching, and to third-party partners • Inclusion in all thank you messaging (EATERAZ, social media outlets, advertising) • Category exclusivity

$50,000-$75,000


PRESENTING

TITANIUM SPONSOR PACKAGE

I. Initial Sponsor Announcement • Official press release announcing partnership distributed to over 250 media outlets• Announcement to social media network via Facebook and Twitter to over 10,000 followers

II. Reinforced AnnouncementsCompany name and/or logo on all event press releases • Print, television, and radio PR appearances (when available)• Select paid advertising • Event web site sponsor section (with option for full listing info—company description, offers, contact info, etc.) • Social Media--mention a minimum of 3X leading up to event, minimum of 1 mention post event• All e-newsletters (10,000+ subscribers)• Select printed flyers, including check presenters, car drops, street teams, and businesses (minimum 50,000)• All printed posters (minimum 1,000)• Possible video inclusion or custom branding opportunity prior to event • Logo on promo videos

III. On Site at EventCompany name and/or logo on select banners (at main entrance and inside event) • Entry experience branding space• Minimum of three “thank you” messages from main stage • Recognition on event program (if available)• Provision of a 20’x20’ display space in a high-traffic location. Includes 20’x20’ tent with sidewalls, two 6’ tables, four folding chairs, one trash can, two 110v power outlets, refrigeration if needed• Event access to include a significant number of General Admission and VIP tickets. Amounts TBD.• On-site interviews from festival videographers used in post-event marketing material• Opportunity to provide promotional items for competitors and judges• Complimentary event t-shirts (amount TBD) • Event staff support for your efforts with contests, interactive activities, etc• Titanium sponsor ID sign IV. Post Event• Inclusion in all thank you messaging• Wrap-up report of sponsorship

V. Overall• Opportunity to provide promotional items for competitors and judges • Opportunity to provide promotional items for media along with overall event pitching

$10,000.00 (3 AVAILABLE)


TITANIUM

PLATINUM PACKAGE

I. Initial Sponsor Announcement • Announcement to social media network via Facebook and Twitter to over 10,000 followers

II. Reinforced AnnouncementsCompany name and/or logo on the following: • Select event press releases • Select paid advertising • Listing on event web site sponsor section, including company contact information, description, and logo • Social Media--mention a minimum of 2X leading up to event, minimum of 1 mention post event• All e-newsletters (10,000+ subscribers) • Select printed flyers, including check presenters, car drops, street teams, and businesses (minimum 50,000)• Select printed posters (minimum 1,000 printed)

III. On Site at EventCompany name and/or logo on the following: • Select banners (at main entrance and inside event)• Minimum of three “thank you” messages from main stage • Recognition on event program (if available)• Provision of a 10’x10’ display space in a high-traffic location. Includes 10’x10’ tent with sidewalls, one 6ft. table, two folding chairs, two 110v power outlets• Event access to include a significant number of General Admission and VIP tickets. Amounts TBD.• Opportunity to provide promotional items for competitors and judges• Complimentary event t-shirts (amount TBD)• Platinum sponsor ID sign

IV. Post Event• Inclusion in all thank you messaging (EATERAZ, social media outlets, advertising)• Wrap-up report of sponsorship

$5,000.00 (3 AVAILABLE)


PLATINUM

GOLD PACKAGEI. Initial Sponsor Announcement • Announcement to social media network via Facebook and Twitter (total follower count over 20,000)

II. Reinforced AnnouncementsCompany name and/or logo on the following: • Select event press releases • Listing on event web site sponsor section, including company contact information, description, and logo • Social Media support on Facebook/Twitter • All e-newsletters (10,000+ subscribers)• Select printed flyers, including check presenters, car drops, street teams, and businesses (minimum 50,000)• Select printed posters (minimum 1,000 printed)

III. On Site at EventCompany name and/or logo on the following: • Select banners (at main entrance and inside event) • Ability to place promotional items throughout event• Live thank you during event wrap-up from main stage • Recognition on event program (if available)• Provision of a 10’x10’ display space in a high-traffic location. Includes 10’x10’ tent w/sidewalls, one 6ft. table, two folding chairs, two 110v power outlets• Event access to include a significant number of General Admission tickets. Amounts TBD • Gold Sponsor ID sign • Four official event t-shirts

$2,500.00 (7 available)

SILVER PACKAGEI. Initial Sponsor Announcement • Announcement to social media network via Facebook and Twitter (total follower count over 20,000)

II. Reinforced AnnouncementsCompany name and/or logo on the following: • Listing on event web site sponsor section, including company contact information, description, and logo • Social Media support on Facebook/Twitter • All e-newsletters (10,000+ subscribers)• Select printed flyers, including check presenters, car drops, street teams, and businesses (minimum 50,000)

III. On Site at EventCompany name and/or logo on the following: • Select banners (at main entrance and inside event) • Ability to place promotional items throughout event• Live thank you during event wrap-up from main stage• Recognition on event program (if available)• Event access to include a significant number of General Admission tickets. Amounts TBD • Silver Sponsor ID sign

$1,000 (15 available)


GOLD & SILVER

$75, 000 Value!

Achieve Maximum Brand Exposure

YOU PROVIDE THE FOLLOWING:• Minimum tent size (40’x60’)• Staffing for 300 guests (bartenders, servers, bussers)• Physical bar (including bartender set-ups)• Furniture and decor (tables and chairs) for 300 (not necessarily 300 seated)• Catering for VIP guests (sample sizes, not full portions)• As much signage and branding as you want!

WE WILL PROVIDE THE FOLLOWING:• We will provide all spirits, beers, mixers, and wines• We will provide cups and ice

We will advertise and market YOUR VIP Tent with YOUR name above the title.

Your company will be included in all our marketing and advertising at a value above $250,000.

“AFF events are on the fast track to becoming the most wildly popular independently produced events in the Valley” Bob Smith, President of Alliance Beverages

VIP TENT

$25, 000 Value!

ACHIEVE MAXIMUM BRAND

EXPOSURE

YOU PROVIDE THE FOLLOWING:• Minimum tent size (40’x60’)• Staffing for 10,000 guests (bartenders, barbacks, bussers)• Physical bar (including bartender set ups)• Furniture and decor (optional)• As much signage and branding as you want!

WE WILL PROVIDE THE FOLLOWING:• We will provide all spirits, beers, mixers and wines• We will provide cups and ice

We will advertise and market YOUR Bar Tent with YOUR name above the title.

Your company will be included in all our marketing and advertising at a value above $250,000.


BARS

BOUTIQUE SAMPLING FOR YOUR BRAND AWAITS YOU

RESERVE YOUR SPACE IN OUR BOUTIQUE LIQUOR EXPO!Our tented Liqour Expo area features 30+ boutique brands (tequila, whiskey, craft beers - depending on event) for thousands of guests to sample. If you sign on as a vendor, you will also be able to have your promotional teams on site.

YOU WILL PROVIDE:• Product (typically a case) for half-ounce samples of your brands• Ambassador/Rep/Pourer to educate, entertain, and speak about your brands• Signage, collateral anything interactive that will enhance your brand and the experience

WE WILL PROVIDE:• Approximately 10’x10’ vendor area (special sizes upon request) • An 8’ table with linen, two chairs, and ID sign• Ice, water, and one-ounce sample cups• A banner ad for one week on EATERAZ.COM - $525 value• Your logo and company bio on Festival’s website• Your logo on all Liqour Expo signage• Your brand in all Liqour Expo messaging• Your logo on our newsletter

$500 ENTRY FEE PER BRAND


LIQUOR EXPO

HOST YOUR CLIENTS IN ONE OF OUR EXCLUSIVE VIP CABANAS!

PACKAGE INCLUDES: • A Private Cabana (20’x20’ area, 400 sq. ft) • Unlimited drinks for your customers, including premium bottle service • 20 VIP Invitations for you to hand out to your best friends and clients • Private celebrity chef and waitstaff serving a dedicated menu to your cabana only • Sign with company name affixed to cabana number header sign • Furnishings: bar table and chairs, cushioned love seat, cushioned chairs, and coffee table• Misters, 42” plasma television and DVD player to host sponsor DVD/commercial • Private VIP bathroom access • 20 tasting tickets for competition food

$5,000 EACH (only 5 available)


VIP CABANAS

WE HAVE SEVERAL UNIQUE POSITIONS AVAILABLE FOR YOU TO

EXPOSE YOUR BRAND!

MAIN STAGE SPONSOR:Use this backdrop for your banners and signage. All day the stage is activated with musical performers, contests, announcements, and awards. All day long, thousands of eyes will be focused on this area.COST: $2,500

RIDES & ATTRACTIONS:Throughout our festivals, we feature multiple rides and attractions (Mexican wrestling ring, mechanical bull riding, other small rides) where crowds gather to enjoy the action. You can brand your business alongside these hot spots with signage and banners.COST: $2,000

KID’S ZONE:Our Kid’s Zone features multiple bouncy castles, face painters, clowns, balloon sculpters, storytellers, and more. Kids have a blast and parents get to grab a beer!COST: $2,000

CELEBRITY CHEF COOKING DEMO STAGE:Each of our festivals features a 40’x40’ tented area with a professional chef’s kitchen where we schedule celebrity chefs (both local and national) for cooking demos every hour. This tent is highly visible and free to attend within the festival.COST: $3,000


SPECIAL OPPS


www.AffordableFoodFestivals.com

AFFORDABLEFOOD FESTIVALS

AFFORDABLE FOOD FESTIVALS MEDIA KIT

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